In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
3. Todays’ Content
1 2 3
Enhance
your
Brand, and use
it to engage
your
market
How to best use
LinkedIn.com &
the RPS licences for
business
development
activities
Tips and Tricks to
leverage your network
through effective
engagement
7. Make your profile speak for itself
7
The anatomy of a well-branded profile
Engage with a
friendly &
professional
photo
Custom link
public profile
Be found
easily with a
descriptive
headline
Publish long
form content
for your
network to
read
8. 8
Write a killer
summary that
talks about
you
Offer Insights
into you
& your
professional
life
Attach
YouTube
videos &
slideshare
presentations
Helpful Hint:
Look at your company brand and try to emulate and
extend the branding a style to your personal page
9. Why ask for Recommendations?
Decision Makers ….
76% Prefer to work with vendors recommended by
someone they know
73% Prefer to work with sales people recommended
to them
65% Of B2B decision makers say their network is
critical for checking references
10. Key Takeaways for
Personal Brand
1. Connecting … What’s in it for them?
2. Technology has changed what we do
3. Nurturing is part of the sales cycle.
17. 6 easy (and fast) ways to create your own content
1.Ask you candidate placements to answer questions about their new role
after 3 months
2.Ask your clients to guest post about industry issues
3.Ask Consultant’s in your business to write about why they chose a career in
recruitment and why they chose to work at your agency
4.Ask the owner of your business to write a post about why they love your
business
5.Provide your own commentary, insights, and notes on industry issues
6.Create checklists (list the one you are reading right now), and “how to
guides” for your prospective customers
18. Key Takeaways for Engaging
Think like a marketer. Interact with your network.
Follow the 411
Four curated post
One created post
One Company related post or
job
Be a thought leader
Be visual
Be interactive
1
92% of B2B buyers engage
with sales professionals
who are known industry
thought leaders.
(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).
20. (Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).
20
B2B Influence?
According to a survey of B2B buyers or influencers on LinkedIn:
4%
87%
Only 4% had a favorable impression of a
salesperson who reached out cold.
But 87% had a favorable impression of a
salesperson who was introduced to them
through someone in their professional
network.
31. Stay up to date with employers in your market
31
Following Companies
32. 32
How do you follow a company?
What do I see?
As vacancies are
listed by the
employers you
follow they will
be served up to
you on a daily
basis
Stay informed on
who’s hiring??
33. Key Takeaways for BD on LinkedIn
1. Personalise the reason you connect
2. Leverage warm introductions
3. Search on the jobs of your prospects
4. Follow companies & groups.
35. Recruiter Professional Services (RPS)
• Premium sourcing platform built specifically for
recruitment agencies for identifying and
contacting clients and candidates
• 100% reach of 350M+ LinkedIn members, find
and filter prospects, and directly engage the right
people with InMail
• Provides you with real time leads and insights
into prospecting into the right client at the right
time with the right message
49. 8 Golden rules of prospecting via InMail
1. Grab attention
2. Show them that you are
selective
3. Be conversational and
brief
4. Focus on the
relationship, not the sell
5. Time your outreach
6. Be patient
7. Include a call to action
8. Measure, learn, and
improve using InMail
Analytics
Fun Fact: 71% of buyers are more likely to engage if you
mention information about their business
51. Key Takeaways
1. Build your market intelligence through
Advanced Filters and Insights
2. Receive hot leads of job vacancies through
Search Alerts
3. Contact your prospects using best practice
InMails
52. Topics we covered in todays session
Build your brand
Engage your network
Recruit new clients
Leverage commonalities
Gain market intelligence
Generate new leads
Q&A
52