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Front Cover Analysis essay and labelled analysis
The NME magazine has a specific target audience. The audience age would be between 15and 30 and the magazine targets both men and women. The music genre of this magazinewhich is Indie/Rock is enjoyed by both genders. The colours are also neutral. The maincolours used on this cover are red, black and white. The uses of plain colours like black andwhite make the red font stand out even more. The colour red is used as it has connations ofdrama, and power. This gives the audience the idea that the magazines content will beinteresting to read, and stand out. The red also has connations of anger, and danger, the artist Amy Whinehouse is used onthe front of this cover, this relates to some of her music but also how she is perceived as anartist. The outfit she is wearing is shown slightly on the cover even though it is a close upimage, and we see animal print on her clothes, this again suggests the artist has a wildbackground and links into the lively colour of red. The Guttenberg Design Principle is used on the front cover. This is done to put themain features of the magazine where the audience will naturally look first. The title of themagazine and the eyes of the artist, which are using direct eye contact with the audience,are in the primary optical area. This will catch the audience’s attention and make it standout against other magazines. The barcode and a website related to the magazine are placedin the terminal area. This is because these are not as important and do not need to be seenby the audience. All of the cover lines are placed in the strong fallow area. This is done so the audience cansee what articles and stories are going to be in the magazine, main quotes and artist’snames are put in white to make these stand out against the rest of the font so the audiencecan take in all the key information first. The main article on the cover artist has been put in the weak fallow area. To make up forbeing in the weaker area the name of the artist is the biggest font on the cover, even biggerthan the title, and the font is bright red. This will draw the audience’s attention here eventhough it is a weaker fallow area.The main image shows Amy Whinehouse staring out directly into the camera. She isn’tsmiling she is giving the audience an intense look, she looks powerful and dangerous.