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BRINGING BUSINESS BACK2BASICS™
WITHTHEPOWEROF2.COM ™
WHO WE ARE
LOCAL | BOUTIQUE | CLIENT-CENTRIC
NEW SMALL BUSINESS BRAND WITH A LONG HISTORY OF SUCCESSFUL SOLUTIONS & EXPERIENCE
THREE TYPES OF CLIENTS SERVED
▪ Small Business & Startups
▪ Small Non-Profits
▪ Independent Contractors / Entrepreneurs
SEGMENTS SERVED
▪ Real Estate Services: Agents, Title, Lending, Construction
▪ Non-Profits & Causes
▪ Food & Beverage
▪ Online Product Sales
▪ Finance: Lending, Insurance
▪ Legal Services
▪ Schools & Organizations
▪ Health & Wellness
▪ Community Initiatives
▪ Sports Organizations & Events
HOW WE WORK
ESTABLISH CURRENT POSITION | DEFINE INDIVIDUAL GOALS | DEVELOP STRATEGIES FOR SUCCESS
WITH THE POWER OF 2
1. We Can Teach You How to Do It
2. We Can Do It For You
3. We Can Evaluate, Consult or Enhance
Existing Systems & Services Already in Place
4. OR… Any Combination of the Above Review
Audit &
Proposed
Strategy
Consult
Define
Goals
YOU’RE EMPOWERED TO DO MORE!
HELP YOU FILL IN THE GAPS…
CONSULTING & PROJECT MANAGEMENT
THE CORNERSTONE OF OUR SERVICE & VALUE PROPOSITION
CONSULTING, EDUCATION & MANAGEMENT
▪ Brand Development
▪ Website Audit & Design
▪ Content Development & Curation
▪ Social Media Optimization
▪ Brand Management
▪ Search Engine Optimization
▪ Lead Development & Advertising
BUILDING BLOCKS OF AN EFFECTIVE STRATEGY
ESTABLISH, DEVELOP, MANAGEMENT, GROW
ESTABLISH
▪ Logo Design & Brand Guidelines
▪ Website Development
▪ Social Media Presence
ESTABLISH
EXPAND
▪ Content Development & Curation
▪ Content Distribution
▪ Social Optimization & Engagement
ESTABLISH EXPAND
MANAGE
▪ Website Security & Maintenance
▪ On-Going Consistent Social Engagement
▪ Reviews & Reputation Monitoring
▪ Internal Staff Education
EXPANDESTABLISH EXPAND MANAGE
INCREASE
▪ Increase Frequency of Content Distribution
▪ Content Optimization
▪ Search Engine Optimization
▪ Advertising
ESTABLISH EXPAND MANAGE
INCREASE
CONVERSION
▪ Strategic Lead Capture Development
▪ Lead Development & Cultivation
EXPANDESTABLISH EXPAND MANAGE
INCREASE CONVERT
ESTABLISH YOUR BRAND
EXPAND
Optimize Social Media
Directory Listings
Create Content | Blog
Curate Trending Topics
Video Blogging
REVIEW RESPOND
REVIEW RESPOND
EXPAND CORE VISIBILITY
MANAGE YOUR BRAND
INCREASE TRAFFIC & LEADS
CONTINUE TO REVIEW PROGRESS
AND ADJUST TO MARKET DEMANDS
CONVERT & CULTIVATE LEADS
Establish Your Message
Create Your Logo
Establish Brand Policy
Create Your HUB (web)
Est. Core Social Profiles
Est. Google Business
Encourage Reviews
Monitor Reputation
Public Communications
Website Security
Encourage Fan Base
Google Adword Testing
Social Media Marketing
Strategic Landing Pages
Stronger SEO Strategies
Video Marketing
Follow-up Campaigns
Retargeting Ads
Postcard Campaigns
Video/Webinar Events
Strengthening Your Brand
Beyond Your Web Design
WHAT’S NEXT?
KNOW WHERE TO FIND THEM
▪ Facebook is still #1 Leader
▪ Not all platforms are made equal
▪ Know the up-and-coming
▪ Know the latest tools/strategies
▪ Know what’s right for your business
SOCIAL MEDIA OPTIMIZATION & MARKETING
▪ Build out and develop strategic platforms
▪ Optimize profiles and tools to improve visibility
▪ Create strategic promotions
▪ Increase audience or brand awareness
▪ Encourage and/or manage visitor engagement
ADDITIONAL BRAND MANAGEMENT
▪ Encourage online reviews of your brand
▪ Monitoring for bad reviews in common platforms
▪ Develop strategies to drive engagement with your brand online
Continue Reflection &
Adjustments
Site Traffic & Social Insights
BEFORE & AFTER Construction, Content Consulting, Web Design
BEFORE & AFTER Finance, Content Development,
Brand Compliancy & Development
FACEBOOK PROMOTIONS
Food & Beverage,
Re-Branding
GOALS:
 Brand Awareness
 Reach
FACEBOOK PROMOTIONS
Food & Beverage,
Re-Branding
GOALS:
 Brand Awareness
 Reach
FACEBOOK PROMOTIONS
Food & Beverage,
Re-Branding
GOALS:
 Brand Awareness
 Reach
Wait for it…
WORDPRESS SECURITY MAINTENANCE
Wordpress Maintenance
B2B services starting at $69 month
• Wordpress Core Updates
• Database optimization
• Plugin updates (as needed)
• Theme updates (as needed)
• Spam / comment scrubbing
• Daily, FULL media & database
backups
• Uptime monitoring
• High-level SEO rank monitoring*
• Server-Side Malware Monitoring*
• Google® Search Console management*
• SSL compliance*
• Removal of backdoor & phishing exploits*
• SEO infection and blacklist removal assistance*
*Premium Service Package Benefits available
Designed to reduce risk & keep you running smoothly
Creating a Strategy
WHERE DO YOU START?
