Personal branding is your communication within your place of taking your education as well as when you are at your work place. The presentation is how to build your personal branding to the utmost benefit for yourself as well as for others.

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PERSONAL BRANDING
dalam Komunikasi Efektif di tempat kuliah/kerja
dipersiapkan untuk HIMA
oleh
Drs. Ludwig Suparmo, M.Si
Jakarta, 12 Oktober, 2016

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Objectives
• What is Branding? Understand its importance
in the fullest sense.
• Understand your personal brand promise and
how your distinct talent contributes to the
strategic direction of your team and
organization.
• Design your personal brand to better
distinguish your talent and contribution and to
deliver inspired performance.

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Personal Branding – How?
• Understanding about Branding
• Understand your default (nonappearance)
brand and how you can develop your distinct
brand promise.
• Create your brand promise.
• Formulate next steps to develop your distinct
brand.

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You have a brand whether you are
aware of it or not!
Your Life
Experiences
Your Point of View
and Actions
The Way Others
Perceive Your
Your Default Brand
(which others don’t see it)

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Your Distinction
Your Actions and Points of
View
Your Default
Brand
Your Distinct Contribution/
Talent
Your Brand
Promise

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®

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Merek kopi terkenal di negeri sendiri, menguasai
pangsa pasar lebih dari 50%.

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Personal Distinction - Brand
• Who are the people that are always asked to
be on project teams or to take on highly visible
projects?
• Why are they consistently asked?
• What qualities do they possess?
• What is their distinct contribution?

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Your Brand?
• Am I aware my brand?
• Do I like it?
• How would I change it if I
could?
• What opportunities does it
open or close for me?

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Distinct Contribution/Talent
• Have I received the highest Performance Review I
could receive?
• What areas do I want to develop?
• If I fully developed myself in the areas I am
committed to developing, how would people
describe me?

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Contribution/Talent Inventory
• What are my aspirations?
• What am I passionate about?
• What are my special strengths?
• What is my contribution to my work, my team,
my organization, and it’s strategic goals?

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Next Steps
• Daily: Keep a log about recent meetings and
presentations.
• Have my actions enhanced my image of
trustworthiness and credibility? Explicitly or
implicitly?
• Take the opportunity to ask more people to
describe you – You will become clearer about
your default brand.

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What Is a Personal Brand?
Personal branding is a popular buzz word, but
what does it really mean?
“Your brand is what other people say about you
when you’re not in the room.”
~Jeff Bezos, Amazon

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Think of Yourself as a Product
We all have attitudes and beliefs about brands based on
our experiences. The strongest brands are:
•Powerful
•Authentic
•Consistent
•Visible
•Valuable
The same qualities apply to personal brands.

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Why Is Your Personal Brand
Important?
• We now have greater control of our own
destinies.
–With that comes increased responsibility
and competition.
• To get ahead, we must manage the
impressions others have of us.
• With a strong brand, you:
–Differentiate yourself from others.
–Maximize your career potential.

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What is your current brand?

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Ask Yourself…
• What makes you special?
– What are your greatest strengths?
– What differentiates you from others?
• How does your uniqueness translate to value?
– What are your most significant accomplishments?
– What do people come to you for?
• What do you want to be known for?
– What do you want others to think when they hear
your name?

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How Do You strengthen your
brand?

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Determine…
• What is your goal?
• Who is your target audience?
• How does your current brand position you to
achieve your goal?
• Do you need to make any changes?

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Make Relevant Adjustments
• Fill gaps
–Education
–Experience
–Relationships
• Begin to act the part
–Introduce yourself
–Speak the language
–Share your story

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Showcase Your Brand
• Build influential relationships.
• Get involved in cross-functional projects.
• Use volunteering to strengthen or develop
skills.
• Take on a leadership role in a relevant
organization.
• Start a website or blog.

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How Do You leverage social
media?

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• Who is your target audience?
• Which social media platforms do they use?
• Options include:
– Blogging
• Wordpress, LinkedIn publishing platform, etc.
– Microblogging sites
• Twitter, LinkedIn, Facebook, Google+, etc.
– Video & audio sites
• YouTube, podcasting, SlideShare
– Image posting
• Instagram, Pinterest, Twitter
Choose Your Platform(s)

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• Maximizing your brand through social media
requires bi-directional engagement.
• What do you have to offer?
–Your own content
–Curated content
• Feedly.com aggregates news sources
–Engagement
• Make deeper connections.
–Connect offline
Establish Your Value

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• Commit to consistent activity.
• Manage your time.
–For example, spend 15 minutes per day on
social media activity.
• Use automated scheduling tools.
–Hootsuite, TweetDeck, etc.
• Track your activity.
Create a Social Media Plan

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How Do You manage your brand?

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• Promote your accomplishments.
• Maximize your participation in meetings and
groups.
• Communicate effectively.
• Stay relevant.
Be Proactive

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• Choose your associates wisely.
• Have a positive attitude.
• Dress and act the part.
• Maintain a professional image online.
Be Strategic

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A Successful Brand is...
A well told “Story”
Lively, Energetic
Exciting
Worth telling

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PROMISE
TRUST
that the “promise” will be kept
What’s a BRAND ?

