Aimed towards college students. Expains the importance of using social media to network and to search for that job that will kick off their professional career.

1. Facebook to LinkedIn: How to Understand and Utilize Professional “Netiquette” By Liz Buchta Texas State University Career Services, Recruiting Coordinator

4. NETWORKING!!! Interaction for a common interest TIP: Introduce your value (personal brand), not what you do Forges/Creates relationships TIP: Ask for guidance, rather than leads Connect & Connect the dots! TIP: Be INTERESTED, not interesting Maintain your relationships! Reciprocate and Pay it Forward!

5. 5 What is your Personal Brand*? Homework: Come up with a tagline! © Elizabeth Buchta, Texas State University Career Services

6. Could your Facebook online identity qualify as your personal brand? 6

7. How do you use Facebook? 7 © Elizabeth Buchta, Texas State University Career Services

8. VS. 8 VS © Elizabeth Buchta, Texas State University Career Services

10. Find and be found

11. Collaborate; gain new insights

12. Grow a referral network

13. Build influence

14. Stay in touch

15. Graduate College with career in- handSound familiar, Facebookers? © Elizabeth Buchta, Texas State University Career Services 9

16. Top Reason to go to College #1. Better Employment Opportunities* *Based on word-of-mouth and my dear friend, Google.

17. 11 LinkedIn Stats 60+ million members A new member joins every second Executives from all Fortune 500 companies 12.5% are Senior Management About 300,000 recruiters use LinkedIn There are 170 industries 200 countries © Elizabeth Buchta, Texas State University Career Services

18. 12 Where to start on LinkedIn: Search company or job Trail employees Tailor your profile; stay true to skill set Don’t settle for being a “follower” Join groups Ask questions Connect Build your brand © Elizabeth Buchta, Texas State University Career Services

21. i.e. “Austin, TX; Denver, CO; Dubuque, IA”

22. NOTE: 80% of Lifesize Communications hires in 2009 came via LinkedIn © Elizabeth Buchta, Texas State University Career Services

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26. How it works……. 17 You Me Her Him © Elizabeth Buchta, Texas State University Career Services

29. Respect their time and consideration

30. Respect their privacyTIP: Follow same standards online as you would offline © Elizabeth Buchta, Texas State University Career Services

31. 19 Plant and GROW Your Network Brand recognition: Use same name & picture for all social networks Connect all of your different tools (Twitter, Facebook, LinkedIn, Blog) Business Cards (Jot notes) Sync Email Address Book LinkedIn Search Bar “People You May Know” Find a mentor Be accessible Get involved- join online groups; volunteer in your community Reciprocity TIP:Make it a habit to add new contacts every week. Challenge: Login into LinkedIn as much as you log into Facebook © Elizabeth Buchta, Texas State University Career Services

32. Tips to Remember: Introduce your value Ask for guidance Be INTERESTED, not interesting Pay it forward! Get involved! Get a mentor! © Elizabeth Buchta, Texas State University Career Services 20

33. HOMEWORK Google yourself Come up with a tagline LinkedIn profile to 100% Add picture Ask for recommendations Join 5 LinkedIn Groups Identify a mentor Find an offline networking group © Elizabeth Buchta, Texas State University Career Services 21

34. Summary Networking is a life-long process Observe the experts Be accessible Keep your word Practice, Practice, Practice © Elizabeth Buchta, Texas State University Career Services 22

35. Questions? 23 Liz Buchta Recruiting Coordinator Texas State University Career Services eb29@txstate.edu 512.245.2645 http://www.linkedin.com/in/lizbuchta http://twitter.com/LizBuchta www.careerservices.txstate.edu © Elizabeth Buchta, Texas State University Career Services