1.
Create A Design That Sells Itself!
UX DESIGN
THAT CREATES A
BRANDING EXPERIENCE
FOR FINANCIAL COMPANIES

2.
“People Ignore
Designs which
Ignore People”
- Frank Chimero

3.
Ever
thought
why some
games
fascinate
you?
Or why you chose
an iPhone over
other brands?

4.
The science
behind this
pleasure is
known as UX
or User
Experience.

5.
Designers
carefully create
the user
interface to
provide
customers with
the best
possible user
experience.

6.
“Design is not an art. It is about
crafting solutions to real issues.”
- Mark Boulton

7.
Let’s take a
closer look at
the UX design of
some popular
financial
companies

8.
Amerisave Mortgage
Financial company

9.
The Blackstone Group
Financial company

10.
J.P. Morgan
Financial company

11.
Cincinnati Financial Corporation
Financial company

12.
Loews Corporation
Financial company

13.
Do you
know
what is
the
common
thing in
these
financial
firms?

14.
They provide
excellent
branding
experience!

15.
What is
brand
experience?
Brand experience is
conceptualized as
sensations, feelings,
cognitions, and
behavioral responses
evoked by brand-
related stimuli that are
part of a brand's
design and identity,
packaging,
communications, and
environments.

16.
What makes your
brand distinct from
other brands?
Brand Evaluations
Brand Involvement
Brand Attachment
Customer Delight
Brand Personality

17.
Brand
experience
affects
consumer
satisfaction
and loyalty
both directly,
and indirectly
through
brand
personality
associations.

18.
If you wish to
see your brand
ranking, think
of how you can
provide your
users with a
distinct brand
experience.

19.
These visual
design
elements will
help you
create good
UX design

20.
Stress-Free
Navigational
Components
Make sure your
interface and
information design
is there to guide
the user instead of
confusing them.

21.
Design like
an Architect
Design proper
information
paths on your
website to
satisfy user
requirements.

22.
Think like a
User
Instead of
setting goals
for your
company, do
it for your
users.

23.
User
Functionality
Target your
customers’
needs, and see
if your design
is technically
interactive for
users.

24.
Insights
through
Research
Use techno, ethno,
psychographics, or
any other form of
research to get
customer insights.
The critique will
help you in
sketching and re-
sketching which
will validate your
design.

25.
Product
Design and
Development
The basics to
keep in mind
for
development is
sketch,
scribble, and
prototype.

26.
Optimize the
Interactive
Design
The science of
interaction lies
in engagement.
Involve your
user at every
step, and talk to
them.

27.
TAKE AWAY
Enhance user satisfaction by
improving the usability, accessibility,
and pleasure provided in the
interaction between the user and
the product to get maximum user
retention.

28.
Evaluate
the ROI of a
good user
experience
and you
would know
its
importance

29.
Let us help you in providing your
users with a better user experience
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