Social networking big 5 vsipp14
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Social Networking. In this brave new world of changing communication methods, you can do a lot with the “Big 5” of Social Media – Twitter, Facebook, YouTube, LinkedIn and Google+. These sites can help you reach a new customer base, market your business and interact with clients. Lisa Ann Landry will introduce veterinary specialists and owners to social media, you will discover whether social media are good tools for marketing, learn to use social networking to connect with your target market, determine the best content for social sites and understand why blogging can be so important. You will have a chance to row your boat ashore with a backpack full of new ways to interact with your clients.
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Social networking big 5 vsipp14
- 1. Social Networking for Veterinary Specialists Saturday, February 1 1:00 pm to 4:00 pm #VSIPP14
- 2. Lisa Ann Landry Lisa Ann Landry - Knows Social Media! Holds an Advance Certificate Social Media Co-Creator of Success Strategies for Marketing with Social Media (Udemy.com) – Discount coupon http://tinyurl.com/VSIPP14 Delivers Social Media training nationally & internationally SkillPath Guest Blogger Ranked among Twitter Elite in Seattle by HubSpot Klout score 55 LinkedIn Profile ranks among the top 5% of those viewed in 2012 #VSIPP14
- 3. #VSIPP14
- 6. Achieve Success with Social Media 1. 2. 3. 4. No! Push Marketing Education Based Marketing. Yes! Givers Gain – Law of Reciprocity Determine your goals Though leader Search Engine Optimization (SEO) Benefit Response It takes strategy to accomplish A few ideas follow #VSIPP14 National Rental Car Visibility Decrease time to conversion Highlight products services Find new projects & clients Tell company story Develop better ideas Find partners Develop brand’s voice Provide customer service. More depth here http://tinyurl.com/VSIPP14
- 7. Could Blogging Be Your Front Door to Social Media? Advantages: Blogs are simple to create - WordPress 2. Search engines love blogs! And search engines can be notified when content is updated 3. Blogs give visibility 24/7 365 4. The comment box allow readers to interact 5. Great for storytelling, pictures and ―advice‖ 6. Readers can subscribe to be automatically notified when new content is added 1. #VSIPP14
- 8. Blogging Tips - Exercise Where to get content ideas Printed materials all around - Brainstorm From the heads of your tribe Themes Brainstorm Conversational tone Written 7th grade level #VSIPP14 Scanable Editorial Calendar Length 300 to 500 words Sales Events Frequency 1 – 3 Based Marketing Themes Blog Content Education Promotions Reading ease 60 or higher
- 9. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Google+ Demographics Why it’s important Culture #VSIPP14
- 10. Google+ Tips Profile Places Section -―Places lived‖. Cities & states entered here can impact local searches Head shot photo Cover photo to personalize it About Page of your Google+ Profile Story Section - Tagline, Introduction & Bragging Rights The Introduction section Links Section Get Followers – Work Section (doesn’t influencing search results) Employment field is critical to being found in Google+ search results your company name & define your employment with important phrases. Link to your new Google+ page on your other social media Google+ Badge on your site Follow your followers Lists #VSIPP14
- 11. Google+ Tips - Page Optimize Your Google+ Presence for Search 1. 2. Introduction that really tells your story. - include keywords in both All contact information & details for your other social networks; Here’s an in-depth guide with more tips on setting up your page. Sign up for Google Local. Connect your YouTube account. tagline is a plus, Add a G+ badge & button to your website. your Google+ business page. Linking the various arms of your web presence to your G+ page Complete A catchy Integrate Your Web Presence Set up Google+ Direct. Engage Your Audience Using Google’s Unique Tools Circles. Communities. Interactive Posts. Hashtags. Hangouts.
- 12. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Resources What is Google Plus? A Complete User Guide. (Videos and Blog) Google Plus Cheat sheet Google+ Dimensions Cheat Sheet Creating Google Plus Business Pages http://www.virante.com/blog/2011/11/ 09/complete-guide-to-optimizing-yourgoogle-brand-page/ #VSIPP14
- 13. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn YouTube Demographics Why it’s important Culture #VSIPP14
- 14. The Big 5 – Google+, YouTube, Twitter, Facebook, & 6. Search-Friendly Video Tags LinkedIn YouTube Tips Title tag of your video Video description 1. Channel Setup and Design Video keyword tags 2. Video Content Strategy Video category tags 3. Calls to Action 7. Playlists 4. Annotations 8. Engage, Engage, Engage 5. Thumbnails 9. Subscriptions, Social Outreach & Cross Promotion 10.Analyze #VSIPP14 Insights
- 15. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Resources How to embed video (Video) 4 Mistakes You Make When Posting Video on Your Blog #VSIPP14 Social Media Avatar Sizes & Dimensions Cheat Sheet 2013 YouTube and online video content marketing
- 16. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Twitter Demographics Why it’s important Culture #VSIPP14
- 17. The Big 5 – Google+, YouTube, Twitter, Facebook, & Twitter tips LinkedIn Introducing: The Ultimate Twitter Resource Book 31 Twitter Tips: How To Use Twitter Tools & Twitter Best Practices For Business Increasing Engagement Tips #VSIPP14
- 18. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook Demographics Why it’s important Culture #VSIPP14
- 19. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook tips Profile Limited to 5K For friends Photos, videos, games, life Page For business No limits of fans Brand with logo & cover photo Apps Business – photos, videos, games, etc. #VSIPP14
- 20. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn Facebook for Business: How to Create Business Pages with Timeline The Ultimate Facebook Marketing Cheat Sheet #VSIPP14
- 21. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn Demographics Why it’s important Culture #VSIPP14
- 22. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn Profile Tips Professional head shot Professional Headline Summary Specialties Websites Anchor text Website URL Position Title #VSIPP14
- 23. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn Page Tips Create your company page Add administrators for your company page Add your company information & your website URL Add a company description Add your company specialties
- 24. The Big 5 – Google+, YouTube, Twitter, Facebook, & LinkedIn LinkedIn For Dummies LinkedIn Cheat Sheet Everything You Need To Know About LinkedIn Endorsements Cheat Sheet LinkedIn TIPS FOR THE SOCIAL MARKETER A Marketer’s Ultimate Cheat Sheet for Mastering LinkedIn #VSIPP14
- 25. Content Frequency, Length, Types Hootsuite – Time Management Tool http://tinyurl.com/VSIPPHOOT Blog Post – 1 to 3X per month (the more the better but who has time) Content Frequency YouTube – 1 to 3X per month Google+ - 1 to 3X daily Twitter - 10 to 20X daily Facebook – 1 to 3X daily (to really show up must pay for ads) LinkedIn – 1X daily & participate in groups After posting content do Social Media CPR #VSIPP14
- 26. Content Frequency, Length, Types
- 27. Content Frequency, Length, Types Types Length Google+ - EBM, videos, photos, YouTube – Informational, testimonials, how to’s, what’s happening, etc. Twitter – Little pink spoons Facebook – Little pink spoons Blog – 300 to 500 words Blog – Education based marketing LinkedIn – Little pink spoons Google+ - 100,000K characters YouTube – 15 min no more limit Twitter – 140 characters but use 120 Facebook – 64206K characters LinkedIn – 700 characters #VSIPP14
- 28. How the Social Audience Is Different—and What This Means to Your Writing When writing for social media: Exercise Find content in these places - 1. Do your research Your 2. Write a ―grabber‖ headline People’s 3. Make your opening a killer 4. Make your writing conversational 5. Be a resource for your reader #VSIPP14 The workplace, heads, events you host & participate in – Mindmap .
