3. LOCAL | BOUTIQUE | CLIENT-CENTRIC
NEW SMALL BUSINESS BRAND WITH A LONG HISTORY OF SUCCESSFUL SOLUTIONS & EXPERIENCE
4. THREE TYPES OF CLIENTS SERVED
▪ Small Business & Startups
▪ Small Non-Profits
▪ Independent Contractors / Entrepreneurs
SEGMENTS SERVED
▪ Real Estate Services: Agents, Title, Lending, Construction
▪ Non-Profits & Causes
▪ Food & Beverage
▪ Online Product Sales
▪ Finance: Lending, Insurance
▪ Legal Services
▪ Schools & Organizations
▪ Health & Wellness
▪ Community Initiatives
▪ Sports Organizations & Events
5. HOW WE WORK
ESTABLISH CURRENT POSITION | DEFINE INDIVIDUAL GOALS | DEVELOP STRATEGIES FOR SUCCESS
6. WITH THE POWER OF 2
1. We Can Teach You How to Do It
2. We Can Do It For You
3. We Can Evaluate, Consult or Enhance
Existing Systems & Services Already in Place
4. OR… Any Combination of the Above Review
Audit &
Proposed
Strategy
Consult
Define
Goals
YOU’RE EMPOWERED TO DO MORE!
HELP YOU FILL IN THE GAPS…
7. CONSULTING & PROJECT MANAGEMENT
THE CORNERSTONE OF OUR SERVICE & VALUE PROPOSITION
8. CONSULTING, EDUCATION & MANAGEMENT
▪ Brand Development
▪ Website Audit & Design
▪ Content Development & Curation
▪ Social Media Optimization
▪ Brand Management
▪ Search Engine Optimization
▪ Lead Development & Advertising
9. BUILDING BLOCKS OF AN EFFECTIVE STRATEGY
ESTABLISH, DEVELOP, MANAGEMENT, GROW
10. ESTABLISH
▪ Logo Design & Brand Guidelines
▪ Website Development
▪ Social Media Presence
ESTABLISH
11. EXPAND
▪ Content Development & Curation
▪ Content Distribution
▪ Social Optimization & Engagement
ESTABLISH EXPAND
13. INCREASE
▪ Increase Frequency of Content Distribution
▪ Content Optimization
▪ Search Engine Optimization
▪ Advertising
ESTABLISH EXPAND MANAGE
INCREASE
14. CONVERSION
▪ Strategic Lead Capture Development
▪ Lead Development & Cultivation
EXPANDESTABLISH EXPAND MANAGE
INCREASE CONVERT
15. ESTABLISH YOUR BRAND
EXPAND
Optimize Social Media
Directory Listings
Create Content | Blog
Curate Trending Topics
Video Blogging
REVIEW RESPOND
REVIEW RESPOND
EXPAND CORE VISIBILITY
MANAGE YOUR BRAND
INCREASE TRAFFIC & LEADS
CONTINUE TO REVIEW PROGRESS
AND ADJUST TO MARKET DEMANDS
CONVERT & CULTIVATE LEADS
Establish Your Message
Create Your Logo
Establish Brand Policy
Create Your HUB (web)
Est. Core Social Profiles
Est. Google Business
Encourage Reviews
Monitor Reputation
Public Communications
Website Security
Encourage Fan Base
Google Adword Testing
Social Media Marketing
Strategic Landing Pages
Stronger SEO Strategies
Video Marketing
Follow-up Campaigns
Retargeting Ads
Postcard Campaigns
Video/Webinar Events
17. KNOW WHERE TO FIND THEM
▪ Facebook is still #1 Leader
▪ Not all platforms are made equal
▪ Know the up-and-coming
▪ Know the latest tools/strategies
▪ Know what’s right for your business
18. SOCIAL MEDIA OPTIMIZATION & MARKETING
▪ Build out and develop strategic platforms
▪ Optimize profiles and tools to improve visibility
▪ Create strategic promotions
▪ Increase audience or brand awareness
▪ Encourage and/or manage visitor engagement
19. ADDITIONAL BRAND MANAGEMENT
▪ Encourage online reviews of your brand
▪ Monitoring for bad reviews in common platforms
▪ Develop strategies to drive engagement with your brand online
30. Core Development Costs
Our “Just Right” starter packages include the following benefits
• 8-10 pages of standard, clean
Wordpress development
• Mobile responsive design
• Easy content tools on the
backend for end-user
• Engaging Slide element option
for Home page
• Page meta added for core
navigation pages
• Site meta and site structure
setup for future SEO strategy
and maintenance
• User profile setup and
new-launch tour
• Pre-Launch/Launch testing on three
(3) major browsers
• Framework in place for future
content development & growth
• Additional maintenance, content
creation, optimization, and special
feature development available*
*Additional Development, Design, or Contextual Creation Time are subject to fees from $85/hr to $140/hr
37. SPECIFIC TASK-DRIVEN SERVICES
1. SEO & SMO Service
2. Graphic Designs; digital flyers, postcards, business cards, ads
3. Power Point Presentations
4. Website Auditing & Website Design
5. Wordpress Website Development
6. Wordpress Website Hosting, Maintenance & Security
7. Social Media Optimization
8. Digital Asset Development, Recovery & Management
9. Marketing Strategy Coaching & Training
10. Social Media Platform Training
11. Content Development, Curation, and Optimization
12. Project Management & Third-Party Consultations
13. Reputation Management & Reviews Development
14. MORE…
Review Audit
& Proposed
Strategy
Consult
Define
Goals