ICT-Mobile & Wireless B\'fast Meeting in 2008

1. Wireless Broadband: Maximising
Current Investments Through New
Services
Breakfast Briefing
Mobile and Wireless Communications Europe
19th June 2008
Sullivan House, London

2. We are a Leading Business Consulting Group, 1700 staff in 31
offices. 47 years of partnerships with >10,000 clients
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2

3. Global Teams focusing on 8 major industries + Technical insights,
working in seamless integration
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& Electronics Communication Tech. Transportation
Fixed & Mobile Telecoms
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Test & Measurement, & Collaboration, Smart Cards Transportation Systems,
Sensors, Smartcards Network Security, Digital Media Logistics, Railway Systems
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4

5. Our Research provides detailed 360 Degree insights of the industries we
cover, continuously updated on global scale
• Technology Roadmaps
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Down by Key Segments
• Procurement Trends
• Analysis of the Market by Product
Type
• Pricing Trend Analysis
• Market Drivers & Restraints Analysis
• Value Chain Analysis
• Market and Technology Trends
• Competitive Structure Analysis and
Profiling
• Market Share Analysis
• Scenario Analysis
• Customer Analysis
• Strategic Analysis and
Recommendations
5

6. ICT Sector Coverage
Our ICT practice offers comprehensive global coverage of the
following industry sectors
• Next Generation Carrier Infrastructure • Network Security
• Enterprise Communications • Digital Media
• Consumer Communications Services • IT Services & Applications
• Conferencing & Collaboration • Space and Communications
• EFT/POS • Contact Center
• Mobile & Wireless Communications • Smart Cards
6

7. Telecoms Focus
Addressing Market Needs – Our Telecom Deliverables
Market Insights
• The 2008 Telecoms Subscription will consist of 15-17 Market Insights (as listed
in the following slides) i.e. 20-40 page market analyses, typically highlighting
key opportunities, providing market size, growth trends, as well as competitive
landscape.
Industry Tracker
• A quantitative tracker for both Fixed and Mobile Telecoms will be launched in
phases, beginning in Q3 – focusing on FR, IT, UK, DE
Market Alerts
• In order to provide clients with a regular update, there will be a bi-monthly
market alerts in the form of analyst commentaries and perspectives on recent
industry events
Interactive Briefings
• Additionally, there will be a series of quarterly live analyst briefings, industry
breakfast briefings as well as optional analyst inquiry hours in order to maintain
the interactivity with clients.
7

8. Telecoms Focus
Optimising Investments through New Service Areas
- Our Telecoms Focus
• In the mobile & wireless market, we will be focusing on:
i. Access technologies - including P2MP technologies such as WiMAX,
HSDPA and closer range technologies like Femtocells and NFC.
ii. Data services particularly service delivery platforms covering the entire
array of mobile services.
• In the fixed telecoms market, the focus will be on convergence services
(triple & quadplay)– how will broadcasters and telcos compete & collaborate.
• We will also look at two legislative areas:
a. Data Retention
b. Eco-sustainability
Here we will look at both vendors & SPs to identify where the revenue
opportunities are.
8

9. Telecoms Research
Research Schedule – Q 1/2
Topics/
Publication Date
Exploring the European Union Research Policy in Pervasive and Ubiquitous Computing
April ’08
Exploring the European Market for Mobile Smart Devices
Feb ’08
European Mobile Premium Content Market
May ’08
Mobile Messaging Markets in Europe
May ’08
Beyond Mobile Devices - Accessorize!
July ’08
9

10. Telecoms Research
Research Schedule – Q3
Topics/
Publication Date
WiMAX vs. 3G LTE: Undermining factors in deciding the next generation technology of choice
July ’08
Ad-based Content Communities: A lucrative avenue for the mobile content industry
July ’08
Western European Mobile Outlook - Opportunities amidst Saturation
Sept ’08
Sustainable Telecoms - Who Stands to Reap Green Dividends
Sept’08
Eastern European Mobile Outlook - Fuelled Up and Ready to Go
Sept ’08
Beyond Quad-play : Goldmines for European 'Multiple System Providers‘
Oct ’08
10

11. Telecoms Research
Research Schedule – Q4
Topic/
Publication Date
Searching and Locating People and Resources: Business Opportunities in the New Era of
Mobile Interactivity
Oct ’08
Femtocell Business Models : Who will make money out of this?
Oct ’08
The Mobile Industry turns to Machine-to-Machine Technologies as new
revenue streams
Oct ’08
Data Retention - telecoms, healthcare & banking
Oct ’08
Mobile Content: opportunities for creative digital art companies
Dec ’08
11

