SlideShare uma empresa Scribd logo
1 de 25
Baixar para ler offline
INFORMATION
TECHNOLOGY
Social Media
Managers
Who they are.
What they do.
And what they should do.
By Link-Assistant.Com.
INFORMATION
TECHNOLOGY
 planning
 implementation
 analysis
 data collection
 contributing to a team
 effectiveness measurement.
Social Media Management is a
complex of various marketing activities,
such as:
Link-Assistant.Com
Copyright © 2013
What is social media
management?
INFORMATION
TECHNOLOGY
Who are
Social Media Managers?
A Social Media Manager IS NOT a spammer who clutters
one‟s newsfeed with his company mentions, hunts for likes
and fans on Facebook, followers on Twitter, etc.
A Social Media Manager IS a person trusted with
monitoring, filtering, measuring, contributing to and guiding
the social media presence of a brand, service or company.
INFORMATION
TECHNOLOGY
Typical activities
of an SM manager
include:
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
 engaging users,
 presenting one‟s company on the Web,
 telling about company services
and products,
 managing company‟s reputation,
 generating sales,
 monitoring customers‟ feedback,
 and a lot more.
1. Effective management
of company’s social
media communities.
That implies:
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Link-Assistant.Com
Copyright © 2013
If you want to learn
how to manage your company social media
communities the most effective way,
follow this link.
INFORMATION
TECHNOLOGY
Typically, companies have special
support departments that take care
of all customers‟ queries.
But people may also ask for help or
complain about issues in company‟s
communities on social media sites.
2. Support.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Hence, a social media manager also must:
 regularly check and answer inbox emails, direct
messages, wall posts, etc.;
 provide necessary information, help and assistance
to all customers in need;
 monitor customers’ feedback.
INFORMATION
TECHNOLOGY
A social media manager should
analyze and measure the
effectiveness of all ongoing
SMM campaigns.
3. Analysis.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
These are the questions
SM managers should periodically ask
themselves:
 “Have my implemented SMM activities changed our
customer engagement rates, ROI, social signals, revenue,
etc.?”
 “Are the activities I perform worth doing and repeating?”
 “Is the revenue my company gets in the results of my SMM
activities more than the spent budgets? etc.
INFORMATION
TECHNOLOGY
Another important activity an SM
manager should regularly perform
is looking for new ways of
getting traffic.
4. Searching new
traffic opportunities.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Popular sources of getting extra traffic may be:
 Content curating websites (StumbleUpon, Scoop.it
, Reddit etc);
 SlideShare, Pinterest and similar websites where
one can share information in visual forms;
 Any other sources where content was published and
got traffic;
 Sites one‟s competitors are getting traffic from, etc.
INFORMATION
TECHNOLOGY
Calculating ROI and
reporting social media stats
is an important procedure in
any SMM campaign.
The procedure helps to
estimate effectiveness of
implemented SMM activities,
optimize further SMM
campaigns and check how
company‟s budgets are used.
5 Reporting.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Working with social media
sources gives a unique
opportunity to get in the know
of all latest industry news.
Hence, a social media
manager can also work as a
part-time business analyst and
contribute into optimization of
all business processes in a
company.
6. Teamwork.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
This is what a social media manager can do to
streamline work of a whole company:
• collect and suggest good ideas from social media;
• inform about the latest industry new, updates,
changes;
• spy on competitors‟ development strategies;
• work with affiliates, partners, loyal customers on social
media websites: consult them, provide help,
assistance and more.
INFORMATION
TECHNOLOGY
Creating interesting, worth-to-link-
with content and sharing it via
social media can add to one‟s
company online marketing success
and search engine optimization.
If skilled enough, an SM manager
may try hand in content creating.
7. Creating content.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
A social media manager must be able to
answer all possible questions that company‟s
customers might possibly have.
Hence, an SM manager should be an all-
rounded personality and a authoritative
specialist in his own sphere.
Ongoing self-education and improving
one’s qualification are a must for every
SM manager!
8. Self-education.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
This is what an SM manager should be
capable of:
 mastering one‟s industry at least on an intermediate level;
 knowing the basics of Internet Marketing;
 knowing basics of psychology (extremely useful for dealing
with angry customers), some things from web design and web
trends;
 be a good user of PC, master such programs as Microsoft
Office, Adobe Photoshop, browsers, mail apps and so on.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
An SM manager must always be
ahead of the game.
The abilities to act quickly and
professionally can make or break
a whole SMM campaign.
9. Being fast and mobile.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
A social media manager must constantly
track company‟s brand mentions across the
Web.
In case of an issue or negative feedback an
SM manager may escalate any conflict and
fix a case.
BuzzBundle is a great tool for to tracking brand
mentions and responding to them.
10. Creating unshakable
brand reputation.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Bottom-line:
As one can see, Social Media Management implies a
huge scope of activities. When implemented, they can
make a serious contribution to company‟s revenues
and influence the whole Internet Marketing strategy as
well.
So, the profession of a Social Media Manager may be
challenging and hard but rewarding in the end.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
If you want to learn more about social media
management, follow the link.
Contact Link-Assistant.Com Team and ask for
more advice and guidance on effective SMM.
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Say „hello‟ to Link-Assistant.Com!
Facebook – fb.me/LinkAssistant
Google+ – gplus.to/LinkAssistant
Twitter – @LinkAssistant
Link-Assistant.Com
Copyright © 2013
INFORMATION
TECHNOLOGY
Image Credits
Images for this presentation are taken from:
Fotopedia (Tony W)
Flickr (Patrick Ng, Thomas Riecken)
Stocklayouts.Com
INFORMATION
TECHNOLOGY
Link-Assistant.Com
Copyright © 2013