Remember Your Building Blocks
Let’s Look
at Web Design & Re-Branding
Core Development Costs
Our “Just Right” starter packages include the following benefits
• 8-10 pages of standard, clean
Wordpress development
• Mobile responsive design
• Easy content tools on the
backend for end-user
• Engaging Slide element option
for Home page
• Page meta added for core
navigation pages
• Site meta and site structure
setup for future SEO strategy
and maintenance
• User profile setup and
new-launch tour
• Pre-Launch/Launch testing on three
(3) major browsers
• Framework in place for future
content development & growth
• Additional maintenance, content
creation, optimization, and special
feature development available*
*Additional Development, Design, or Contextual Creation Time are subject to fees from $85/hr to $140/hr
BEFORE …
Re-Branding,
Web Design
… AFTER
BEFORE …
Needed Mobile Friendly Design with Lead Capture
And Backend Friendly Content Management
BEFORE … Needed Mobile Friendly Design with Dynamic Presence
… AFTER
What Else
can we do for you?
SPECIFIC TASK-DRIVEN SERVICES
1. SEO & SMO Service
2. Graphic Designs; digital flyers, postcards, business cards, ads
3. Power Point Presentations
4. Website Auditing & Website Design
5. Wordpress Website Development
6. Wordpress Website Hosting, Maintenance & Security
7. Social Media Optimization
8. Digital Asset Development, Recovery & Management
9. Marketing Strategy Coaching & Training
10. Social Media Platform Training
11. Content Development, Curation, and Optimization
12. Project Management & Third-Party Consultations
13. Reputation Management & Reviews Development
14. MORE…
Review Audit
& Proposed
Strategy
Consult
Define
Goals

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Welcome to B2B - Sales Presentation

  • 3. LOCAL | BOUTIQUE | CLIENT-CENTRIC NEW SMALL BUSINESS BRAND WITH A LONG HISTORY OF SUCCESSFUL SOLUTIONS & EXPERIENCE
  • 4. THREE TYPES OF CLIENTS SERVED ▪ Small Business & Startups ▪ Small Non-Profits ▪ Independent Contractors / Entrepreneurs SEGMENTS SERVED ▪ Real Estate Services: Agents, Title, Lending, Construction ▪ Non-Profits & Causes ▪ Food & Beverage ▪ Online Product Sales ▪ Finance: Lending, Insurance ▪ Legal Services ▪ Schools & Organizations ▪ Health & Wellness ▪ Community Initiatives ▪ Sports Organizations & Events
  • 5. HOW WE WORK ESTABLISH CURRENT POSITION | DEFINE INDIVIDUAL GOALS | DEVELOP STRATEGIES FOR SUCCESS
  • 6. WITH THE POWER OF 2 1. We Can Teach You How to Do It 2. We Can Do It For You 3. We Can Evaluate, Consult or Enhance Existing Systems & Services Already in Place 4. OR… Any Combination of the Above Review Audit & Proposed Strategy Consult Define Goals YOU’RE EMPOWERED TO DO MORE! HELP YOU FILL IN THE GAPS…
  • 7. CONSULTING & PROJECT MANAGEMENT THE CORNERSTONE OF OUR SERVICE & VALUE PROPOSITION
  • 8. CONSULTING, EDUCATION & MANAGEMENT ▪ Brand Development ▪ Website Audit & Design ▪ Content Development & Curation ▪ Social Media Optimization ▪ Brand Management ▪ Search Engine Optimization ▪ Lead Development & Advertising
  • 9. BUILDING BLOCKS OF AN EFFECTIVE STRATEGY ESTABLISH, DEVELOP, MANAGEMENT, GROW
  • 10. ESTABLISH ▪ Logo Design & Brand Guidelines ▪ Website Development ▪ Social Media Presence ESTABLISH
  • 11. EXPAND ▪ Content Development & Curation ▪ Content Distribution ▪ Social Optimization & Engagement ESTABLISH EXPAND
  • 12. MANAGE ▪ Website Security & Maintenance ▪ On-Going Consistent Social Engagement ▪ Reviews & Reputation Monitoring ▪ Internal Staff Education EXPANDESTABLISH EXPAND MANAGE
  • 13. INCREASE ▪ Increase Frequency of Content Distribution ▪ Content Optimization ▪ Search Engine Optimization ▪ Advertising ESTABLISH EXPAND MANAGE INCREASE
  • 14. CONVERSION ▪ Strategic Lead Capture Development ▪ Lead Development & Cultivation EXPANDESTABLISH EXPAND MANAGE INCREASE CONVERT
  • 15. ESTABLISH YOUR BRAND EXPAND Optimize Social Media Directory Listings Create Content | Blog Curate Trending Topics Video Blogging REVIEW RESPOND REVIEW RESPOND EXPAND CORE VISIBILITY MANAGE YOUR BRAND INCREASE TRAFFIC & LEADS CONTINUE TO REVIEW PROGRESS AND ADJUST TO MARKET DEMANDS CONVERT & CULTIVATE LEADS Establish Your Message Create Your Logo Establish Brand Policy Create Your HUB (web) Est. Core Social Profiles Est. Google Business Encourage Reviews Monitor Reputation Public Communications Website Security Encourage Fan Base Google Adword Testing Social Media Marketing Strategic Landing Pages Stronger SEO Strategies Video Marketing Follow-up Campaigns Retargeting Ads Postcard Campaigns Video/Webinar Events
  • 16. Strengthening Your Brand Beyond Your Web Design WHAT’S NEXT?
