1.
Viveka von Rosen @LinkedInExpert
LinkedIn is All Grown Up!
What is New
Why it’s Sexy
How it Works
11/7/2012 (c) LinkedIntoBusiness 2012

2.
Viveka von Rosen (@LinkedInExpert)
• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)
• Forbes Top Ten Most Influential Women in Social Media
• Forbes Top Fifty Most Influential People in Social Media
• Contributor to numerous social media books including, “Small Business
Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the
Social Media Puzzle”
• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on
LinkedIn
• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business
professionals)
• Certified in LinkedIn for over 6 years with 10K+ clients
• Almost 26K direct connections, 25 million in network
• #44 in the “200 Most Fearless Women Online and in Social Media” list
• One of TopRank’s top 25 women on Social Media
11/7/2012 (c) LinkedIntoBusiness 2012

3.
Principles:
1. First Impressions prin·ci·ple [prin-suh-puhl]
2. Findable 1. an accepted or professed rule
of action or conduct
3. Name Recognition 2. a fundamental, primary, or
general law or truth from which
4. Connection and others are derived
Relationship 3. a fundamental doctrine or
tenet; a distinctive ruling
5. Top of Mind Awareness
6. Thought Leadership
7. Company Profiles
11/7/2012 (c) LinkedIntoBusiness 2012

4.
1: Make a Good First Impression
Photo
Professional Headline
11/7/2012 (c) LinkedIntoBusiness 2012

5.
Your Photo Should Reflect
Your Business Persona
Choose a photo that reflects your business
persona.
Don’t include other family members
Don’t include your hobbies
Don’t use a logo
Do add a photo!
11/7/2012 (c) LinkedIntoBusiness 2012

6.
Your Professional Headline
Is Like An “Elevator Speech”
 Tell them who you are
 Tell them what you do
 Tell them how you can help
 120 Characters including special characters
(c) LinkedIntoBusiness 2012 11/7/2012

7.
2: Make Sure You are Findable
 LinkedIn is like Google – your profile
must be optimized if you want to be
found in a search
 Your LinkedIn Profile is much easier to
optimize than your website
 Use “Skills and Expertise” applet to
find great keywords!
11/7/2012 (c) LinkedIntoBusiness 2012

8.
Skills as LinkedIn Relevant
Keyword Finder
Skills and Expertise - Found under the More tab
 Use the Skills applet for keyword inspirations and
explanations…
11/7/2012 (c) LinkedIntoBusiness 2012

9.
Skill Endorsements
 Use endorsements to credential your buddies, get
back in touch and so something nice!
 vCards
11/7/2012 (c) LinkedIntoBusiness 2012

10.
Use Your Keywords in…
Title Fields
 100 Characters
 More important than ever now that
they are not visible “top of the fold”
11/7/2012 (c) LinkedIntoBusiness 2012

11.
Summary Section
 Format: white space, capitalization, bullets &
special characters
 2000 characters with keywords
 Why should someone hire you?
 Benefits – not only features
11/7/2012 (c) LinkedIntoBusiness 2012

12.
11/7/2012 (c) LinkedIntoBusiness 2012

13.
Interests and Add Sections
11/7/2012 (c) LinkedIntoBusiness 2012

14.
3: Make Sure They Remember
Your Name
 Customized LinkedIn URL
 Customized Websites
11/7/2012 (c) LinkedIntoBusiness 2012

15.
Customize Your LinkedIn URL
Edit Profile
Click on Edit next to LinkedIn URL
Click “Customize LinkedIn URL”
Add your name – no spaces
11/7/2012 (c) LinkedIntoBusiness 2012

16.
Customize Your Websites
 Edit Profile
 Expand Contact
Info
 Click Edit next to
website
 Choose “Other”
option
 Website name,
CTA or Description
11/7/2012 (c) LinkedIntoBusiness 2012

17.
4: Make the Right Connections
Its still who you know
Although you never know you you might
need to know that you don’t yet know – you
know?
11/7/2012 (c) LinkedIntoBusiness 2012

18.
Advanced Search and Saving
11/7/2012 (c) LinkedIntoBusiness 2012

19.
Advanced Search and Saving
11/7/2012 (c) LinkedIntoBusiness 2012

20.
Advanced Search and Saving
11/7/2012 (c) LinkedIntoBusiness 2012

21.
Shared Interests
You can now see what you have in common with
your first and second level connections
11/7/2012 (c) LinkedIntoBusiness 2012

22.
Searching Your Connections
Search your connection’s network by KEYWORD
11/7/2012 (c) LinkedIntoBusiness 2012

23.
5: Make Contact With Your
Network
 Social CRM Tools (Client Relationship Management)
 HereOn.Biz
11/7/2012 (c) LinkedIntoBusiness 2012

24.
CRM: Outlook Social Connector
11/7/2012 (c) LinkedIntoBusiness 2012

25.
CRM: ConnectedHQ & Rapportive
 Download and organize your Connections!
 Send messages
 Set up a schedule
 Keep notes
11/7/2012 (c) LinkedIntoBusiness 2012

26.
Hereon.Biz (iPhone)
 Check into your location. Reach out and meet locals
wherever you are!
11/7/2012 (c) LinkedIntoBusiness 2012

27.
6: Make Yourself a Thought
Leader
 Sharing Bookmarklet
 LinkedIn Answers
 LinkedIn Notifications
11/7/2012 (c) LinkedIntoBusiness 2012

28.
Sharing Bookmarklet
11/7/2012 (c) LinkedIntoBusiness 2012

29.
LinkedIn Answers
11/7/2012 (c) LinkedIntoBusiness 2012

30.
NEW LinkedIn Notifications
11/7/2012 (c) LinkedIntoBusiness 2012

31.
7: Company Profiles
 Banner Image
 Targeted Updates
 Video/other bonuses
11/7/2012 (c) LinkedIntoBusiness 2012

32.
Banner Image
 Like Facebook AND you can ADD Contact Info!
11/7/2012 (c) LinkedIntoBusiness 2012

33.
Targeted Updates
 Target an Audience
 Feature an Article
 Use your Insights
11/7/2012 (c) LinkedIntoBusiness 2012

34.
Extra Cool Stuff
 Targeted Products and Services
 Special Offers
 Video
11/7/2012 (c) LinkedIntoBusiness 2012

35.
Wrapping Up
Are you portraying the right image?
Are you using your keywords in the right
places?
Are you customizing your web links?
Are you finding and connecting to the right
people?
Are you building relationships?
Are you positioned as a thought leader (or at
least as a Go-Giver?)
11/7/2012 (c) LinkedIntoBusiness 2012

36.
Products:
LinkedIn Marketing: An Hour a Day $29
(Book)
LinkedIn Best Practices $47 $35
(Single DVD)
LinkedIn’s New User Interface Tour $47 $35
(Single DVD)
Link Into Business: LinkedIn Companion $397 $197
(8 videos, 3 downloads)
Biz Dev Sales Pack:
§ LinkedIn Marketing: An Hour a Day $219
§ Link into Business Companion Pack
§ New User Interface DVD

37.
Viveka von Rosen
www.LinkedIn.com/in/LinkedInExpert
www.Facebook.com/YourLinkedInExpert
www.Twitter.com/LinkedInExpert
www.LinkedIntoBusiness.com

38.
What Questions Do You Have?
11/7/2012 (c) LinkedIntoBusiness 2012