SlideShare a Scribd company logo
1 of 11
Download to read offline
Insulin
Coma Therapy
NORMAL INSANITY
By Kurt Schwitters
1930–1940
INJECTION OF INSULIN
III
INCREASING DOSE
IV
COMA
VII
INSERT TUBE INTO STOMACH
IX
CONFUSION
X
WEAKNESS
XII
Insulin Coma
Therapy
VOnce upon a time there was a country,
a very strange country, in which all the
people were normal, mentally as well as
physically,apartfromafewexceptions.
In this country, to be abnormal
or even crazy was regarded as
the greatest of crimes and the
greatest of disgraces, and all
crimes in this respect were
severely punished.
Even a single sign of
insanity such as paying
your taxes
taxes without an
exception, paying
taxes in advance,
paying debts, etc.,
would get you eight
days of hard labor,
and dementia praecox,
two years. If you had
paralysis, you would even
be sentenced to forced labor
for life. If you were a repeat
offender, both your eyes would
be covered and your ears stuffed
with cotton in order to make the
forced labor more difficult.
on time, giving details about your
IIIINJECTION OF INSULIN
INJECTION OF INSULIN
1930–1940
This was how hard
any attempt to be
crazy was punished.
V
VCheerio.
One time the ‘Women’s Society
for Prevention of Insanity by
Setting an Example’ held its
general meeting. The president
began by presenting the annual
report because annual reports are
the purpose and goal of societies.
V
IV INSULIN COMA THERAPY VINCREASING DOSE
INCREASED DOSE
1930–1940
Shereportedthatthepresidency
had changed, and the new
presidency had become even
stricter in persecuting any kind of
insane behavior, but despite these
actions, the number of new cases
of insanity had steadily increased.
VI INSULIN COMA THERAPY VIICOMA
COMA
1930–1940
The second speaker was called Mrs. Iss. She
asserted that, in contrast to this unpleasant
increase of the external cases of insanity,
the insanity within the organization of the
‘Women’s Society for Prevention of Insanity
by Setting an Example’ had understandably
decreased rather than having increased.
IX INSERT TUBE INTO STOMACH
INSERT TUBE INTO STOMACH
1930–1940
The uncritical person, however,
like most of the members of
the ‘Women’s Society for the
Prevention of Insanity by Setting
an Example,’ must recognize the
increasednormalcyasthethorough
and completely new normality
whereby the old normality that had
not increased would be stamped
by itself as abnormal and thereby
marked as insane.
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
sal
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
l
s
s
r s
l
a
ra
a
lr
s
la
s
r
a
a
lrs
l
a
s
ra
a
lrsla
s
ra
n
r
l
al
r
sl
a
sal
r
sl
a
sr
l
a
al
r
sl
a
sal
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
al
r
sl
a
s
l
r la
a
rsla
a
l rsla
s
a
lrsla
s
a
lrsla
s
a
lrsla
s
a
lrsla
s
a
lrsla
s
a
lrsla
s
a
lrsla
sa
lrsla
s
a
lrsla
s
a
lrsla
s
a
lrslas
a lrs
l
a
s
ra
a
lrsla
s
r
a
a
lrsla
s
ra
a
lrs la
s
r
a
a
lrsla
s
ra
a l
r
s
l
a
s
r
a
a
lrsla
s
ra
a
lrs la
s
r
a
a
lrsla
s
ra
a lrs la
s
r
a
a
lrsla
s
ra
a lrs la
s
ra
a lrs
l
a
s
ra
a
lrslas
r
a
a
lrsla
s
ra
a lrs la
s
r
a
alrsla
sra
a lrs la
s r
a
a
lrsla
s
ra
a lrs la
s
r
a
a
lrsla
s
ra
a lrs la
s
r
a
a
lrsla
s
ra
a lrs la
s
r
a
a
lrsla
s
ra
a lrs la
s
raa
lrsla
s
raa lrs la
sr
a
a
lrsla
s
ra
a lr
s
la
s
r
a
a
lrsla
s
ra
a lrs la
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
a
alrs
l
a
s
ra
a
lrsla
s
r
s
r
l
rsa
s
ra
ars la
r
a
alrs
l
a
s
r
aal rsa
s
r
a
a
l
rsas
r
a
al rsa
s
r
a
al
r
sas
a
asra
al rs
s
r
a
s
a
al rsa
s
r
a
a
l
ras
a
s
a
as
r
a
al r
s
s
r
a
s
The exemplary champion fighters
of healthy human intelligence had
demonstrated little tendency to fall
victim themselves to unhealthy
insanity, and this little tendency
was enormously reinforced by
the constant championing of the
true model of healthy normal
humanity, even if it meant that the
gap between the normal person
and the insane person increased
by doing this. Then she went far
afield and said that the normality
of people was something normal.
On the other hand, if one were
critical, one could call the
reinforcement of this normality
somewhat abnormal.
l
a
a
s
r
al
XIINSERT TUBE INTO STOMACH
After Mrs. Iss made her remarks,
thirty members asked to speak
all at the same time, and they
began speaking immediately and
causing so much confusion that
the president, Mrs. Hau, had to
pound on the lectern until there
was silence again. Thereupon
Mrs. Hau gave Miss Eulein
permission to speak.
Miss Eulein sharply rejected
the assertion made by Mrs. Iss
that most of the members of
the ‘Women’s Society for the
PreventionofInsanitybySetting
an Example’ were uncritical
people. She tried to support her
argument by pointing out that,
to a certain degree, the proof
was brought by Mrs. Iss that the
society had used razor-sharp
criticism on itself.
After Mrs. Iss made her remarks,
thirty members asked to speak
all at the same time, and they
began speaking immediately and
causing so much confusion that
the president, Mrs. Hau, had to
pound on the lectern until there
was silence again. Thereupon
Mrs. Hau gave Miss Eulein
permission to speak.
T
T
X INSULIN COMA THERAPY XICONFUSION
h
a
s
d
i
a
h
a
s
di
a
h
a
s
d
i
a
1930–1940
CONFUSION
XII INSULIN COMA THERAPY XIIIWEAKNESS
WEAKNESS
1930–1940
XIV INSULIN COMA THERAPY
Then she apologized that she unfortu-
nately felt compelled to give Mrs. Iss a
good bashing on her noggin. At this point
Mrs. Kau interrupted her and asked,
“What, may I ask, is Mrs. Iss’s noggin?”
“Her noggin,” said Mr. Kerr, ‘is the
intelligence that has shot over her head.’t h
a
t
h
a
s
s
h
o
‘Her noggin,’
said Mr. Kerr,
K.
r
M
d
i
a
s
;What, may I ask, is Mrs. Iss’s noggin?’
Flip book insulin

