1.
This project has received funding from the European Union’s Horizon
2020 research and innovation programme
The Human Factor for
Urban Mobility
Luis-Daniel Ibáñez
University of Southampton
BDVA - MeetUp, May 2018

2.
3 out of 4 Europeans live in urban areas
Traffic congestion costs us €100 B yearly
Road transport is responsible for 40% of CO2
emissions
Urban Mobility matters

3.
Effective estimation of modal split
= Better policy design
= Better policy assessment

4.
Mobility Infrastructure
Complete mapping
Measure occupancy
= Input for policy design
= Improved mobility services

5.
Additional challenges
Responsible
Development
Citizen
Engagement

6.
QROWD’s value chain
Individuals City inhabitants
and workers
Crowdworkers

7.
QROWD for individuals
● App as data collection enabler and as an
interaction tool.
– Information and Explanation
– Management of incentives
– Engagement

8.
QROWD for inhabitants
● Spatial and non-spatial tasks that
– Provide service for the common good
– Gamified
– Foster cooperation and collaboration

9.
QROWD for crowd-workers
● Re-design spatial tasks for crowd-workers
– Using virtual street imagery
– Novel interface designs