1. PERSONAL BRAND EXPLORATION
Luis Aldano
Project & Portfolio I: Week
1
APRIL 10, 2022

2. My name is Luis Aldano, I am a hard worker who
is very hopeful and con
fi
dent that he can
achieve anything he sets his mind to.I am funny,
personable and most importantly loyal. I do what
is needed of me and always try to hep those that
need it because that was once me in their
shoes.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Sports Content Researche
r
• Production Coordinator
• Associate Social writing
BRAND ARCHETYPE - For My
archetype I am the entertainer, the
jokester, the comedian. I am
someone that can make the
workplace fun and make things
easier to work in an environment
that is usually fast paced.
[Sports Broadcasting] for [ESPN/ Sports Programming]

4. [Adults 25-45 ]
TARGET AUDIENCE
Stephen A.
Smith
Outreach Plan
:
• I will submit a video or a presentation to stand out.
• I will contact Stephen A through social media using
twitter or instagram
• I will continue to reach out to Stephen A either personal
message or tweeting to him once every few weeks.
[Journalist/ commentator
at ESPN
Marc J. Spears
Outreach Plan
:
• I will reach out to Marc with a video or a presentation
• I will reach out to Marc using LinkedIn and Twitter to
best communicate with him.
• I will continue to personally message Marc in hopes
that he will answer in due time. Once every few weeks
will get the job done
[NBA Writer] at [ESPN’s
Landscape ]
Mina Kimes
Outreach Plan
:
• I will prepare a presentation that I could show mina if
and when we do meet
.
• I plan to use email or any social media accounts to
keep in touch.
• I will continue to reach out using my social media
platforms and sending a follow up email once every 3
weeks.
Senior Writer at ESPN
Magazine
.
.

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Interning at ESPN
‣ I’d like to be at ESPN as an intern in about 6
months to a year
Mid Term: (2026-2028
)
• I would like to be a full time employee at ESPN as a
sports anchor
‣ Id like to be full time as a sports anchor by 2
years time.
Long Term: (2034
)
• In 10 years time I hope to have my own show on
ESPN
‣ In 10 years time I plan to be one of new faces
of ESPN sports with my own show

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
/ Adept /
Data Analysis / Adept /
People Skills / / Expert
Leadership / / Expert
Data Analysis
SOFT
HARD
/ Adept /
Software Pro
fi
ciency Novice / /
Adaptability / Adept /
Time management / Adept /

7. I help kids and adults to understand sports
effectively by breaking down highlights in a
fun way.
PROMISE

8. CREDENTIALS
Work Experience
:
• Beacon Christian Academy: Teacher’s
Assistant/ Substitute Teacher
• New Beginnings For Tomorrow: Direct
Care Provider
Education:
• Bayonne High School Diploma.
Graduated 2010
• Title of Degree Program: B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Hillsong, NYC Group Leader/ Creative
Team. Lead Weekly Groups and input
creative skills within creative team.

9. COMPETITION
Joshua Berrios
Industry Experience
:
• Legendary Guest Experiences
Representative
Education
:
• Currently enrolled in Full Sail University For Sports
Broadcasting B.S
Leadership Experience
:
• N/A
Skills and Pro
fi
ciencies
:
• Communications -
• Research
• Writing
Luis Aldano
Overall Online Presence
:
• How many connections 255 connections banner image
customized? Yes , professionalism of headshot?, Not
Professional, how detailed is the pro
fi
le? Very Detailed
Pro
fi
le , published articles? No , active on other social
media? Facebook and Youtube. is their LinkedIn URL
customized? Yes
• Grade: Average, 60 out of 100
Industry Experience
:
• None
Education
:
• Currently Enrolled in Full Sail University for Sports
Broadcasting
Leadership Experience
:
• Group Leader/ Creative Team at Hillsong NY
C
• Lead Weekly Groups/ Input Creative Skills with creative
team
Skills and Pro
fi
ciencies
:
• People Skills - Exper
t
• Adaptability - Exper
t
• Microsoft Of
fi
ce -Adept
Overall Online Presence
:
• How many connections? 9? banner image
customized?, professionalism of headshot?,No how
detailed is the pro
fi
le?,Not detailed published articles?,
None, active on other social media? Yes is their
LinkedIn URL customized? No
• Grade: Poor 40 out of 100

