How to Troubleshoot Apps for the Modern Connected Worker
LiveWorld POV on Pinterest
1. LiveWorld POV
Pinterest
Your brand lives in
the voice of your customers LiveWorld Confidential
liveworld.com
Patent Pending
2. Pinterest Overview
• Virtual cork board that
allows users to “pin”
content they like or want
to sort and keep
• Social component allows
users to see each other’s
pins and “re-pin” ones
you like
• Creates collections of images based on subjects
• Simple to browse pins both by subject and from those
you know
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 2
3. Why Now?
Estimated unique visitors to
Pinterest.com increased by
429% from Sept to Dec 2011
Pinterest is referring almost
Source: Compete.com & as much traffic as Twitter.
BrianSolis.com
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 3
4. Pros Cons
• Visual display instantly • Requires images
appealing • Communication limited
• Simple to use to visual only
• Very viral; easy to see • Low use by men
others’ pins and collect • Limited uses for non-
them as your own visual products
• Strong organizational • Relatively low audience
tool (but growing fast)
• Fast growing model • Most have small groups
• Sticky content model of followers (vs. Twitter)
• Strong ties with
Facebook
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 4
5. The return of the
impulse buy!
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 5
6. Why Pinterest is Different
• Instant audience: Leverages existing social contacts by using
Facebook and Twitter for account creation
• Elite membership: Teases with limited browsing, but to become
a member, you have to either be invited by a member or submit
a request for an invitation
• Personal content recommendations: Shows you content and
people to follow based on interests you declare during
registration
• Designed from the best: Borrows successful design elements
including feed updates, followers, sharing, tagging, and likes
• Continuing evolution: Launches Facebook Timeline
App, search components, and APIs are coming soon
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 6
7. Different Usage Pattern
• Very engaging browse, join, collect, and share usage
pattern
• Highlights topically organized pictures, which are more
visually appealing, and easier to digest than text
• Connects with people beyond your personal network to
those with similar interests
• High appeal for women topics like
food, cooking, apparel, interior design, DIY /crafts and
shopping
• Leverages Facebook Timeline App as a significant
return and sharing tool
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 7
8. Business Value
• Site referrals: Pins lead customers directly back to you.
• Discovery and Purchase: Browsing lends to product discovery
and purchases both directly and through affiliates.
• SEO: Links in from a new source.
• High value for some businesses: Businesses in
design, DIY, event planning, food, apparel, retail and high end
consumer goods have high potential value. Lifestyle images work
well.
• Research and insights: Customer images teach the brand
about use cases, trends, interests, and sharing patterns.
• Local opportunity: High potential for local value (best of
city, my store, community outreach and activities).
• Videos allow for deeper explanation of yourhow-to-guides.
Your brand lives in the voice
and customers
LiveWorld Confidential
LiveWorld Confidential 8
9. Case Study:
Chicago Tribune’s Redeye.com
• Started with their Facebook page
Inviting their fans to submit
photos to be included on their
Pinterest page
• This clever approach
Leveraged their existing followers
Gave them an instant content supply
Provided research into the type of content they should post to Pinterest
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 9
10. Business Take-Aways
• Ready yourself
Images: To become a pin, first there has to be an image. The stronger
the image, the better the viral spread
Add Pinterest button to sites to encourage sharing
• Join the fun!
Create a company Pinterest page; show products and personality
Cross-invite other Social Media groups to see your pins (Facebook
and Twitter)
Identify Pinterest influencers in your space and create relationships
Consider linking your affiliate program
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 10
11. Brands to watch
• Whole Foods (http://pinterest.com/wholefoods/)
• Martha Stewart (http://pinterest.com/marthastewart/)
• Better Homes and Garden (http://pinterest.com/bhg/)
• Real Simple (http://pinterest.com/realsimple/)
• West Elm (http://pinterest.com/westelm/)
• HGTV (http://pinterest.com/hgtv/)
• Nordstrom (http://pinterest.com/nordstrom/)
Your brand lives in the voice of your customers LiveWorld Confidential
LiveWorld Confidential 11
Editor's Notes
Talking points: Data above is when the site was in the“soft” launch phase and will only get stronger with the site officially launched and industry experts continue to create a buzz around it. Full launch announced this month (February 2012).
This is consistent with the higher female gender demographic that Pinterest reports and LiveWorld's decades of experience with social networks.
Another example would be of a brand with an existing Pnterest account Realestate.com where it collects related content that ties their brand to those items. For example, images of Kitchen renovation concept, cool book cases to put in home a library, etc
Peter- this is the generic version. The Walmart version is next slide. Select which you prefer.