- 29. A daily content strategy for every day of the week Monday – Pet of the Week Tuesday – Puppy Love Wednesday Thursday Friday – Kitty Care Tips & technique – What the stork delivered – Preventive maintenance Saturday Sunday – In case of Emergency – Quiz the Vet Education Based Marketing Themes #VSIPP14
- 30. We Could go on…. Want to learn this at your own pace in more depth? Discount coupon http://tinyurl.com/VSIPP14 The End…. #VSIPP14
Editor's Notes
- You have learned so much in these past three days, and you are about ready to blaze new trails with all that information. But there is one more piece you can consider to boost your practice: Social Networking. In this brave new world of changing communication methods, you can do a lot with the “Big 5” of Social Media – Twitter, Facebook, YouTube, LinkedIn and Google+. These sites can help you reach a new customer base, market your business and interact with clients. In this post-conference session, veterinary specialists and owners will be introduced to social media, discover whether social media are good tools for marketing, learn to use social networking to connect with your target market, determine the best content for social sites and understand why blogging can be so important. This specialty track immediately follows the conference, and you will have a chance to row your boat ashore with a backpack full of new ways to interact with your clients.
- https://www.udemy.com/strategies-for-marketing-successfully-in-social-media/?couponCode=VSIPP14 expires 020714 / http://tinyurl.com/VSIPP14Connect with me:Blog = http://www.thesnccway.com/blog-2/Google+ = https://plus.google.com/u/0/+LisaAnnLandry/postsYouTube = https://www.youtube.com/user/LisaaLandryFacebook = The SNCC Way https://www.facebook.com/TheSNCCWay and https://www.facebook.com/PositiveVibrationswithLisaAnnLandryTwitter = https://twitter.com/LisaaLandryLinkedIn =www.linkedin.com/in/lisaalandry/
- Social Media Revolution video has very persuasive statistics indicating social media is not just a passing fad. Check it out here - http://www.youtube.com/watch?v=QUCfFcchw1wDid you see anything that shocked or surprised you?
- How social media can grow your business. http://www.mediabistro.com/alltwitter/social-media-small-business-growth_b52932
- http://www.mediabistro.com/alltwitter/social-media-small-business-growth_b52932
- No! Push Marketing – why? Because it ticks off your friends fans and followers. Education Based Marketing. Yes! – Use the Baskin Robins Little Pink Spoon Method - http://www.thesnccway.com/blog-2/what-s-m-a-r-t-things-you-can-achieve-with-social-media-the-s/Givers Gain – Law of Reciprocity - http://www.thesnccway.com/blog-2/be-a-smart-social-media-kindergartener-r-remember-the-law-of-reciprocity/Visibility – Engagement is critical to success in Social Media (SoMe).By participating in conversations, responding to inquiries, sharing daily food for thought & by exposing my brand in meaningful & tangible way, you will always stay top of mind with your audience. Brand as an expert – By writing articles, creating blogs, answering questions & posting comments & advice, you become the go-to person for that topic & the voice that people trust in your industry.Book speaking engagements- Who do conference organizers, reporters or the local camber of commerce seek out when looking for speakers or sources? You! Because of social media, you & your company have built a trusting & credible reputation. Decrease time to conversion – Do you know what happens when someone from a social media platform lands on your site to make a purchase? They do it faster! They need less convincing, less hand-holding & less of a need to speak to you. They feel that way because they feel like they already know you. They read your blog, follow you on Twitter & get your deals via Facebook. You’re not a stranger. You’re their friend – someone they trust & feel comfortable doing business with.Highlight products/services – SoMe offers an additional social avenue to talk about your product/services in a friendly, open & informal way. You can highlight what you offer in normal conversations without coming across as a sales pitch or too much like advertising. You also have the opportunity to answer questions, show features, benefits & offer how-to’s to help people get to know you a little better. Find new projects & clients - SoMe platforms like, LI gives companies an opportunity to create warm leads & make new connections with potential clients. Every time you write a post to a blog, make a Twitter comment or post an update on FB that give you another opportunity to make a potential sale. “When you make yourself part of the conversation, you make your brand part of the story…& people notice”Tell company story – What has SoMe shown us? That people like to conduct business with companies they know & like. We like being introduced to the voices behind the logo because it helps us to feel a part of the company & invested in their success. By telling your company’s story & sharing that with users, you create a personal feeling & make people invested in your success.