12. Telecoms Research
Research Schedule – Q4 (continued)
Topic/
Publication Date
European Union research activities in wireless and fixed communications space. An analysis
of FP7 and its impact on businesses
Dec ’08
How will Mobile Operators benefit from NFC based mobile payments?
Dec ’08/Jan ’09
12

13. Telecoms Research
Selection of Past Studies
Broadband Markets in Europe Mar-08
EC unleashes watchdogs to tame wild telco cats? Mar-08
European Mobile Sales Force Automation (SFA) Markets Jan-08
European Wireless E-Mail Markets Nov-07
Technology Embracing the Green Religion Oct-07
European IPTV Markets Update Sep-07
Fibre in the Last Mile in Europe Jun-07
European Business Telephony Markets Jun-07
The EU Directive on Data Retention and its Implications for Service Providers Jan-07
13

14. Some Partners
Examples of a few of our industry partners
14

15. Agenda
09:30 Arrival of Guests
09:50 Welcome Note
10:00 Mobile WiMAX - To Be or Not to Be?
Luke Thomas, Programme Manager
Presentation followed by Q&A
10:30 Content and Verticals: the New Frontiers for the Mobile Industry
Saverio Romeo, Research Analyst
Presentation followed by Q&A
11:00 Generating Unique Business Benefits With WiMAX-Enabled Applications
Alexander Michael, Principal Consultant
Presentation followed by Q&A
11:30 Close
15

16. Mobile WiMAX - To Be or Not to Be?
Luke Thomas, Programme Manager
ICT-Europe
June 19th, 2008

17. Agenda
Mobile Broadband Revolution
Update from WiMAX Forum Global Congress
Mobile WiMAX Certification Update
Challenges for Mobile WiMAX
Next Steps for Mobile WiMAX
Conclusion
© 2008Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of
it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
17

18. Mobile Broadband Revolution

19. World of Convergence
Unified Communication across
various devices/applications
with synchronized updates
UMPCs & Smartphones
Relaying real-time presence
information across various
devices and applications
Source: Frost & Sullivan
19

20. Unpredictable User Behaviour
Consumer habits changing from …
SWITCH
SURF
SLEEP SEARCH
PARTICIPATE
PERSONALIZE
To succeed in mobile broadband, mobile operators need to shift from
being Service Providers to … Value-Added Experience Providers.
20

21. Mobile Operators are now working on it !
Source: Miyowa
21

22. Update from WiMAX Forum Global Congress (1 of 2)
First Mobile WiMAX Wave 2 products certified at 2.5GHz (Finally!!!).
WiMAX Forum Stamp received by 8 suppliers for a total of ten products
complying to Wave 2 Phase 1 certification in channel bandwidths of 5MHz
and 10MHz.
Wave 2 Phase 1 incorporates nearly 42% to 82% of the various tests
outlined for Release 1.0 Wave 2 requirements. Wave 2 Phase 2 incorporates
all test procedures for Base Station and Mobile Station certification of
Protocol Conformance Testing, Radio Conformance Testing and
Interoperability Testing.
WiMAX Forum will begin to accept certification for Fixed WiMAX 3.5GHz
equipment by Q3 2008, with testing beginning in Q4 2008 and certification
achieved by the end of 2008.
22

23. Update from WiMAX Forum Global Congress (2 of 2)
Baltimore will have the first commercial service of Xohm in September 2008
followed by Washington DC and Chicago by Q4 2008 (provided the new
WiMAX venture ‘ClearWire’ deal closes by Q4 2008).
Sprint Nextel and ClearWire better get their act right as Clearwire had an
accumulated net loss of $1.19 billion and owed $1.26 billion in debt at the
end of 2007, with Sprint Nextel having a $20.5 billion debt load.
Open Patent Alliance (OPA) has been formed with founding members
Alcatel-Lucent, Cisco, Intel, Samsung, Sprint Nextel and ClearWire.
- But will QUALCOMM join OPA?
WiMAX Forum estimates that 100+ Mobile WiMAX products will be certified
by the end of 2008, and by 2011, 1000+ products will undergo Mobile WiMAX
certification.
23

