of Lifestyle Magazines
TRAVEL LIFESTYLE MAGAZINES
What Are The Different Codes &
• Title (masthead) - This is the name at the top of the page and is the name of the magazine itself and not
each individual magazine
• Subtitle – a title which is lesser than the title but can still hold value and tell you something about the
• Tagline – the tagline is a phrase used to lure the reader in by telling them that this product is better than
• Coverline – the coverline is the other bolder phrase which tells the reader what to expect from the
magazine and acts like a title but gives information on what's inside.
• Central image – the image in the centre of the page that shows off the magazine and is the first thing they
will see before anything else
• Header - the section at the top of the page that is usually a strip of information and is in a box or a line
• Footer - the same as a header but is at the bottom of the page
• Featured sections - The part of the cover page with a list of featured subject/sections in the magazine
National Geographic Travel Magazine
CN Traveller Magazine
Discover Britain Magazine
Wanderlust Travel Magazine
List of Codes and Conventions:
• Title(Masthead) & Subtitle
• Featured sections in magazine
• Central image
• Header, footer & edition line
• Additional notes
■ The title is usually very big and bold and, in most
cases, white, however the titles for CN Traveller and
National Geographic change colour to match the
theme of the photo.
■ All the themes are in different fonts and this font can
give you an impression on the rest of the magazine.
■ The white makes it looks very neat, tidy and
■ They all have some sort of subtitle for the specific
topic of the magazine which is not as big or bold and
this usually always changes font and colour to match
■ The title is usually always at the top and therefore
takes up half the photo, but this works out since the
top of the photo is sky.
Title( Masthead) &
All of these titles are large bold titles with different fonts so in my
magazine I will incorporate this idea by finding a font which I have
not seen used which also is clear and readable and the colour may
depend on the cover photo I decide to use but it will probably
either be light-blue or white. Since I am only able to use photos
from the UK, making it a UK travel magazine, I will choose a font
that reflects that e.g., the font will not be exotic and fancy but
more like the font used on the Discover Britain magazine.
The tagline is never that large or eye-catching but that’s
because it is right next to the title, so it doesn’t need to be.
The tagline is also usually in the same font and colour as the
It always uses language that makes the product seem greater
than competitors to attract people e.g., 'Favourite', 'number 1'
and even 'perfect'.
It is always at the top of the page with the title since it means
that it doesn't cover up any of the cover image used.
If the magazine has won awards, it usually says so to show the
readers just how good the magazine is
I will incorporate this into my magazine by using this language that
will impress the reader and show them that this magazine is far
better than the other magazines out there. The colour will also
match the colour of the title and if the title is in a font that is too
difficult to read when it's made smaller, I will change the font since
the tagline should be small enough to take up only a little space but
big enough to read. Another important thing is that my magazine will
be aimed at a younger audience so the tagline must have information
that a younger audience would notice and think about.
• Discover Britain: 'The perfect way to travel the UK'
• Practical Motorhome: 'Tour smarter. Go further. Live your dreams.'
■ In some covers the coverline acts as a more specific title e.g. in
the National Geographic magazine it says, 'Return To The GREEK
ISLANDS' so it just tells you what is inside the magazine whereas
others, like Practical Motorhome, are more about pulling the
audience in with the coverline being 'For your perfect late-
summer escape' which is more about telling the audience what
the magazine can do for you.
■ Some of the coverlines are split into two sections and have one
part with a bolder font and one with a less bold, more aesthetic
font with the main focus of the text being in bold.
■ The coverline colour usually matches the colour of the title and
is positioned in an 'empty' part of the central image to avoid the
bold writing getting in the way of the image itself.
■ Despite being out of the way of anything important in the image
it is also quite central in terms of the cover itself and clearly is
meant to be read just after the title.
I will adopt this idea of splitting the coverline into two parts with
different fonts and colours since it really feels livelier on the page, and
it could be used very well. The words used also add an element of fun
to the coverline like 'secret' and 'escape'. I will try to use similar
language to engage the reader.
Featured Sections of the
■ All these sections have a title and short description with the title
usually being a larger, bolder font and they are all readable and
not in a font that is messy.
