Surfing past the 'trough of disillusionment

Surfing past the ‘trough of disillusionment’
Lorna Goulden
Eindhoven Internet of Things Meetup and Things Network Community
www.meetup.com/Eindhoven-Internet-of-Things
Internet of Things

2000
Living Memory
(LiMe) table
for connecting
communities
1992
Royal College of Art
Interaction Design
1999
Noah’s Ark
Waking Experience
2001
Multiple Intimate
Media
Environments
(MiME) © 2019 Lorna Goulden

Workshop: Council Launch
December 2009
NO
New business models required
Current overemphasis on hardware
Need to look beyond rfid,
Development of relevant software and services
being seen as a crucial aspect.
YES
A struggle to really capture what it would be
providing that would make it worth while
investing in (particularly from the
consumers point of view).
More functional applications described, energy
management, food related use-by dates, allergy
information the smart fridge concept.

11
Gartner
Hype Cycle
Report Source: Gartner July 2015

Gartner
Hype Cycle
Report
“The shift from compartmentalized technical infrastructure to ecosystem-enabling platforms is laying the
foundations for entirely new business models that are forming the bridge between humans and
technology.”
Source: Gartner, August 2017 © 2019 Lorna Goulden
Source: Gartner July 2017

Ingredients for success

Network
of connected
devices, objects or
products that can
be individually
identified and
dynamically
controlled
Network
of connected
sensors, which
are generating
data that can be
gathered and
analysed to
create insights

Network
of connected
devices, objects or
products that can
be individually
identified and
dynamically
controlled
Network
of connected
sensors, which
are generating
data that can be
gathered and
analysed to
create insights
Smart

Build a product that satisfies a specific
need
Colin Angle, CEO and co-founder of iRobot,
has consistently held that we are going about
developing the robotics industry wrong:
The idea that a humanoid
robot with arms would push a
vacuum cleaner is an image that
has set many expectations and, in
some ways, has set back the
industry
www.everything-robotic.com
“
”

smart home
smart energy management
smart water management
smart waste management
smart thermostat and HVAC
smart lighting and blinds
smart sensors and alarms
smart door locks
internet audio video
smart connected appliances
smart toothbrush
smart plant monitoring
smart assisted living

smart city
noise and pollution sensing
smart safety and security
smart lighting
smart parking and traffic
smart transportation
predictive maintenance
smart communication
smart administration
smart education

smart industry
noise and pollution sensing
process automation
equipment optimisation
asset tracking and logistics
smart manufacturing
smart quality control
predictive maintenance
smart fleet optimisation

smart agriculture
pest and pollution sensing
process optimisation
equipment optimisation
asset tracking and logistics
smart climate systems
smart livestock monitoring
smart quality control
smart food safety

internet of things
impressive range of
capabilities and
opportunities
connecting existing
making them ‘Smart’
1. Efficiency driven value
- Energy
- Effort
- Time
2. Advertising driven value

Improving operating
efficiency
creating value through
cost savings
reducing risk
speed and flexibility
Incremental revenue
growth
new, smart,
differentiated
products and services
Improving users
experience
more accurate insights,
personalisation and
‘empowerment’
Value creation

https://www.kpn.com/zakelijk/internet-of-things/en/lora-connectivity.htm https://www.vodafone.com/business/iot/managed-iot-connectivity/nb-iot

LoRaWAN™
www.thethingsnetwork.org

www.theguardian.com October 10 2017

https://vimeo.com/193299995

wearables

www.fastcoexist.com

www.fastcoexist.com
social sciences
a valued partner
deeper understanding
peoples relationships
impact and behaviour
experience and value

http://superflux.in/index.php/work/uninvited-guests/#

A group for anyone interested in
building, designing, sharing and
making the Internet of Things
… to introduce inspiring practitioners, hold
practical workshops and share a broad
range of technical, design and social
perspectives focused on increasing access
and creating value with IoT.
hosted by inspired by

www.designhuis.nl
hosted by

www.designhuis.nl
inspired by

hosted by

inspired by
The WAREHOUSE OF INNOVATION, located in the former V&D building in
city center of Eindhoven, is a temporary space dedicated to showcasing
and experiencing the latest developments in technology and innovation.
Open to the public the Warehouse of Innovation sparks conversation on
the future of technology, it’s impact on our daily lives, how technological
developments take place and how we can play a role in this.

inspired by
www.thethingsnetwork.org

inspired by

Creating
value for the
community
Community
creating
value

“The term has its
origins in physics
where it is used to
reference the rate of
interactions among
atoms in a physical
system.”
When artists,
designers,
technologists,
investors, community
activists, engineers
and entrepreneurs
mix together, more
innovative ideas are
likely to emerge than
just a group of
engineers …”
potential to
facilitate
collision density
between
different
kinds of thinkers

https://www.undagrid.com/aviation/sophy

We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community

design thinking

We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community Community creating value
… to a more inspiring (and meaningful?)
vision for IoT value creation?
• Track&Trace
• Gemeente Eindhoven
• Citizen Science
• Smart Venue
• Elderly wellbeing
• Fontys

Surfing past the 'trough of disillusionment

Surfing past the 'trough of disillusionment

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