A case study on the the result of Local Search Masters' local online marketing work with Amazing Lash Studio's in Arizona. .

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Amazing Lash Studio - Local Online Marketing
LSM Case Study | Amazing Lash Studio |amazinglashstudio.com

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Objective
LSM began working with a majority of Amazing Lash Studio’s Arizona-based clinics in late
2015, with the goal of helping each clinic generate more website/foot trafic and more
appointment requests.
Strategy Overview
LSM designed a 5-part strategy that optimized the digital journey of Amazing Lash Studio’s
typical customer who is looking for local eyelash extension salons:
1) Highly position each studio’s map and organic search listing in Google’s search
results on lucrative keyword searches being performed by their target audience
2) Create targeted, customized Google ad campaigns for each studio
3) Set up 30-day remarketing campaigns that target people
who’ve visited each studio’s microsite with Amazing Lash Studio
display ads on other websites
4) Optimize each studio’s local listings to ensure brand consistency
5) Oversee each studio’s social media marketing efforts

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SEO
After each clinic microsite was audited and we completed market
research, we proceeded to:
1) Optimize the metadata of each page
2) Add unique, optimized content to each microsite:
•Information about Amazing Lash Studio’s eyelash extension
products and services, the studio’s physical location,
directions to and landmarks near the studio
•A video that serves as a virtual studio tour
3) Earn backlinks from:
•Seach engine proiles
•Local citations
•Local listings
•Authoritative websites

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SEO Results
Once Google began indexing the SEO work we completed, each studio saw a
dramatic increase in the amount of lucrative keyword searches that their microsites
ranked on Page 1 for. In many cases, in the top three organic search result positions.
Tempe
Scottsdale
LSM Began Work
LSM Began Work

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SEO Results
Gilbert
Phoenix
LSM Began Work
LSM Began Work

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SEO Results
We positioned Amazing Lash Studio locations highly in both the
map and organic search listings on lucrative keyword searches.

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SEO Results
The higher rankings on lucrative keyword searches increased the amount of new business each
studio generated from their microsite.
KPI
Nov 1 -30
(Month 1)
April 1 - 30
(Month 6)
Results
Organic Sessions 327 698 113% increase
Request Appt Form Submissions 17 71 318% increase
Click-to-Call Completions 29 47 62% increase
KPI
Oct. 1 -31
(Month 1)
April 1 - 30
(Month 7)
Results
Organic Sessions 424 549 30% increase
Request Appt Form Submissions 24 35 46% increase
Click-to-Call Completions 14 25 79% increase
Tempe
McDowell Mountain Ranch (Scottsdale)

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SEO Results
KPI
Jan 25 - Feb 25
(Month 1)
April 1 - 30
(Month 3)
Results
Organic Sessions 243 428 76% increase
Request Appt Form Submissions 19 47 148% increase
Click-to-Call Completions 21 35 67% increase
San Tan (Gilbert)
KPI
Jan 25 - Feb 25
(Month 1)
April 1 - 30
(Month 3)
Results
Organic Sessions 234 318 36% increase
Request Appt Form Submissions 27 42 56% increase
Click-to-Call Completions 23 26 13% increase
Tatum & Shea (Phoenix)

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Review Management Results
A majority of reviews for our Amazing Lash Studio locations were posted
on Yelp, Facebook and Google+. We managed these reviews on behalf
of the client in a timely manner that was appropriate for and unique to
each customer’s experience.

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Paid Search Results
We developed and reined customized Google ad campaigns
for each location. Over time, each location saw a noticeable
improvement in their average cost-per-conversion rate.
Tempe Scottsdale
67%
DECLINE
33%
DECLINE
Gilbert
36%
DECLINE
Month 1: $22.70
Month 4: $14.54
Month 1: $31.51
Month 6: $10.39
Phoenix
19%
DECLINE
Month 1: $22.14
Month 6: $17.89
Month 1: $20.05
Month 6: $13.48

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Social Media Results
We set up and managed proiles for each studio on the proper
social channels, engaged with their audience, and developed
content that we then scheduled.

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Conclusion
The Arizona studios, as well as other studios we work with across the
United States, have been pleased with the results provided by LSM’s work.
For further information and to see additional case studies please visit our website.
“My studio’s rankings are up, business from my site is up and I’m seeing more foot traffic. I’m a fan.”
- Jon Brovitz - Studio Owner - Tempe, AZ
“One aspect that sets them apart from all others is their exemplary customer service. We are most appreciative
of the time, effort and individual attention put into our account-right down to the finest details of insuring
neighborhoods are correctly identified, and reports are jointly analyzed rather than just emailed.
The “cherry on top” is an excellent return on our investment!”
- Cindy Rash - Studio Owner - San Tan (Gilbert), AZ
“A month and a half after opening our studio and have to say LSM has been great to work with. Everyone I’ve
spoken to has been incredibly informative and explained things in a way even someone like me
(not marketing savvy) can understand. Already seeing healthy growths in our business and are appreciative as ever.”
- Ali Dobson - Studio Director - Las Vegas, NV
“I love Local Search Masters!”
Peter Carlson - Regional Developer - Chicago