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Personal Branding Defined
• Personal branding is a revolution in the way
we manage our careers or businesses. It's a
way of clarifying and communicating what
makes you different and special and using
those qualities to separate yourself from your
peers so that you can greatly expand your
success
• Personal branding is the strategy behind the
world's most successful people

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Personal Branding
Identity
Image
Competencies
Communication

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Personal Branding Strategy
Identity
Who you are (Values, Roles, Goals)?
What makes you unique & distinct?
Competencies
What is your distinct specialization/area of leadership?
Be passionate, focused & persistent
Communication
Who is your target domain?
Does your idendity comply with your domain?
Do your competencies contribute to your domain?
Are you visibile, distinct?
Integrated communication (including body language)
Is your communication consistent?

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Goal Setting:
• Focus on “END GOALS” not on the “mean
goals”
WHAT DO YOU WANT? (excercise)
• Have your goals SMART+:
S Specific
M Measurable
A Attractive
R Relevant
T Timely
+ Positive
Personal Branding Strategy:

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Personal Brand Maintenance:
• Know yourself (Values, Roles, Goals)
• Find out what makes you “distinct”
• Invest in yourself
• Be comfortable in your own skin
• Discover your competencies; improve & maintain
them
• Smile – Be positive / Address people with their
names
• Be the best/most appropriately dressed person you
meet everyday
• Express yourself in the most clear and concice way

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Personal Brand Maintenance:
• Develop positive relationships with all
your counterparties
• Become member of appropriate clubs /
associations
• Focus: Read, write, deliver speeches,
give seminars in your field: Get to be known
• Be careful & selective with the media:
But use it to be known
• Be persistent, don’t crash & burn
• Invest in your physical and mental health,
stay fit

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Values (i):
- Exercise 1: Identify what makes your life – compelling– fulfilling
- Exercise 2: Finding your Life’s passion
(by using role models)
- Exercise 3: Discovering and Determining your deepest valu
Personal Branding Strategy:

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Personal Branding Strategy:
Most desired/appreciated Values/Principles
Credibility & Professionalism
Integrity
Authority & Leadership
Empathy
Friendliness & Approachability
Trustworthiness
Sophistication and being up-to-date
Creativity
Energy & Enthusiasm
Influence

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Useful “Identity” Related Questions:
Personal Branding Strategy:
• What am I tolerating?
• What is to be powerful?
• What is it to choose?
• Am I being nice or am I being real?
• What do I do to avoid feelings?
• Where is my attention?
• What keeps me going?
• What’s out?
• When am I unable to laugh at myself?
• What motivates me?
• What’s fun?
• What is pleasure?
• Where do I limit myself?
• What does it cost me?
• What thrills me?
• What is it to be passionate?
WHAT DO I WANT?
WHO DO I WANT TO BE?
WHAT MAKES ME UNIQUE?
WHAT MAKES ME DISTINCT?

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Roles in Life:
Would you like to have a “Role Model”?
“If one person can do something, anyone can learn to do it”...
What different perspectives you can create for each role?
How would you define our “end goals” for each role?
Personal Branding Strategy:

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Personal Branding Strategy:
• What’s your “Goodwill”? (Intengible assets that
create a difference...)
• What would help you to keep your Persistence?
Brands do not happen overnight, it is long lasting
game to play....
• What makes you passionate?
• Without your internal drive, it would not work...
• Find out what motivates you? (all, including
pleasures and pain avoidance, count...)

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Image :
• This is the outside projection of who you are, who you want to be and what
you want...
• Your image should be consistent with your Identity, Competencies and
Communication strategy.
• Your image, including all of your accessories should help you be
• Distinct,
• Unique,
• Consistent with your Brand Promise
Personal Branding Strategy:

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Your personal Brand is
• a way to differentiate yourself and stand out from the crowd
• how your are perceived and remembered by others
• about reflecting the authentic, real you
• a potential aid to success
Personal Branding Summary:

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What does your brand give you?
• Success! Benefits:
– Increase your visibility and presence
– Differentiate yourself from your peers
– Increase your compensation or fees
– Thrive during downturns in the economy
– Expand into new business areas
– Choose better, more interesting assignments
– Understand yourself better
– Achieve your personal and professional goals
– Increase your confidence and self-motivation

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Developing your own brand
• Brand awareness
• Brand profile – Purpose, Vision, Goals, Focus
• Brand strategy – The What and the How

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“The most important relationship in your life is the
relationship you have with yourself.”
-- Diane von Furstenberg
I'm tough, I'm ambitious, and I know exactly what I want. If that makes me
a bitch, okay.
-- Madonna
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Star Quality
Profile
PowerfulPurpose
Prepared Present

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Power through Personal Brand
Having a strong Personal Brand
• increases influence
• opens doors
• attracts opportunities and sponsors
It is a very real Enabler
for achieving our Goals and Vision.
10

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EXPERIENCE IS THE BEST TEACHER
BuT
POSITIVE ACTION WILL SHOW YOuR PERSONAL BRAND