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Mobile A/B Test

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Mobile A/B Test

  1. 1. Inspired Dan Siroker & Wyatt Jenkins A/B Testing
  2. 2. GROWTH is simply a series of experiments Wyatt Jenkins VP Product at shutterstock
  3. 3. 50% Users 50% Users
  4. 4. Idea Generation Qualitative Wyatt Jenkins VP Product at shutterstock Validation Quantitative
  5. 5. You can not test what you don't meusure Define quantifiable success metrics 50% Users 50% Users Avg. Session Duration: 00:00:58 Avg. Session Duration: 00:01:28
  6. 6. You can not test what you don't meusure Define quantifiable success metrics 100% Users Avg. Session Duration: 00:00:58 Avg. Session Duration: 00:01:28
  7. 7. Great tools to use Define quantifiable success metrics
  8. 8. You can not test what you don't meusure Define quantifiable success metrics
  9. 9. Understand Bottleneck
  10. 10. 151 View Signup Page 105 Enter Email 78 Enter Password 46 Sign Up 69.54% 74.29% 58.97% User flow Understand Bottleneck
  11. 11. User flow Understand Bottleneck 151 View Signup Page 105 Enter Email 78 Enter Password 46 Sign Up 69.54% 74.29% 58.97%
  12. 12. User flow Understand Bottleneck 50% Users Repeat Password 50% Users Hide Repeat Password
  13. 13. User flow Understand Bottleneck 151 View Signup Page 105 Enter Email 78 Enter Password 55 Sign Up 69.54% 74.29% 70.27%
  14. 14. Understand Oportunities
  15. 15. User flow Understand Oportunities Download Content Revenue Bound
  16. 16. User flow Understand Oportunities Download Content Revenue Bound
  17. 17. User flow Understand Oportunities Download Content Revenue Bound 50% Users 50% Users
  18. 18. User flow Understand Oportunities Download Content Revenue +6%
  19. 19. Explore before you refine.
  20. 20. Explore Combining variants Download Content Revenue +9%
  21. 21. Words matter. Focus on your call to action.
  22. 22. Explore Words Matters Download Now Free Download Save to Later
  23. 23. Explore Words Matters Download Now Free Download Save to Later +9%
  24. 24. Brand Wyatt Jenkins VP Product at shutterstock Optimization -vs-
  25. 25. Tools Plug and play
  26. 26. Tools Plug and play
  27. 27. Tools Plug and play
  28. 28. Tools Goals
  29. 29. Tools Auto-Optimization
  30. 30. Tools On the fly

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