topic 1 of module 1

1. Topic 1: What is Strategy? Lu Lei

2. Definition ofStrategy “Strategy is a contingent plan of action designed to achieve a particular goal.” (Ramon & Joan, 2010) Strategy is a alternative plan to make a desired future come true. It is a way to achieve a goal or solve a problem. It is a foundation of successful business. Direction Scope Resources Environment Stakeholders

3. Relationship Vision: Focus on future Mission: Focus on the present Strategy: choose business model Business Model: Based on strategy

4. Strategy ofWoHa Mission: Open a hot pot store with good decoration and special dining style Have some chain stores and make the brand famous

5. Strategy ofWoHa Business model: Customer value proposition: Style and special Profit formula Classical & Specialfood + Style restaurant + Good location + Middle level price + Different dining style Key resources Customer，Brand，Recipe, Material supplier… Key processes Recipe design, Brand design, Store decoration…

6. Strategy of WoHa Strategy statement: Objective: To be the biggest hot pot chain store in the world Scope: Customer: The people enjoy new things Location: Main street of big city Integration : Hot pot chain store with modern outside and traditional but special inside, middle-level price, different dining style… Advantage: Good taste, Style, Special, Quality, Good Location…