Where Do Good Ideas Come From. Lucy Gower.2012 Final

Director at Lucidity em Lucidity
5 de Jul de 2012

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Where Do Good Ideas Come From. Lucy Gower.2012 Final

  1. Where do good fundraising ideas come from? ! Lucy Gower !
  2. today •  What is an idea •  How to have good ideas •  Have a go at idea generation techniques •  OK ideas vs good ideas •  How to select the best ones •  Do something different
  3. “Part  of  what  made  the  Macintosh  great   was  that  the  people  working  on  it  were   musicians,  and  poets,  and  ar9sts,  and   zoologists,  and  historians  who  also   happened  to  be  the  best  computer   scien9sts  in  the  world.”    Steve  Jobs    
  4. How are you setting yourself up to have good ideas? What do you already do? How are you getting out from behind your desk and making connections? How can you adapt your environment for better idea generation?
  5. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  6. "If you always do what you've always done, you'll always get what you've always got." Henry Ford ©  lucyinnova,on  
  7. “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein
  8. “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Ferris Bueller
  9. It’s more risky to be like everyone else
  10. Innovation = Problem x Solution x Execution
  11. Innovation “What  you  need  to  do  differently     to  get  to  where  you  said     you  would  go”  
  12. Incremental
  13. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  14. “If I had asked people what they wanted they would have asked for a better horse.” Henry Ford
  15. Market trends
  16. Haiti fundraising - farmville
  17. How to have good ideas ! Ask ‘What if?’
  18. Your challenge   You are marketers of mineral water. Find ways to sell more
  19. Using What if? to get out of your existing mindset Step 1. Choose an unwritten rule of toothpaste Step 2. Decide your audience Step 3. How will you sell more to them?
  20. How to have good ideas Where else in the world?
  21. Choosing the best ideas ©  lucyinnova,on  
  22. Bad ideas……
  23. “Innovation is saying no to 1,000 things” Steve Jobs
  25. Criteria……. •  Addresses  a  strategic  challenge     •  Based  on  insight   •  Income  poten9al   •  Brand  fit   •  Time  to  market   •  Poten9al  to  scale     •  Ease  &  simplicity   •  Gut  feeling  
  26. Risk “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison ©  lucyinnova,on  
  27. "I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943 What are you going to do Mr Edison - put one in every town in the country?! Congress to Edison regarding the telephone
  28. How  to  have  good  fundraising  ideas   •  Generate ideas around a strategic need •  Get good insight •  Deliberately make connections •  Take time to relax •  Aim for lots and lots of ideas •  Use creative thinking techniques •  Use criteria to select the best ideas •  Be brave •  Do something
  29. You are the the pioneers You are idea Latest innovations in •  You  are  the  latest  fundraising  innova,ons  –   image  –  pioneers  –  trailblazers       Fundraising ©  lucyinnova,on  
  30. Do something •  On your postcard write at least one new thing that you are going to try •  Tell the person next to you •  Put your name, address and email on the postcard •  Give the postcard to Lucy •  She will send and email it back to you to remind you
  31. Find out more Where good ideas come from Steven Johnson Switch and Made to Stick Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company Business beyond the Box John O’Keefe Linchpin and Purple Cow Seth Godin Enchantment Guy Kawasaki The Art of Woo G Richard Shell and Mario Moussa Making ideas Happen Scott Berkun Good to Great Jim Collins
  32. Best  fundraising  blogs     •  The  Agitator     •  101  fundraising   •  Mark  Phillips     •  Fundraising  Detec9ve   •  Beth’s  blog   •  Future  Fundraising  Now   •  Jonathan  Grapsas   •  The  Penguin  Blog   •  Katya’s  blog     •  Seth’s  blog    
  33. Contact @lucyinnovation