- Your first step into social media may wisely be a blog. A blog is basically a Web site with features designed to allow easy content publishing and enhanced searches. Blogging should be included in any social media marketing strategy—and it’s a great place to start. Case for Blogging –Why Is Blogging Important For Business - http://bumblebeemedia.org/why-is-blogging-important-for-business/4 Reasons Why Blogging is Important for your Business - http://blog.wishpond.com/post/47804902390/4-reasons-why-blogging-is-important-for-your-businessViral Marketing How word-of-mouse spreads your ideas for free http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
- How to Blog: Blogging Tips for Beginners - http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/101 Blogging Tips for Beginners and Beyond - http://socialmediatoday.com/belcusi/1844421/101-blogging-tips-tricks-balancing-act16 Top Tips from Blogging Experts for Beginners - http://blog.bufferapp.com/blogging-advice-for-beginners-from-16-experts Ideal Blog Post Length - http://cahootsblog.com/2013/05/07/ideal-blog-post-length/Scannable Content - http://www.problogger.net/archives/2006/02/20/scannable-content/
- Google+ is a huge game changer for the social media and search engine marketing world. With the 1.116 billion (yes, with B) accounts and 540 million monthly active users, the social network is in line to surpass Facebook and become the most widely used social network in the world.With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, it's the place to be if you want your business to be ahead of the marketing arena.Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.10 Tips for More Visibility on Google+Understand Your Audience Reach“Hand out” your hovercard (it shows up more than you think)Engage in Comments firstReimagine your content (here are 12 creative ways)Use Social Listening techniques (here’s a real life example)Use citations and attribution (it’s like a blog trackback)Hop into “What’s Hot”Ask QuestionsBe Yourself! Be Genuine! (JaanaNyström says it best here)Take time to understand the platformClick to Read More http://denisewakeman.com/online-visibility/ten-visibility-tips-for-google-plus/?utm_campaign=Listly&utm_medium=list&utm_source=listly
- How to Design the Perfect Google Plus Profile (Free Template Included) - http://www.loudnoises.us/the-noise/how-to-design-the-perfect-google-plus-profile-free-template-included/SEO for Google+ Profiles, Pages, Local, Communities & Updates - http://searchenginewatch.com/article/2124899/SEO-for-Google-Profiles-Pages-Local-Communities-Updates Over 30 Tips to help navigate Google+ - http://www.plusyourbusiness.com/google-plus-tips-guide/A Guide to Optimizing Your Brand’s Google+ Page: 3 Top Tips - http://www.brandwatch.com/2013/11/a-guide-to-optimizing-your-brands-google-page-3-top-tips/How to set up your Google+ business page: the 12-step guide - http://www.simplybusiness.co.uk/knowledge/articles/2013/04/setting-up-google-plus/The Story section of your Google Plus profile has three fields to fill out: Tagline, Introduction and Bragging Rights. The Tagline and Bragging Rights do not influence text match search results at this time. Filling out the Tagline is important as it appears directly under your profile photo on your Google Plus “hovercard”, which is like a business card. When users hover over your name in Google Plus, it quickly tells others what in a few words what you want them to know. Introduction – The Introduction section is extremely important as text entered in this section will make an impact on Google Plus search results. It has a text editor that will allow you to style your introduction story with bold, italic, underlined text, links and lists. Important words should be logically included in this section. Note: text links in the Introduction have “dofollow” links that will pass Google’s goodness. The following is a screenshot of the Google Plus Profile text editor field as an example.Links Section – Be sure to complete the Links section of your Google Plus Profile. It has three subsections: Other profiles, Contributor to, and Links. The “Other profiles” will show your visitors the other social profiles. The “Contributor to” links are imperative for Google Authorship, so be sure to fill this section out. Both the “Other profiles” and “Contributor to” sections have “rel=nofollow” in the links and do not pass link juice. Links – Filling out the “Links” section is essential. Include important links in this section as they are “dofollow” links that pass link juice.Other sections in the About section that you may want to fill out include the following, however, in our recent tests, they did not appear to influence Google Plus search results while being logged into Google+: About > Work > Occupation / Skills About > Story > Bragging Rights About > EducationGetting Followers for Your Google+ Page - http://www.virante.org/blog/2011/11/09/complete-guide-to-optimizing-your-google-brand-page/From that point, the “rules” for increasing following are the same as in other social media: post interesting, relevant content; ask questions that get people to comment and engage; and don’t be shy about asking followers to share your posts with their friends.*On Google+ in particular you will want to post photos and videos as much as possible. Google+ displays media in follower’s streams more prominently and pleasingly than Facebook, so it’s a big “plus” here to call attention to your posts.
- Optimize Your Google+ Presence for SearchComplete your Google+ business page.A catchy tagline is a plus, Introduction that really tells your story. - include keywords in bothAll contact information & details for your other social networks; Sign up for Google Local. 2. Integrate Your Web PresenceLinking the various arms of your web presence to your G+ page to get recommendations for your site in Google search to grow your audience on Google+.Add a G+ badge and button to your website.Connect your YouTube account.Set up Google+ Direct. With direct connect, all they have to is add a “+” before your name (e.g. “+Starbucks”) and they’ll be taken right to your Google+ page.3. Engage Your Audience Using Google’s Unique ToolsCircles. Google Circles allows you to easily separate your followers into distinct groups, which in turn makes it easier to direct content only to the most relevant audience.Communities. -Google Communities are communities of Google+ users gathering to discuss topics of mutual interest. Interactive Posts. - Including a call to action (CTA) in all of your social media and content Hashtags. - Including keyword hashtags in your posts is a great way to make sure your content is found. Hangouts. -Google Hangouts are a great way to talk directly with your following, whether you use them to do how-to videos, run promotions or troubleshoot customer issues. On the connected YouTube account, your Google Hangout on Air will stream live and be archived on YouTube.
- Start on the SidelinesAccording to a report mentioned in a recent article on MarketingLand.com, “Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users.” One of the best ways your business can start to build social currency and trust with these users is to start out on the sidelines. In other words, first spend more time engaging other users and answering questions than you do adding your business’s social marketing posts.Give and ReceiveThe second Google Plus tip involves giving credit where credit is due. Like your Facebook for business page, Google+ allows you to tag other users in your posts and comments. When mentioning other users, add a plus sign before their name and then select that user from a dropdown list. This notifies that Google+ user that you mentioned them in a post and allows others to click directly to their profile or business page.Raise Your HandDoes your business act like a social media marketing know-it-all? Instead of always being the expert on all things, your business can increase your exposure on Google+ by simply asking questions. Asking questions not only drives engagement in the form of answers, but by asking questions related to your audience you also develop trust by showing you careTraffic SchoolMany brands have larger social communities on other social networks than they do on Google Plus. If you have a large, active following on your Twitter business account, then use that account to send followers to your Google+ for business page. Create a post longer than 140 characters and link to your Google Plus post for the remainder of the content.Group EffortDo you belong to or organize any professional networking groups in the real world? The best way to establish yourself as a thought leader or your business as the leading expert in any field is to create a Google+ Community. You can also join other communities, build trust and drive traffic to your Google Plus business page by helping others in those groups.Gain UnderstandingUnderstanding all that the social network offers users is an excellent way to take your Google+ experience to the next level.
