Mobile app localization - markets and opportunities

1. MARKETS AND OPPORTUNITIES https://lingohub.com MADE WITH BY LINGOHUB MOBILE APP LOCALIZATION

2. ASIA AND LATIN AMERICA https://lingohub.com MADE WITH BY LINGOHUB FAST DEVELOPING MARKETS

3. ASIA − Mobile internet usage in Asia: − Hong Kong: 96% of smartphone users are using the mobile internet daily − Japan: 94% of smartphone users are using the mobile internet daily − Singapore: 93% of smartphone users are using the mobile internet daily − South Korea: 92% of smartphone users are using the mobile internet daily − Average number of apps per smartphone user: − Hong Kong: 39 apps of which 10 are paid apps − Japan: 36 apps − Singapore: 27 apps − South Korea: 40 apps https://lingohub.com MADE WITH BY LINGOHUB

4. CHINA − The county’s impressive growth over the last years has contributed to the rise of a new middle class, impressive advances in technology and living standards, and booming demand for consumer electronicsand web services. − Translatingyour website/software into Chinese opens huge opportunities: − 2013: 618M internet users and 500M mobile users − 2015: 721M internet users and 1.3B mobile users − The value of online sales in China is growing by incredible 64.7%! A point of saturation is yet far off. − 25% of all smartphones on the market are sold in China. − Sales revenue of China’s IT market hit around 2.04 trillion US dollars in 2013, growing by 14% per year. https://lingohub.com MADE WITH BY LINGOHUB

5. TAIWAN − Taiwan is the leading high-tech center in Asia and has one of the most advanced telecommunication networks (infrastructure and innovative information technologies). − The total broadband penetration had been lifted to over 100% in 2013. − 75% of the population activelyuse the internet. https://lingohub.com MADE WITH BY LINGOHUB

6. LATIN AMERICA − There are about 299 million internet users in Latin America, with a penetration rate of 50%. − Over the past 5 years Latin America has been one of the fastest growing internet population markets: − Brazil: growth by 13% in 2013 − Mexico: growth by 18% in 2013 − Venezuela: growth by 27% in 2013 − By 2017 the number of internet users is expected to rise to 394 million internet users, with a penetration rate of 63%. https://lingohub.com MADE WITH BY LINGOHUB

7. LATIN AMERICA − Across Latin America 60% of the population speak Spanish, 34% have Portuguese as mother tongue, and other languages make up another 6% (including various native languages as well as European ones like French, Dutch, Italian and English). − Connecting to the internet by smartphone or tablet (2013): − Costa Rica: increase by 332% − Brazil: 244% − Argentina: 221% − Columbia: 216% − Mexico: 213%, https://lingohub.com MADE WITH BY LINGOHUB

8. BRAZIL − Brazil is the largest Portuguese speaking countryin the world, the 7th largest economy and the 5th largest country. − English is not as widespread in Brazil. − If your app is not available in Portuguese, you’re missing out on 55M potential customers and counting. https://lingohub.com MADE WITH BY LINGOHUB

9. REGIONS AND MARKETS https://lingohub.com MADE WITH BY LINGOHUB OVERVIEW OF

10. INDIA − Official language(s): Hindi, English − Population: 1.326B − Internet users: 354M − Mobile users: 684M − GDP per capita (nominal): $ 1,688 − Currency: Indian rupee (INR) − Apps/mobile market shares: − Android: 64.3% − iOS: 1.8% − Windows: 2.2% − Others: 31.7% https://lingohub.com MADE WITH BY LINGOHUB

11. JAPAN − Official language(s): Japanese − Population: 126M − Internet users: 115M − Mobile users: 106M − GDP per capita (nominal): $ 33,223 − Currency: Yen (JPY) − Apps/mobile market shares: − Android: 47.7% − iOS: 50.3% − Windows: 0.4% − Others: 1.6% https://lingohub.com MADE WITH BY LINGOHUB

12. RUSSIA − Official language(s): Russian − Population: 144M − Internet users: 102M − Mobile users: − GDP per capita (nominal): $ 8,058 − Currency: Russian ruble (RUB) − Apps/mobile market shares: − Android: 60% − iOS: 36.4% − Windows: 2.9% − Others: 0.7% https://lingohub.com MADE WITH BY LINGOHUB