More Related Content

Recently uploaded

Laplace Transforms 2 Questionjjjjjjjs.pptx
Laplace Transforms 2 Questionjjjjjjjs.pptxLaplace Transforms 2 Questionjjjjjjjs.pptx
Laplace Transforms 2 Questionjjjjjjjs.pptxjoshuaclack73
 
Tagarino_14510147_Design Communication Document AS1.pdf
Tagarino_14510147_Design Communication Document AS1.pdfTagarino_14510147_Design Communication Document AS1.pdf
Tagarino_14510147_Design Communication Document AS1.pdferintagarino1
 
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idl
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idlGRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idl
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idlqcalista88
 
Gabriel Van Konynenburg _ Portfolio Visual
Gabriel Van Konynenburg _ Portfolio VisualGabriel Van Konynenburg _ Portfolio Visual
Gabriel Van Konynenburg _ Portfolio Visualgabbyvan28
 
Short film analysis.pptxdddddddddddddddddddddddddddd
Short film analysis.pptxddddddddddddddddddddddddddddShort film analysis.pptxdddddddddddddddddddddddddddd
Short film analysis.pptxddddddddddddddddddddddddddddLeonBraley
 
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdf
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdfTagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdf
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdferintagarino1
 
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer ℂall Girls Serv...
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer  ℂall Girls Serv...👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer  ℂall Girls Serv...
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer ℂall Girls Serv...Mumbai Escorts
 
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdfiSEO AI
 
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdf
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdfNorco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdf
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdfRebeccaPontieri
 
prodtion diary updated.pptxyyghktyuitykiyu
prodtion diary updated.pptxyyghktyuitykiyuprodtion diary updated.pptxyyghktyuitykiyu
prodtion diary updated.pptxyyghktyuitykiyuLeonBraley
 
Presentation slide deck example for portfolio
Presentation slide deck example for portfolioPresentation slide deck example for portfolio
Presentation slide deck example for portfoliokayleeachang
 
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...BBaez1
 
Anyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdfAnyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdfKitleyDeFelice
 
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...Mumbai Escorts
 
Santa Monica College - M4MH - 5.13.24 - Presentation.pdf
Santa Monica College - M4MH - 5.13.24 - Presentation.pdfSanta Monica College - M4MH - 5.13.24 - Presentation.pdf
Santa Monica College - M4MH - 5.13.24 - Presentation.pdfRebeccaPontieri
 
The Adventurer's Guide Book by Amoré van der Linde
The Adventurer's Guide Book by Amoré van der LindeThe Adventurer's Guide Book by Amoré van der Linde
The Adventurer's Guide Book by Amoré van der Lindethatsamorevdl
 
PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............kahnanews24
 
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdf
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdfTagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdf
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdferintagarino1
 

Recently uploaded (20)

Laplace Transforms 2 Questionjjjjjjjs.pptx
Laplace Transforms 2 Questionjjjjjjjs.pptxLaplace Transforms 2 Questionjjjjjjjs.pptx
Laplace Transforms 2 Questionjjjjjjjs.pptx
 
apotik jual obat aborsi di Jakarta 085176963835 klinik jual obat cytotec di J...
apotik jual obat aborsi di Jakarta 085176963835 klinik jual obat cytotec di J...apotik jual obat aborsi di Jakarta 085176963835 klinik jual obat cytotec di J...
apotik jual obat aborsi di Jakarta 085176963835 klinik jual obat cytotec di J...
 
