In this presentation, Giovanni Gallucci will use his personal experiences and industry insights to provide a picture of what he does to be successful in today’s online photo & video climate. As always, he’ll bring you practical tips about how to create and deliver content effectively by developing new audiences and winning an Emmy Award and over a dozen Telly Awards in two years. You’ll see what he does, how he does it and what tools he uses to get it done. You’ll learn about who is watching, where they are watching, how engaged they are, what has changed over the past few years, where we are seeing the biggest shifts in audience, what they want based upon their viewing habits, and how develop the right content for your audience? This is Giovanni’s first major presentation to a marketing audience in over three years. He’s got a lot of new things to teach.

1. Search & Social Secrets
with Photos and Video
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2. Howdy
★ who am i?
★ web developer
★ search engine specialist
★ social media specialist
★ then i got bored…
★ photographer/filmmaker
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3. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978

4. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978

5. x3
x17
x1
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6. twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978
★ 1998
The Beginning

7. The Beginning
★ 2014
★ LINKS LINKS LINKS
★ BE CAREFUL
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8. The Beginning
★ 2014
★ LINKS LINKS LINKS
★ BE CAREFUL
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9. The Beginning
★ 1996 - “Content is where
I expect much of the
real money will be made
on the Internet, just as
it was in broadcasting.”
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10. Approach
★ DIY
★ Use Third-Party Content
★ Provide Content To Others
★ Hybrid Model
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11. The Ecosystem
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12. The Ecosystem
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13. The Ecosystem
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Artists

14. The Ecosystem
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Artists

15. The Ecosystem
Music Blogs The Result?
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Artists
TV Shows
Music
Festivals Sponsors

16. The Result?
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17. Sponsors
Extreme
Sports
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Music
Lifestyle
(Fashion)
Foodies

18. Sponsors
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Sponsor
Integration

19. Sponsors
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Branded Video

20. Partner Integration
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21. Tip
★ Partner with complementary brands to
create content
★ Hire on or many Pinstigrammers to help with
event coverage and to build out your
company’s visual content.
★ You can focus on what you do best - strategy
and planning while they focus on what they
do best - creating visual content for your
social media properties.
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22. Sponsors
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23. How ya doin?
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24. Audience
★ Identify your target audience
★ “Everyone” is not your audience
★ Your audience includes more than
humans
★ Understand what types of content
resonate with your audience
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25. Audience
★ Identify clickable content When
does your audience click and what
do they share?
★ Timing matters - A LOT!
★ There’s no “formula” - you have to
figure this out on your own for
each client/project
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26. Audience
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27. Audience
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28. Audience
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29. Audience
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30. Audience
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31. Content
★ Think of content broadly
★ Think of ways that you can
layer content into something
new
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32. Content
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33. Content
★ Be an industry go-to
resource
★ Share, analyze,
and visualize
what’s happening
across your
industry
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34. Content
★ Create
content that
people don’t
normally have
access to
★ Mix in
occasional
quirky items
that make
people smile,
laugh, or
think
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35. Content
★ Consume, consume, consume - get away from
your computer
★ Ideas and inspiration (and great content)
come from everywhere
★ Experiment with formats
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36. Content
★ Provide content to others that
they can curate
★ The system doesn't work if we’re
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all takers
★ Credit your original source
★ Nothing else to say about this
★ Use META DATA to insure you get
SEO credit for your work when
possible

37. Community
★ Comment on what
you’re sharing
★ Commenting adds
value; it also makes
you more
approachable
★ Closing the loop
isn’t just good form,
it’s also key to a
robust community
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38. Community
★ Showcase your
community
★ Don’t just share
what they share;
tout their
accomplishments and
cool deeds
★ http://geekbeat.tv/dropcam
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39. Community
★ Be a member of your
own community
★ Don’t just spam;
Engage with your
audience
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40. Community
★ Be a member of your
own community
★ Don’t just spam;
Engage with your
audience
twitter.com/giovanni | gallucci.net | giovanni@gallucci.net | 469.682.6978

41. Community
★ Be a member of your
own community
★ Don’t just spam;
Engage with your
audience
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42. Measurement
★ Set smart, challenging, achievable goals
★ Make digital curation pay off by aligning your efforts to
business goals
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43. Measurement
★ Monitor your metrics
★ Measure the ROE and the
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ROI
★ Are you ready for me to
drop some mad tactical
strategy on you?

44. Measurement
★ Do more of this…
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45. Measurement
★ Do less of this…
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46. Free Premium Photo Membership
For Your Opinion
http://gallucci.net/eval
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47. Thank You
giovanni gallucci
!
469.682.6978
twitter.com/giovanni
giovanni@gallucci.net
http://geekbeat.tv
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