The presentation describes the profession of a Social Media Manager. It is a brief explanation of the main principles, methods and mechanisms this job has.
The presentation also describes how to optimize the process of social media management and make it more effective.
3. INFORMATION
TECHNOLOGY
Who are
Social Media Managers?
A Social Media Manager IS NOT a spammer who clutters
one‟s newsfeed with his company mentions, hunts for likes
and fans on Facebook, followers on Twitter, etc.
A Social Media Manager IS a person trusted with
monitoring, filtering, measuring, contributing to and guiding
the social media presence of a brand, service or company.
8. INFORMATION
TECHNOLOGY
Hence, a social media manager also must:
regularly check and answer inbox emails, direct
messages, wall posts, etc.;
provide necessary information, help and assistance
to all customers in need;
monitor customers’ feedback.
10. INFORMATION
TECHNOLOGY
These are the questions
SM managers should periodically ask
themselves:
“Have my implemented SMM activities changed our
customer engagement rates, ROI, social signals, revenue,
etc.?”
“Are the activities I perform worth doing and repeating?”
“Is the revenue my company gets in the results of my SMM
activities more than the spent budgets? etc.
12. INFORMATION
TECHNOLOGY
Popular sources of getting extra traffic may be:
Content curating websites (StumbleUpon, Scoop.it
, Reddit etc);
SlideShare, Pinterest and similar websites where
one can share information in visual forms;
Any other sources where content was published and
got traffic;
Sites one‟s competitors are getting traffic from, etc.
15. INFORMATION
TECHNOLOGY
This is what a social media manager can do to
streamline work of a whole company:
• collect and suggest good ideas from social media;
• inform about the latest industry new, updates,
changes;
• spy on competitors‟ development strategies;
• work with affiliates, partners, loyal customers on social
media websites: consult them, provide help,
assistance and more.