- The Importance of YouTube for Small Businesses = http://www.imarketingfactory.com/youtube/ Smart marketing tactics have always been very important for small businesses as they cannot directly lock horns with the bigger names in the industry. Over the past decade, with the increased involvement of the internet in our lives, business strategies have also changed. The prime focus has shifted from television to computer screens. To any business looking to grow using the web, YouTube has to be one of the most important platforms. With over 2 billion views a day, YouTube is the second most visited site in the world. YouTube originally was a platform to share short videos with people. But over the years it has grown into an extremely powerful tool. It is an essential tool for any business or individual looking to reach a large number of people. The fact that it is extremely easy to use, and provides a brilliant platform for communication adds to its appeal.Why Opt for YouTube?Starting a business and making sure that it prospers into something profitable – these are two completely different tasks. You need to put in a lot of effort to make sure that people see your product or brand. YouTube is one of the best possible tools for this job. Here are some of the important benefits that your business will get by building a strong presence on YouTube.Popularize your product: If your business is trying to get into a new market with a particular product, you can simply make a video of the product working and show the benefits that the product has. If done in a creative manner, you will soon find that there will be many people liking your video and going for your product.Get feedback: You can use YouTube even if you are not completely ready with your product. It can be a great tool to figure out the response that the product might get. You simply have to put up the video of your prototype. With over 500 million active users, there is no better place to get reviews about your product.Sharing made easy: As a young business setup, you may have people located at remote locations. It might not be possible for you to share all the material with them. YouTube can be a great way to share presentations or something similar with these remote employees.Simplify tasks: For businesses that often get client calls regarding problems with the product, YouTube can be a lifesaver. You might not have a work force to cater to all these problems. In that case, you can simply make a video with systematic details and share it on YouTube so the users can access it.Increase your brand visibility: If you are unable to make a video regarding your business due to time constraints or lack of good content, then there are other methods. You can simply go, rate and comment on relevant videos. You can also share some good videos on your channel. Simply by doing this, you are making your brand more visible and communicating with other users.YouTube Insight: Once you have your video on YouTube, comments are not the only way to analyze them. In addition to comments and ratings, there is an Insight feature also available on YouTube. This is a reporting function, which provides you with statistical data regarding the people visiting your video. This is helpful as you can figure out whether your campaign is actually working or not and make changes accordingly.Increase your site’s traffic: YouTube also allows you to insert links into your videos. By doing this you can channel traffic from your YouTube video to your own site. Search engines also index these videos, and video results are comparatively lesser than text results. This increases the chances of a person finding your business video through a search.Save Money: One of the most important factors in any marketing campaign is money. Conventional methods like advertising on television or newspaper require a lot of money, but YouTube allows you to upload your videos completely free. From setting up your channel to analyzing the traffic on your video, it costs you nothing.YouTube Ads: With such a huge number of views everyday YouTube is one site where you would definitely want to run an ad campaign. You have multiple options available when it comes to the kind of advertising campaign you want to run. You can use one of the several marketing programs or you can use the video target tool to place your ads.Get the Maximum Out of YouTubeYou can build your company’s presence on YouTube, but the job is only half done. To make sure that your campaign succeeds, you have to put in a lot of effort. The most important thing would be make proper use of your channel. YouTube gives you the option of customizing how your channel looks. You should take full advantage of this as it allows you to stand out amongst other regular channels, and makes a positive impact on the viewer.Many companies simply ignore their channel. After the initial bursts of enthusiasm, you may find that there is nothing happening in the channel and this may discourage you. Even if you have nothing new to post, make sure that you keep up to date with the comments.You should also make sure that you keep your content organized. You have the option of creating playlists. So you can group all the relevant videos together into a single playlist, or you can sort them on the basis of time.YouTube is one of the fastest growing sites and is a great platform for you to showcase your company. When it comes to social media marketing there are very few sites more important than YouTube. All you need to do is make full use of the features provided by the site and be patient. YouTube can do wonders for your business if used correctly.
- 10 Essential YouTube Tips and Tricks - http://mashable.com/2012/01/12/youtube-tips-tricks/50 YouTube (and Online Video) Tips and Tricks - http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks/10 Tips for Getting the Most Out of Your YouTube Channel - http://blog.tunecore.com/2013/12/10-tips-for-getting-the-most-out-of-your-youtube-channel.html10 Killer Tips for Creating a Branded YouTube Channel - http://mashable.com/2010/04/26/branded-youtube-channel/ 1. Channel Setup and DesignSet up your Channel with your company’s name and branding to make it clearly recognizable to your audiences. Add links on your Channel to other social Pages core landing pages on your site. Add any other YouTube Pages your brand is affiliated with to the “Featured Channels” section for more reach opportunities. 2. Video Content Strategy3. Calls to Action - creating strong and soft calls to action to appeal to Channel viewers at every level of the purchase process.4. Annotations - use custom annotations to highlight specific points in videos to ensure main points are clear and to guide viewers to perform certain actions. 5. Thumbnails - are shown to increase search clicks by 64% among men & among women 154% CTR boost! General rules of “thumb”nails:Choose an image that entertainingPick a shot that’s well-framed and brightSelect something representative of the clipGo for a presenter or product close-up when possible 6. Search-Friendly Video TagsThere are four types of tags that you can use on your video content to gain more visibility through search.Title tag of your video – Make sure that your video title is compelling, features appropriate keywords and accurately represents the content of the video.Video description – Tell your audience what the video is about in two to four sentences, but leave enough mystery to make them click to view. Be sure to include relevant keywords for search optimization and use calls to action and sitelinks.Video keyword tags – Keep these tags balanced between your SEO strategy and keywords that relate directly to the video. You can also use the YouTube keyword tool to generate potential keywords. Video category tags – Pick from the (unfortunately broad) labels most relevant to your content as users may search through categories to find new videos relevant to their interests. Examples of categories range from “How-to & DIY” to more industry specific groups like “Tech” or “Beauty & Fashion.”7. Playlists - Organize playlists by video topics, product or services lines or broad categories, like recruitment clips or commercials. 8. Engage, Engage, Engage - YouTube allows comments on your videos & your Channel. Respond to these comments & update your own status on the network 9. Subscriptions, Social Outreach and Cross PromotionTo gain new visitors, views and subscribes execute a strong social media strategy focused on subscriptions, social outreach and cross promotion. Subscribe to relevant brand Channels to encourage them to follow your company and share videos with their audiences & ask viewers and followers on other networks to Subscribe.10. Analyze Insights - Analyze your video performance metrics.