Tagarino_14510147_Design Communication Document AS1.pdf
Tagarino_14510147_Design Communication Document AS1.pdfTagarino_14510147_Design Communication Document AS1.pdf
Tagarino_14510147_Design Communication Document AS1.pdf
 
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idl
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idlGRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idl
GRADE8-DIGESTIVE-PPT.pptx......yess Soo it's the idl
 
Gabriel Van Konynenburg _ Portfolio Visual
Gabriel Van Konynenburg _ Portfolio VisualGabriel Van Konynenburg _ Portfolio Visual
Gabriel Van Konynenburg _ Portfolio Visual
 
Short film analysis.pptxdddddddddddddddddddddddddddd
Short film analysis.pptxddddddddddddddddddddddddddddShort film analysis.pptxdddddddddddddddddddddddddddd
Short film analysis.pptxdddddddddddddddddddddddddddd
 
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdf
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdfTagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdf
Tagarino_14510147_Assessment 3 Pavillion_Process Journal FINAL.pdf
 
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer ℂall Girls Serv...
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer  ℂall Girls Serv...👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer  ℂall Girls Serv...
👉Indore ℂall Girl Serviℂe👉📞 9713632684 👉📞 Just📲 ℂall Rajveer ℂall Girls Serv...
 
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf
80 Best Prompts for AI Art like Midjourney, Bing, DALL-E, and Limewire.pdf
 
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdf
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdfNorco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdf
Norco College - M4MH Athlete Pilot - 4.30.24 - Presentation.pdf
 
prodtion diary updated.pptxyyghktyuitykiyu
prodtion diary updated.pptxyyghktyuitykiyuprodtion diary updated.pptxyyghktyuitykiyu
prodtion diary updated.pptxyyghktyuitykiyu
 
Presentation slide deck example for portfolio
Presentation slide deck example for portfolioPresentation slide deck example for portfolio
Presentation slide deck example for portfolio
 
Kiff
KiffKiff
Kiff
 
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...
Visionaries Alchemy 2017, Olga Spiegel, Miguel Tio, France Garrido and Bienve...
 
Anyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdfAnyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdf
 
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...
❤️ ℂall Girls serviℂe In Indore☎️9713632684☎️ ℂall Girl serviℂe in Indore☎️ I...
 
Santa Monica College - M4MH - 5.13.24 - Presentation.pdf
Santa Monica College - M4MH - 5.13.24 - Presentation.pdfSanta Monica College - M4MH - 5.13.24 - Presentation.pdf
Santa Monica College - M4MH - 5.13.24 - Presentation.pdf
 
The Adventurer's Guide Book by Amoré van der Linde
The Adventurer's Guide Book by Amoré van der LindeThe Adventurer's Guide Book by Amoré van der Linde
The Adventurer's Guide Book by Amoré van der Linde
 
PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............
 
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdf
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdfTagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdf
Tagarino_14510147_Assessment 2B ThresholdProcess Journal FINAL.pdf
 