24. Mobile WiMAX Certification Roadmap
Source: WiMAX Forum
24

25. Challenges for Mobile WiMAX

26. Key Challenges for Mobile WiMAX
MIMO Antennas
(Size and Weight Factor)
Sir, where do you want
me to install this 2x2
MIMO base station?
IPR pertaining to Mobile
WiMAX still ambiguous Delays to Spectrum Auction
Challenges
WiMAX roaming agreements
Battery Life of Client Devices
(The Roaming Readiness
Program in December 2008 will
address this issue)
Co-existence of Mobile WiMAX with
existing cellular technologies and WiMAX
to Wi-Fi roaming (vice-versa)
26

27. Voice Capacity for Mobile WiMAX
Mobile WiMAX loses 80% of its sector capacity at 30 VoIP users per sector
Source: QUALCOMM
27

28. Battery Life of Client Devices
Power Added Efficiency (PAE) is the ratio between the power input into the
power amp, and the signal output power, and is a key performance index for
evaluating power amps.
A low PAE means that a large fraction of input power is consumed as heat
or otherwise wasted.
Power amps for mobile phones, for example, offer PAEs of 40% to 45% for
wideband code division multiple access (W-CDMA), and 50% to 55% for
Global System for Mobile Communication (GSM).
For Mobile WiMAX, though, the PAE is only 10% to 20%.
Hence, 3G LTE has chosen Single-Carrier FDMA (SC-FDMA) as its uplink
technology to overcome challenges faced by Mobile WiMAX using OFDMA.
28

29. IPR Issues for Mobile WiMAX
No single company has a dominant IPR Position in Mobile WiMAX
1550 Patents are
distributed among
330 companies
QUALCOMM is one of them ☺
Of the 23 Companies that hold more than 10 Patents…74% are
WiMAX Forum members, representing 82% of the patents held in
concentrations of 11 or more patents per company
Source: Schwegman, Lundberg, Woessner & Kluth, WiMAX Forum
29

30. Delays in European Spectrum Auctions
Source: Ericsson
30

31. Next Steps for Mobile WiMAX

32. Key Questions to Ponder on…
Would Mobile WiMAX be a suitable alternative to 3G or a complementary
extension to 3G?
Should one wait for WiMAX Forum certified products or opt for pre-Mobile
WiMAX equipment gear?
Would it be feasible to use Mobile WiMAX for fixed, nomadic and portable
services (pertaining to data) and have an MVNO agreement with the
cellular operators for mobile voice services?
What kind of applications (Killer application?) can be triggered by Mobile
WiMAX and will it focus on the Enterprise or Consumer?
Can Mobile WiMAX provide good in-building coverage at 2.5GHz or does
one need to also consider femtocells?
Will one have enough spectrum to cover a reasonable population and
compete with existing alternatives?
Considering an RoI for Mobile WiMAX is likely to between 3 to 5 years, is
it worth the risk? Where will the extra funds come from?
32

33. Conclusion: Mobile WiMAX Not Quite There Yet !
If you compare Mobile WiMAX and 3G LTE, they are more or less similar
based on OFDMA ; Main difference is, it is pushed by 2 separate camps.
However, Mobile WiMAX is a ratified standard today, 3G LTE is not.
Mobile WiMAX + 3G LTE merger: Could potentially happen in 2009 !
The initial client devices for Mobile WiMAX will be laptops and UMPC’s in
2008 with smartphones in 2009/2010.
Not all operators are keen on deploying MIMO+Beamforming base
stations.
Delays in spectrum auctioning will go against the lead time that Mobile
WiMAX has over 3G LTE.
If WiMAX operators and terminal vendors focus more on the technology
and
not on enhancing the user experience, then end-users will not be able to
understand and differentiate from existing wireless service alternatives.
WiMAX terminal vendors need to start thinking of iPhone version 3.0 today
!
33

34. Thanks for Your Attention !
Any Questions?
Officer, the reason why I put up a mini WiMAX
base station on top of my car was to get high Hey Steve, let us know
quality video feed of the traffic in Victoria on when them iPMaX
my Mobile WiMAX device ! phones are out awrite !!!
34

35. Content and Verticals: The New Frontiers for the
European Mobile Industry
Saverio Romeo, Research Analyst
Mobile and Wireless Communications Europe
19th June 2008

36. Agenda
• The status of the mobile communication market in Europe
• Mobile Penetration
• ARPU Dynamics
• Evolution of Pricing
• Exploring the next mobile experience in Europe
• Mobile Content
• Pervasive Mobile Life
• Conclusions
36

