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Loida Garcia-Febo
Coordinator, Special Services
Queens Library, New York
REFORMA Past President
From Global to Local:
Weaving the tapestry of our communities

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Weave
a. to form a cloth by
interlacing
strands of yarn
b. to unite in a
coherent whole
Merriam-Webster Dictionary

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Community Profile- Queens
• 2,293,007 people per 2008 data f rom the U S
C ensus B ureau
• 47.4% of total population f oreign-born
• 1 60 languages spok en, in addition to
E nglish, representing 1 90 ethnic groups

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Among U.S. Counties, Queens
ranks...
• 10th in Population
• 1st in Asian Indians, Bangladeshis,
Pakistanis, Ecuadoreans, and Greek
Speakers
• 2nd in Koreans, Colombians, Italians and
Serbo-Croatian Speakers.
• 3rd in Speakers of Chinese, Russian, Polish,
Hebrew and Hungarian.
Source: 2007 American Community Survey & 2000 U.S. Census

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Foreign-born Population
 1 ,086,586
 47.4% of the total
population
 Y ear of entry 2000 to
2008: 24%
 N ot a citizen: 47%
Latin America
536,524
49.38% Asia
366,313
33.71%
Europe
151,835
13.97%
Northern America
4,424
0.41%
Africa
27,076
2.49%
Oceania
414
0.04%
2008 Americ an C ommunity S urvey, U S C ens us B ureau

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L ang uag e A bility
964,286
45%
1 ,1 83,568
55%
Spe
akon
lyEn
glish Speakan
ot
herlan
gu
age
2008 ACS
2008 Americ an C ommunity S urvey, U S C ens us B ureau

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NAP Mission Statement
The New Americans Program of Queens Library
serves residents of Queens whose primary
language is not English. The program works
closely with ethnic community organizations and
community libraries to assess local needs, link
residents with existing neighborhood and
system-wide library services, and create new
services.

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Who are our customers?
From where they come?
What languages they speak?

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http://www.youtube.com/watch?v=gKIg7khiv6c

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M arketing and
Promotion

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Q L ’s S uc c es s ful M ark eting
E fforts to our C ulturally
D ivers e C om m unities
 A c c u ra te & tim e ly d e m o g ra p h ic d a ta u s e d to
c re a te e th n ic & la n g u a g e p ro file s fo r b ra n c h
s e rv ic e a re a s
 G ra s s ro o ts k n o w le d g e o f c h a n g e s in th e
c o m m u n ity fro m b ra n c h s ta ff, p e rs o n a l c o n ta c ts ,
v is its to lo c a l m e rc h a n ts , e tc .
 C lo s e c o lla b o ra tio n w ith M a rk e tin g &
C o m m u n ic a tio n s D e p t.
 T a rg e te d m a ilin g lis ts in c lu d in g e th n ic m e d ia ,
s c h o o ls , c o m m u n ity a g e n c ie s

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M ark eting to E thnic
C om m unities
C o m m u n ity a n a ly s is to id e n tify ta rg e t g ro u p s
S u rv e y lo c a l c o m m u n ity o rg a n iz a tio n s
D e v e lo p p ro g ra m s & s e rv ic e s in c o n s u lta tio n
w ith c o m m u n ity g ro u p s
M a k e u s e o f s ta ff w ith la n g u a g e s k ills a s
“a m b a s s a d o rs ”
B u ild p a rtn e rs h ip s w ith c o m m u n ity
o rg a n iz a tio n s fo r m u tu a l b e n e fit

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M ark eting to
E thnic C om m unities (c ont.)
 P a rtic ip a te in e th n ic fe s tiv a ls a n d c o m m u n ity
fa irs
 P ro v id e a ttra c tiv e c o lle c tio n s in v is ib le lo c a tio n s
w ith c le a r b ilin g u a l s ig n a g e
 B ilin g u a l in tro d u c tio n to lib ra ry s e rv ic e s a t e th n ic
e v e n ts a t lib ra ry w ith a c c o m p a n y in g b o o k
d is p la y
 D e v e lo p m u ltilin g u a l w e b p a g e

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O utreac h to
S panis h-s peak ers
 F u ll tim e S p a n is h -s p e a k in g P u b lic R e la tio n s a s s o c ia te in
M a rk e tin g a n d C o m m u n ic a tio n s D e p t. fo c u s in g o n m e d ia
re la tio n s & c o m m u n ity o u tre a c h
 P re s s re le a s e s in S p a n is h
 R a d io & T V in te rv ie w s w ith u p c o m in g s p e a k e rs
 P u b lic s e rv ic e a n n o u n c e m e n ts in S p a n is h
 C o m m u n ity c o n ta c ts fo r s p e c ific g ro u p s , e .g . C o lo m b ia n s ,
D o m in ic a n s , E c u a d o ria n s
 P re s e n c e a t c o m m u n ity e v e n ts - L a tin o F e s tiv a l, H e a lth F a ir
 F le x ib ility in ta k in g a d v a n ta g e o f o p p o rtu n itie s p re s e n te d :
v is itin g a u th o rs , lo c a l th e a tre g ro u p s

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S panis h L ang uag e
“Fac es ” C am paig n

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Martin Regional Library,
Tulsa, Oklahoma

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S elec tion of Web s ites in international lang uag es (
w w w .w orldlinq.org )
WorldL inQ

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S uc c es s es
P a rtn e rs h ip b e tw e e n lib ra ry a n d c o m m u n ity
a s m o d e l fo r p ro m o tio n o f lib ra ry s e rv ic e s to
a ll
P u b lic p ro g ra m s in c re a s e a w a re n e s s o f
lib ra ry s e rv ic e s a m o n g e th n ic c o m m u n itie s
le a d in g to in c re a s e d lib ra ry u s e b y n e w
im m ig ra n ts
L ib ra ry a s c o m m u n ity c e n te r o p e n to a ll

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S uc c es s es (c ont.)
F a c ilita te a c c u ltu ra tio n & d e v e lo p life lo n g
lib ra ry h a b it
C e le b ra te th e v a rie ty o f c u ltu re s th a t e n ric h
o u r liv e s
G o o d in v e s tm e n t in th e c o m m u n ity ’s fu tu re
W o rth th e tim e & e ffo rt in v o lv e d
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New Latino
My mother land/ My father land
My totally awesome name
http://www.youtube.com/watch?v=6-KWr5gohFY

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Libraries for All
• Czech Republic
– My Home
–
Collections:
,
Mongolian,Vietnamese,Chines
e, English and German
– Computer classes

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Libraries for All
• Germany
– The Multicultural Family Library
– Internet Library
• Collections
• Computer classes
• German classes & Literacy

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Sweden
• Computer classes
• Swedish classes at the library cafeteria
• English & Kurdish conversational groups
Austria
• German for Breakfast

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Recommendations
People
Partnerships
Planning
Skills

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Future - Futuro
de toekomst
L'avenir – будущее -
t ng lai fremtidige
ươ
-‫لمستقبل‬

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Future - Futuro - de toekomst
L'avenir – будущее - t ng lai
ươ
fremtidige -‫لمستقبل‬

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“Bienvenidos a Queens” web site (www.bienvenidosaqueens.org)

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loidagarciafebo@gmail.com
Twitter: loidagarciafebo