The document compares key differences between a Facebook Profile, Fan Page, and Group. Some key points: - Profiles allow direct messaging and posting to a timeline, while Fan Pages can only reply to messages and Groups are managed by an admin. - Fan Pages and Groups allow sending messages and events to multiple users, while Profiles are limited to one-on-one communication. - Fan Pages must represent official organizations, businesses or brands, while Profiles and Groups can be for any purpose. - Profiles can be converted to Fan Pages but not back, while Groups have no conversion option.

1. Note: All info pulled from the Help section of Facebook, March 2012
Louanne Walters: www.facebook.com/louannewalters1
P r o f ile Fan Page G roup
Timeline (updates, photos, Yes (Milestones become
Yes Yes
links, etc) feature rich)
Likes (fans unlimited);
People Friends (5000) Members; Invite friends
Invite friends
Admin sets posting
Messaging Send/Reply Reply only
parameters
Yes - Must chose invitees Yes - sends to each fan Yes - choose members to
Events one by one (newsfeed and events) send to, friends to invite
Others post to wall You decide You decide Admin decides
Must be used for org, biz,
Must be owned by real
Facebook Rules celebrity or band and set Can be set up by anyone.
person up by official rep of said.
Yes - download pics,
No - and if converted from
Convert form? postings and convert to fan N/A
profile cannot convert back
page - friends follow
New - Google Analytics
Measurables? Social Media (several third Insights N/A
party apps)
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