37. The Status of the Mobile
Communication Market in Europe
A Space in Transition

38. High Penetration in the EU 27 Member States
600.00 553.46 115
111.8
Mobile Penetration (%)
478.38
Subscribers (million)
500.00 436.68 110
400.00 105
103.2
300.00 100
200.00 95 95
100.00 90
0.00 85
Oct-05 Oct-06 Oct-07
Year
Source: Frost & Sullivan
At the end of October 2007, mobile penetration was over 140% in Italy, Lithuania, Latvia,
and Luxembourg. France, Poland, Slovenia, and Romania were the only countries with a
mobile penetration below 100%.
38

39. Eastern Europe (Non EU) Closer to Full Penetration
Mobile
Country Penetration (%) Date
Albania 73.6 Dec-07
Belarus 73.4 Nov-07
Bosnia Herzegovina 58.1 Dec-07
Croatia 105.3 Dec-07
Kosovo 40.2 Dec-07
Macedonia 94.7 Dec-07
Moldova 32.5 Dec-06
Montenegro 120.4 Dec-07
Russia 106.5 Dec-06
Serbia 95.3 Dec-07
Turkey 87.2 Dec-07
Ukraine 114.4 Sep-07
Source: Frost & Sullivan
39

40. The Economic Implication of a Saturated Market -
Declining ARPU
ARPU
Voice ARPU
SMS ARPU
Data ARPU
Year
“ARPU declines as the penetration rate increases and low-usage subscribers
are attracted by low tariffs….there is typically a negative correlation between
ARPU and penetration rate..”
(Harald Gruber, The Economics of Mobile Telecommunications, Cambridge
University Press, 2005)
40

41. Looking at Mobile Operators – The Case of Vodafone
25.00
Voice ARPU (Italy)
20.00 Voice ARPU (Germany)
ARPU (€)
15.00 Messaging ARPU (Italy)
Messaging ARPU
10.00 (Germany)
Data ARPU (Italy)
5.00
Data ARPU (Germany)
0.00
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2006 2006 2006 2006 2007 2007 2007 2007
Quarter
Source: Frost & Sullivan
41

42. Looking at Mobile Operators – The Case of Orange
35.00
30.00
25.00
Voice ARPU (France)
ARPU (€)
20.00 Data ARPU (France)
15.00 Voice ARPU (UK)
Data ARPU (UK)
10.00
5.00
0.00
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
2006 2006 2006 2006 2007 2007 2007 2007
Quarter
Source: Frost & Sullivan
42

43. Looking at Mobile Operators – The case of T-Mobile in
Eastern Europe
18.00
16.00
14.00
ARPU (€) 12.00 Voice ARPU (Slovakia)
10.00 Data ARPU (Slovakia)
8.00 Voice ARPU (Hungary)
6.00 Data ARPU (Hungary)
4.00
2.00
0.00
2006 2007
Year
Source: Frost & Sullivan
43

44. The Evolution of Pricing – OECD Analysis
50.00
43.37
45.00
40.00 37.83
Basket Cost (€)
35.00
30.00 25.89 Low usage basket
22.90
25.00 Medium usage basket
20.00 15.18 High usage basket
13.69
15.00
10.00
5.00
0.00
2006 2007
Year
Source: OECD and European Commission
Low Usage Basket: 30 outgoing calls and 33 SMS
Definitions Medium Usage Basket: 65 outgoing calls and 50 SMS
Large Usage Basket: 140 outgoing calls and 55 SMS
44

45. Conclusion
Saturation
Declining Voice ARPU
Slow increase of Data ARPU
Changing tariffs
Which is the next mobile experience for Europe?
45

46. Moving Head: A Possible Scenario for
the Market
Content, Communication, Pervasiveness

47. The Next Mobile Experience
Applications of mobile and wireless technologies
In vertical markets such as:
Pervasive Mobile Liife m-commerce
Telematics
Telemedicine
Utilites
Voice
Communication Messaging
Communities
Next Mobile Experience Video Communications
Mobile Searching
Mobile Social Networking Content
Mobile Locating Services Tools
Mobile Advertising
Mobile Video/TV
Content
Mobile Music
Content
Mobile Games Types
Mobile Graphics
Mobile Info Services
Source: Frost & Sullivan
47

