UK Newspapers Social Bookmarking Options

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This slideshow presents data on the social bookmarking share options currently available on national and regional news websites in the UK.

Tecnologia Notícias e política

UK NEWSPAPERS & SOCIAL BOOKMARKING A Snapshot

AIMS OF THE STUDY ,[object Object],[object Object],[object Object]

SOCIAL BOOKMARKING: ,[object Object],[object Object],Discovery Education

... and share them with others.” tvb.org

Mail Online Tindle Newspapers guardian.co.uk

The Sample: 34 UK Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Gathered - 27 to 31 Oct 2008

SUMMARY OF FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object]

TEN MOST COMMON SHARE OPTIONS ,[object Object],85.3% 70.6% 26.5% 20.6% 94.1% Digg Reddit StumbleUpon Fark Google Bookmarks 82.4% 41.2% 26.5% 94.1% Delicious Facebook NewsVine Yahoo! My Web Technorati 17.6%

The standard Add This button offers links to 39 bookmarking sites. Used by: dailysport.co.uk express.co.uk Mirror.co.uk Add This

OVERVIEW: ,[object Object],[object Object],[object Object],[object Object],[object Object],*Including each Add This as 39 options.

SUMMARY OF FINDINGS - NATIONALS ,[object Object],[object Object],[object Object],[object Object]

Average 12.5 Median 6 Mode 4 Average 4.9 (Add This as One Button)

*With Add This classed as one button Nationals - Percentage Split Per Social Bookmark Total Share Buttons - 74*

SUMMARY OF FINDINGS - REGIONALS ,[object Object],[object Object],[object Object]

Average 5.4 Median 5 Mode 5 * Results taken from newest template. **Results taken from Norwich Evening News/Eastern Daily Press options.

Regionals - Percentage Split Per Social Bookmark Total Share Buttons - 103

SUMMARY OF FINDINGS NATIONAL-REGIONAL DIFFERENCES ,[object Object],[object Object],[object Object]

National – Regional Comparison Biggest Percentage Differences FARK NEWSVINE MYSPACE NOWPUBLIC YAHOO! MY WEB Nationals + 36.2% Nationals + 33.7% Nationals + 33.3% Nationals + 26.7% Nationals + 24.2%

GOOGLE BOOKMARKS ADD THIS STUMBLEUPON FACEBOOK FURL WINDOWS LIVE Nationals + 22.8% Nationals + 20.0% Regionals + 18.9% Regionals + 16.2% Nationals + 14.7% Nationals + 14.7%

More on Social Bookmarking: JP Digital Digest Blog Social Bookmarking I Definitions History Current Landscape Social Bookmarking II How it relates to journalism Pros and Cons

Louise Thomas Research Assistant to Prof. Jane Singer – JP Chair in Digital Journalism School of Journalism, Media & Communication University of Central Lancashire Blog: JP Digital Digest Email: [email_address] [email_address] Twitter: LouiseT Slideshare: LouiseT Room 263 Greenbank Building UCLAN Preston PR1 2HE 01772 894512

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UK Newspapers Social Bookmarking Options

1. UK NEWSPAPERS & SOCIAL BOOKMARKING A Snapshot

5. ... and share them with others.” tvb.org

6. Mail Online Tindle Newspapers guardian.co.uk

8. The Results

10.

11.

12. The standard Add This button offers links to 39 bookmarking sites. Used by: dailysport.co.uk express.co.uk Mirror.co.uk Add This

13. TOP 10

14.

15. The Nationals

16.

17.

18.

19. Average 12.5 Median 6 Mode 4 Average 4.9 (Add This as One Button)

20. NATIONALS - TOP TEN

21. *With Add This classed as one button Nationals - Percentage Split Per Social Bookmark Total Share Buttons - 74*

22. The Regionals

23.

24. Newsquest

25.

26. Average 5.4 Median 5 Mode 5 * Results taken from newest template. **Results taken from Norwich Evening News/Eastern Daily Press options.

27. Regionals - Percentage Split Per Social Bookmark Total Share Buttons - 103

28. National – Regional Comparison

29.

30.

31. National – Regional Comparison Biggest Percentage Differences FARK NEWSVINE MYSPACE NOWPUBLIC YAHOO! MY WEB Nationals + 36.2% Nationals + 33.7% Nationals + 33.3% Nationals + 26.7% Nationals + 24.2%

32. GOOGLE BOOKMARKS ADD THIS STUMBLEUPON FACEBOOK FURL WINDOWS LIVE Nationals + 22.8% Nationals + 20.0% Regionals + 18.9% Regionals + 16.2% Nationals + 14.7% Nationals + 14.7%

33. More on Social Bookmarking: JP Digital Digest Blog Social Bookmarking I Definitions History Current Landscape Social Bookmarking II How it relates to journalism Pros and Cons

34. Louise Thomas Research Assistant to Prof. Jane Singer – JP Chair in Digital Journalism School of Journalism, Media & Communication University of Central Lancashire Blog: JP Digital Digest Email: [email_address] [email_address] Twitter: LouiseT Slideshare: LouiseT Room 263 Greenbank Building UCLAN Preston PR1 2HE 01772 894512

35. University of Central Lancashire

UK Newspapers Social Bookmarking Options

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