Mais conteúdo relacionado

Mais procurados

Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real EstateSocial Beat
 
Social media marketing - Part 1 Introduction
Social media marketing - Part 1 IntroductionSocial media marketing - Part 1 Introduction
Social media marketing - Part 1 IntroductionTeddy Tassew
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media MarketingNikki Little
 
The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.Padraig Boyle
 
Social Media Awareness for Students
Social Media Awareness for StudentsSocial Media Awareness for Students
Social Media Awareness for StudentsTom Matys
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSimplilearn
 
Social media management
Social media managementSocial media management
Social media managementDenkyuu Media
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking PresentationAnusorn Kansap
 
Using Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessUsing Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessTin Cans Unlimited
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & MarketingZest Online
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketinglilgegham
 

Mais procurados (20)

Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real Estate
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social media marketing - Part 1 Introduction
Social media marketing - Part 1 IntroductionSocial media marketing - Part 1 Introduction
Social media marketing - Part 1 Introduction
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
 
The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.The Benefits of Social Media Marketing for Business in the 21st century.
The Benefits of Social Media Marketing for Business in the 21st century.
 
Influencer strategy presentation
Influencer strategy presentationInfluencer strategy presentation
Influencer strategy presentation
 
Social Media Awareness for Students
Social Media Awareness for StudentsSocial Media Awareness for Students
Social Media Awareness for Students
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social media management
Social media managementSocial media management
Social media management
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
 
Using Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessUsing Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketing
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
Social media 101 slides
Social media 101 slidesSocial media 101 slides
Social media 101 slides
 

Semelhante a Social Media Managers - what they do & should do

Social media marketing jobs job opportunities in social media marketing
Social media marketing jobs   job opportunities in social media marketingSocial media marketing jobs   job opportunities in social media marketing
Social media marketing jobs job opportunities in social media marketingSadiaAttaria
 
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASK
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASKHIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASK
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASKStuartJDavidson.com
 
How to Engage Employees in Social Media for Sales Results
How to Engage Employees in Social Media for Sales ResultsHow to Engage Employees in Social Media for Sales Results
How to Engage Employees in Social Media for Sales ResultsAlan See
 
