The style of the artist

6. SPECIFICTYPE STYLES
From the type styles that I found I have narrowed it down the three different
fonts and from there I have used colours that are often associated with the
pop genre to make them more specific to the identity I am trying to create.

10. Final Font
Out of my specific type styles I have chosen to use this one as I think this will be a good
font for the logo of my artist. I believe that it will increase the individual identity of the
artist that I am making and having a logo, and therefore a brand, will help sell the artist’s
image as well as their music. I have chosen blue as the colour as it is often used for males
and I wanted to break this convention by applying it to my female singer.

11. CLOTHES
For the performance section of my music video my star will be wearing 2
different dresses. The clothes in pop music videos are often quite sexualised
which is why I wanted the dress to be anything above knee length. As pop
videos include a lot of bright colours I wanted to find dresses that are a
bright colour or that have bright colours on them, with the exception of the
black dress which is often known as ‘the little black dress’. I also wanted the
dresses to tuck in at the waist or possibly show the waist so that it shows the
form of the artists body as a way to sell her image.

13. SPECIFIC
CLOTHING
Out of the research that I did into the different types of clothing I then
looked at the different clothes that my artist had. There are many
dresses to choose from as they all fit within the specification I was
looking for. I had my artist try on all of the dresses so that I could see
which would work best on her as well as to see which would work best
for the pop genre.