48. Overview of the Mobile Content Market in Europe
The Size Of The The Structure Of The
Mobile Content Market Mobile Content Market
11
Revenues (€ billion)
Mobile Graphics
11.3%
Mobile Video/Tv
14.4%
Mobile Games
Mobile Music
3 8.8%
65.5%
Source: Frost & Sullivan, 2007
2007 2012
Source: Frost & Sullivan
48

49. Mobile Content Market – An Ecosystem of Innovative
European Companies
49

50. Mobile Broadcast TV – A Renewed Enthusiasm
The Netherlands Live DVB-H Service
• Launched Jun Finland
2008 • Launched Dec 2006
• KPN buying the • Service provided by
service off Digita
Digitenne Ongoing DVB-H Trial
Ready to
launch DVB-H
Germany
service
• Launch
expected
mid 2008
Austria
France • Launched May 2008
• Launch • Service being provided
expected by Media-broadcast
Q2 2009
Italy
• Launched June 2006
Switzerland • Tre Italy (H3G) has
• Launched May its own network.
2008 Mediaset wholesales
• DVB-H network to Vodafone & TIM
owned by license Source: Frost & Sullivan
holder Swisscom,
50

51. Emerging Trends –
Searching, Locating, Networking, Advertising
Mobile Searching
Mobile Advertising
Mobile Locating
Mobile Networking
51

52. Mobile Content – A Possible Scenario
Mobile Searching
Mobile Social Networking Content
Mobile Locating Services Tools
Mobile Advertising
Mobile Video/TV
Mobile Music
Content
Types
Mobile Games
Mobile Graphics
Mobile Info Services
Source: Frost & Sullivan
52

53. The Next Mobile Experience
Applications of mobile and wireless technologies
In vertical markets such as:
Pervasive Mobile Life m-commerce
Telematics
Telemedicine
Utilites
Voice
Communication Messaging
Communities
Next Mobile Experience Video Communications
Mobile Searching
Mobile Social Networking Content
Mobile Locating Services Tools
Mobile Advertising
Mobile Video/TV
Content
Mobile Music
Content
Mobile Games Types
Mobile Graphics
Mobile Info Services
Source: Frost & Sullivan
53

54. Pervasive Mobile Life
The Pervasive Paradigm: “The most profound technologies are those that
disappear. They weave themselves into the fabric of everyday life until they are
indistinguishable from it” (Mark Weiser, 1991).
Academic
2000 Industry Research
Research u-Japan Policy Framework
u-Korea Policy Framework
EU Initiatives (DC-PERADA)
IBM Labs
Equator
Policy Frameworks The Internet of Things (ITU)
M2M communications, RFID, wireless sensor networks, wireless
and mobile technologies applied in vertical sectors such as
2007 transport systems, healthcare, retail systems, control systems, utilities,
home automation and urban/rural planning.
54

55. Pervasive Mobile Life – The Vision
Community: sharing,
communicating,
cooperating
Outdoor intelligent
spaces: transport
systems, urban planning
and others
Indoor intelligent
spaces: home network,
office network, hospital
network and others
Connected
intelligent
vehicles
55

56. e-Call Initiative – Intelligent Connected Vehicles
The European Commission will mandate car manufacturers to build in-
vehicle emergency call systems, or e-Call, into all new cars as a standard
from 2010.
By 2017, 100% of all the 17 million vehicles sold will be equipped with e-Call
system. This is a new world of SIM-enabled cars ready for new vehicle
mobile services.
56

57. M-ticketing, m-parking – Outdoor Intelligent Spaces
Mobilkom Austria offers m-parking services.
TeliaSonera and Västtrafik offer traffic info
and m-ticket to users
Requesting info/
Purchasing ticket to
The Smart Posters
Receiving info
Or tickets
57

58. ZigBee Alliance – Indoor Intelligent Spaces
• “The ZigBee Alliance is an association of companies
working together to enable reliable, cost-effective,
low-power, wirelessly networked, monitoring and
control products based on an open global standard.”
(www.zigbee.org)
• “The goal of the ZigBee Alliance is to provide the
consumer with ultimate flexibility, mobility, and ease of
use by building wireless intelligence and capabilities
into everyday devices. ZigBee technology will be
embedded in a wide range of products and
applications across consumer, commercial, industrial
and government markets worldwide. For the first time,
companies will have a standards-based wireless
platform optimized for the unique needs of remote
monitoring and control applications, including
simplicity, reliability, low-cost and low-power.”
(www.zigbee.org)
58