- YouTube and online video content marketing - http://contentmarketinginstitute.com/2013/03/video-content-marketing-effective-strategy/ Assigning a few tags and a brief description to a YouTube video is not enough to allow your business to say, “We do video content marketing.” The truth is, marketing your online videos takes as much effort and finesse as making them. We’ve discovered four critical elements of an effective video content marketing strategy on YouTube:Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average.Pixability’s Online Video Grader.Online video performance isn’t just about views; it’s about audience and engagement. The Online Video Grader we use looks at four separate, yet interrelated areas that determine how well an organization is leveraging online video and YouTube:Website scoreSearch engine scoreYouTube scoreSocial media scoreThe grader analyzes numerous attributes under each area, as well.As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return.Great video content + many videos = more subscribers + higher SEO rankings.2. Integrate YouTube and web content: The most effective video marketing programs create a symbiotic relationship between their two owned media platforms: their YouTube channel and their website. Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels. Furthermore, 61 percent also embed their YouTube content on their website. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing.A YouTube embed is not just web content — it’s very important (Google-wise) web content. Consider the example below from Newegg.com, a rich tech gear site that nicely integrates YouTube video to increase both its search results and product sales.Embed YouTube videos on website to drive CTA and search.3. Engage your community with YouTube: Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Understand that YouTube is not just an online video repository; it’s also a powerful social media platform. Engagement is a critical part of earned media that allows brands to engage back, a critical method for driving views and action.For example, Old Spice lit up its brand through a YouTube campaign that delivered videos in response to community feedback. The community responded by extensive sharing and video embeds. The result? Increased sales. By how much? 107 percent!YouTube + social media = full community engagement.4. Embrace YouTube advertising: Paid media is a critical part of effective video content marketing. YouTube TrueView ads are not the same as Google’s AdWords. Our experience demonstrates YouTube advertising can deliver 10 times the click-through rates when compared with traditional AdWords and video ad networks. It delivers results through diverse hyper-targeting options: contextual, behavioral, geo, retargeting and search. The key is that you need to experiment.YouTube advertising is meant to drive both engagement and calls to action. Increased engagement leads to increased sharing, which leads to increased and sustained long-term views and social interaction. For example, Pixability uses YouTube ads to promote its campaigns, such as the book launch for “Video Marketing for Dummies.”YouTube ads result in sustained increased organic traffic (& business).YouTube is no longer just a nice-to-have marketing platform. It’s a must-have video content marketing engine. More importantly, YouTube and online video respond very positively to effective, actionable and well-targeted video content marketing.Video providersIf you are looking to produce videos, here are 10 companies to check out:Brightcove: Video-hosting platform for media and marketingCisco Show and Share: Webcasting & video-sharing applicationKnowledgeVision: Online video presentation softwareLimelight Networks: Video distribution & tracking platformMagnify: Video curationMe!Box Media: Video lead generationOoyala: Cross-device video analytics & monetizationPixability: Video & YouTube marketing companyVimeo: Video-based social networkingVMIX: Video content management system
- Video about Twitter & What your business can do in 140 characters = http://www.youtube.com/watch?v=BGirUZq1WtQ
- 31 Twitter Tips: How To Use Twitter Tools & Twitter Best Practices For BusinessIntroducing: The Ultimate Twitter Resource BookWant to increase your engagement rates on Twitter?How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.Here’s what you need to do.Perhaps most importantly, strive to tweet at the times when your audience is most likely to be online. Statistically this is weekends, so if you’re only tweeting Monday through Friday, you’re missing out. But your mileage may vary – figure out when your followers are online, and tweet then.Use photos. Engagement can be as much as 200 percent higher for tweets that contain images than text-only submissions. And to maximise your return here, always upload images directly on to Twitter (using pic.twitter.com), and not through a third party (i.e., Instagram).Ask questions. Ask for retweets (I know, I know… but it works). Keep your tweets short and sweet – under 100 characters is best for ROI.Finally, folks love to click on links. Experiment with the placement of the link in your tweet to generate optimum results. It’s worth the effort – up to 92 percent of engagement with a brand’s tweets comes from link clicks.This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb.
- Here are seven of our surprising findings on Facebook: Population and Penetration: Yes, we know that over 1 billion people are on the platform. But what's the penetration rate in a major market like the U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.). Age: Facebook still skews young. In the U.S., 83% of 18 to 29-year-olds who use the Internet are on it, but the proportion is only 67% across all age brackets. However, the 45- to 54-year-old age bracket has seen 46% growth since year-end 2012. Income: Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest). Mobile: Facebook is the most popular social media app on smartphones and accounts for 66% of total social media sharing on iPhones.International: Eight-six percent of Facebook's users are outside the U.S. And 29% of its users log in from Asian countries. Gender: Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.Education: Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.Read more: http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz2oYNiuwnP
- Here are seven of our surprising findings on Facebook: Population and Penetration: Yes, we know that over 1 billion people are on the platform. But what's the penetration rate in a major market like the U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.). Age: Facebook still skews young. In the U.S., 83% of 18 to 29-year-olds who use the Internet are on it, but the proportion is only 67% across all age brackets. However, the 45- to 54-year-old age bracket has seen 46% growth since year-end 2012. Income: Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest). Mobile: Facebook is the most popular social media app on smartphones and accounts for 66% of total social media sharing on iPhones.International: Eight-six percent of Facebook's users are outside the U.S. And 29% of its users log in from Asian countries. Gender: Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.Education: Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.Read more: http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz2oYNiuwnP35 Tips and Tricks for Mastering Facebook Marketing 1) Create a Business Page, Not a Profile First things first. To maximize Facebook's business potential, you need to create a business page, not a personal profile, to represent your brand. Setting up a page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions. (Already created a profile for your business? No worries -- Facebook now allows you to easily convert it into a business page .) 2) Claim Your Page's Vanity URL Once you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. http://www.facebook.com/hubspot) at http://www.facebook.com/username . 3) Add a Creative Cover Photo Facebook's new page design enables you to feature a 851 x 315 pixel 'cover photo' at the top of your business page. Get creative with it to capture the attention of new page visitors. Just be sure to follow Facebook's cover photo policies by excluding price/purchase information (e.g. "40% off" or "Download it at our website"); references to Facebook features/functions (e.g. "Like," "Share," etc.); contact information such as website address, email, mailing address, or information that should go in your page’s “About” section; and calls-to-action, such as “Get it now” or “Tell your friends." Here are some awesome examples of business page cover photos to get your creative juices flowing. 