Featured

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

Featured (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Flip book insulin

  • 2. NORMAL INSANITY By Kurt Schwitters 1930–1940
  • 3. INJECTION OF INSULIN III INCREASING DOSE IV COMA VII INSERT TUBE INTO STOMACH IX CONFUSION X WEAKNESS XII Insulin Coma Therapy
  • 4. VOnce upon a time there was a country, a very strange country, in which all the people were normal, mentally as well as physically,apartfromafewexceptions. In this country, to be abnormal or even crazy was regarded as the greatest of crimes and the greatest of disgraces, and all crimes in this respect were severely punished. Even a single sign of insanity such as paying your taxes taxes without an exception, paying taxes in advance, paying debts, etc., would get you eight days of hard labor, and dementia praecox, two years. If you had paralysis, you would even be sentenced to forced labor for life. If you were a repeat offender, both your eyes would be covered and your ears stuffed with cotton in order to make the forced labor more difficult. on time, giving details about your IIIINJECTION OF INSULIN INJECTION OF INSULIN 1930–1940
  • 5. This was how hard any attempt to be crazy was punished. V VCheerio. One time the ‘Women’s Society for Prevention of Insanity by Setting an Example’ held its general meeting. The president began by presenting the annual report because annual reports are the purpose and goal of societies. V IV INSULIN COMA THERAPY VINCREASING DOSE INCREASED DOSE 1930–1940 Shereportedthatthepresidency had changed, and the new presidency had become even stricter in persecuting any kind of insane behavior, but despite these actions, the number of new cases of insanity had steadily increased.
  • 6. VI INSULIN COMA THERAPY VIICOMA COMA 1930–1940 The second speaker was called Mrs. Iss. She asserted that, in contrast to this unpleasant increase of the external cases of insanity, the insanity within the organization of the ‘Women’s Society for Prevention of Insanity by Setting an Example’ had understandably decreased rather than having increased.
  • 7. IX INSERT TUBE INTO STOMACH INSERT TUBE INTO STOMACH 1930–1940 The uncritical person, however, like most of the members of the ‘Women’s Society for the Prevention of Insanity by Setting an Example,’ must recognize the increasednormalcyasthethorough and completely new normality whereby the old normality that had not increased would be stamped by itself as abnormal and thereby marked as insane. al r sl a s al r sl a s al r sl a s al r sl a sal r sl a s al r sl a s al r sl a s al r sl a s al r sl a s l s s r s l a ra a lr s la s r a a lrs l a s ra a lrsla s ra n r l al r sl a sal r sl a sr l a al r sl a sal r sl a s al r sl a s al r sl a s al r sl a s al r sl a s al r sl a s al r sl a s l r la a rsla a l rsla s a lrsla s a lrsla s a lrsla s a lrsla s a lrsla s a lrsla s a lrsla sa lrsla s a lrsla s a lrsla s a lrslas a lrs l a s ra a lrsla s r a a lrsla s ra a lrs la s r a a lrsla s ra a l r s l a s r a a lrsla s ra a lrs la s r a a lrsla s ra a lrs la s r a a lrsla s ra a lrs la s ra a lrs l a s ra a lrslas r a a lrsla s ra a lrs la s r a alrsla sra a lrs la s r a a lrsla s ra a lrs la s r a a lrsla s ra a lrs la s r a a lrsla s ra a lrs la s r a a lrsla s ra a lrs la s raa lrsla s raa lrs la sr a a lrsla s ra a lr s la s r a a lrsla s ra a lrs la s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r a alrs l a s ra a lrsla s r s r l rsa s ra ars la r a alrs l a s r aal rsa s r a a l rsas r a al rsa s r a al r sas a asra al rs s r a s a al rsa s r a a l ras a s a as r a al r s s r a s The exemplary champion fighters of healthy human intelligence had demonstrated little tendency to fall victim themselves to unhealthy insanity, and this little tendency was enormously reinforced by the constant championing of the true model of healthy normal humanity, even if it meant that the gap between the normal person and the insane person increased by doing this. Then she went far afield and said that the normality of people was something normal. On the other hand, if one were critical, one could call the reinforcement of this normality somewhat abnormal. l a a s r al XIINSERT TUBE INTO STOMACH
  • 8. After Mrs. Iss made her remarks, thirty members asked to speak all at the same time, and they began speaking immediately and causing so much confusion that the president, Mrs. Hau, had to pound on the lectern until there was silence again. Thereupon Mrs. Hau gave Miss Eulein permission to speak. Miss Eulein sharply rejected the assertion made by Mrs. Iss that most of the members of the ‘Women’s Society for the PreventionofInsanitybySetting an Example’ were uncritical people. She tried to support her argument by pointing out that, to a certain degree, the proof was brought by Mrs. Iss that the society had used razor-sharp criticism on itself. After Mrs. Iss made her remarks, thirty members asked to speak all at the same time, and they began speaking immediately and causing so much confusion that the president, Mrs. Hau, had to pound on the lectern until there was silence again. Thereupon Mrs. Hau gave Miss Eulein permission to speak. T T X INSULIN COMA THERAPY XICONFUSION h a s d i a h a s di a h a s d i a 1930–1940 CONFUSION
  • 9. XII INSULIN COMA THERAPY XIIIWEAKNESS WEAKNESS 1930–1940
  • 10. XIV INSULIN COMA THERAPY Then she apologized that she unfortu- nately felt compelled to give Mrs. Iss a good bashing on her noggin. At this point Mrs. Kau interrupted her and asked, “What, may I ask, is Mrs. Iss’s noggin?” “Her noggin,” said Mr. Kerr, ‘is the intelligence that has shot over her head.’t h a t h a s s h o ‘Her noggin,’ said Mr. Kerr, K. r M d i a s ;What, may I ask, is Mrs. Iss’s noggin?’