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How To Foster A Startup Community_SXSW 2015

This presentation describes how NYU has cultivated a robust startup community, both within our university and the broader NYC startup ecosystem. It provides an overview of the strategy we've implemented to build and foster the community, sharing specific programs, events, and resources that have been successful at NYU and that other universities, cities, or organizations could replicate.

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How To Foster A Startup Community_SXSW 2015

  1. 1. @NYUEntrepreneur Helping Startups Start Up
  2. 2. @NYUEntrepreneur Inspiring Entrepreneurs: How To Build A Startup Community Frank Rimalovski Lindsey Gray March, 2015
  3. 3. @NYUEntrepreneur Helping Startups Start Up
  4. 4. @NYUEntrepreneur Vision Create a culture that values, promotes & facilitates technology-based entrepreneurship university-wide
  5. 5. @NYUEntrepreneur Mission Create an entrepreneurial ecosystem that serves the entire NYU community providing inspiration, education, networking, acceleration and funds
  6. 6. @NYUEntrepreneur Our Playbook 6 Inspire Educate Connect Accelerate Fund
  7. 7. @NYUEntrepreneur Our Playbook 7 Inspire Educate Connect Accelerate Fund Community
  8. 8. @NYUEntrepreneur Goals u  Bring together the diverse talent that exists across the NYU community u  Integrate the NYU and NYC startup ecosystems u  Create a supportive, nurturing environment where startups grow and thrive
  9. 9. @NYUEntrepreneur Challenges u  Big à >50,000 student u  Siloed à 18 colleges u  Geographically dispersed à 3 campuses u  “Busy” u  Tons of “noise”
  10. 10. @NYUEntrepreneur There is no silver bullet
  11. 11. @NYUEntrepreneur Infrastructure to facilitate connections 1
  12. 12. @NYUEntrepreneur
  13. 13. @NYUEntrepreneur In the Core of the Core 13
  14. 14. @NYUEntrepreneur NYU Entrepreneurs Network 14
  15. 15. @NYUEntrepreneur Big, annual events to cut through “noise” 2
  16. 16. @NYUEntrepreneur16
  17. 17. @NYUEntrepreneur17 2015
  18. 18. @NYUEntrepreneur Consistent, repeated, frequent touch points 3
  19. 19. @NYUEntrepreneur Newsletters
  20. 20. @NYUEntrepreneur20
  21. 21. @NYUEntrepreneur Full house for a mid-day workshop 21 Event Series
  22. 22. @NYUEntrepreneur Integration with existing activities 4
  23. 23. @NYUEntrepreneur #n yu ef Lean Launchpad With Steve Blank
  24. 24. @NYUEntrepreneur Incentivize participation 5
  25. 25. @NYUEntrepreneur Collaboration Fund
  26. 26. @NYUEntrepreneur Food!
  27. 27. @NYUEntrepreneur Celebrate and promote successes 6
  28. 28. @NYUEntrepreneur28
  29. 29. @NYUEntrepreneur Startup Showcase 29
  30. 30. @NYUEntrepreneur Create connections between NYU & NYC 7
  31. 31. @NYUEntrepreneur VC Pitchfest
  32. 32. @NYUEntrepreneur Talks, Office Hours
  33. 33. @NYUEntrepreneur Coaching
  34. 34. @NYUEntrepreneur How are we doing?
  35. 35. @NYUEntrepreneur
  36. 36. @NYUEntrepreneur By the Numbers: Sep ‘14 – Feb ‘15 u  11,736 Total visits u  3,250 Unique visitors (~3.6 visits) o  15 (of 18) NYU schools represented o  100+ different areas of study o  61% Undergrad & 33% Grad u  300+ Events hosted o  200+ Institute led/driven §  Guest speakers §  Workshops/bootcamps o  40+ Faculty-led classes/events o  65+ student club-led speakers/meetups 36 0   100   200   300   400   500   600   700   800   Total Visits by Week Sept Feb
  37. 37. @NYUEntrepreneur Newsletters
  38. 38. @NYUEntrepreneur By the Numbers: Sep ‘14 – Feb ‘15 38 Sept Oct Nov Dec Jan Feb Internal Newsletter Subscribers 6,032 6,893 7,162 7,136 8,652 9,051 Clickthru: 3.8% Opens: 35.7%
  39. 39. @NYUEntrepreneur By the Numbers: Sep ‘14 – Feb ‘15 39 Sept Oct Nov Dec Jan Feb External Newsletter Subscribers 589 822 967 1219 1251 1569 Clickthru: 6.4% Opens: 37.6%
  40. 40. @NYUEntrepreneur By the Numbers: Sep ‘14 – March ‘15 40 9,689 10,952 2,326 3,071
  41. 41. @NYUEntrepreneur #n yu ef Lean Launchpad With Steve Blank
  42. 42. @NYUEntrepreneur Lean Launchpad Courses 42 u  9 courses taught in ’14-’15 u  24 of faculty teaching u  >1,000 students taught in ‘14-’15 u  12 NYU colleges engaged (of 18)
  43. 43. @NYUEntrepreneur A collection of activities u  Infrastructure u  Big annual events u  Consistent, frequent touch points u  Integration u  Incentives u  Celebrate successes u  Connect NYU and NYC
  44. 44. @NYUEntrepreneur Questions? entrepreneur@nyu.edu @nyuentrepreneur nyu.edu/entrepreneur nyuentrepreneur.com 16 Washington Place 44
  45. 45. @NYUEntrepreneur45
  46. 46. @NYUEntrepreneur Helping Startups Start Up

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