Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
Social Media on Purpose: LinkedIn
1. How LinkedIn can connect you with the right
talent to change the world
Social Media on Purpose
January 30th
2. Overview
LinkedIn for Good Vision and Mission
4 Ways LinkedIn Can help your organization today
– Brand
– Community
– Knowledge
– Understanding your network (that mysterious map)
Talent: Board Member Connect
Taproot: Pro bono Resources
2
5. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals and LI Employees with
opportunities to use their skills to make
a positive impact on the world.
5
7. Use the network to build your brand
Share the causes you care
about
Encourage your board
members/donors/voluntee
rs and employees to add
the field to their profile
12. Knowledge and Insights: Influencer Platform
Social Impact
Influencers
Nancy Lublin
Beth Kanter
Katya Andresen
Jennifer Pahkla
Craig Newmark
Charles Best
Aaron Hurst
Ben Mangan
Leila Janah
12
19. Board Recruitment is a large marketplace run solely
on relationship based outreach
Current State
2M (approx) board seats need to be filled annually
Greatest difficulty is for small to medium size NPs who lack funds and known brand
Only 6% of nonprofit report they can successfully recruit right kind of board member
Skill based selection is emerging as a central piece of recruitment
78% of professionals would like to join a nonprofit board
87% of HR professionals surveyed expressed interest in board service
92% of marketing professionals surveyed expressed interest in board service
Serving on a board is a powerful way for professionals to develop their identity and impact
74% of board members are responsible for recruiting new board members
90% of board recruitment is done through personal and professional contacts
1 in 5 use LinkedIn to further support traditional recruitment efforts
Of those using LinkedIn, 53% are satisfied with the results they have seen
Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012
20. In partnership with Taproot, we LISTENED
to the nonprofit sector
17 focus group
Met monthly with a 6 person Design panel
Sent a survey to 10,000 nonprofit professional
21. LinkedIn Board Member Connect is a program
that helps nonprofit leaders find quality board
members quickly.
22. Making the right match with Talent Finder
1. Search with Premium facets and enhanced profile visibility
2. Reach potential matches by connecting and via InMail
3. Assess potential fit using profile data and social context
DEMO: finding a CXO or VP with social
marketing skills, currently working in the
internet sector in the Bay Area
24. Management
tools
One click
InMail
Premium
search facets
Full names and
profiles for 3rd degree
25. LinkedIn Board Member Connect (nonprofits.linkedin.com)
Next LinkedIn Board Member Connect Webinar is Feb 7th at 10am. Sign up today.
25
26. Success Story: LinkedIn helps build nonprofit boards
that transform lives
Building Excellent Schools (BES) supports entrepreneurs who design, found
and lead charter schools in underserved communities nation wide.
Opened a charter school in December and 5 out of the 9 board
members were identified through Linkedin
26
28. RESOURCES
Follow us on LinkedIn
Follow us on Twitter: @linkedin4good
Check out our new resource page:
Nonprofits.linkedin.com
Slideshare LIFG channel:
http://www.slideshare.net/LinkedinforGood
28
29. If you remember nothing else….
Add the Volunteer/Causes field
Sign up for the Board Member Connect program
Start following Influencers on LinkedIn
Be the Bridge!
“Do what you do best, and network the rest”
29
Editor's Notes
I’m Meg Garlinghouse and I manage LinkedIn’s Social Impact program – which means I spend my days and nights imagining all the ways that we can leverage our network and inspire our members to make a positive impact in the world. Today, I’m going to spend about 15 min quickly walking you through our mission, ways you can use LI to strengthen your brand, grown your community and gain knowledge. Going to spend most of the time walking you through a recent program we call Board Connect and then turn it over to Amanda from Taproot to share a great example of how you can use LI to source pro bono talent
Stand up if you have a LI profile? Stay standing if you have added the volunteer/causes field?Stay standing if your organization has a company page?Stay standing if you can name of our Influencers?Stay standing if you already use our LI Board Connect programWhat LI does as a business is connect talent with opportunity at massive scale
We have an unprecedented opportunity to connect our professionals with unique opportunities to use their skills and knowledge to make a positive impact on the world
Asking your staff, volunteers and board members to add this field is a great way to build your brand on the LI network. We added this to the profile experience about 1 ½ years ago – it was actually the most requested feature to the profile page. Here is Beth Kanter – she was of course an early adopter,
Go to the profile page, click on the Edit profile and you will see this right hand nav bar come up – click on the volunteer and causes field and up will come this box to fill out.
Nonprofit organizations have a unique opportunity to engage with affluent, educated individuals at scale by leveraging LinkedIn Company PageCreating a Company Page can take less than 10 minutesGrowing your follower base can be incorporated into your everyday activities (marketing programs, website, events)Dedicating just a few minutes a day to post meaningful content that followers can engage with and distribute across the network can become a daily habit that has exponential benefits
What are inMapsBigger names represent people who are the most connected within that specific cluster or group. When you click on a contact within a circle you’ll see their profile pop up on the right, as well as lines highlighting how they’re connected to your connections.Here’s where it gets interesting. Your map is actually a view into how your professional world has been created over time. To get a sense of how that’s true, label each cluster (color) and explore your connections to see who are the major bridges on your map. You can use those insights to measure your own impact or influence, or create opportunities for someone else. So, you might see two distinct groups that you could introduce to become one. Or, you might leverage one person to connect them to someone else. See an area that doesn’t look like it is representative of your professional world? Fix it by adding the necessary connections.Bear with me for 1 minute while I got a little “meta” on you – here is a visualization of someone’s LinkedIn network –every dot represents a connection. You can actually go see yours at inmaps.linikedinlabs.com – this profile that you are looking at has a huge number of connections but they do not have a very healthy network b/c everyone seems to be connected to everyone else. In other words, each dot is not connecting you to a new network of professionals. We often see this in sectors that are insular
This is a visualization of my network – b/c I work on a corporate setting but have strong professional ties in the nonprofit sector I am often the bridge between these two groups – or I am the broker of the structural hole. Often time your board members are these bridges – or connections to new networks that you did not previously have access to
Your ability to find the right talent – whether for board members, employees or pro bono resources, is directly related to your network
Why did we decide to start this program?As many of you know personally – b/c you are experiencing it every day – there is a huge and growing demand for board members – in fact, it is estimated that nearly 2mm board seats need to be filled each yearThe good news is that the supply is there – professionals want to join boardsWe started seeing this happening organically on our platform