What's New, What's Sexy and What Works on LinkedIn

1. Viveka von Rosen @LinkedInExpert LinkedIn is All Grown Up! What is New Why it’s Sexy How it Works11/7/2012 (c) LinkedIntoBusiness 2012

2. Viveka von Rosen (@LinkedInExpert)• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)• Forbes Top Ten Most Influential Women in Social Media• Forbes Top Fifty Most Influential People in Social Media• Contributor to numerous social media books including, “Small Business Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle”• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business professionals)• Certified in LinkedIn for over 6 years with 10K+ clients• Almost 26K direct connections, 25 million in network• #44 in the “200 Most Fearless Women Online and in Social Media” list• One of TopRank’s top 25 women on Social Media 11/7/2012 (c) LinkedIntoBusiness 2012

3. Principles:1. First Impressions prin·ci·ple [prin-suh-puhl]2. Findable 1. an accepted or professed rule of action or conduct3. Name Recognition 2. a fundamental, primary, or general law or truth from which4. Connection and others are derived Relationship 3. a fundamental doctrine or tenet; a distinctive ruling5. Top of Mind Awareness6. Thought Leadership7. Company Profiles11/7/2012 (c) LinkedIntoBusiness 2012

4. 1: Make a Good First ImpressionPhotoProfessional Headline 11/7/2012 (c) LinkedIntoBusiness 2012

5. Your Photo Should ReflectYour Business PersonaChoose a photo that reflects your businesspersona.Don’t include other family membersDon’t include your hobbiesDon’t use a logoDo add a photo!11/7/2012 (c) LinkedIntoBusiness 2012

6. Your Professional HeadlineIs Like An “Elevator Speech”  Tell them who you are  Tell them what you do  Tell them how you can help  120 Characters including special characters (c) LinkedIntoBusiness 2012 11/7/2012

7. 2: Make Sure You are Findable LinkedIn is like Google – your profile must be optimized if you want to be found in a search Your LinkedIn Profile is much easier to optimize than your website Use “Skills and Expertise” applet to find great keywords!11/7/2012 (c) LinkedIntoBusiness 2012

8. Skills as LinkedIn RelevantKeyword FinderSkills and Expertise - Found under the More tab Use the Skills applet for keyword inspirations and explanations…11/7/2012 (c) LinkedIntoBusiness 2012

9. Skill Endorsements Use endorsements to credential your buddies, get back in touch and so something nice! vCards11/7/2012 (c) LinkedIntoBusiness 2012

10. Use Your Keywords in… Title Fields  100 Characters  More important than ever now that they are not visible “top of the fold” 11/7/2012 (c) LinkedIntoBusiness 2012

11. Summary Section Format: white space, capitalization, bullets & special characters 2000 characters with keywords Why should someone hire you? Benefits – not only features 11/7/2012 (c) LinkedIntoBusiness 2012

12. 11/7/2012 (c) LinkedIntoBusiness 2012

13. Interests and Add Sections11/7/2012 (c) LinkedIntoBusiness 2012

14. 3: Make Sure They RememberYour Name  Customized LinkedIn URL  Customized Websites11/7/2012 (c) LinkedIntoBusiness 2012

15. Customize Your LinkedIn URLEdit ProfileClick on Edit next to LinkedIn URLClick “Customize LinkedIn URL”Add your name – no spaces 11/7/2012 (c) LinkedIntoBusiness 2012

16. Customize Your Websites Edit Profile Expand Contact Info Click Edit next to website Choose “Other” option Website name, CTA or Description 11/7/2012 (c) LinkedIntoBusiness 2012

17. 4: Make the Right ConnectionsIts still who you knowAlthough you never know you you might need to know that you don’t yet know – you know? 11/7/2012 (c) LinkedIntoBusiness 2012

18. Advanced Search and Saving11/7/2012 (c) LinkedIntoBusiness 2012

21. Shared InterestsYou can now see what you have in common with your first and second level connections 11/7/2012 (c) LinkedIntoBusiness 2012

22. Searching Your ConnectionsSearch your connection’s network by KEYWORD 11/7/2012 (c) LinkedIntoBusiness 2012

23. 5: Make Contact With YourNetwork Social CRM Tools (Client Relationship Management) HereOn.Biz11/7/2012 (c) LinkedIntoBusiness 2012

24. CRM: Outlook Social Connector11/7/2012 (c) LinkedIntoBusiness 2012

25. CRM: ConnectedHQ & Rapportive Download and organize your Connections! Send messages Set up a schedule Keep notes11/7/2012 (c) LinkedIntoBusiness 2012

26. Hereon.Biz (iPhone) Check into your location. Reach out and meet locals wherever you are!11/7/2012 (c) LinkedIntoBusiness 2012

27. 6: Make Yourself a ThoughtLeader Sharing Bookmarklet LinkedIn Answers LinkedIn Notifications11/7/2012 (c) LinkedIntoBusiness 2012

28. Sharing Bookmarklet11/7/2012 (c) LinkedIntoBusiness 2012

29. LinkedIn Answers11/7/2012 (c) LinkedIntoBusiness 2012

30. NEW LinkedIn Notifications11/7/2012 (c) LinkedIntoBusiness 2012

31. 7: Company Profiles Banner Image Targeted Updates Video/other bonuses11/7/2012 (c) LinkedIntoBusiness 2012

32. Banner Image Like Facebook AND you can ADD Contact Info!11/7/2012 (c) LinkedIntoBusiness 2012

33. Targeted Updates Target an Audience Feature an Article Use your Insights11/7/2012 (c) LinkedIntoBusiness 2012

34. Extra Cool Stuff Targeted Products and Services Special Offers Video11/7/2012 (c) LinkedIntoBusiness 2012

35. Wrapping UpAre you portraying the right image?Are you using your keywords in the right places?Are you customizing your web links?Are you finding and connecting to the right people?Are you building relationships?Are you positioned as a thought leader (or at least as a Go-Giver?)11/7/2012 (c) LinkedIntoBusiness 2012

36. Products: LinkedIn Marketing: An Hour a Day $29 (Book) LinkedIn Best Practices $47 $35 (Single DVD) LinkedIn’s New User Interface Tour $47 $35 (Single DVD) Link Into Business: LinkedIn Companion $397 $197 (8 videos, 3 downloads) Biz Dev Sales Pack: § LinkedIn Marketing: An Hour a Day $219 § Link into Business Companion Pack § New User Interface DVD

37. Viveka von Rosen www.LinkedIn.com/in/LinkedInExpertwww.Facebook.com/YourLinkedInExpert www.Twitter.com/LinkedInExpert www.LinkedIntoBusiness.com

38. What Questions Do You Have?11/7/2012 (c) LinkedIntoBusiness 2012