The Braintrust Network delivers Enhanced Management Consultancy. We take consultancy to a new level and provide clients with a better service, delivered at less cost and with added value. Our unique structure and approach delivers specialist knowledge from everywhere in the world to clients anywhere in the world. In addition our proprietary process, which uses creative and critical thinking throughout, ensures that clients get optimum results.

1. Introduction
An international group of
leading academics and
practitioners.
Who combine both thinking
and doing, so as to provide a
unique content driven
consulting service for
businesses and not-for-
profit organizations on the
real-world issues affecting
their performance.
Enhanced Management Consultancy

2. CONTENTS
Introduction
Who we are
What we do
How we do it
Where we are
Management
Senior Consultants
Areas of expertise
Our experience
IN SUMMARY
Braintrust Network delivers
Enhanced Management
Consultancy.
We take consultancy to a new level
and provide clients with a better
service, delivered at less cost and
with added value.
Our unique structure and approach
delivers specialist knowledge from
everywhere in the world to clients
anywhere in the world.
And our proprietary process, which
uses creative and critical thinking
throughout, ensures that clients
get optimum results.

3. INTRODUCTION
Management consulting firms
have traditionally provided
strategy consulting services in
such area as strategy, human
resources, change management,
programme management,
financial management,
operations, business process re-
engineering, economic and
environmental issues, marketing
and corporate communication,
however, it is the successful
application of strategic thinking
that is the ultimate test of
consulting success and yet most
consultancies generally stop well
before they are exposed to the
‘acid test’ that is the
implementation of their strategic
recommendations.
We understand that clients need
and want an end-to-end service
that includes oversight or project
management of implementation
and even, when necessary,
outsourcing, so that’s what we
also do.
We call it
ENHANCED Management
Consulting.
Add this enhanced service to an
approach designed specifically to
achieve the best end result for the
client and you get BETTER
management consultancy.
It’s better because 1. It ensures
‘joined up thinking’ throughout
the whole process, from the very
beginning to the very end, so the
expertise of the consultants is
incorporated into the whole
process; 2. The ‘integrity’ of the
crucial strategic thinking is
protected and gets successfully
applied where it is really needed
which is when it is implemented;
and 3. The strategic thinking itself
is better because it is developed
with its subsequent application
clearly in mind.
So, WHO are The Braintrust
Network, WHAT do we do, and
HOW do we do it?...
In today’s world,
staying ‘one step
ahead’ is the
difference
between success
and failure.
We help clients address the key
challenges and opportunities
they face.
We sell forward thinking and the
practical advantage of it, today.
We offer improved performance
and a competitive advantage.
We help organisations in the
public, private and social sectors.
We are focussed, ingenious and
innovative.
We provide an ‘enhanced’
consultancy product and help
clients stay ‘one step ahead’.

4. Already, we span 15 countries
across 4 continents, and the
unique way we operate means
that The Braintrust Network can
bring clients ANYWHERE in the
world, immediate access to the
very best expertise and
experience from EVERYWHERE in
the world.
WHAT WE DO
Braintrust Network’s enhanced
end-to-end service delivers
unrivalled expertise and practical
experience in depth (and
breadth) across the Technology,
Finance, Organisation,
Management and Marketing
disciplines – to ensure our clients
get the end result they want
from a consulting service, and
the ADDED VALUE they need in
today’s economic climate.
Like all international consulting
services, the purpose of
Braintrust Network is to HELP
organisations survive and thrive
in an ever more inter-connected
global economy; to help them
address the most pressing
challenges and issues they face;
to help them improve their
overall performance; and to help
them identify and develop
competitive advantages.
But unlike other international
firms, The Braintrust Network
does not suffer from a common
problem.
A common problem with other
international consultancy
services is the source of their
expertise and its ‘distance’ from
the time and place where it is
actually needed. As a result that
expertise, which is the ‘raw
material’ of what consultancies
sell, is essentially ‘second hand’
by the time it gets to the client
and therefore potentially diluted
or out of date when it does,
which can mean it’s either not
effective or simply poor value,
or both!
The Braintrust Network solution
is to operate as a network and
give clients the benefit of direct
access to the experts wherever
they are in the world – that way,
what the client gets is ORIGINAL
thinking from the experts
themselves and, more
importantly, it is genuinely
specific to the client’s individual
needs which is vitally important
because no two organisations
are the same, and no two
organisations have the same
problem.
Moreover, because Braintrust
Network is an independent
network of independent
thinkers, we are not influenced
by a corporate policy to push our
own products and services – pre-
determined answers to pre-
determined problems is not what
we sell – and that is why we
believe we give clients better
consultancy i.e. more
INDEPENDENT advice, with
greater depth of service and
better value.
WHO WE ARE
The quality of any consultancy
service depends primarily on the
quality of the consultants
providing it. Braintrust Network
is a high quality, high end
management consultancy that
leverages a WORLD CLASS group
of senior academics and industry
professionals located around the
world. Together, they combine
thinking and doing to provide an
enhanced, content-driven
consulting service for business,
not-for-profit and public sector
organisations on the challenges
and real-world issues affecting
their performance, and their
future.
Our growing number of expert
consultants are all proven
performers and provide an
unparalleled level of specialist
knowledge spanning all major
industries, sectors and functions