■ Usually there are three parts mentioned but not always like the
Practical Motorhome only has one which has more parts
mentioned in short.
■ It is usually out the way of the image sitting on either the left or
right side of the cover.
■ The colour is quite simple and doesn’t use any eye-catching
colours/techniques since it is not meant to be the focal point and
is there for you once you have read the title and coverlines.
■ The content of the text is almost always about the destinations
featured inside and not the extra subjects inside and therefore
it is showing the reader what it offers in relation to the main
focus of the magazine.
■ Also, there position in the photo is usually covering a part of the
photo that is not exactly empty since it may be covering
something unlike the title and the coverline but since it is such a
small part of the overall page it doesn’t cover too much of the
Overall, these are one of the most important sections on the cover
because they are there to explain to the reader what this magazine
offers and therefore must be used in my final product despite how
little they can be.
■ The central image is the most important part of the cover as it
shows almost everything that can be expected.
■ The image also must give the reader a sense of freedom and
they must feel like they can be where this image is taken and
experience this for themself.
■ In general, the photo doesn’t matter too much it just has to
look good and have good quality, e.g., it can be any time of
day anywhere as long as it encapsulates what the magazine
truly is setting out to accomplish.
■ Some of the images aren't just of scenery but include buildings
that look good, and they are either taken from above or
taken from below to give a sense of size, however most of the
images in all the covers are taken from above which could be
difficult to pull off.
■ Another thing is that some images contain people. This is
mostly dependent on what the magazine is about for example
in the CN Traveller magazine there is a woman in a dress which
makes sense because the Coverline reads, 'Shop the World'.
The other example of a person in the shot is a person
looking out over a lake, which he is probably used here to give
a sense of scale.
In conclusion the central image must be perfect for the topic since it
gives the reader the greatest sense of what it is about and therefore
needs to be a photo that conveys this message. In terms of location
that also depends since some are in places that naturally look
beautiful, and others are buildings/built up areas that look good.
Header, Footer & edition
The header and footer usually talk about something to do with
money, e.g., win a prize or hotels or prices for other things. It is
usually written in white since it is not super important but there
are certain words written in a different colour that highlights
It is always very small and would require a closer look and can
also contain extra info on the contents of the magazine, for
example, one magazine says, 'NEW INSIDE!' And is written in a
red circle which is extremely eye-catching and gains the reader's
The edition line is always very small, white and out of the
way since it is not crucial information for the magazine but can
still help tell the reader that there are other magazines l9ike it
so if they enjoyed this then they may enjoy others too.
The edition line is also next to the title in every example I found.
This may be because it doesn’t affect the title or it's just a good
place to put it so people can read it
I can incorporate these ideas into my magazine cover by adding
something interesting in the header and footer like a competition(that
doesn't exist) and make it eye catching, but it must also go with the
colour scheme of the cover itself. In terms of the edition line, it
doesn’t matter too much since it is not official but in terms of codes
and conventions it may be quite useful.
■ The barcode is always at the bottom out of the way of everything and
doesn’t clash with anything on the page and is purely there for buying the
magazine and not intentionally aesthetic.
■ Most of the magazines feature a barcode in a very small font and out of the
way and is there so the reader can find more information if they are
interested and want to read more. This will be important for my magazine
since it will have a featured webpage.
■ The National Geographic is most notable for its bold yellow border which is
unique and recognisable by most. While the other magazines don’t always
have a border or even a border at all sometimes, they will add one to the
Discover Britain cover and it will be white.
■ The name is the largest part of the magazine and is usually right at the top
but sometimes like on the National Geographic magazine it is smaller than
the title and sits at the top.
■ The other thing a lot of these magazines do is use language that directly
addresses the reader e.g., 'Travel Needs You'. This creates a personal
connection between the reader and the magazine.
■ Most magazines use ratings on either the front or back to show the reader
just how popular they are with other readers which makes them want to
buy. Especially when the ratings are from well-known and trusted sources.
■ Usually, magazines use awards they’ve won on the cover which has the
same effect as the ratings in the sense that it shows the reader that this is
a trusted source recommending the magazine.