How A Digital Marketing Agency Can Help Build Your Business
How A Digital Marketing Agency Can Help Build Your BusinessHow A Digital Marketing Agency Can Help Build Your Business
How A Digital Marketing Agency Can Help Build Your BusinessOptiwebMarketing1
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERGREG PRIFTI
 
Social and Cloud Marketing Impact on Businesses
Social and Cloud Marketing Impact on BusinessesSocial and Cloud Marketing Impact on Businesses
Social and Cloud Marketing Impact on BusinessesSaumya Verma
 
Guide B2B Social Media
Guide B2B Social Media Guide B2B Social Media
Guide B2B Social Media Boris Loukanov
 
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
 
Akshit gupta Digital Marketing
Akshit gupta Digital MarketingAkshit gupta Digital Marketing
Akshit gupta Digital MarketingAkshitGupta124
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
AVG Small Business Digital Policy Guide
AVG Small Business Digital Policy GuideAVG Small Business Digital Policy Guide
AVG Small Business Digital Policy GuideAVG Technologies
 
Social Media Interview Questions and Answers.pdf
Social Media Interview Questions and Answers.pdfSocial Media Interview Questions and Answers.pdf
Social Media Interview Questions and Answers.pdfLearn Digital Academy
 
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, AdobePersona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, AdobeLinkedIn
 

Semelhante a Social Media Managers - what they do & should do (20)

Social media manager
Social media managerSocial media manager
Social media manager
 
Social media marketing jobs job opportunities in social media marketing
Social media marketing jobs   job opportunities in social media marketingSocial media marketing jobs   job opportunities in social media marketing
Social media marketing jobs job opportunities in social media marketing
 
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASK
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASKHIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASK
HIRING A SOCIAL MEDIA MANAGER: 21 QUESTIONS TO ASK
 
Blogger Game Plan
Blogger Game PlanBlogger Game Plan
Blogger Game Plan
 
How to Engage Employees in Social Media for Sales Results
How to Engage Employees in Social Media for Sales ResultsHow to Engage Employees in Social Media for Sales Results
How to Engage Employees in Social Media for Sales Results
 
Digital Training India
 Digital Training India Digital Training India
Digital Training India
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
How A Digital Marketing Agency Can Help Build Your Business
How A Digital Marketing Agency Can Help Build Your BusinessHow A Digital Marketing Agency Can Help Build Your Business
How A Digital Marketing Agency Can Help Build Your Business
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGER
 
Social and Cloud Marketing Impact on Businesses
Social and Cloud Marketing Impact on BusinessesSocial and Cloud Marketing Impact on Businesses
Social and Cloud Marketing Impact on Businesses
 
Digital Marketing?
Digital Marketing?Digital Marketing?
Digital Marketing?
 
Guide B2B Social Media
Guide B2B Social Media Guide B2B Social Media
Guide B2B Social Media
 
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
 
Assignment For JakaSoft
Assignment For JakaSoftAssignment For JakaSoft
Assignment For JakaSoft
 
Akshit gupta Digital Marketing
Akshit gupta Digital MarketingAkshit gupta Digital Marketing
Akshit gupta Digital Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
AVG Small Business Digital Policy Guide
AVG Small Business Digital Policy GuideAVG Small Business Digital Policy Guide
AVG Small Business Digital Policy Guide
 
Social Media Interview Questions and Answers.pdf
Social Media Interview Questions and Answers.pdfSocial Media Interview Questions and Answers.pdf
Social Media Interview Questions and Answers.pdf
 
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing- Simon Morris, AdobePersona Marketing and Lead Nurturing- Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
 

Mais de Link-Assistant.Com

The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]Link-Assistant.Com
 
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Link-Assistant.Com
 
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Link-Assistant.Com
 
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)Link-Assistant.Com
 
Runnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen KhutarniukRunnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen KhutarniukLink-Assistant.Com
 