59. Wireless Telemedicine – Connecting Communities
Solution offered by eHIT, Finnish start-up
59

60. Conclusions
Challenges Opportunities
Market saturation Content
Declining ARPU Industry Pervasiveness
Players
Economic Conditions Communities
Actions
Innovation and creativity
Inter-organizations networks
Consumer focus
60

61. Generating Unique Business Benefits
with Wireless Broadband
Alexander Michael
Principal Consultant
London, 19 June 2008

62. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
62

63. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
63

64. Many stakeholders within an industry create challenges
and pain points for businesses today
Environment
Competitors
Share-
Customers Employees
holders
Suppliers
Regulators/Government
Communication technologies, particularly in some cases wireless
Communication technologies, particularly in some cases wireless
connectivity, facilitate the interaction to achieve operational objectives
connectivity, facilitate the interaction to achieve operational objectives
64

65. Wireless broadband is no longer a nice-to-have, it is
becoming instrumental in realising operational objectives
Achieve quality Provide reliable
control services
Transportation
& Logistics
Oil, Gas and
Manufacturing
Electricity
Minimise
operational &
maintenance
expenses
Consumer
Facilitate Government Retailing
information
access
Healthcare
Provide cost
effective
Meet
healthcare
customer
services
expectations
Wireless broadband, in particular, allows businesses to improve mobile
Wireless broadband, in particular, allows businesses to improve mobile
field force productivity and quality of decisions
field force productivity and quality of decisions
65

66. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
66

67. Energy companies can effectively address many business
challenges with wireless broadband
• A political necessity to demonstrate corporate responsibility.
Environment • Securing stable energy supplies is become a challenge. There is a need to
find and exploit alternative (and sustainable) energy sources.
• The energy monopolies are disappearing. With the introduction of
Competitors competition, the energy companies must become cost efficient and
customer focussed.
• Politically motivated caps on profits are being replaced by shareholder
expectations of high returns on investment.
• To attract and retain customers, energy companies must transform their
Customers previous customer engagement methods and become more responsive.
• Customer requirements force energy companies into service level
agreements with penalty clauses.
• There is a push towards de-verticalisation in the value chain.
Suppliers • New technologies have also enabled the introduction of micro-distribution,
the emergence of alternative energy sources and even the move towards a
smart grid concept.
67

68. Wireless broadband allows utility companies to generate
business benefits by making the value chain intelligent
Distribution
Generation Trading Transmission Metering
& Sales
• Wireless broadband connectivity facilitates:
• Mobile Workforce Management
• Remote asset operations and maintenance for work dispatch workflows or
monitoring for alarming and escalation activities
• Video surveillance of critical infrastructure such as pipelines
• Reliable backup communication networks
• Wireless broadband allows energy companies to collate real-time
information which in turn facilitates better quality decision-making
processes
68

69. Energy companies must incorporate alternative sources
of energy to its generation and transmission plants
Electricity Generation by Wind Farms
50,000
45,000 Europe breakdown
France
40,000
Portugal 3%
Rest
Generating Capacity (MW)
35,000 4%
UK 12%
30,000 4%
Germany
25,000 Italy
43%
4% Denmark
20,000
6%
15,000 Spain
24%
10,000
5,000
0
U
Eu
In e
C
Au
O lia
C
ni
hi
th
di
an
ro ate
st
te
na
a
er
a
ra
p
d
da
St
s
Source: European Wind Energy Association, 2007
There is a need to provide reliable wireless connectivity to alternative
There is a need to provide reliable wireless connectivity to alternative
energy generation plants
energy generation plants
69

70. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
70

71. Government investment is also increasingly oriented
towards the realisation of “business” benefits
Public broadband
Healthcare
access?
Government
Emergency and Transportation
security services services
Wireless broadband cities are successful when governments match their
Wireless broadband cities are successful when governments match their
desired outcomes with specific needs
desired outcomes with specific needs
71

72. In Sweden, wireless broadband networks help overcome
transportation and environmental challenges
• Electronic Road Pricing Initiative
• 2006 pilot test (IBM)
• Objectives for the Initiative were to
reduce traffic volume and emissions
• Towards more intelligent transportation
policies
• Utilising the ubiquitous network to
facilitate flexible road pricing options
• Linking to Machine-2-Machine
possibilities to meet other public
service objectives
• Public safety
• Emergency
• Traffic control
72

