Lion & Lion marketing case studies, including for IKEA, AirAsia, Gavsicon, Power Panda and L'Oreal

1. - Confidential -
CLIENT EXAMPLE:
IKEA
Challenge
IKEA developed an app to increase revenue in store.
From global experience, the key challenge was
driving app downloads.
Solution
Lion & Lion developed and implemented a strategy
for increasing awareness and downloads of a mobile
application, utilizing multiple online marketing
channels on both mobile devices and desktop
computers.
Execution
Conducted workshops to facilitate the strategic
approach as well as the online launch of the
campaign.
Developed a digital marketing strategy to allocate
budget efficiently and improve on KPIs by
maintaining daily optimization and budget re-
allocation.
Results
▸ Reduced cost per download by >30%
▸ Achieved 1000’s of downloads within the first
month in each market
▸ Achieved the lowest cost per download
globally in Thailand

2. - Confidential -
Challenge
Create awareness, generate new leads and convert
existing customers of Air Asia to their BIG loyalty
program using a campaign consisting of Search
Engine Marketing and Display Marketing
Solution
Deliver a best-practice display marketing campaign
to boost awareness of BIG campaign for reduced
fare seats. Harnessed optimization techniques to
ensure that client budget could be used as efficiently
as possible.
Execution
Due to client time constraints, the campaign had to
be built and launched within 48 hours from first touch
point with Lion & Lion.
Allocated resources around the clock to work non-
stop for 5 days to build, launch, and optimize on the
campaign including all copy, creative, ad
development, and account structure for 10,000 ads.
Results
▸ Cost per acquisition was driven down by 35%
over 72 hours
▸ ROI far superior to client’s offline campaigns
▸ The cost per acquisitions and volume of the
campaign made it one of Air Asia’s most
successful campaigns to date
CLIENT EXAMPLE:
AIR ASIA

3. - Confidential -
Challenge
Quickly build awareness and traction for Zalora in a
region where e-commerce has only started to take
shape. Being one of the first to enter a market still at
its infancy, Zalora had to learn on it’s own on how to
be a market leader.
Solution
Make Zalora omnipresent across fashion and
lifestyle related websites, as well as create a strong
presence in paid and organic searches.
Execution
“Face of Zalora” campaign was launched to create
enough exposure and demand and also to compete
with offline retailers. The message was a mix of
products and brand USPs. A deep and broad
keyword structure for paid ads, as well as solid link-
building for SEO support, ensured capture of all
search traffic.
Results
▸ 1000+ orders a day per country within the first 5
months of launch
▸ Continuously driving down cost action income to
15-20% of initial ratio
▸ The “Face of Zalora” campaign resulted in more
than 50,000 new likes on Facebook in 2 weeks
CLIENT EXAMPLE:
ZALORA

4. - Confidential -
Challenge
Build long term visibility for one of their leading
products in Malaysia. Create brand awareness for
Reckitt Benckiser’s heartburn and indigestion
products in Malaysia.
Solution
Deliver super effective marketing campaign’s to
boost awareness of Gaviscon – the leading medicine
aimed at reducing heartburn and indigestion
problems. Best practice optimization techniques to
ensure that budget could be used as efficiently as
possible.
Execution
Completed a comprehensive SEO audit of the
website. Managed the on-site and off-site SEO
optimization, as well as conducted workshops to
facilitate strategic planning of new product launches
online
Results
▸ Increased the number of backlinks and referring
domains by more than 300% in less than 2
months resulting in significant ranking
improvements
▸ Built relationships with over 315 bloggers
▸ Reckitt Benckiser added two more brands for Lion
& Lion to manage
CLIENT EXAMPLE:
GAVISCON

5. - Confidential -
Challenge
Create awareness and build brand equity to a newly
entered player in a very competitive market. Link
online and offline marketing strategies. Develop 6
months content and social engagement strategy.
Reach 15,000 fans in 3 months
Solution
Deliver best-practice, long-term social media
marketing campaign, focusing on monthly online and
offline contests to boost awareness and social
presence of the brand. Ensure that budget could be
used as efficiently as possible and the targeted goal
is reached on time
Results
▸ 15,000 Likes were achieved in 6 weeks:50%
ahead of time
▸ Cost per acquisition was driven down by 31%
▸ Superior Engagement rate of 20%
CLIENT EXAMPLE:
POWER PANDA

6. - Confidential -
Challenge
L’Oreal wanted to create engagement and brand
awareness via Facebook by using an app for the
popular brand Lancome
Solution
Lion & Lion built an emotional connection between
Lancome and its consumers that extended beyond
B2C communication towards a peer-to-peer
promotion strategy. A viral Facebook application was
created for L’Oreal Lancome, where fans could
create their own doll to match their “styles and
persona”
Results
▸ Facebook likes increased from 50-80 likes per day
to 800-900 likes per day
▸ Facebook hits per week increased 500%
▸ Engagement rate on Facebook page increased
dramatically
CLIENT EXAMPLE:
L’OREAL