The document provides 160 potential topics for literature reviews across various business domains, including marketing, finance, leadership, marketing strategy, stress management, training and development, inventory management, economic issues, customer satisfaction, accounting, unemployment, consumer behaviour, motivation, customer perception, brand awareness, and mobile banking. The topics range from case studies of specific companies to analyzing trends within an industry or assessing the impact of various business strategies and organizational practices.

1. 160 Business Lit Review Ideas

2. 1) MARKETING LITERATURE REVIEW IDEAS
 How can firms customise their products? The case of Apple.
 How can firms personalise their products? The case of Nike.
 An assessment of the value of assortment to customers: The case of Dell Computers.
 How does a consumer’s perception of control affect their choice of brand? The case of buying
computers online.
 How does visual constituency affect site identity and product attitude?
 How does gender effect website preference?
 How can firms successfully combine online and offline shopping features? The case of
Amazon.com/Toys-R-Us.
 What product attributes are most valued by consumers in search, comparison and purchase decision-
making online?
 How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
 An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.
You can pick up one of these topics to make a perfect marketing literature review

3. 2) FINANCE LITERATURE REVIEW IDEAS
The Rapid development of international
micro-finance.
Micro-finance in the UK banking industry.
The demand for collective investment
schemes in the UK; A strategic analysis,
discussion and recommendations.
Constraints to the development of a fully-
fledged microfinance market in the UK.
The awareness of microfinance in developing
economies and its impact.
How important it is access to credit and other
financial services to growth and investment?
Partnership between the public and private
sectors is crucial: Is it true?

4. 3) LEADERSHIP LITERATURE REVIEW IDEAS
 How is leadership different at startup companies than with larger, more traditional
corporations?
 Are effective leadership techniques also effective parenting techniques?
 What is the difference between leadership and authority, and which is more effective in
schools?
 What are the best leadership techniques to create synergy in culturally or generationally
diverse workplaces?
 Compare and contrast the effectiveness of servant leadership and doctorial leadership
strategies?
 Compare and contrast the leadership structures of the Catholic and Mormon churches.
 What are effective leadership strategies to improve time management to increase productivity
in the workplaces?
 Are meetings effective ways for leaders to disseminate information and communicate with
their team?
 How does the bureaucratic structure of government effect leadership within government
employees?
 Compare and contrast business leadership and political leadership.
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5. 4) MARKETING STRATEGY LITERATURE REVIEW
IDEAS
 Which Features Increase Customer Retention?
 When Employees Don’t ‘Like’ Their Employers on Social
Media
 Are You Using the Return on Investment Metric Correctly?
 How Should You Calculate Customer Lifetime Value?
 Should You Use the Value of a “Like” as a Metric?
 Should You Use Net Promoter Score as a Metric?
 Should You Use Market Share as a Metric?
 Why Great New Products Fail
 The Metrics That Marketers Muddle
 How Transparency Changes Business
Hope, that will help you with your literature review on
marketing strategy

6. 5) STRESS MANAGEMENT LITERATURE REVIEW IDEAS
Explore why
courage and humility
are now two of the
most popular words
related to
publications on
leadership and what

7. 6) TRAINING AND DEVELOPMENT LITERATURE REVIEW
IDEAS
Have You Heard? training and development Is Your
Best Bet To Grow
Never Lose Your training and development Again
How We Improved Our training and development In
One Week(Month, Day)
Ridiculous Rules About training and development
What You Should Have Asked Your Teachers About
training and Development
Learn To (Do) training and Development Like A
Professional
Training and Development: The Samurai Way
How To Earn Money With training and development
Ways You Can Grow Your Creativity Using training
and Development
How To Make More training and Development By

8. 7) INVENTORY MANAGEMENT LITERATURE REVIEW IDEAS
 Organizational Emergence: Business Start-Up Issues
 Corporate Entrepreneurship
 Social Entrepreneurship and Social Enterprise
 High Technology Entrepreneurship
 Governmental Impedimentation and Facilitation of Entrepreneurship
 Women Entrepreneurs
 Entrepreneurial Resilience: What Makes Entrepreneurs Start Another Business
After Failure?
 Strategic Planning in New Ventures and Young SMEs
 Fostering Social and Civic Responsibility by Organizations and Their People
 Poverty Alleviation as a Corporate Issue
 Organizational Crisis Management in the Post-9/11 Business Epoch

