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Codes & Conventions of Lifestyle Magazines

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Codes & Conventions of Lifestyle Magazines

  1. 1. Codes and Conventions of Lifestyle Magazines TRAVEL LIFESTYLE MAGAZINES
  2. 2. What Are The Different Codes & Conventions? • Title (masthead) - This is the name at the top of the page and is the name of the magazine itself and not each individual magazine • Subtitle – a title which is lesser than the title but can still hold value and tell you something about the magazine • Tagline – the tagline is a phrase used to lure the reader in by telling them that this product is better than the rest • Coverline – the coverline is the other bolder phrase which tells the reader what to expect from the magazine and acts like a title but gives information on what's inside. • Central image – the image in the centre of the page that shows off the magazine and is the first thing they will see before anything else • Header - the section at the top of the page that is usually a strip of information and is in a box or a line • Footer - the same as a header but is at the bottom of the page • Featured sections - The part of the cover page with a list of featured subject/sections in the magazine
  3. 3. Travel (Lifestyles) magazines National Geographic Travel Magazine CN Traveller Magazine Discover Britain Magazine Wanderlust Travel Magazine lonely planet Practical Motorhome Cover s List of Codes and Conventions: • Title(Masthead) & Subtitle • Tagline • Coverline • Featured sections in magazine • Central image • Header, footer & edition line • Additional notes
  4. 4. ■ The title is usually very big and bold and, in most cases, white, however the titles for CN Traveller and National Geographic change colour to match the theme of the photo. ■ All the themes are in different fonts and this font can give you an impression on the rest of the magazine. ■ The white makes it looks very neat, tidy and professional. ■ They all have some sort of subtitle for the specific topic of the magazine which is not as big or bold and this usually always changes font and colour to match the magazine. ■ The title is usually always at the top and therefore takes up half the photo, but this works out since the top of the photo is sky. Title( Masthead) & Subtitle All of these titles are large bold titles with different fonts so in my magazine I will incorporate this idea by finding a font which I have not seen used which also is clear and readable and the colour may depend on the cover photo I decide to use but it will probably either be light-blue or white. Since I am only able to use photos from the UK, making it a UK travel magazine, I will choose a font that reflects that e.g., the font will not be exotic and fancy but more like the font used on the Discover Britain magazine.
  5. 5. Tagline  The tagline is never that large or eye-catching but that’s because it is right next to the title, so it doesn’t need to be.  The tagline is also usually in the same font and colour as the title.  It always uses language that makes the product seem greater than competitors to attract people e.g., 'Favourite', 'number 1' and even 'perfect'.  It is always at the top of the page with the title since it means that it doesn't cover up any of the cover image used.  If the magazine has won awards, it usually says so to show the readers just how good the magazine is I will incorporate this into my magazine by using this language that will impress the reader and show them that this magazine is far better than the other magazines out there. The colour will also match the colour of the title and if the title is in a font that is too difficult to read when it's made smaller, I will change the font since the tagline should be small enough to take up only a little space but big enough to read. Another important thing is that my magazine will be aimed at a younger audience so the tagline must have information that a younger audience would notice and think about. If unreadable; • Discover Britain: 'The perfect way to travel the UK' • Practical Motorhome: 'Tour smarter. Go further. Live your dreams.'
  6. 6. Coverline ■ In some covers the coverline acts as a more specific title e.g. in the National Geographic magazine it says, 'Return To The GREEK ISLANDS' so it just tells you what is inside the magazine whereas others, like Practical Motorhome, are more about pulling the audience in with the coverline being 'For your perfect late- summer escape' which is more about telling the audience what the magazine can do for you. ■ Some of the coverlines are split into two sections and have one part with a bolder font and one with a less bold, more aesthetic font with the main focus of the text being in bold. ■ The coverline colour usually matches the colour of the title and is positioned in an 'empty' part of the central image to avoid the bold writing getting in the way of the image itself. ■ Despite being out of the way of anything important in the image it is also quite central in terms of the cover itself and clearly is meant to be read just after the title. I will adopt this idea of splitting the coverline into two parts with different fonts and colours since it really feels livelier on the page, and it could be used very well. The words used also add an element of fun to the coverline like 'secret' and 'escape'. I will try to use similar language to engage the reader.
