2. WE ARE EVOLVING
The Simplification
Better ways of working
The Evolution
Reflects our offering
The Edge
What sets us apart
The Beginning
We are evolving as a business.
We’re taking our brand with us.
3. THE ‘RHOMBUS’
The Rhombus allows us:
To be more creative.
To have more freedom.
Create other shapes.
Crop in to it to create a simple angle.
Create patterns.
It’s all about collaboration.
4. We have...
Simplified our logo
Set it free from it’s constraints
Allowed for more flexibility across different channels
The logo has always been there, just not at centre stage.
SO WHERE DOES THIS LEAVE THE LOGO?
5. Supporting colour palette
Primary colour palette
Logistik Red
Logistik Dark Grey
Logistik Grey
Logistik Biscuit
Logistik Biscuit 50%
Logistik Purple
RED IS NOT DEAD
It’s just slightly different.
It’s stronger, more vibrant and warmer, and it’s got friends.
6. MAKING DELIVERY CHANNELS CLEAR
We can demonstrate the channels used on
jobs with an icon system. Keeping it clear.
7. WHAT’S YOUR TYPE?
Museo 100
abcdefghijklmnopqrstuvwxyz012345679
Museo 300
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 100
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 300
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 100 italic
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 300 italic
abcdefghijklmnopqrstuvwxyz012345679
Our font stays much the same. We’ve just given it a lighter touch.
We’ll use it for body copy.
But we’ve introduced Sans.
We use it in CAPITALS for headings and as italic for quotes.
10. Clean, fresh, lifestyle photography
Shows our culture, our personality.
We are engaging people. Our images reinforce
this message.
We may be engaging with our work, engaging
in conversation, engaging in laughter.
There’ll be new staff photography.
BEST FROCK FORWARD
12. WELCOME TO
OUR NEW BRAND
Prepared by the Logistik Group
PROCESS DIAGRAM WITH IMAGES
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“We’ve chosen some unique
and compelling pre-dinner
speakers for the SLO events
– plus ideas to make your
popular charity auction even
more successful.”
Sarah Fletcher-Berman,
Project Manager
1. DISCOVER
4. DELIVER
2.DEFINE
3.DESIGN
PROCESS DIAGRAM
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HOW OUR LAYOUTS WILL LOOK
13. CASE STUDY LAYOUT EXAMPLES
• Sport-themed graphic, print and
interior design for VIP launch
party at BT Sport studios• Featuring Moto GP-tyre tables,
racquet wall panels, and a
strawberries and cream stand
• Theming for indoor andoutdoor spaces including
Ginstitute – an exclusive gin
cocktail bar
• The culmination of a high
profile six-month press, media,
PR and advertising campaign
• Over 400 guests with coverage
in the Daily Express, Daily Star
and Hello! Magazine
Bringing the BT Sport brand to life
at star-studded VIP launch party
Boris Johnson and Michael Owen among 400
influential guests enjoying our fun look and feel
“ Every element had to reflect BT Sport’s fresh
and inclusive approach to sports broadcasting.
It had to be fun while seamlessly tying-in with
the public launch campaign – everything from
printed invitations to media photo opportunities
had to communicate the BT Sport brand.”Dani Batty, Deputy Creative Director, Logistik
• Two-storey (20m x 25m)
multimedia brand hub featuring
27-screen media tree
• Sharing the excitement of the
Games using BT Infinity and BT
Vision products
• Flowing lines and curved
structures inspired by the
movement of top athletes
• Huge wraparound hero image
of BT-sponsored medallists the
Brownlee brothers
• Designed to be durable – open
for 12 hours daily over 16
consecutive days
BT London Live: dynamic design
ramps up Olympic brand advocacy
Immersive brand experiential for key sponsor
celebrates London 2012 with 130,000 fans
“ We demonstrated the speed, flexibility and
reliability of BT’s products while boosting
awareness of the BT brand as a major
sponsor – customers at BT London Live had
advocacy scores of 71%, which is 36% higher
than average.”
Dani Batty, Deputy Creative Director, Logistik
15. LETTERHEAD
Dear Joe,
Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum
et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia
essunt in conseque pla voluptaquas iducimus, conse dist, sit, init eaquodicabor reicta cum reium, sed mint
min et lantemque suntio tem que sintur magnatqui repra sam aute vitem repe rescian dersperiate netur,
inume vendelis perum ut aut etur soluptat.
Ipidusaepudi sima et et lite magnam doles pa nat magnihilit aut eiunti te susam expero blaci ut is quam
fugit volut volupta imus am a dolest, nonesti bearum facerfe rionsequi cus ditae perem facilitas aut vid esti
od mod molectes estrum et alis volupta porem fugiatur aspita por re earchil icipsant fugitaecati consedi cus
ad et volor seque plates se plam rem dolupta in nis ex explacidusam everum facerferum, ab idunt paritatia
dollicianim et volectem voluptat fugia consequi sita que sit mo ipicit, quis am quatur maio eos autecae nat.
Harum facerspe et qui beritati temquis as ni inus, ut velluptur acea vit, que quam idelias sequundis abo.
Nam nos sa abo. Itae volupta tempor same magniet quamust int optia volupit laborepratet fugit es aliquatio.
Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum
et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia
essunt in conseque pla voluptaquas iducimus, conse dist.