9. 8) ECONOMIC LITERATURE REVIEW IDEAS
 Integrating Corporate Social Responsibility in the Management of Supply Chains
 Activist Groups Tactics to Influence Companies
 Global Business Citizenship: A Model of Social Responsibility and Ethical Behavior
for the 21st Century
 Excessive Work and Its Business Consequences
 Factors Influencing Women Managers’ Success
 Future Directions in Labor Relations: A 2025 Perspective
 Global Mind-Set
 Management in Developing Countries
 Internationally Managing in the Face of Terrorism-Induced Uncertainty
 HRM Best Practices and Transfers to the Asia Pacific Region
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10. 9) CUSTOMER SATISFACTION LITERATURE REVIEW IDEAS
 Want Loyal Customers? Prioritize Your Customer
Service With These 4 Tactics.
 Scope Creep, the Killer of Projects
 3 Situations When You Should Shut Your Mouth
 5 Surefire Ways to Improve Your Site's Online
Reviews
 Frontier Airlines Is Learning the Hard Way That
Value Is King
 6 Gestures That Wow Customers and Earn Their
Loyalty
 You Can't Expand While Your House Is on Fire
 5 Ways to Turn Your Company Culture Around
 3 Ecommerce Companies Rocking Their
Customer Service
 The Key to a Happy, Healthy Relationship With
Your Customers

11. 10) ACCOUNTING LITERATURE REVIEW IDEAS
Earnings management
Cash flow. How has this changed
with time?
The use of internet based
accountants
Offshore accounting
History of accounting
The best accounting practices
Becoming a certified accountant
Historical accounting practices
Accounting and modern

12. 11) UNEMPLOYMENT LITERATURE REVIEW IDEAS
 Human Resources Management in the 21st Century
 Managing in the New Economy: Restructuring White-Collar Work in
the United States, the United Kingdom, and Japan
 Work-Home Interaction: A Challenge to Human Resources
Management
 External Competitiveness: Theoretical and Practical Facets of
Strategic Pay Level Decision Making
 Flexible Labor
 Employee Wellness Programs
 Career Management
 Careers in Transition
 The Changing Nature of Mid- and Late Careers
 Ethnic and Minority Enterprise

13. 12) CONSUMER BEHAVIOUR LITERATURE REVIEW IDEAS
The effect of packaging on
consumer perception.
The effect of age group marketing
has on consumers outside of the
marketing area. (Older, younger)
The effect of extreme mark-ups on
high-end products has on actual
sales compared to average mark-up
has on high-end products. Actual
price sensitivity...
The effect on sales marketing in free

14. 13) MOTIVATION LITERATURE REVIEW IDEAS
 Leadership Style: Developing a Leadership Style to Fit 21st-Century
Challenges
 Remote Leadership
 Challenges of Implicit Leadership Theories for Management
 The Global Manager’s Work: Crossing Boundaries of Distance, Countries,
and Cultures
 Motivating Individuals and Groups at Work in the 21st Century
 Intrinsic Motivation in Public Organizations
 Why Self-Set Goals May Sometimes Be Non-Motivating
 Organizational Politics in Management Settings
 Understanding and Managing Misbehavior in Organizations
 Organizational Paranoia: Origins and Dysfunctional Consequences of
Exaggerated Distrust and Suspicion in the Workplace

15. 14) CUSTOMER PERCEPTION LITERATURE REVIEW IDEAS
 Human Resources Management in the 21st Century
 Managing in the New Economy: Restructuring White-Collar Work in
the United States, the United Kingdom, and Japan
 Work-Home Interaction: A Challenge to Human Resources
Management
 External Competitiveness: Theoretical and Practical Facets of
Strategic Pay Level Decision Making
 Flexible Labor
 Employee Wellness Programs
 Career Management
 Careers in Transition
 The Changing Nature of Mid- and Late Careers
 Conflict Management in Work Teams

16. 15) BRAND AWARENESS LITERATURE REVIEW IDEAS
 Knowledge Management: Strategy, Culture, Intellectual Capital, and
Communities of Inquiry
 Facilitating Mobile and Virtual Work
 Balancing the Implications of Employee Telework: Understanding
the Impacts for Individuals and Organizations
 Electronic Monitoring of Personal Web Use at Work
 Information Privacy in Organizations
 Multilingual Issues in Global E-Commerce Web Sites
 Managing Intangible Capital
 What Is the Business Case for Adopting RFID?
 Managing Creativity and Innovation in the 21st Century
 Organizational Memory: Why Does It Matter?

17. 16) MOBILE BANKING LITERATURE REVIEW IDEAS
 Fostering Social and Civic Responsibility by Organizations and
Their People
 Poverty Alleviation as a Corporate Issue
 Organizational Crisis Management in the Post-9/11 Business
Epoch
 Integrating Corporate Social Responsibility in the Management of
Supply Chains
 Activist Groups Tactics to Influence Companies
 Global Business Citizenship: A Model of Social Responsibility and
Ethical Behavior for the 21st Century
 Excessive Work and Its Business Consequences
 Factors Influencing Women Managers’ Success
 Future Directions in Labor Relations: A 2025 Perspective
 Global Mind-Set