  7. 7. Featured Sections of the Magazine ■ All these sections have a title and short description with the title usually being a larger, bolder font and they are all readable and not in a font that is messy. ■ Usually there are three parts mentioned but not always like the Practical Motorhome only has one which has more parts mentioned in short. ■ It is usually out the way of the image sitting on either the left or right side of the cover. ■ The colour is quite simple and doesn’t use any eye-catching colours/techniques since it is not meant to be the focal point and is there for you once you have read the title and coverlines. ■ The content of the text is almost always about the destinations featured inside and not the extra subjects inside and therefore it is showing the reader what it offers in relation to the main focus of the magazine. ■ Also, there position in the photo is usually covering a part of the photo that is not exactly empty since it may be covering something unlike the title and the coverline but since it is such a small part of the overall page it doesn’t cover too much of the photo. Overall, these are one of the most important sections on the cover because they are there to explain to the reader what this magazine offers and therefore must be used in my final product despite how little they can be.
  8. 8. Central Image ■ The central image is the most important part of the cover as it shows almost everything that can be expected. ■ The image also must give the reader a sense of freedom and they must feel like they can be where this image is taken and experience this for themself. ■ In general, the photo doesn’t matter too much it just has to look good and have good quality, e.g., it can be any time of day anywhere as long as it encapsulates what the magazine truly is setting out to accomplish. ■ Some of the images aren't just of scenery but include buildings that look good, and they are either taken from above or taken from below to give a sense of size, however most of the images in all the covers are taken from above which could be difficult to pull off. ■ Another thing is that some images contain people. This is mostly dependent on what the magazine is about for example in the CN Traveller magazine there is a woman in a dress which makes sense because the Coverline reads, 'Shop the World'. The other example of a person in the shot is a person looking out over a lake, which he is probably used here to give a sense of scale. In conclusion the central image must be perfect for the topic since it gives the reader the greatest sense of what it is about and therefore needs to be a photo that conveys this message. In terms of location that also depends since some are in places that naturally look beautiful, and others are buildings/built up areas that look good.
  9. 9. Header, Footer & edition line  The header and footer usually talk about something to do with money, e.g., win a prize or hotels or prices for other things. It is usually written in white since it is not super important but there are certain words written in a different colour that highlights important information.  It is always very small and would require a closer look and can also contain extra info on the contents of the magazine, for example, one magazine says, 'NEW INSIDE!' And is written in a red circle which is extremely eye-catching and gains the reader's attention.  The edition line is always very small, white and out of the way since it is not crucial information for the magazine but can still help tell the reader that there are other magazines l9ike it so if they enjoyed this then they may enjoy others too.  The edition line is also next to the title in every example I found. This may be because it doesn’t affect the title or it's just a good place to put it so people can read it I can incorporate these ideas into my magazine cover by adding something interesting in the header and footer like a competition(that doesn't exist) and make it eye catching, but it must also go with the colour scheme of the cover itself. In terms of the edition line, it doesn’t matter too much since it is not official but in terms of codes and conventions it may be quite useful.
  10. 10. Additional Notes ■ The barcode is always at the bottom out of the way of everything and doesn’t clash with anything on the page and is purely there for buying the magazine and not intentionally aesthetic. ■ Most of the magazines feature a barcode in a very small font and out of the way and is there so the reader can find more information if they are interested and want to read more. This will be important for my magazine since it will have a featured webpage. ■ The National Geographic is most notable for its bold yellow border which is unique and recognisable by most. While the other magazines don’t always have a border or even a border at all sometimes, they will add one to the Discover Britain cover and it will be white. ■ The name is the largest part of the magazine and is usually right at the top but sometimes like on the National Geographic magazine it is smaller than the title and sits at the top. ■ The other thing a lot of these magazines do is use language that directly addresses the reader e.g., 'Travel Needs You'. This creates a personal connection between the reader and the magazine. ■ Most magazines use ratings on either the front or back to show the reader just how popular they are with other readers which makes them want to buy. Especially when the ratings are from well-known and trusted sources. ■ Usually, magazines use awards they’ve won on the cover which has the same effect as the ratings in the sense that it shows the reader that this is a trusted source recommending the magazine. ■ The colour of the magazine is usually very aesthetic and creates a 'vibe' which, with the font and other features, is used throughout the whole cover and it really brings the cover to life. ■ Selling lines can be used in a similar way to the ratings where they will use a quote from someone important or other quotes that show that the magazine is good.
