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Anticipatory Design

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Design without user intervention.
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An overview about learning, prediction and connectivity.
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Anticipatory Design is the conjunction of Machine Learning, IoT, and User Experience Design (UX).

Publicada em: Tecnologia
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Anticipatory Design

  1. 1. ANTICIPATORY DESIGN O V E R V I E W L E A R N I N G , P R E D I C T I O N A N D C O N N E C T I V I T Y
  2. 2. Anticipation is the ability to act in preparation of a certain effect or future state of the world.
  3. 3. Act without User intervention Nest Thermostat can grab data from your daily activities, understand your behaviour and predict future actions, it learns and fixes temperature inside the house without programming. Nest Thermostats and other smart objects have some common key features like Learning, prediction and connectivity. © Next
  4. 4. Learning Prediction Connectivity Smart Objects can learn actions, habits, behaviours and preferences. Algorithms can analyse big amounts of data, find patterns and predict future actions. Smart Objects are always on, they constantly exchange data between networks.
  5. 5. Moving from data to intelligence
  6. 6. OptimizationInformation DATA INTELLIGENCE
  7. 7. IoT UX Design The anticipatory design is the conjunction of Machine Learning, IoT, and UX design: • IoT: objects can understand the world, connect and share data between a network; • Machine Learning: systems can analyse data and predict future; • Ux Design: understand needs and goals of the user during, before and after the interaction with an object, a service or a system; Anticipatory Design Machine learning Analyse data Connect and share data Understand needs and goals A.D.
  8. 8. Services and products decide in name of the user without the user knowing it. Aaron Shapiro
  9. 9. Cost of being wrong Probability of being right
  10. 10. HIGH COST OF BEING WRONG LOW COST OF BEING WRONG LOW PROBABILITY OF BEING RIGHT HIGH PROBABILITY OF BEING RIGHT Simplifying Selection © Huge Anticipatory Design Don’t bother Choice Editing
  11. 11. Anticipatory Design is always one step ahead. The anticipation is possible because: • We are the always-on generation; • Bandwidth increases day by day; • Machine learning is effective; • Commoditization of smart technology. Feasibility There are already a lot of applications in many fields like: • Entertainment; • Security; • Medical; • Transportations. Applications There are several aspects to understand like: • Less cognitive load; • Less privacy; • More reliability on devices; • Lack of Transparency & Control; • Alienation. Implications
  12. 12. Artificial Intelligence will redesign healthcare. Google Deepmind is able to process hundreds of thousands medical information within minutes in order to provide better and faster health services. Medical
  13. 13. Spotify is a data-driven company. One example is the Discover Weekly feature; every user gets a personalized playlist every week from Spotify of music. The playlists is composed by songs the users never heard, but that probably would enjoy. It is the modern version of best friend’s personalized mix tapes. © Spotify Entertainment
  14. 14. Amazon Dash Replenishment Service (DRS) allows connected devices to leverage Amazon's retail platform to build automatic reordering experiences for your customers. © Amazon Shopping
  15. 15. Digit calculates the perfect amount of money to set aside every day — based on your income and spending — and automatically saves it for you. © Digit Financial
  16. 16. Tesla Autopilot can detect a potential collision. The Tesla's front-collision warning alerts the driver and brakes the car before a collision even happens. © Tesla Security VIDEO
  17. 17. S. Pichai “We are moving from mobile first to Ai first”
  18. 18. Anticipatory Design Movement www.anticipatorydesign.com SOURCES How to Get Anticipatory Design Right, Huge Inc, 2016 www.hugeinc.com/articles/how-to-get-anticipatory-design-right Designing Anticipated User Experiences, Joël van Bodegraven, 2017 https://uxdesign.cc/designing-anticipated-user-experiences-c419b574a417 What Is Anticipatory Design, and How Do You Use It?, Design Shack, 2017 https://designshack.net/articles/ux-design/what-is-anticipatory-design/
  19. 19. T H A N K Y O U @lameraluca lucalamera

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