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Create a personal brand vision statement

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Create a personal brand vision statement to help align your communications. Developing the statement helps define who you are and your positioning in social media and offline.

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Create a personal brand vision statement

  1. 1. Presented by @lisaredshoespr<br />Branding Yourself 2011<br />
  2. 2. Who are you? And where are you going?<br />To get started you need to write a personal brand vision statement… <br />Flickr photo by By jeri leandera<br />2<br />
  3. 3. What is your personal brand vision?<br />What do you stand for?<br />What is your expert positioning?<br />Create a personal brand vision statement that serves as the platform for your online (and offline) voice<br />3<br />
  4. 4. Questions to ask yourself<br />What is the pain point you will address?<br />Why should anybody listen to you?<br />What’s your point of difference?<br />What are you passionate about?<br />Photo on Flickr: the.sprouts<br />4<br />
  5. 5. And remember to …<br />List your attributes<br />Choose an audience<br />Be honest<br />Make it memorable<br />Source: Brand Yourself, Bethany Stringer<br />5<br />
  6. 6. Personal Brand Vision Statement Example<br />"To be the most passionately referred agent in the Real Estate industry, while striving to provide my clients with the optimum service they deserve.”<br />-- Amber Whisenhunt<br />6<br />
  7. 7. My personal brand vision statement<br />To be the best in public relations while having fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.<br />7<br />
  8. 8. How to brand yourself online<br />“Writing content that is valuable to the people you want to attract is a little bit easier when you're passionate about the topic. Another case when value comes through is expert knowledge.” <br />–Valeria Maltoni, Conversation Age<br />8<br />
  9. 9. Using content to drive bottom line results<br />“Content is your digital body language, and it's your ticket to driving action.” <br />–Valeria Maltoni, Conversation Age<br />Flickr photo by Drona<br />9<br />
  10. 10. When branding yourself online, remember to…<br />Create a feeling of involvement<br />Be honest<br />Provide value and prove that value<br />Establish authority<br />Build on the desire to belong<br />Create a sense of urgency<br />Make the whole brain work<br />Source: Valeria Maltoni, Conversation Age<br />10<br />
  11. 11. Tell the world who you are… with purpose<br />11<br />
  12. 12. Another great example of personal branding to business impact<br />12<br />
  13. 13. Today’s key take-aways<br />Take the time to write your personal vision branding statement<br />Remember this: It takes time to build an online brand<br />You need to be consistent<br />Show personality and engage; do not talk at others<br />You need to find the channels that work for you and where your customers can find you<br />Make sure everything (your look, your attitude, writing style, creativity) are all founded in your personal brand.<br />Revisit your personal brand vision from time to time, things change and make sure your vision reflect those changes. <br />13<br />
  14. 14. Write your personal brand vision statement!<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />14<br />