  11. 11. Travel (Lifestyles) magazines National Geographic Travel Magazine CN Traveller Magazine Discover Britain Magazine Wanderlust Travel Magazine lonely planet Practical Motorhome Contents pages List of Codes and Conventions: • Masthead • Headings • Images • Positioning • Additional notes
  12. 12. Masthead ■ The masthead always says 'contents' since the actual title is on the cover, so it doesn’t need to say anything fancy. ■ The font is always something similar or the same to the title on the previous page and is always quite large. ■ It is always black on white and therefore combined with the size it always stands out on the page with the issue written smaller next to it. ■ It's always written at the top of page and is usually next to an image or close to one. ■ The title for the National Geographic contents page is the largest but is still relatively small when next to the photo underneath. ■ The Wanderlust magazine is probably the most unique since the title is not too large and is overlooked by a thick underlining and the large number next to it. Using this information, I will make the title relatively large and keep to the black on white. I won't try anything too fancy for the contents. The masthead will usually feature the edition underneath or nearby to show the reader which edition they're looking at.
  13. 13. Headings ■ The headings for each section all have unique titles that define what to expect whilst also being written in a way to bring the reader in. ■ The heading is always in lack and bold to draw the reader to it and then it has a short description underneath on the contents of topic. ■ The page number is usually next to the heading but in some pages such as the top left page it is different since the number of the page is written over the photo. ■ The headings and descriptions are usually written in a neat format that usually goes down the page in a few columns rather than being written across the page. ■ The headings for the bottom page are the only ones with a different colour. The others are also written in the same font as their descriptions. Rounding off this note, the headings for each 'chapter' should all be the same font, size, colour and boldness and this will make the magazine look more aesthetique and proffessional while also directing the reader clearly to the main heading.
  14. 14. Images ■ There are always images featured on the contents page just the same as the covers, but these are always different photos. ■ There are usually a few photos, or at least two, however the CN Traveller magazine features one photo that covers the whole page. ■ Most photos are in the centre of the screen to draw the attention to the centre. Also, most of the photos have a small description of what the photo is. ■ The headings and chapters are written around the photo and so main photo is the centre for each page except for practical motorhome which only has photos of two caravans at the bottom which are other covers. It also features one of the editors with a quote and description. ■ The photos aren't always pictures of the scenery they are also pictures of wildlife, people and important locations. In conclusion I will probably use a few photos on the contents page and make them unique to the cover photos to make it different and to keep the magazine looking new and fresh.
  15. 15. ■ All magazines shown here contain one larger picture, but this is not a feature of all since there are others with small photos, at least, if they have a photo. ■ With most of the photos the being the main focus of the page with the text based around the image. ■ Usually, all the photos are grouped together rather than having photos in different positions across the page. ■ The chapters and the writing on the contents page are always in columns down the page. This makes it easy to see which order to read it all in if it's not one of the chapters. ■ There is usually quite a lot white space on the page since there is a lot of writing, but some cover this space up with a large image e.g., CN Traveller in the top right. Overall though the contents pages are all very unique with no huge similarities other than the essentials which gives a lot of freedom in designing my own, even in the pages of the same magazine, the different issues vary drastically. Positionin g
  16. 16. Additional Not es ■ Although most covers are one single portrait page, the lonely planet cover is made up of two that spread across both pages. However other than this is sticks to the classic codes and conventions and is quite generic. This design makes it look more detailed giving the impression of a more 'intelligent' and informative magazine. ■ Some covers don’t use the ordinary page number layout with the pages listed in order with the topic it talks about, but the Wanderlust cover uses images and descriptions along with a larger number. This may take up more space, but it is direct in which page the user is trying to locate. ■ Another unique magazine page is the CN Traveller magazine which doesn’t just feature the ordinary photos of different places, it also features photos of clothes and food which could be advertising and also giving extra information, either way it allows me to not solely use photos of scenery. ■ The bottom left magazine belongs to Practical Motorhome, and it differs from the other because the contents page isnt just a contents page it also contains an editor's note, and it says welcome at the top which invites the reader in and that could attract more customers.

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