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Greg Sterling Sterling Market Intelligence/Opus Research A Few Words about Mobile Apps
SMS: Broadest reach, platform “agnostic” Apps: Richest experience, smaller audience Mobile Web: PC sites rendered in browsers can be optimized Segments: SMS, M-Web, Apps Reach  Functionality
[object Object],[object Object],Apps Pre-Date the iPhone, but . . .
Apps All Around ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: company reports, range of estimates
Number of Downloads (Monthly) Source: AdMob 8/09, (US data)
Engagement: Time Spent with Apps Source: AdMob 8/09, (US data)
Many Intentions & Uses of Apps ,[object Object],[object Object],[object Object],New Revenue Sports Illustrated Jimmy the Bartender Reference Apps Games Advertising Seventeen Magazine Style.com Commerce/Lead Gen Amazon Mobile eBay Adobe
Meaningful Revenues (for Companies) ,[object Object]
Meaningful Revenues (for Developers) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Apps Used More Heavily Source: Pinch Media (10/09)
Usage of Most Apps Doesn’t Last Most apps are downloaded but abandoned quickly

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A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 

LSS'09 Mobile Panel G Sterling Intro