  • 17. KNOW WHERE TO FIND THEM ▪ Facebook is still #1 Leader ▪ Not all platforms are made equal ▪ Know the up-and-coming ▪ Know the latest tools/strategies ▪ Know what’s right for your business
  • 18. SOCIAL MEDIA OPTIMIZATION & MARKETING ▪ Build out and develop strategic platforms ▪ Optimize profiles and tools to improve visibility ▪ Create strategic promotions ▪ Increase audience or brand awareness ▪ Encourage and/or manage visitor engagement
  • 19. ADDITIONAL BRAND MANAGEMENT ▪ Encourage online reviews of your brand ▪ Monitoring for bad reviews in common platforms ▪ Develop strategies to drive engagement with your brand online
  • 20. Continue Reflection & Adjustments Site Traffic & Social Insights
  • 21. BEFORE & AFTER Construction, Content Consulting, Web Design
  • 22. BEFORE & AFTER Finance, Content Development, Brand Compliancy & Development
  • 23. FACEBOOK PROMOTIONS Food & Beverage, Re-Branding GOALS:  Brand Awareness  Reach
  • 24. FACEBOOK PROMOTIONS Food & Beverage, Re-Branding GOALS:  Brand Awareness  Reach
  • 25. FACEBOOK PROMOTIONS Food & Beverage, Re-Branding GOALS:  Brand Awareness  Reach Wait for it…
  • 27. Wordpress Maintenance B2B services starting at $69 month • Wordpress Core Updates • Database optimization • Plugin updates (as needed) • Theme updates (as needed) • Spam / comment scrubbing • Daily, FULL media & database backups • Uptime monitoring • High-level SEO rank monitoring* • Server-Side Malware Monitoring* • Google® Search Console management* • SSL compliance* • Removal of backdoor & phishing exploits* • SEO infection and blacklist removal assistance* *Premium Service Package Benefits available Designed to reduce risk & keep you running smoothly
  • 28. Creating a Strategy WHERE DO YOU START? Remember Your Building Blocks
  • 29. Let’s Look at Web Design & Re-Branding
  • 30. Core Development Costs Our “Just Right” starter packages include the following benefits • 8-10 pages of standard, clean Wordpress development • Mobile responsive design • Easy content tools on the backend for end-user • Engaging Slide element option for Home page • Page meta added for core navigation pages • Site meta and site structure setup for future SEO strategy and maintenance • User profile setup and new-launch tour • Pre-Launch/Launch testing on three (3) major browsers • Framework in place for future content development & growth • Additional maintenance, content creation, optimization, and special feature development available* *Additional Development, Design, or Contextual Creation Time are subject to fees from $85/hr to $140/hr
  • 33. BEFORE … Needed Mobile Friendly Design with Lead Capture And Backend Friendly Content Management
  • 34. BEFORE … Needed Mobile Friendly Design with Dynamic Presence
  • 36. What Else can we do for you?
  • 37. SPECIFIC TASK-DRIVEN SERVICES 1. SEO & SMO Service 2. Graphic Designs; digital flyers, postcards, business cards, ads 3. Power Point Presentations 4. Website Auditing & Website Design 5. Wordpress Website Development 6. Wordpress Website Hosting, Maintenance & Security 7. Social Media Optimization 8. Digital Asset Development, Recovery & Management 9. Marketing Strategy Coaching & Training 10. Social Media Platform Training 11. Content Development, Curation, and Optimization 12. Project Management & Third-Party Consultations 13. Reputation Management & Reviews Development 14. MORE… Review Audit & Proposed Strategy Consult Define Goals