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8 marketing insights ppc optimization

8 marketing insights ppc optimization

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8 marketing insights ppc optimization

  1. 1. 8 Marketing Insights PPC Optimization These insights were outlined from a couple of conferences. We found them useful for our campaigns and decided to highlight them for you in the graphic.
  2. 2. 8 Marketing Insights PPC Optimization #1 50% of Search Queries are 4 Words or Longer Takeaway: Think in phrases and questions your customers are asking, not just keywords. #2 You Lose 97% of Leads on Leaky Landing Pages Takeaway: To keep leads engaged and push them down the funnel faster, push phone calls rather than website visits
  3. 3. 8 Marketing Insights PPC Optimization #3 More than 86% of Time on Your Phone is Spent Within an App Takeaway: Marketing your company’s app should be a higher priority than catering to the mobile web. Create a strategy to get more app traffic through Facebook App links, Twitter Cards, Google App Index, etc. #4 Phone calls from the mobile SERPs are going to become more and more important as time goes on. Takeaway: Ensure that your search campaigns are pushing phone calls, and that you’re properly tracking these phone calls to understand the value they’re bringing to your business.
  4. 4. 8 Marketing Insights PPC Optimization #5 It’s 2X as Hard to Get Your Ad Seen on the Mobile SERPs Takeaway: Don’t let poor mobile performance discourage you! Revamp your mobile strategy to bid up on the keywords with high-purchase intent and save your lower-intent keywords for desktop where you’re more likely to gain profitable visibility. #6 51% of People Want Location-Based Coupons When Searching Takeaway: Use coupons and in-store deals on mobile to spur visits and conversions at your storefront
  5. 5. 8 Marketing Insights PPC Optimization #7 72% of Consumers Who Did a Local Search Visited a Store within 5 Miles Takeaway: If you’re a local storefront, you NEED to be advertising in geo-targeted radius on Google. Your shoppers expect to find you online before visiting your storefront. #8 43% of Consumers Do Research in the Store Takeaway: Consumers are more informed than ever before. Ensure your shoppers are able to find product reviews easily while on-the-go. If you’re in the retail space, ensure you have over 50 reviews on one of Google’s approved review aggregator sites so they show up within your ads. This could prevent a shopper from purchasing with a competitor. Sources:https://www.wordstream.com/blog/ws/2015/10/06/smx-east
  6. 6. Contact Us If you need help with digital marketing strategy and advertising campaigns you can get in touch with us in any below ways: artem.n@webzo.com Sources: https://www.wordstream.com/blog/ws/2015/10/06/smx-east

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