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Sse strategy wo_ha_2011



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Sse strategy wo_ha_2011

  1. 1. Topic 1: What is Strategy?<br />Lu Lei<br />
  2. 2. Definition ofStrategy<br />“Strategy is a contingent plan of action designed to achieve a particular goal.” (Ramon & Joan, 2010) <br />Strategy is a alternative plan to make a desired future come true. It is a way to achieve a goal or solve a problem. It is a foundation of successful business.<br />Direction<br />Scope<br />Resources<br />Environment<br />Stakeholders<br />
  3. 3. Relationship<br />Vision: Focus on future<br /> Mission: Focus on the present<br /> Strategy: choose business model<br /> Business Model: Based on strategy<br />
  4. 4. Strategy ofWoHa<br />Mission:<br />Open a hot pot store with good decoration and special dining style<br />Have some chain stores and make the brand famous<br />
  5. 5. Strategy ofWoHa<br />Business model:<br />Customer value proposition: <br /> Style and special<br />Profit formula<br />Classical & Specialfood + Style restaurant + Good location + Middle level price + Different dining style<br />Key resources<br />Customer,Brand,Recipe, Material supplier…<br />Key processes<br />Recipe design, Brand design, Store decoration…<br />
  6. 6. Strategy of WoHa<br />Strategy statement:<br />Objective: To be the biggest hot pot chain store in the world<br />Scope: <br /> Customer: The people enjoy new things<br /> Location: Main street of big city<br /> Integration : Hot pot chain store with modern outside and traditional but special inside, middle-level price, different dining style…<br />Advantage: Good taste, Style, Special, Quality, Good Location…<br />