4) Auto-Publish Blog Content Start populating your page's timeline with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your page. (Warning: Don't put too much emphasis on automation. It's okay to auto-publish some content, but make sure a real human is posting and engaging with your fans, too.) 5) Make Sure Meta Descriptions of Blog Posts Are Complete Have you noticed that when you post a link to Facebook, it pulls in a brief description as well as an image? The description gets pulled from the page's meta description, so make sure any blog content you publish has a complete and enticing meta description to optimize its presence if it gets shared on Facebook. 6) Pin a Post Every 7 Days Another feature of Facebook's new page design allows you to 'pin' or anchor one of the posts on your page's timeline to the top for 7 days at a time. Pinning content to the top of your page will prevent it from getting buried by more recent updates. Use this feature to highlight specific posts about remarkable content, calls-to-action for your best marketing offers, or other events/promotions you want to feature. Update your anchor pin every 7 days once the old one expires. To pin an update, hover over a story, click on the pencil icon in the top right corner, and choose 'Pin to Top.' 7) Star or Hide Posts Modify the items in your page's timeline to highlight certain posts more prominently than others. By hovering over individual stories, you can make them wider and more prominent on your page by clicking the star icon, or hide them from your timeline (or delete them entirely) by clicking on the pencil icon. 8) Leverage Your Most Visual Content Facebook's new timeline page design places more of an emphasis on visual content like images and videos, so use that to your advantage. According to an internal Facebook study, "posts including a photo album or picture can generate 2X more engagement than other post types." Because these images will now appear larger and more prominently on your page, make it a point of posting your best visual content to your Facebook page, or make more of an effort to make the content you already create more visual . Think photos, charts, infographics, and other content visualizations. And hey -- you can always use it on other visual-oriented social networks like Pinterest and Google+, too! 9) Create Custom Page Tabs While Facebook's new page design eliminated the ability to create a designated 'Welcome Landing Page' for new visitors to your Facebook page, you can still create and leverage custom tabs which are accessible via the 'Views & Apps' section of your page (see tip #17). Think of these as landing pages within your Facebook page. Learn how to create custom tabs here , which you can use as calls-to-action to feature anything from case studies to marketing offers to other promotions you're running. (Note: HubSpot has an app in our App Marketplace that streamlines and simplifies the process of creating Facebook tabs with knowledge of code required -- the Facebook Tab Customizer . While Facebook's new design no longer allows you to create a designated lead generating welcome page like you might have done before with the Facebook Welcome App , you can use the Facebook Tab Customizer App to create create custom tabs containing lead-gen forms so you can convert page visitors into leads ... right within Facebook!) 10) Add Milestones Another feature the new Facebook page design supports is 'Milestones,' which allows you to call attention to significant events in your business’ history. Use the feature to highlight some of your business' biggest accomplishments, such as fan growth, award wins, product releases, major events, or other accolades. You create a new (or past) milestone via the status update box, which will prompt you to input information about your milestone such as its name, location, date, story description, and an image, which is set at 843 x 403 pixels . 11) Use Facebook Insights Facebook Insights is Facebook's internal analytics tool right that helps you measure and analyze your Facebook presence . The tool provides Facebook page administrators with analytics data about page visits and engagement and can help you understand which content is and isn't engaging to your fans. Access your page's Insights at http://www.facebook.com/insights or by clicking into the 'Admin Panel' on your page. We've also published an informative blog post and video that walks you through how to analyze Facebook Insights to improve your content strategy. 12) Tag Other Users and Business Pages Although you used to only be able to tag other users on Facebook, you can now tag other pages , too. Make your page more engaging and interactive by enabling others to post content on your timeline. Enabling this feature will also automatically publish posts to your page's timeline that are from other users who have tagged your page in their posts. To enable this, check off "Everyone can post to HubSpot's timeline" and "Show the box for 'Recent Posts by Others' on the top of HubSpot" in 'Manage Permissions.' 13) Connect Your YouTube Channel Does your company have its own YouTube channel? Add the YouTube App to your Facebook page so your fans can view your YouTube videos directly within Facebook. 14) Add the SlideShare App Similar to the YouTube App, you can also add a SlideShare tab to your page that will also pull in your SlideShare presentations. 15) Connect Your Flickr Account While you're at it, why not pull in your Flickr photos with the Flickr App , too? 16) Create an Open Graph App
- With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once , automatically share users' engagement with the app on Facebook. Furthermore, users' friends are easily able to join in on this shared activity. Furthermore, the new Open Graph apps support customizable calls-to-action, which you may have already noticed in apps already floating around Facebook like Spotify, Hulu, and the Washington Post , which prompt Facebook users to "read," "watch," and "listen." Creating an app for your business will obviously involve a developer's time, but if you're interested, we have a list of ideas to get you start brainstorming here , and Facebook has published guidelines on how to get your application integrated with Facebook here . 17) Organize Your Views & Apps After you've added new custom tabs and apps to your page, organize them! Facebook's new page design features photos, likes, and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to highlight the most important ones first. Overall, a total of 12 apps can be shown here. Four are visible at the top of the page, and the rest can be viewed when page visitors click the dropdown arrow (highlighted in orange in the image below). Admins can also customize the images that get shown for each app in this toolbar using the 'Manage' >> 'Edit Page' dropdown via the 'Admin Panel,' which is accessible at the top right of their business page. 18) Use Links & Calls-to-Action to Generate Leads Start generating leads from Facebook! Optimize your page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to the custom tabs on your page. [Bonus! Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.] 19) Use Questions/Polls for Fan Feedback In the status update bar on your page, you have the option of posting a question or a poll (click on 'Add Poll Options'). Use this to ask your fans for feedback about your products/services or the content you post to your timeline. The possibilities are endless, and it's a great way to engage your fans and increase participation on your page. 20) Experiment With Interest Lists 'Interest Lists' are a feature that allows users to organize updates into separate topics from a collection of fan pages and/or public figures who have the subscribe button enabled on their profile. For example, a user could create a "Recipes" Interest List, adding to it fan pages like Betty Crocker and the Food Network, as well as the profiles of their favorite food bloggers to which they subscribe. Users can also subscribe to Interest Lists created by other people, as Facebook suggests popular lists and make it easy for users to discover lists created by their friends. Consider experimenting with Interest Lists by creating awesome lists in your industry; promoting the 'Add to Interest Lists' button on your Facebook page; creating content about industry news so your updates are the first to show up in any lists your business is apart of; and creating a must-subscribe, content-rich Facebook presence. 21) Customize Who Can View Your Posts Facebook's response to Google+'s Circles feature was a feature that enables users to customize who can see their Facebook posts . For your Facebook page, this means you can limit posts to only display to fans in a certain location or language. 