5. AREAS OF EXPERTISE
Marketing and Go-to-market
Strategies: Create and control
effective customer interactions from
initial contact through to fulfilment.
Financial Innovation: Access to
capital and investment with the
emphasis on entrepreneurial finance,
venture capital and IPO.
Service Excellence: Increase
consumer satisfaction and sales
through an emphasis on front-line
service quality.
Human Capital Development:
Leadership & Management
Development Training that
emphasizes the critical difference
between managing things and leading
people.
Organisational Transformation:
Deliberate, organization-wide
strategies to enhance a company’s
effectiveness and sustainability.
Knowledge Management: Methods
through which organizations create
value from their intellectual and
knowledge-based assets.
Lean and Agile Manufacturing:
Focus on company organization,
manufacturing processes,
hardware/software technologies and
Customer/Supplier relationships.
Business Sustainability and CSR:
Ensuring organisations and companies
are able to deliver profits to their
owners while respecting the broader
demands of society and outside
stakeholders.
Corporate Communication:
Helping organizations and companies
talk the same language to all
stakeholders in order to ensure
operational coherence, credibility
and trust.
Within these service areas we have
many products specifically designed
to achieve objectives, for example:
Covering
strategy,
management,
marketing,
operations and
technology, our
comprehensive
list of services
covers a myriad
of industries and
expertise.
Our propriety
products
leverage thought
leadership and
best practice to
ensure best
results.
Total Service Quality:
In today’s ever more competitive
world, service industries are faced with
stagnant or declining market share,
service companies need to focus
relentlessly on improving the quality of
the services they deliver and the
perceived value offered to their
customers. Total Service Quality (TSQ)
is a unique Braintrust Network concept
that enables our clients to achieve
higher quality service and greater
value for their clients and their
stakeholders.
Braintrust Re-Start:
As companies develop, expand, grow
or change it is all too common that
they lose strategic focus.
Organizational realities such as
expanding bureaucracies and
procedures slow down decision-
making and increase complexity.
Braintrust Re-Start is our unique
approach to strategic renewal. We
emphasize three strategic qualities
that companies need to leverage and
energize in order to increase value:
focus of its top management,
ingenuity of its people, and innovation
of its products, services and processes.
Braintrust Re-Start identifies and
improves the areas most vital to a
company’s value creation potential.
Global Market Edge:
Entering into new markets or
expanding further into existing
markets is a crucial element of a
successful business strategy.
Companies can enter markets in
opportunistic ways – learning as they
go along, recovering from mistakes
and eventually getting in right but
wasting precious time and resources in
getting there. From a comprehensive
global market opportunity assessment
to country potential analysis, Global
Market Edge delivers vital knowledge
on the risks of countries for potential
entry as well as offering industry
specific knowledge tailored to the
specific needs of our clients.

6. HOW WE DO IT
Braintrust Network follows a
proprietary three stage process
designed to channel attention,
time and effort to where it is
most needed. Each stage is
characterised by the nature of
the attention it requires for
optimum results and these have
become the attributes by which
we define our service; Focus,
Ingenuity and Innovation.
The process begins with a
thorough understanding of the
client issue or challenge and all
related issues during the
‘problem discovery’ stage; it
progresses to the ‘idea and
rationale building stage’ where
all the acquired information is
evaluated and the conclusions
are drawn; it ends with the
‘recommendations and actions’
stage, which we can then
continue to help implement.
Through a process of distillation
of information, we FOCUS our
attention on arriving at a pivotal
point where, based on a deep
understanding of the situation
and the objectives, we use our
INGENUITY to generate the ideas
on which the practical solutions,
incorporating real INNOVATION,
are implemented.
It is a unique process driven
throughout by both creative and
critical thinking, not just the
recycling of out-dated, so-called,
best practice.
WHERE WE ARE
Our network is expanding
rapidly.
More markets are being added
on a continuous basis to ensure
that our consultancy is the best
and most insightful in the world,
and that knowledge from
everywhere can be delivered to
clients anywhere.
Austria
Bulgaria
China
Estonia
Hungary (Head Office)
Italy
Latvia
Lithuania
Poland
Russia
Singapore
South Africa
Ukraine
UK
USA