10. COMPETITION
Stephen A. Smith
Noteworthy Experience
:
• Journalist/Commentator October 2003-Present
• The Philadelphia Inquierer October 1994-March 2010
YOUR NAME
Industry Experience
:
• Industry experience goes here
Education
:
• Winston-Salem State University 1988-1992
Skills and Pro
fi
ciencies
:
• Journalism - Exper
t
• Sports Expert- Expert
• People Skills - Expert
Overall Online Presence
:
• How many connections?51k banner image
customized?, Yes, professionalism of
headshot?,100/100 how detailed is the pro
fi
le?, Very
published articles?,Yes, active on other social media?,
Yes is their LinkedIn URL customized? Yes
• Grade: Superior 100 out of 100
Industry Experience
:
• None
Education
:
• Currently Enrolled in Full Sail University for Sports
Broadcasting
Leadership Experience
:
• Group Leader/ Creative Team at Hillsong NY
C
• Lead Weekly Groups/ Input Creative Skills with creative
team
Skills and Pro
fi
ciencies
:
• People Skills - Expert
• Adaptability - Expert
• Microsoft - Adept
Overall Online Presence
:
• How many connections? 9, banner image customized?,
No, professionalism of headshot?5/10 how detailed is
the pro
fi
le?Not very Detailed, published articles?, None,
active on other social media?,Yes is their LinkedIn URL
customized? No
• Grade: Poor 40 out of 100

11. BRAND POSITION
Men that are in the 25-45 range who are married
or single I provide HUMOROUS AND EFFECTIVE
COMMENTARY ON ALL SPORTS NOT JUST
THE MAINSTREAM ONES. because I BELIEVE I
BRING A DIFFERENT POINT OF VIEW THAT
CAN MAKE THINGS MUCH MORE ENJOYABLE
AND RELATABLE APART FROM THE USUAL
SPORTS TALK.
“BIGLOU”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Brooklyn Nets vs Cleveland Cavaliers
‣ 4/12/22 | Brooklyn, New York
• San Antonio Spurs vs New Orleans Pelicans
‣ 4/13/2022 | New Orleans, Louisiana
• ESPN
‣ 5/20/24 | New York, New York
Digital Marketing
• Primary Content: The the type of content I plan to put out is
all sports related content that will help keep people up to date
in terms of what’s up in the sports world ranging from MLB all
the way down to the MLS.
• Primary Tools:My podcast that is made up of me and my
colleague will consistently put out information out on our
Instagram page and Twitter accounts while also uploading our
content to YouTube and Spotify.
• Website: I will use my portfolio to make connections with
others in the same
fi
eld as me. That can help me further
advance in areas I am not pro
fi
cient in.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor im looking for is the person that has
walked the same path as me. Someone that has seen
the same struggles and could help me through them as
I walk the road to success and ultimately where I want
to be . September 2023
Formal Education
• FullSail University, Bachelors of Science in Sports
Broadcasting
Technical Skills
• Data analysis CBS, September 2023
• - Experience Using video or photoshop editing Espn ,
January 2024
• Experience in building presentations - ESPN , February
2024
Soft Skills
• Time management- CBS sports , January 2024
• Problem Solving- Espn, January 202
4
• Writing - Espn, March 2024

14. Luis Aldano
You know how some people have a hard time
understanding the different aspects of sports? Well, what I do is I
break down different sports in an effective way that people of all ages can
understand. In fact, I have my own podcast that I record episodes every
week that breaks down sports in a very effective way.
“

15. REFERENCES
Linked in Pro
fi
le retrieved from :https://www.linkedin.com/feed/
Representative ESPN Business retrieved from
https://jobs.disneycareers.com/job/amsterdam/representative-
espn-business/391/19694493872
CBS Sports Researcher can be retrieved from:
https://careers.viacomcbs.com/job/New-York-CBS-Sports-
Researcher-NY-10019/841476600/
ESPN JOBS can be found:
https://www.glassdoor.com/Jobs/ESPN-Jobs-E13401.htm?
fi
lter.countryId=1&cursor=ACgAAIEAAAAAAAAAAAAAAAAAA
crXaCoAAwAAAQAA
News Reporter and analyst can be found:
https://www.onetonline.org/link/details/27-3023.00
Information on Stephen A. Smith:
https://urbanintellectuals.com/stephen-smith-reporter-sports-
expert-tv-personality/
Sporting Events can be found: https://espnevents.com