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A MATTER OF
TRUST
KPIs
Delivering trust for clients is clearly really important right now
Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.
To what extent do you trust the information provided by the above brand?
‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’
Base sample size of trust statements: Mag readers – 2484, Social Media – 654.
Category
Analysis
The Rub Effect
ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
A Matter of Trust
A Matter of Trust
A Matter of Trust

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A Matter of Trust

  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Delivering trust for clients is clearly really important right now
  • 11.
  • 12. Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. To what extent do you trust the information provided by the above brand? ‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’ Base sample size of trust statements: Mag readers – 2484, Social Media – 654.
  • 20.
  • 21.
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.
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  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. ghd ICE study (n=748) Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
  • 52. ghd ICE study (n=748) Sample: UK women aged 18-34 and all aware and non-rejecters of ghd