7. David Weir, MA (Oxon)
Professor of Management, Liverpool Hope
University, UK
Fellow of the Leadership Trust Foundation
Expertise: Inter-cultural management with
special expertise in the Middle East,
Leadership and strategic change
Paul Garrison
Founder, Garrison Group
Expertise: Go-to-Market Strategies
Sectors: Banking, FMCG, Beverages
William Wang, PhD
Professor of Management, Euromed
Marseille, Shanghai, China
Andrea Tracogna, PhD
Professor of Strategy, MIB School of
Management, Trieste, Italy
Expertise: Agile Manufacturing, Go-to-
Market strategies
Sectors: Coffee, Banking and Insurance
Tom McDaniel
Senior Lecturer, CEU Business School,
Budapest, Hungary
Expertise: Agile Manufacturing
Sectors: Automotive, Beverages
Heather Elms, PhD
Professor of Strategy, Kogod School of
Business, American University, USA
Expertise: Human Capital Development
Tomasz Ludwicki, PhD
Professor of Management and Strategy,
Warsaw University, Poland
Expertise: Agile Manufacturing, Go-to-
market Strategies
Sectors: Banking/Insurance, Retail,
Pharmaceutical, Media/Entertainment
Luigi Wewege
Businessman, Entrepreneur, South Africa
Expertise: Management
Sectors: Sports and Entertainment
Franco de Angelis
Businessman, Entrepreneur, Beijing
Expertise: Go-to-market Strategies
Sectors: FMCG
Jean-Michel Viola
Professor of Management, CEU Business
School, Budapest, Hungary
Expertise: Knowledge Management,
Human Capital Development
Sectors: Banking, Pharmaceutical, Energy,
Biotechnology, SME
Miroslav Mateev, PhD
Professor of Finance, American
University in Bulgaria, Blagoevgrad,
Bulgaria
Expertise: Financial Innovation
Sectors: Banking and Insurance, Public
Sector Finance
Richard Mischak, PhD
Professor of Strategy, Salzburg
University of Applied Sciences, Austria
Expertise: Go-to-market Strategies,
Knowledge Management
Sectors: Automotive, Banking,
Information Technology, Transportation
Check Teck Foo, PhD
Professor of Strategy, Nanyang
Technology University, Singapore
Expertise: Knowledge Management
Sectors: Biotechnology, Public Sector
Sergey Gvosdiov, PhD
Professor, Goldratt Schools Ukraine,
Kiev
Expertise: Theory of Constraints, Supply
Chain Management
Sectors: Banking and Insurance, Food,
Pharmaceutical
Nick Barcia, PhD
Adjunct Professor of Economics, Baruch
College, New York City, USA
Expertise: Finance and Risk
Management
Sectors: Financial Services, Capital
Markets
Alexander Onyshchenko
Managing Director, Due Deal Advisors,
Ukraine
Expertise: Merger and Acquisition, Due
Diligence, Business Restructuring
Sectors: Commercial non-banking
Jan Smolarski, PhD
Professor of Entrepreneurship,
University of Texas, USA
Expertise: Financial Innovation
Sectors: Information Technology
Our team of
consultants is
located in
markets around
the world.
All experts and proven performers
in their own right, our growing list
of specialist consultants can be
accessed individually or
collectively as needed.
MANAGEMENT
Philip Bell (Managing Partner)
Expertise: Go-to-Market Strategies, CSR,
Communications
Sectors: FMCG, ITC, Finance,
Automotive, Media, Tobacco & Alcohol
Yusaf H. Akbar, PhD (Partner)
Professor of Management, CEU Business
School, Budapest, Hungary
Expertise: Service Excellence, Human
Capital Development
Sectors: Automotive, Airlines, Telecoms,
Not-for-profit
SENIOR CONSULTANTS
Anthony Salati
Managing Director, Braintrust Institute
Expertise: Management, Human Capital
Development, Motivation & Leadership
Sectors: Sport, Professional Services,
Public Sector
John Branch
Senior Lecturer, Ross School of Business,
University of Michigan, USA
Expertise: Go-to-Market strategies
Sectors: Automotive, Beverages, FMCG,
Telecoms
Yahia Zoubir, PhD
Professor of Cross-Cultural
Management, Euromed Marseille,
Shanghai, China

8. OUR EXPERIENCE
Results are everything to
Braintrust Network and our
consultants have delivered them
consistently in many markets
and across many industries.
Working on projects for clients
such as:
AEGON Hungary
Aksana
Anheuser-Busch
BBC
BCR (Erste Bank)
British American
Tobacco
British Telecom
Bumar
Cargill
Citi Venture Capital
Coca-Cola
Colgate Palmolive
Arabia
CONTACT
To discuss any requirements, or for
further information about Braintrust
Network, please contact:
Head Office:
1013 Budapest
Pauler út 62
Hungary
www.braintrustnetwork.net
contact@braintrustnetwork.net
Continental AG
Edscha Slovakia
Cabrio-Dachsysteme
Ericsson
Evosoft
GANT Central Europe
Heidelberg Cement
Hydro Quebec
Mercedes Benz
Meriam
Michelin
National Bank of
Canada
National Instruments
Nestlé
OMV
Oracle
Plastkov-BTV
PRAKAB
SAB Miller
Braintrust Network is a trading name of
Trust Communications and Consultancy Kft.
Registered office: 1013 Budapest, Pauler út 12, Hungary
Sun Life
Symantec
TNK
Volkswagen Slovakia
World Bank