Your sincerely
Ipidusaepudi sima.
Et et lite magnam
Date
Name
Address line 1
Address line 2
Town
City
County
Post code
James Wilkins
Joint Managing Director
07779 311 684
james.wilkins@logistikgroup.com
The Timber Yard, 115a Drysdale Street, London N1 6NDThe business card slots in to the letter.
It will save on print costs.
This will work the same on comp slips.
16. Museo 100
abcdefghijklmnopqrstuvwxyz012345679
Museo 300
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 100
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 300
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 100 italic
abcdefghijklmnopqrstuvwxyz012345679
Museo Sans 300 italic
abcdefghijklmnopqrstuvwxyz012345679
2
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses
our approach.
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses
our approach.
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses
our approach.
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses
our approach.
2
DEFINE
DESIGNDISCOVER
DELIVER
Then we take what we’ve
learned and create a
comprehensive campaign
structure, showing you
how we’ll engage with
your audience across a
wide range of channels
We then turn this into detailed
creative proposals that bring
your message to life, using
the most appropriate channels
to suit your audience and
your budget.
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses
our approach.
Finally, our talented team
creates your campaign
spanning multiple channels,
creating an unforgettable
communications
experience and undeniable
results for your business.
Our TeamOur Process
“Harunt des aut et qui
velenia deliquos sandia
ipsunt quia consenquo
to con nones mosn
ootatiam es reratecus”
• Sport-themed graphic, print and
interior design for VIP launch
party at BT Sport studios
• Featuring Moto GP-tyre tables,
racquet wall panels, and a
strawberries and cream stand
• Theming for indoor and
outdoor spaces including
Ginstitute – an exclusive gin
cocktail bar
• The culmination of a high
profile six-month press, media,
PR and advertising campaign
• Over 400 guests with coverage
in the Daily Express, Daily Star
and Hello! Magazine
Bringing the BT Sport brand to
life at star-studded VIP launch
party
Boris Johnson and Michael Owen among 400
“Every element had to reflect BT Sport’s fresh
and inclusive approach to sports broadcasting.
It had to be fun while seamlessly tying-in with
the public launch campaign – everything from
printed invitations to media photo opportunities
had to communicate the BT Sport brand.”
Dani Batty, Deputy Creative Director, Logistik
• Two-storey (20m x 25m)
multimedia brand hub featuring
27-screen media tree
• Sharing the excitement of the
Games using BT Infinity and BT
Vision products
• Flowing lines and curved
structures inspired by the
movement of top athletes
• Huge wraparound hero image
of BT-sponsored medallists the
Brownlee brothers
• Designed to be durable – open
for 12 hours daily over 16
consecutive days
BT London Live: dynamic
design ramps up Olympic brand
advocacy
Immersive brand experiential for key sponsor
“We demonstrated the speed, flexibility and
reliability of BT’s products while boosting
awareness of the BT brand as a major
sponsor – customers at BT London Live had
advocacy scores of 71%, which is 36% higher
than average.”
Dani Batty, Deputy Creative Director, Logistik
OUR 4D
PROCESS
PROCESS DIAGRAM
DEFINE
DESIGNDISCOVER
DELIVER
Then we take what we’ve
learned and create a
comprehensive campaign
structure, showing you
how we’ll engage with
your audience across a
wide range of channels
We then turn this into detailed
creative proposals that bring
your message to life, using
the most appropriate channels
to suit your audience and
your budget.
First we spend time with your
people to get to know your
business, your culture, your
aspirations and your audience,
gaining vital knowledge
and insight that focuses our
approach.
Finally, our talented team
creates your campaign
spanning multiple channels,
creating an unforgettable
communications
experience and undeniable
results for your business.
Dear Joe,
Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum
et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia
essunt in conseque pla voluptaquas iducimus, conse dist, sit, init eaquodicabor reicta cum reium, sed mint
min et lantemque suntio tem que sintur magnatqui repra sam aute vitem repe rescian dersperiate netur,
inume vendelis perum ut aut etur soluptat.
Ipidusaepudi sima et et lite magnam doles pa nat magnihilit aut eiunti te susam expero blaci ut is quam
fugit volut volupta imus am a dolest, nonesti bearum facerfe rionsequi cus ditae perem facilitas aut vid esti
od mod molectes estrum et alis volupta porem fugiatur aspita por re earchil icipsant fugitaecati consedi cus
ad et volor seque plates se plam rem dolupta in nis ex explacidusam everum facerferum, ab idunt paritatia
dollicianim et volectem voluptat fugia consequi sita que sit mo ipicit, quis am quatur maio eos autecae nat.
Harum facerspe et qui beritati temquis as ni inus, ut velluptur acea vit, que quam idelias sequundis abo.
Nam nos sa abo. Itae volupta tempor same magniet quamust int optia volupit laborepratet fugit es aliquatio.
Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum
et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia
essunt in conseque pla voluptaquas iducimus, conse dist.
Your sincerely
Ipidusaepudi sima.
Et et lite magnam
Date
Name
Address line 1
Address line 2
Town
City
County
Post code
James Wilkins
Joint Managing Director
07779 311 684
james.wilkins@logistikgroup.com
The Timber Yard, 115a Drysdale Street, London N1 6ND