How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)Link-Assistant.Com
 
Google‘s Hummingbird update explained
Google‘s Hummingbird update explainedGoogle‘s Hummingbird update explained
Google‘s Hummingbird update explainedLink-Assistant.Com
 
Google Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by GoogleGoogle Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by GoogleLink-Assistant.Com
 
10 alternatives to Google AdWords
10 alternatives to Google AdWords10 alternatives to Google AdWords
10 alternatives to Google AdWordsLink-Assistant.Com
 
Social media gods and their Twitter sins
Social media gods and their Twitter sinsSocial media gods and their Twitter sins
Social media gods and their Twitter sinsLink-Assistant.Com
 

Mais de Link-Assistant.Com (10)

The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
 
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
 
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
 
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)
Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)
 
Runnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen KhutarniukRunnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen Khutarniuk
 
How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)
 
Google‘s Hummingbird update explained
Google‘s Hummingbird update explainedGoogle‘s Hummingbird update explained
Google‘s Hummingbird update explained
 
Google Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by GoogleGoogle Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by Google
 
10 alternatives to Google AdWords
10 alternatives to Google AdWords10 alternatives to Google AdWords
10 alternatives to Google AdWords
 
Social media gods and their Twitter sins
Social media gods and their Twitter sinsSocial media gods and their Twitter sins
Social media gods and their Twitter sins
 

Último

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Último (20)