73. In Italy, wireless broadband is used to deliver public
services and to bridge the digital divide
• Turin:
• A wireless broadband network was established to provide e-government services and public library
access.
• Bologna:
• Positions its City-wide wireless broadband network
to provide public safety services (e.g. managing video
surveillance).
• Any excess capacity can then be made available to
commercial service providers or be provided for free
for the city.
• Molfetta:
• Wireless broadband networks are used for real-time monitoring and management of traffic. The
police is able to respond to incidents more appropriately.
• Promotes Molfetta as the efficient business hub of the South
The Italian government hopes to close the digital divide through wireless
The Italian government hopes to close the digital divide through wireless
broadband while also delivering public services
broadband while also delivering public services
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74. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
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75. Wireless broadband is a fundamental part of a business
continuity plan, as a back-up internet connectivity source
• Many types of businesses (e.g. banks) are
required by law to adhere to certain business
continuity standards with provisions for
communication network resilience
• More and more companies adopt internet-
centric business models
• Amazon, Google …
• Ryanair, Easyjet ...
• Mission-critical applications increasingly rely on
internet connectivity
• Internet outages would result in immediate and
serious revenue losses
Wireless broadband technologies such as WiMAX can be a critical
Wireless broadband technologies such as WiMAX can be a critical
infrastructure element for business continuity purposes
infrastructure element for business continuity purposes
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76. Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
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77. Sample Case Studies
High-level summaries of case work in the global mobile sector
• Our client is a leading mobile operator in South East Asia.
WiMAX market • Frost & Sullivan was responsible for: addressable market sizing in consumer
strategy and and enterprise segments; competitive analysis; development of marketing
launch support plans for each prioritized target segment; implementation plan development
and proposed timelines
• Our client is a leading telecom service provider in South Korea.
Location-Based
• Frost & Sullivan was responsible for: performing an in-depth study of the US
Services market market in terms of players, services and technologies; identifying potential
entry strategy LBS business opportunities; identifying potential customers based on
competencies; recommending suitable market-entry strategy and business
model.
• Our client is a Tier 1 US mobile operator.
Business audit
• Frost & Sullivan was responsible for: undertaking a detailed assessment of
of data the company’s strategy, technology roadmap, service features and go-to-
solutions market model vis-à-vis current and projected market trends.
• Our client was an innovative Scandinavian mobile operator.
Internationaliza • Frost & Sullivan was responsible for: assessing international opportunities in
tion strategy North America and the Middle East; assessing partnering and business
model options; and designing a long term growth plan.
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78. Our have deep and wide experience with organisations
throughout the ICT space (examples)
Fixed Tel and Internet Providers Mobile Operators
• BT • CMCC/ GMCC
• Orange Business Services • Orange
• Telkom • SK Telecom
• Tiscali • T-mobile
• Verizon • Vodafone
• Sprint-Nextel
• US Cellular
Vendors/ Integrators Network Security
• Alcatel-Lucent • Blackspider
• Avaya • Gemalto
• Cisco • IBM (ISS)
• Ericsson • McAfee
• Motorola • Skyrecon
• Nokia Siemens Networks • Symantec
• Siemens Enterprise
Collaboration Services Content Providers/ Aggregator/ Platforms
• Genesys • AOL
• HP Halo • Disney
• Polycom • ESPN
• Sony • Microsoft
• Tandberg • Real Networks
• Yahoo!
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79. Our Consulting Services - Examples of typical assignments
M&A, Corporate
Broad Corporate/ Business
Implementation of Best Partnering
Unit Growth
Practice Programmes Commercial Due
Programmes
Diligence
Product Launch, New
Competitive Intelligence Distribution Strategies
Product Development,
Forecasting
R&D strategies
Analytical
Scope
Geographic Expansion, Technology-related Organisational
Market Entry Strategies strategies Development
Value Chain
Customer Strategies,
Optimisation (incl. Sales Optimisation
Segmentation
Partner programmes)
Specific Economic Strategies
Branding, Positioning & Customer centricity &
(Risk/return
Pricing customer satisfaction
assessments)
Punctual, limited Role in strategic/ organisational change Partner/coach for implementation
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80. For Additional Information
Joanna Lewandowska Nils Frenkel
Corporate Communications Sales Manager
ICT Europe ICT Europe
Joanna.lewandowska@frost.com Nils.frenkel@frost.com
Sharifah Amirah
Research Manager
ICT Europe
Sharifah.amirah@frost.com
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81. THANK YOU
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