22) Schedule Posts in Advance Using a third-party Facebook application like HootSuite or HubSpot's social media publishing tool , you can schedule Facebook posts in advance. However, just as we advised against too much Facebook automation with blog auto-posting, the same holds true for scheduling. Don't get caught in the trap of turning your page into a robot, and make sure you're actively engaging with your fans, too. 23) Understand the Impact of EdgeRankEdgeRank is Facebook's algorithm for deciding what gets shown in a user's news feed. It's important to understand that not every post published to your page's timeline will be visible to every one of your fans. A post's engagement level factors into your content’s ability to spread across Facebook. Interactions with a post such as a Like, share, comment, tag, etc., create what Facebook calls an “edge.” The more edges an object has, the more likely it will be displayed in a user’s News Feed. This means it's important to post engaging content so your fans are more inclined to interact with it, thus increasing its reach. 24) Add Facebook Social Plugins to Your Blog/Website Promote your business' Facebook presence and help your content spread on Facebook by adding Facebook Social Plugins to your website and/or blog. This will encourage visitors to your site to also interact with you and become your fan on Facebook as well as spread your content and expand its reach. Social Plugins include 'Like' buttons, 'Share' buttons, and more. 25) Encourage Your Business' Execs to Add the 'Subscribe' Button Encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business' content. This will help extend the reach of your business content. Furthermore, individual people can only be added to the Interest Lists we mentioned in tip #20 if they've implemented the subscribe button, so doing so will enable users who are creating new Interest Lists to add your business' thought leaders to their list, increasing the chances of exposing your business' content to people who subscribe to those lists. 26) Subscribe to Facebook's Official Blog for New Feature Announcements Give yourself a competitive edge. Stay on top of the latest announcements from Facebook such as new features and tools by subscribing to the official Facebook Blog . 27) Monitor Activity on Your Business Page Don't neglect your Facebook presence. Use social media monitoring software like HubSpot or a third-party app like HootSuite to monitor activity and regularly participate in your Facebook page. A page that is engaging and updated regularly will be much more successful than a static one. 28) Switch Your Posting Identity Between a Personal Profile and a Page As a page administrator, within your page's settings you can choose to always post to your page with that page's identity (i.e. If I post to HubSpot's page when I'm using Facebook as my personal profile, it will show as posted from 'HubSpot.'). Furthermore, if you want to use your page's identity in general, you can switch that as well. Doing so will enable you to receive notifications about activity on your page, see stories from the pages you Like in your news feed, and interact with other pages as your page. Just click on 'Account,' then choose 'Use Facebook as Page.' 29) Experiment With Facebook's Ad Platform Test the effectiveness of Facebook's advertising platform for your business. Here's a complete ebook on the subject to help get you started . Then become well versed in Facebook's ad metrics so you know how your ads are performing. 30) Use Group Chat for Collaboration Facebook recently introduced Group Chat into its mix of features. In the Facebook chat pane, click on a user you want to chat with. Then click on the icon between the video icon (oh yeah -- you can do a 1 on 1 video chat, too!) and the 'x' icon, and choose 'Add Friends to Chat.' Think of it as a chat room that can enable you to collaborate with teammates or conduct a small, live focus group with prospects or customers. 31) Enable Messages With Facebook's new page design update, page admins can now allow users to send them personal messages. This makes it much easier for admins to engage in private conversations with their fans. Use this feature when you need to discuss a topic or customer service issue in more depth, and when you'd prefer the conversation not be made public for all page visitors to see. We don't recommend limiting methods of communication available to your fans, but admins can also choose to turn off messaging capability by accessing the Admin Panel , choosing 'Manage' >> 'Edit Page' >> 'Manage Permissions,' and unchecking the 'Messages' box. 32) Integrate Facebook With Google+ Download the Google+Facebook extension (currently available for Google Chrome, Internet Explorer, and Firefox) to add an extra tab to your Google+ account, which accesses your Facebook news feed. The tab also enables you to Like, comment, or post status updates to Facebook from your Google+ account. 33) Take Advantage of Facebook Keyboard Shortcuts Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here . 34) Launch Contests Contests can be a great way to increase engagement and attract new fans for your page. Be aware of Facebook's contest/promotion guidelines , and consider using an application like Wildfire, which works closely with Facebook to make sure its guidelines are followed appropriately. Here's a helpful blog post on the subject if you want to learn more. 35) Add More Page Administrators, Engage, and Be Social As we mentioned before, although there are a lot of tools available to help you maximize the effectiveness of your Facebook presence, remember that social networks are based on the concept of being social. Make sure there is a member of your team devoted to managing your business' Facebook presence and that they're committed to participating using a real, live human voice. You can also add more than one administrator for your page when you're editing your page under 'Manage Admins' to help you split the responsibility among team members.
- http://internet-search-engine-marketing.com/social-media-2/linkedin-user-demographics-2013-infographic
- http://internet-search-engine-marketing.com/social-media-2/linkedin-user-demographics-2013-infographicMAXIMUM CHARACTERS COUNTS FOR 2013What are the Maximum character counts for 2013? Are the ones listed below current?1.Company Name: 100 maximum characters.2.Professional Headline: 120 character limit.3.Summary: 2,000 character limit.4.Specialties: 500 maximum characters.5.Website Anchor Text: 30 maximum characters.6.Website URL: 256 maximum characters.7.Position Title:: 100 characters.8.Position Description: 200 minimum and 2000 maximum characters.9.Interests:: 1,000 Characters10.Phone number: 25 character limit (Viewable only to 1st degree connections if populated).[link removed] (Instant message): 25 character limit (Viewable only to 1st degree connections if populated).12.Address: 1000 character limit (Viewable only to 1st degree connections if populated).13.Skills: You may add up to 25 skills using 61 characters per skill.14.LinkedIn Status Update: You can use up to 700 characters unless you want to update your Twitter status at the same time. Twitter® updates are limited to 140 characters. If you go over the 140-character limit, only the first 140 characters will be visible on Twitter.
- 15 Essential Tips for Compelling LinkedIn Company Page Updates - http://socialmediatoday.com/jasonmillerca/1647811/linkedin-15-tips-compelling-company-updates4 Tips for Creating Your LinkedIn Company Page - http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/5 Tips for Using the New LinkedIn Company Pages - http://www.socialmediaexaminer.com/5-tips-for-using-the-new-linkedin-company-pages/How to Optimize Your LinkedIn Company Page for Social Media Success - http://socialmediatoday.com/johnatrapidan/640816/how-optimize-your-linkedin-company-page-social-media-successCreate a Company Presence Create your company page – To add a Company Page: Move your cursor over Interests at the top of your homepage and select Companies.Click the Add a Company link in the upper right.Enter your company's official name and your work email address.Click Continue and enter your company information. Add administrators for your company page – the first thing you’ll be asked when completing your company page is to name the administrator(s) who will be authorized to update your company page.Add your company information and your website URL – this section is very intuitive and will walk you through various demographics on your company and give you the opportunity to add your website address.Add a company description – this section lets you input a brief description of what your company does. Think of it as a written “elevator speech.” Give your audience a succinct description of what you do.Add your company specialties – this section lets you add your company’s specialties. Think of these specialties as keyword phrases that will help your audience find you. For example, my company page includes specialties like inbound marketing, internet marketing and blogging.
