Insights about Digital Advertising spend in India during 2015. It covers digital spend and the media mix used across industries such as BFSI, eCommerce, etc. Source: A Report on Indian Digital Advertising Industry 2015 by IAMAI

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A Snapshot on
Indian Digital
Advertising Industry
2015
Source: A Report on Indian Digital Advertising Industry 2015 by IAMAI

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5200 Cr!
Yes, Digital Advertising spend in India was INR 5200 crore between Jan-Dec, 2015
growing at a CAGR of 35% between 2011 and 2015.
CAGR of 35% (2011-15)
9/16/2016

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FMCG OTHERS
5%
12%
26%
25%
40%
728
cr
780
cr
1040
cr
572
cr
312
cr
540
cr
676
cr
552
cr
(Digital spend in INR, in respective Industry)
BFSI E-COM TELECOM TRAVEL EDUCATION AUTO
(Shareofspendin%)
E-Commerce lead the digital
space on online spends in terms of
volume of spends, followed by BFSI
and Telecom. However in terms of
contribution, BFSI has the highest
share of spend which is around 40%.

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Search
80%
• 1488 Cr
spends
Email
88%
• 156 Cr
spends
Social Media
90%
• 940 Cr
spends
Mobile
116%
• 832 Cr
spends
Video
173%
• 900 Cr
spends
Video Ads showed highest
YOY Growth of 173% in
Digital Spends!
Display
40%
• 884 Cr
spends
Ad spends on Search stood
at INR 1488 Cr followed by
Social Media at INR 940
crores.
1
2

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Because,
Brands love
to
‘Be
Found’
29%
17%
16%
18%
3%
17%
Spend % (INR 5200 Cr)
Search
Display
Mobile- in-app ads etc
Social Media
Email
Video
Below has been the Media Mix
across Industries in 2015; Search being the favourite

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From consumer’s perspective, a large
number of those who view online
advertisements feel that these
advertisements helped
them in finding the right
product they search for.
Viewers also mention online ads as
informative.

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The growth in spend on digital
advertising is expected to
continue, at a CAGR of
35% and the total
spend is expected to
touch INR 7044
crore by end of 2016.
9/16/2016

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What is your take
away?

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1
Industry is shifting from offline to
online, are you?
9/16/2016

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2
Video is the most effective medium
for
Reach and Engagement.
Because ‘Storytelling’ is ‘THE’
formula. So invest in it!
9/16/2016

11. www.logicservedigital.com
3
Search is an inevitable channel.
If you’re not there, you’re nowhere!

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4
If your Digital Media Mix doesn’t
reflect
that of the industry,
it’s not too late. We’ll help you fix it.

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“Nothing is more expensive than a missed opportunity”
- H Jackson Brown Junior
9/16/2016
Want to leverage Trends to Grow Your Business?
Give us a call, send us an email or drop by to have a chat. We are always here to
help out in whatever way we can.
Location: X-4/1 and X-4/2, Shil Phata - Mahape Rd, Mahape, Navi Mumbai, Maharashtra 400701
Email: sales@Logicserve.com
Phone:022-4114 6159
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