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

Social Media Managers - what they do & should do

  • 1. INFORMATION TECHNOLOGY Social Media Managers Who they are. What they do. And what they should do. By Link-Assistant.Com.
  • 2. INFORMATION TECHNOLOGY  planning  implementation  analysis  data collection  contributing to a team  effectiveness measurement. Social Media Management is a complex of various marketing activities, such as: Link-Assistant.Com Copyright © 2013 What is social media management?
  • 3. INFORMATION TECHNOLOGY Who are Social Media Managers? A Social Media Manager IS NOT a spammer who clutters one‟s newsfeed with his company mentions, hunts for likes and fans on Facebook, followers on Twitter, etc. A Social Media Manager IS a person trusted with monitoring, filtering, measuring, contributing to and guiding the social media presence of a brand, service or company.
  • 4. INFORMATION TECHNOLOGY Typical activities of an SM manager include: Link-Assistant.Com Copyright © 2013
  • 5. INFORMATION TECHNOLOGY  engaging users,  presenting one‟s company on the Web,  telling about company services and products,  managing company‟s reputation,  generating sales,  monitoring customers‟ feedback,  and a lot more. 1. Effective management of company’s social media communities. That implies: Link-Assistant.Com Copyright © 2013
  • 6. INFORMATION TECHNOLOGY Link-Assistant.Com Copyright © 2013 If you want to learn how to manage your company social media communities the most effective way, follow this link.
  • 7. INFORMATION TECHNOLOGY Typically, companies have special support departments that take care of all customers‟ queries. But people may also ask for help or complain about issues in company‟s communities on social media sites. 2. Support. Link-Assistant.Com Copyright © 2013
  • 8. INFORMATION TECHNOLOGY Hence, a social media manager also must:  regularly check and answer inbox emails, direct messages, wall posts, etc.;  provide necessary information, help and assistance to all customers in need;  monitor customers’ feedback.
  • 9. INFORMATION TECHNOLOGY A social media manager should analyze and measure the effectiveness of all ongoing SMM campaigns. 3. Analysis. Link-Assistant.Com Copyright © 2013
  • 10. INFORMATION TECHNOLOGY These are the questions SM managers should periodically ask themselves:  “Have my implemented SMM activities changed our customer engagement rates, ROI, social signals, revenue, etc.?”  “Are the activities I perform worth doing and repeating?”  “Is the revenue my company gets in the results of my SMM activities more than the spent budgets? etc.
  • 11. INFORMATION TECHNOLOGY Another important activity an SM manager should regularly perform is looking for new ways of getting traffic. 4. Searching new traffic opportunities. Link-Assistant.Com Copyright © 2013
  • 12. INFORMATION TECHNOLOGY Popular sources of getting extra traffic may be:  Content curating websites (StumbleUpon, Scoop.it , Reddit etc);  SlideShare, Pinterest and similar websites where one can share information in visual forms;  Any other sources where content was published and got traffic;  Sites one‟s competitors are getting traffic from, etc.
  • 13. INFORMATION TECHNOLOGY Calculating ROI and reporting social media stats is an important procedure in any SMM campaign. The procedure helps to estimate effectiveness of implemented SMM activities, optimize further SMM campaigns and check how company‟s budgets are used. 5 Reporting. Link-Assistant.Com Copyright © 2013
  • 14. INFORMATION TECHNOLOGY Working with social media sources gives a unique opportunity to get in the know of all latest industry news. Hence, a social media manager can also work as a part-time business analyst and contribute into optimization of all business processes in a company. 6. Teamwork. Link-Assistant.Com Copyright © 2013
  • 15. INFORMATION TECHNOLOGY This is what a social media manager can do to streamline work of a whole company: • collect and suggest good ideas from social media; • inform about the latest industry new, updates, changes; • spy on competitors‟ development strategies; • work with affiliates, partners, loyal customers on social media websites: consult them, provide help, assistance and more.
  • 16. INFORMATION TECHNOLOGY Creating interesting, worth-to-link- with content and sharing it via social media can add to one‟s company online marketing success and search engine optimization. If skilled enough, an SM manager may try hand in content creating. 7. Creating content. Link-Assistant.Com Copyright © 2013
  • 17. INFORMATION TECHNOLOGY A social media manager must be able to answer all possible questions that company‟s customers might possibly have. Hence, an SM manager should be an all- rounded personality and a authoritative specialist in his own sphere. Ongoing self-education and improving one’s qualification are a must for every SM manager! 8. Self-education. Link-Assistant.Com Copyright © 2013
  • 18. INFORMATION TECHNOLOGY This is what an SM manager should be capable of:  mastering one‟s industry at least on an intermediate level;  knowing the basics of Internet Marketing;  knowing basics of psychology (extremely useful for dealing with angry customers), some things from web design and web trends;  be a good user of PC, master such programs as Microsoft Office, Adobe Photoshop, browsers, mail apps and so on. Link-Assistant.Com Copyright © 2013
  • 19. INFORMATION TECHNOLOGY An SM manager must always be ahead of the game. The abilities to act quickly and professionally can make or break a whole SMM campaign. 9. Being fast and mobile. Link-Assistant.Com Copyright © 2013
  • 20. INFORMATION TECHNOLOGY A social media manager must constantly track company‟s brand mentions across the Web. In case of an issue or negative feedback an SM manager may escalate any conflict and fix a case. BuzzBundle is a great tool for to tracking brand mentions and responding to them. 10. Creating unshakable brand reputation. Link-Assistant.Com Copyright © 2013
  • 21. INFORMATION TECHNOLOGY Bottom-line: As one can see, Social Media Management implies a huge scope of activities. When implemented, they can make a serious contribution to company‟s revenues and influence the whole Internet Marketing strategy as well. So, the profession of a Social Media Manager may be challenging and hard but rewarding in the end. Link-Assistant.Com Copyright © 2013
  • 22. INFORMATION TECHNOLOGY If you want to learn more about social media management, follow the link. Contact Link-Assistant.Com Team and ask for more advice and guidance on effective SMM. Link-Assistant.Com Copyright © 2013
  • 23. INFORMATION TECHNOLOGY Say „hello‟ to Link-Assistant.Com! Facebook – fb.me/LinkAssistant Google+ – gplus.to/LinkAssistant Twitter – @LinkAssistant Link-Assistant.Com Copyright © 2013
  • 24. INFORMATION TECHNOLOGY Image Credits Images for this presentation are taken from: Fotopedia (Tony W) Flickr (Patrick Ng, Thomas Riecken) Stocklayouts.Com