Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Final LinkedIn Presentation for TBBA Cruise
1. 5 Ways to Kick Ass and Take Names
on LinkedIn (Literally!)
-
Viveka von Rosen
@LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
7. What is a Lead?
A lead is someone who you find - or attract -
in a company, business, industry or
organization that has a need for your
product or service, knows about your
product or service and the desire and ability
to purchase it.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
8. Strategies We’ll Cover
1. Branding & Keyword Strategies
2. Search Strategies
3. Connecting Strategy
4. Engagement Strategy
5. Top of Mind Awareness
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
9. Create a unified brand!
Branding
• Personal Profile
• Group
• Company Page
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
10. Keywords
Like Google, your profile must be optimized if you want to be found
by prospects
Find keywords in your connections’ Skills section
Use the new Keyword tool (Premium)
Use your existing keywords
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
11. Add New Keywords to:
CONTENT:
• Experience Description (1000)
• Summary Section (2000)
• Interests (1000)
• Company & Group Description
• (New keyword tool – LSI)
Ninja Trick: Make sure your name, your location and your
competition are keywords you use.
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
12. Do (At Least)These 3 Things!
① Make sure your branding is cohesive
② Make a keyword list
③ Add keywords to Interests
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
15. Boolean Search
+ keeps the words together
OR when either will do
AND when you are clarifying an audience, industry or niche
NOT to ignore an audience
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
16. Do (At Least)These 2 Things!
Try a Boolean search
Save your search
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
17. Connecting Strategy
LinkedIn Connected CRM
– Tag
– Take Notes
– Set Reminders
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
25. Do (At Least)These 3 Things!
Tag your TOP prospects
Set reminders to follow up with HOT prospects
Ask for an Introduction
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
27. Publisher
What are the 6 key elements of a good Published
post:
• A catchy title
• Attractive images (and video if you have it!)
• Brief but engaging content (300 – 600 words)
• Keywords
• Good marketing/sharing strategy for your post
• Luck
Ninja Trick: Channel AND Keywords!
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
29. Targeted VS Sponsored
Company Updates ONLY
Targeted (FREE) 100 of your
followers
Sponsored (PAID) grow your
followers
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
30. Ads
Bizo?
Super Targeting!
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
33. Wrapping Up
Do this:
Make a list of hot prospects
Do your research
Find them on LinkedIn (remember Who’s
Viewed?)
Reach out to them OR
Ask for an Introduction
Reference your research
Pop them into your CRM
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
34. Linked into Business:
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
279-1710
LinkedIntoBusiness.com
Your LinkedIn Business Resource
www.facebook.com/LinkedInExpertTraining
www.twitter.com/linkedinexpert
www.linkedin.com/in/linkedinexpert
www.amazon.com/author/linkedinexpert
970 279-1710
LinkedIntoBusiness.com
Notas do Editor
Traffic and conversion
Advanced Keyword Strategy
Advanced Search Strategy
Advanced Targeting Strategy
Advanced Connecting Strategy
Advanced Engagement Strategy
For a copy of this presentation go to http://bit.ly/LI5steps
Like Google, your profile must be optimized if you want to be found.
Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
Prioritize them.
Test them.
See what other people are doing and continue to update your list.
Like Google, your profile must be optimized if you want to be found.
Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
Prioritize them.
Test them.
See what other people are doing and continue to update your list.
Add your keywords to:
Professional Headline (120 Characters). Content is more important than keywords here. But if you can fit one or two in, great! This small setion of copy is seem more often than any other part of your profile except your picture and name
Titles(100 Characters) and Descriptions (1000 Characters) in Experience Get your relevant keywords in your Title fields and get that great copy (repurpose and customize website copy) in your descriptions.
Summary Section (2000) Tell your story! Remember the WIIFM. Focus on benefits. Share contact info and links. Format and add special characters.
Interests (1000)
Ninja Trick: Create your profile in a word doc first to catch spelling errors, access word count and format where appropriate
Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)
LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
Use Advanced Search
Use Boolean Search: + () AND OR NOT
Save Your Searches
LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
Use Advanced Search
Use Boolean Search: + () AND OR NOT
Save Your Searches
Boolean Search:
+ or “” keep the words together
OR when either will do
AND when you are clarifying an audience or industry or niche
NOT to ignore an audience
Example: CEO OR Chief+Executive OR Founder OR Owner AND (Legal OR Lawyer OR Partner) NOT (IT OR Internet+Technology) NOT Fortune+500
Finally – remember to save your search! You will get 3 saved searches (including job searches) with the free membership and 5+ with the premium accounts
Once you have built your network, you must continue to engage with them! LinkedIn’s new and time-honored tools help you do that!
Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
You get up to 200 tags
You can use multiple tags
You can tag form their profile or from Contacts
Keep notes on your connections, set reminders, note how you met and tag your connections from their profiles.
LinkedIn also keeps an archive of your communications with them.
I keep my meeting notes for all my client and prospect calls in LinkedIn now!
(It also helps me to remember to send them an invite to connect!)
Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
You get up to 200 tags
You can use multiple tags
You can tag form their profile or from Contacts
Invitations are still the easiest way to connect with people on LinkedIn – but you usually have to “jump through the hoops” unless you find them in the “People You May Know” page or in the “Who’s Viewed My Profile” page.
Choose “Groups” if possible.
If you do share a group, you might message them through the group and ask them if they are willing to accept an invitation first!
You can send a message to a 1st level connection OR someone you share a group with (Hence the importance of LinkedIn Groups!)
They are text only, but they will hyperlink a URL
Its easier to get past spam filters with a LinkedIn message
Don’t SPAM!
See Introduction above!
InMail is a good last resort.
You have to pay an average of $10 for an InMail if you have a free account
You get 3 with the basic paid account (I almost NEVER use mine)
DON”T SPAM!
LinkedIn offers some pretty nifty tools and features that most people don’t even know about, or don’t know how to use, or don’t use correctly. These are the:
Connection’s Connection Search
“In Common” feature
Introduction Tool
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!