■ The colour of the magazine is usually very aesthetic and creates a 'vibe'
which, with the font and other features, is used throughout the whole
cover and it really brings the cover to life.
■ Selling lines can be used in a similar way to the ratings where they will use
a quote from someone important or other quotes that show that the
magazine is good.
National Geographic Travel Magazine
CN Traveller Magazine
Discover Britain Magazine
Wanderlust Travel Magazine
List of Codes and Conventions:
• Additional notes
■ The masthead always says 'contents' since the actual
title is on the cover, so it doesn’t need to say
■ The font is always something similar or the same to
the title on the previous page and is always quite
■ It is always black on white and therefore combined
with the size it always stands out on the page with
the issue written smaller next to it.
■ It's always written at the top of page and is usually
next to an image or close to one.
■ The title for the National Geographic contents page is
the largest but is still relatively small when next to
the photo underneath.
■ The Wanderlust magazine is probably the most
unique since the title is not too large and is
overlooked by a thick underlining and the large
number next to it.
Using this information, I will make the title relatively large and keep
to the black on white. I won't try anything too fancy for the contents.
The masthead will usually feature the edition underneath or nearby
to show the reader which edition they're looking at.
■ The headings for each section all have unique titles
that define what to expect whilst also being written
in a way to bring the reader in.
■ The heading is always in lack and bold to draw the
reader to it and then it has a short description
underneath on the contents of topic.
■ The page number is usually next to the heading but in
some pages such as the top left page it is different
since the number of the page is written over the
■ The headings and descriptions are usually written in
a neat format that usually goes down the page in a
few columns rather than being written across the
■ The headings for the bottom page are the only ones
with a different colour. The others are also written in
the same font as their descriptions.
Rounding off this note, the headings for each 'chapter' should all be
the same font, size, colour and boldness and this will make the
magazine look more aesthetique and proffessional while also directing
the reader clearly to the main heading.
■ There are always images featured on the contents
page just the same as the covers, but these are
always different photos.
■ There are usually a few photos, or at least two,
however the CN Traveller magazine features
one photo that covers the whole page.
■ Most photos are in the centre of the screen to draw
the attention to the centre. Also, most of the photos
have a small description of what the photo is.
■ The headings and chapters are written around the
photo and so main photo is the centre for each page
except for practical motorhome which only has
photos of two caravans at the bottom which are other
covers. It also features one of the editors with
a quote and description.
■ The photos aren't always pictures of the scenery they
are also pictures of wildlife, people and important
In conclusion I will probably use a few photos on the contents page
and make them unique to the cover photos to make it different and
to keep the magazine looking new and fresh.
■ All magazines shown here contain one larger picture,
but this is not a feature of all since there are others
with small photos, at least, if they have a photo.
■ With most of the photos the being the main focus of
the page with the text based around the image.
■ Usually, all the photos are grouped together rather
than having photos in different positions across the
■ The chapters and the writing on the contents page
are always in columns down the page. This makes it
easy to see which order to read it all in if it's not one
of the chapters.
■ There is usually quite a lot white space on the
page since there is a lot of writing, but some cover
this space up with a large image e.g., CN Traveller in
the top right.
Overall though the contents pages are all very unique with no huge
similarities other than the essentials which gives a lot of freedom in
designing my own, even in the pages of the same magazine, the
different issues vary drastically.
■ Although most covers are one single portrait page, the
lonely planet cover is made up of two that spread
across both pages. However other than this is sticks to
the classic codes and conventions and is quite generic.
This design makes it look more detailed giving the
impression of a more 'intelligent' and informative
■ Some covers don’t use the ordinary page number
layout with the pages listed in order with the topic it
talks about, but the Wanderlust cover uses images and
descriptions along with a larger number. This may take
up more space, but it is direct in which page the user is
trying to locate.
■ Another unique magazine page is the CN
Traveller magazine which doesn’t just feature the
ordinary photos of different places, it also features
photos of clothes and food which could be advertising
and also giving extra information, either way it
allows me to not solely use photos of scenery.
■ The bottom left magazine belongs to Practical
Motorhome, and it differs from the other because the
contents page isnt just a contents page it also contains
an editor's note, and it says welcome at the top which
invites the reader in and that could attract more
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