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Media kit GPS Business News (2013)

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Media kit GPS Business News (2013)

  1. 1. Media Kit 2013
  2. 2. Media positioning • GPS Business News is an online media providing business insights on mass market geo-location applications. It covers the entire value chain of this market: hardware, software and content for handsets, consumer electronics and cars. • Our audience of 25,000 monthly readers is spread throughout the world with a high concentration in North America and Western Europe.
  3. 3. Advertisers & Sponsors
  4. 4. Rates – homepage & others • Running on all pages – Leaderboard (728x90) : €3,400/month – Skyscraper (120x600): €2,200/month Homepage only Full Banner (468x60): €2,000/Month. • Running on all pages – Medium rectangle “top”(300x250): €2,800/month – Medium rectangle “down”(300x250): €2,000/month
  5. 5. Rates – Article banner At the end of each article : Full Banner (468x60) €1,000/month
  6. 6. Rate: €4.00 per click landing to advertiser’s website. Advertiser to supply 3 sizes of banners: - 728x90 - 468x60 - 300x250 (Banner placement is made by GPS Business News) 12 Rates – Cost per click (CPC)
  7. 7. Advertising rates - newsletter • GPS Business weekly e-newsletter: distributed to over 6,500 GPS business professionals • Rates – Leaderboard “top” (728x90) • €300 per newsletter – Rectangle “top” (300x250)‫‏‬ • €240 per newsletter – Rectangle “middle” (300x250)‫‏‬ – €200 per newsletter – Rectangle “down” (300x250)‫‏‬ • €180 per newsletter – Leaderboard “bottom” (728x90) • €150 per newsletter Purchase: 40% off for 5 newsletters and more
  8. 8. Advertorial • Placement – Appears a minimum of 3 days in the top 3 articles on the homepage ("top stories")+ in the news list on the right hand side column + inserted in 1 weekly newsletter distributed to 6,400+ business professional. The article is also broadcast in our RSS feed, twitter feed and LinkedIn group. The article is indexed in our content and appears as a normal article in a search. • Size – We recommend a maximum of 800-1,000 words and 3 to 5 pictures. • Price: €1,500 – Writing can be done by GPS Business News (€350)
  9. 9. Direct marketing solutions • Connect with: •6,400+ readers of the weekly newsletter •7,200+ members of the GPS Business LinkedIn Group •7,000+ followers on Twitter • Price: €1,800 (for one email shot, one message to LinkedIn group and 1 tweet)
  10. 10. Readership overview
  11. 11. Reader’s business Company size Online survey – 234 respondents – July-Aug 2011
  12. 12. Frequency of GPS Business News website visits Readership location (percentage of visits per region) Online survey – 234 respondents – July-Aug 2011 Europe Americas Asia Oceania Middle East & Africa
  13. 13. Reader position in company Company department (excluding top executives) Online survey – 234 respondents – July-Aug 2011
  14. 14. What our readers say “I regularly read with great interest GPS Business News as a very efficient way to stay informed about what happens in our industry. The articles are always well documented and relevant and the interviews always very insightful. This is a great way to stay tuned. I find it one of the best available source of information for anyone who wants to follow our industry.” Corinne Vigreux, MD TomTom Consumer BU "GPS Business News doesn't waste my time. I can spend just a few minutes each morning and catch up on what's happening in our industry. I especially appreciate Ludovic's ability to get to the real issue of a story very quickly with an analysis that I find logical and accurate. I check in with GPS Business News every day and I encourage my staff to do the same.“ Jim Nardulli, SVP Sales, Nav N Go
  15. 15. Key figures • Readership • 260,000 page views / month • 60,000+ visits / month • 20,000+ unique visitors / month • 6,800+ subscribers to the weekly newsletter • 6,200+ members in LinkedIn Group (GPS Business News) • 6,300+ followers on Twitter
  16. 16. • Technical specifications: – All banners are complying to the standard Interactive Marketing Unit (IMU) ad size of the International Advertising Bureau. – Accepted formats for banners • Website: Gif or Jpeg. • Newsletter: Jpeg. • Other formats (video) can be implemented, contact us for more details.
  17. 17. Contact: Ludovic Privat ludovic.privat@gpsbusinessnews.com +33 6 22 05 61 38 (France)