5 Things You Should Be Doing on LinkedIn

2. Whether you’re just starting out, or well on your way

5. Here are 5 QUICK THINGS you should be doing on LinkedIn 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.

11. Create 1 a winning profile And be sure to include terms that you want to be found for “small business”, “digital marketing” Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business… Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand… Past Current Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area │ Marketing and Advertising ► 1 shared connection ● Similar ©2014 LinkedIn Corporation. All Rights Reserved.

12. Create 1 a winning profile Use your summary to tell your story I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.

14. Create 1 a winning profile Be personable I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.

15. Create 1 a winning profile Share your story in 1st person I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.

16. Create 1 a winning profile And highlight your skills and expertise I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.

17. Create 1 a winning profile People want to engage with humans, not resumes I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content. ©2014 LinkedIn Corporation. All Rights Reserved.

18. Create 1 a winning profile One last thing… Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.

19. Create 1 a winning profile Let your profile do the talking for you with recommendations from customers, partners, and other business contacts Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat! ©2014 LinkedIn Corporation. All Rights Reserved.

21. Stay informed 2 to get ahead Use LinkedIn to get the insights you need to stay ahead of the game

27. Keep top of mind 3 with status updates Once your profile is in great shape, start engaging with your network through status updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.

28. Keep top of mind 3 with status updates Sharing updates lets you share info that you find interesting and that you think your network might enjoy Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… ©2014 LinkedIn Corporation. All Rights Reserved.

31. Keep top of mind 3 with status updates Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest ©2014 LinkedIn Corporation. All Rights Reserved.

32. Keep top of mind 3 with status updates POST And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow ©2014 LinkedIn Corporation. All Rights Reserved.

33. TIP Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.

34. STEP 04 Make your network work for you

37. Make 4 your network work for you Add connections: you never know who will bring you your next big opportunity Colleagues Friends Alumni Family Business Contacts Colleagues ©2014 LinkedIn Corporation. All Rights Reserved.

43. Make 4 your network work for you Give extra context and break the ice by adding a personal note to your connection request Small Business Segment Director at Kra<Serve Hi Paul, It was so great to meet you at last night’s… -‐ Ma+ Thompson ©2014 LinkedIn Corporation. All Rights Reserved.

47. Know what’s working 5 – and what to improve You could find a key contact for your next breakout opportunity Future business partner New client Big investor Next big hire ©2014 LinkedIn Corporation. All Rights Reserved.

48. Know what’s working 5 – and what to improve Also, keep an eye on what search keywords led people to find you – so you know if you need to make any profile tweaks ©2014 LinkedIn Corporation. All Rights Reserved.

50. 5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES. 1 2 3 4 5 Create a winning profile Stay informed to get ahead Keep top of mind with status updates Make your network work for you Know what’s working – and what to improve ©2014 LinkedIn Corporation. All Rights Reserved.

5 Things You Should Be Doing on LinkedIn

LinkedIn for Small Business

5 Things You Should Be Doing on LinkedIn