- http://internet-search-engine-marketing.com/social-media-2/linkedin-user-demographics-2013-infographichttp://www.dummies.com/how-to/content/linkedin-for-dummies-cheat-sheet.html9 Ways to Improve Your LinkedIn Marketing-http://socialmediatoday.com/steve-rayson/1611011/improve-linkedin-marketing-9-ways
- http://blog.hubspot.com/blog/tabid/6307/bid/34180/30-Terrible-Pieces-of-Social-Media-Advice-You-Should-Ignore.aspxHootsuite – Time Management Tool http://tinyurl.com/VSIPPHOOT
- http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-media-infographichttp://www.ariaagency.com/wp-content/uploads/2013/06/6.-Best-Times-to-Share-Social-Media-Updates.jpg
- http://techcrunch.com/2011/11/30/status-update-character-limit/ - If you try to publish any more than 63,206 characters on Facebook, it tells you “Status Update Too Long” and asks if you want to publish that text as a Note instead. That’s a pretty graceful move, actually. Wanna guess how it chose 63,206? Facebook engineer Bob Baldwin wrote, “I set the exact limit to something nerdy. Facebook … Face Boo K … hex(FACE) – K … 64206 – 1000 = 63206 :-)”, in response to VP of Engineering Mike Schroepfer’s post of the announcement.Google+ was less transparent. It wouldn’t publish anything over 100,000 characters, giving me the excuse that “There was a problem saving your post. Please try again.” So much for an infinite limit.YouTube Lifts Time Limit for Some Videos -http://bits.blogs.nytimes.com/2010/12/09/youtube-lifts-time-limit-for-some-videos/?_r=0 Here are the character counts for each field in the LinkedIn Profile. Company Name: 100 maximum characters.Professional Headline: 120 character limit.Summary: 2,000 character limit.Website Anchor Text: 30 maximum characters.Website URL: 256 maximum characters.Position Title:: 100 characters.Position Description: 200 minimum and 2000 maximum characters.Interests:: 1,000 CharactersPhone number: 25 character limit (Viewable only to 1st degree connections if populated).IM (Instant message): 25 character limit (Viewable only to 1st degree connections if populated).Address: 1000 character limit (Viewable only to 1st degree connections if populated).Skills: You may add up to 25 skills using 61 characters per skill.LinkedIn Status Update: You can use up to 700 characters unless you want to update your Twitter status at the same time. Twitter® updates are limited to 140 characters. If you go over the 140-character limit, only the first 140 characters will be visible on Twitter.
- The relentless demand for content that audiences want to read and will respond to can be paralyzing—especially if you haven’t written for the Web before. You need to know how to write super-concise posts, comments and Tweets … use headlines that lure readers in and be viewed as a helpful resource—not a 24/7 sales pitch. This session will reveal what social media users crave and how to deliver it to them in the least amount of time1. Do your research - You must understand the type of content social media users want and expect.Determine which type of content seems to consistently be popular with your customers, and take a unique approach on a topic to add additional value.2. Write a “grabber” headline - Your headline plays an extremely important role. Social media users have millions of headlines trying to capture their attention. You don’t have to be Hemingway, but make your headline compelling enough for people to want to read more.3. Make your opening a killer - Since you only have a few words to convince the reader, you have to entice readers with a killer opening. In addition, the opening paragraph may be used as the article description on social media sites, so make sure your opening says what the postis about.4. Make your writing conversational - It’s easy to forget that the important word in “social media” is “social.” Include your readers in your conversation. Talk to them as if you’re both sitting at the same table.5. Be a resource for your reader - If you want your writing to reach the top of the social media sites, write pieces that act as resources. Provide links to detailed analysis or little-known information. In other words, make your content an in-depth source that your readers can use to learn what they want to know.
- http://www.marketingprofs.com/articles/2014/12377/writing-and-readability-scores-it-matters#48581Some Best-Practices for Writing for the WebWriting for the Web uses skills, language, and design elements that are different from those used for print. Before we discuss readability, let's have a look at a few of the basics of text for the Web:You should use white space. Keep paragraphs short, no more than six lines, and ensure there is clear white space between each.Use shorter words and sentences, depending on your target audience.Use language that is known to the target audience. When writing for technology or corporate markets, for example, some jargon might be necessary.Flesch-Kincaid Readability ScoringFlesch-Kincaid was developed by Austrian-born Rudolf Flesch, who fled to the US to avoid the Nazi invasion. He was a readability expert who studied law in his home country before going on to graduate from Columbia University with a PhD in English.Flesch was also a writing consultant and created the Flesch Reading Ease test, and he was the co-creator of the Flesch-Kincaid readability test. He was one of the earliest proponents of writing in plain English.According to Flesch, the formula for readability that he devised works because it is "based on some very complicated facts of human psychology. It works because it is based on the way the human mind works."When someone is reading, the mind and eyes focus on "successive points," allowing for a tentative judgment to be made in the mind of the reader as to what the text means up to that point. Natural breaks in the text, such as punctuation marks or new paragraphs, allow the mind to re-evaluate the text up to the point, when the mind stops for a split second, until it eventually arrives at the final meaning.The longer the word, sentence, or paragraph, the longer the brain has to suspend comprehending ideas until it can reach a point where all of the words make sense together.Because they require more mental work by the reader, longer words and sentences are harder to read and understand.The Flesch-Kincaid formula requires you to count words and syllables in order to measure the amount of mental work that may be required by the reader. On a scale of 0 to 100, 0 is measured as the most difficult, 100 the easiest.To use the formula, count the length of each of the following:WordsSyllablesSentence up to where they are marked by a full stop, colon, semicolon, dash, question mark, or exclamation pointIf a text's readability score is...90.0-100.0, it easily understood by an average 11-year-old student60.0-70.0, it is easily understood by 13-15-year-old students0.0-30.0, it is best understood by university graduatesYou may think that you're insulting your readership by sticking to a score of around 60, but you're not; you're just writing in plain, understandable English.When we read on a monitor, we don't behave in the same way as when we're reading a book or magazine. We tend to scan a lot more, so shorter words and sentences become even more important.Flesch recommends that the score of the average conversational piece aimed at consumers be a minimum of 80 (approximately 15 words per sentence and 1-1.5 syllables per word).Examples of average scores for various types of content:Comics: 92Consumer advertisements: 82Reader's Digest: 65Time magazine: 52Harvard Business Review: 43Standard insurance policy: 10As you can see, the scores differ according to the target audience. Harvard Business Review assumes a readership with a certain level of education. An insurance policy will include a lot of industry-relevant language and so has a very low readability score.
- Have you been told "social media marketing strategies" is what you MUST do if you want your small business to grow? Are you frustrated with every tip and trick out there and nothing seems to work?Here is the deal: Marketing has NOTHING to do with social media. Social media is a great place to implement a marketing strategy, if you choose. So learning a marketing strategy, a strategy that brings:· leads,· referrals,· visibility,· press· and customersto YOUR business is the key. A strategy you can use anywhere, at any time, based on the platforms (i.e. Facebook, Twitter, LinkedIn and more) you like or better yet, where you target market shows up.You don’t have to do everything to be effective in social media, you just need the right social media strategies to attract the right people, engage them, in less time.We can show you how. Lisa Ann Landry