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[object Object],[object Object],[object Object],FIRST STATE, LAST PRIORITY
[object Object],[object Object],[object Object],[object Object],JOURNALISM OF HOPE
[object Object],[object Object],[object Object],[object Object],DIGITAL FRONTIER LEVELS PLAYING FIELD
[object Object],[object Object],[object Object],[object Object],DIGITAL FRONTIER LEVELS PLAYING FIELD
[object Object],[object Object],THE FIRST CLICK IN THE FIRST STATE.
[object Object],[object Object],THE FIRST CLICK IN THE FIRST STATE.
[object Object],[object Object],PARTNER INCENTIVES
[object Object],[object Object],COMMUNITY SUPPORTED MEDIA:  HOW DOES IT WORK?
 
 
 
[object Object],[object Object],COMMUNITY SUPPORTED MEDIA:  HOW DOES IT WORK?
[object Object],[object Object],RECIPROCAL STRATEGY/VIRAL MARKETING
[object Object],[object Object],RECIPROCAL STRATEGY/VIRAL MARKETING
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SUMMARY

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Meet ContentDelaware.org

Notas do Editor

  1. Talking Points: WHYY, other networks scaling back coverage. Focus on lack of TV
  2. Talking Points: Digital storytelling covers complex issues with clarity and ease. Teleduction has 30+ year history of telling award-winning Delaware stories.
  3. Talking Points: Digital storytelling covers complex issues with clarity and ease. Teleduction has 30+ year history of telling award-winning Delaware stories.
  4. Talking Points: We will not provide hard news, but will partner with other news sources to provide relevant story links under our “Top Stories” channel. Our goal is to provide the local stories that are overlooked by the news organizations. It’s easy to find news about the world, but hard to find information about your own back yard. Will develop mobile application.
  5. Talking Points: We will not provide hard news, but will partner with other news sources to provide relevant story links under our “Top Stories” channel. Our goal is to provide the local stories that are overlooked by the news organizations. It’s easy to find news about the world, but hard to find information about your own back yard. Will develop mobile application.
  6. ■ “ Programming ” on CD will generally be under 4 minutes, first released in biweekly uploads … later weekly and eventually more often—all archived and searchable by key word, date, etc. ■ Interesting, concise, and always directing the viewer to source for additional information
  7. Talking Points: You get the production you need, at a fraction of the cost. You also get the benefit of a new delivery portal. It will take some time for Content DE to build its audience, but the reciprocal strategy means you will also have these videos for your own communications initiatives, your own websites, social networking sites, and email communications.
  8. Talking Points: You get the production you need, at a fraction of the cost. You also get the benefit of a new delivery portal. It will take some time for Content DE to build its audience, but the reciprocal strategy means you will also have these videos for your own communications initiatives, your own websites, social networking sites, and email communications.
  9. Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.
  10. Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.
  11. Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.