13. FRANCE − Official language(s): French − Population: 66M − Internet users: 55M − Mobile users: − GDP per capita (nominal): $ 44,331 − Currency: Euro (EUR), CFP franc (XPF) − Apps/mobile market shares: − Android: 42.6% − iOS: 51.9% − Windows: 3.8% − Others: 1.7% https://lingohub.com MADE WITH BY LINGOHUB

14. SOUTH KOREA − Official language(s): Korean − Population: 51M − Internet users: 41M − Mobile users: 84.8% (of total population) − GDP per capita (nominal): $ 27,513 − Currency: South Korean won (KRW) − Apps/mobile market shares: − Android: 82.3% − iOS: 17.5% − Windows: - − Others: 0.2% https://lingohub.com MADE WITH BY LINGOHUB

15. INDONESIA − Official language(s): Indonesian − Population: 255M − Internet users: 53M − Mobile users: 125M − GDP per capita (nominal): $ 3,511 − Currency: Indonesian rupiah (IDR) − Apps/mobile market shares: − Android: 45% − iOS: 3% − Windows: - − Others: 52% https://lingohub.com MADE WITH BY LINGOHUB

16. VIETNAM − Official language(s): Vietnamese − Population: 91M − Internet users: 44.4M − Mobile users: − GDP per capita (nominal): $ 2,321 − Currency: đồng (VND) − Apps/mobile market shares: − Android: 82.2% − iOS: 1.6% − Windows: 15.3% − Others: 0.9% https://lingohub.com MADE WITH BY LINGOHUB

17. ITALY − Official language(s): Italian − Population: 61M − Internet users: 39M − Mobile users: 28M − GDP per capita (nominal): $ 29,847 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB

18. SPAIN − Official language(s): Spanish − Recognized regional languages: Aragonese, Asturian, Basque, Catalan, Glician, Occitan − Population: 46M − Internet users: 37M − Mobile users: 55% (of total population) − GDP per capita (nominal): $ 26,326 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 74.7% − iOS: 22.7% − Windows: - − Others: 2.6% https://lingohub.com MADE WITH BY LINGOHUB

19. POLAND − Official language(s): Polish − Population: 38M − Internet users: 28M − Mobile users: 16M − GDP per capita (nominal): $ 13,390 − Currency: Złoty (PLN) − Apps/mobile market shares: − Android: 74.4% − iOS: 19.8% − Windows: 4.4% − Others: 1.4% https://lingohub.com MADE WITH BY LINGOHUB

20. BRAZIL − Official language(s): Portuguese − Population: 205M − Internet users: 139M − Mobile users: 73M − GDP per capita (nominal): $ 29,847 − Currency: Real (BRL) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB

21. CHINA − Official language(s): Standard Chinese − Recognized regional languages: Mongolian, Tibetan, Uyghur, Zhuang and others − Population: 1,381M − Internet users: 721M − Mobile users: 1.3B − GDP per capita (nominal): $ 8,280 − Currency: Renminbi (yuan) (CNY) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB

22. USA − Official language(s): English − Population: 322M − Internet users: 287M − Mobile users: 64% (of total population) − GDP per capita (nominal): $ 54,629 − Currency: United States dollar (USD) − Apps/mobile market shares: − Android: 39% − iOS: 52% − Windows: 2% − Others: 7% https://lingohub.com MADE WITH BY LINGOHUB

23. UK − Official language(s): English − Recognized regional languages: Scots, Ulster Scots, Welsh, Cornish, Scottish Gaelic, Irish − Population: 65M − Internet users: 60M − Mobile users: 76% (of total population) − GDP per capita (nominal): $ 45,729 − Currency: Pound sterling (GBP) − Apps/mobile market shares: − Android: 29% − iOS: 42% − Windows: - − Others: 29% https://lingohub.com MADE WITH BY LINGOHUB

24. GERMANY − Official language(s): German − Population: 81M − Internet users: 71M − Mobile users: 54% (of total population) − GDP per capita (nominal): $ 41,267 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 63% − iOS: 32% − Windows: 2% − Others: 3% https://lingohub.com MADE WITH BY LINGOHUB

25. BROUGHT TO YOU BY LINGOHUB ANJA OBERMÜLLER BUSINESS DEVELOPMENT& MARKETING AT LINGOHUB anja.obermueller@lingohub.com @LingoHub @anjaobermueller Read more in our free ebook. https://lingohub.com MADE WITH BY LINGOHUB