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ITC limited or Indian tobacco company limited is an indo-british
based company
Headquatered in kolkata , west bengal.
It was founded on august 24, 1910 by Henry overton wills and
william henry wills.

It’s diversified business includes:•
•
•
•
•
•

Fast moving consumer goods (FMCG)
Agri business
Hotels
Packaging
Paperboards and speciality papers
Information technology
Fast moving consumer goods (FMCG)
1.
2.
3.
4.
5.
6.

Cigarettes and cigars
Foods
Lifestyle retailing
Personal care
Education and stationary
Safety matches
Agri business
•Agri commodities and rural services.
•ITC’s Agri Business Division.
•ITC e-choupal:Fragmented farms,
Weak institutions.
Involvement of intermediaries.
Information asymmetry.
•Awards
Hotels
1. About ITC hotels
2. Classified under four distinct brands
Starwood hotels
Welcom hotels
fortune hotels
welcom heritage
3. Branded accomodation
4. Branded cuisine
5.Achievments
Packaging
ITC's Packaging & Printing Business is the largest value
added converter of paperboard packaging in South Asia.
ITC’s packaging business has major product lines:• carton board packaging.
•Flexible packaging.
•Tobacco packaging.
• Green packaging.
Paperboards and specially papers
•Introduction
•Some of the Paper board brands includes
Folding box boards
Solid bleached sulphate boards.
poly coated boards.
PLA coated boards.
Recycled boards
Fine papers

• Awards
Information technology
•Introduction.
•Service.
•Product life cycle management.
•Loyalty.
•Training and development
programmes
•Award .
Matrix
?

Stars
Market
growth

Hotels
Agri business
Paperboards and packaging

Cash cows
FMCG-cigreets

Market
share

FMCG others

Dogs
BY -Lokesh
Marketing ppt
Marketing ppt

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Marketing ppt

  • 1.
  • 2. ITC limited or Indian tobacco company limited is an indo-british based company Headquatered in kolkata , west bengal. It was founded on august 24, 1910 by Henry overton wills and william henry wills. It’s diversified business includes:• • • • • • Fast moving consumer goods (FMCG) Agri business Hotels Packaging Paperboards and speciality papers Information technology
  • 3. Fast moving consumer goods (FMCG) 1. 2. 3. 4. 5. 6. Cigarettes and cigars Foods Lifestyle retailing Personal care Education and stationary Safety matches
  • 4. Agri business •Agri commodities and rural services. •ITC’s Agri Business Division. •ITC e-choupal:Fragmented farms, Weak institutions. Involvement of intermediaries. Information asymmetry. •Awards
  • 5. Hotels 1. About ITC hotels 2. Classified under four distinct brands Starwood hotels Welcom hotels fortune hotels welcom heritage 3. Branded accomodation 4. Branded cuisine 5.Achievments
  • 6. Packaging ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia. ITC’s packaging business has major product lines:• carton board packaging. •Flexible packaging. •Tobacco packaging. • Green packaging.
  • 7. Paperboards and specially papers •Introduction •Some of the Paper board brands includes Folding box boards Solid bleached sulphate boards. poly coated boards. PLA coated boards. Recycled boards Fine papers • Awards
  • 8. Information technology •Introduction. •Service. •Product life cycle management. •Loyalty. •Training and development programmes •Award .
  • 9. Matrix ? Stars Market growth Hotels Agri business Paperboards and packaging Cash cows FMCG-cigreets Market share FMCG others Dogs