1. Curriculum Vitae
Of
Magdalena (Linda) Peter
Name : Linda Peter
ID : 8007210015084
Place of Birth : R.S.A
Contact Number : 061 206 9072
Home Language : English and Afrikaans 100% fluent in both.
Material Status : Divorced
Matriek : 1998 in President High School
Hobbies
Surfing, Skating, Golf, painting, skiing and boating.
Personal Character
Whilst I am a people person, I am a person of strong character and very much goal driven. I am a very well
spoken, outgoing and well-groomed woman in excellent health, and a perfectionist by nature. I am a very
dependable and reliable person. I do not accept mediocrity and always strive to achieve all my personal goals
and expectations. I am energetic by nature and have the ability to make people like me on all levels. I have
excellent selling skills and have been successful in achieving budgets and targets consistently. I am also
completely computer literate and have attended training courses on the entire Microsoft Office package
incorporating, Excel 2000, PowerPoint, Word and Outlook Express. I have OTC and Generic Medicine
experience.
Current Employer
United Pharm Wholesaler (Pharma Industry) – in Acquisition
Assisting the Operations director with start-up and soft selling deals.
2. May 2016 to July 2016
Northern Ocean Marine
Removed Cargo Slops of Vessels in Durban
Sold refined oil to manufacturing companies using boilers to manufacture with steam or heat as a source of
energy in the whole of South Africa
Previous Employer
Austell Labaratories
Period of Emplyment : 1st
October 2015 to July 2016
Positions : Premium Pharmaceutical Sales Rep
Responsibilities : Calling on all independent pharmacies in KZN North
all the way up to St Lucia and KZN South all the way
up to Kokstad / Matatiele.
Gondola Ends / Trainings / Business Reviews with
Customers / Entertainment / Planning
Products : Prospan / Sinupret / Tasectan / Amuco / Canephron /
Enteron / Stillen / Agucaston and Piascledine
• Already achieved big success and growth in my area with good references and Commission payments
based on growth performance.
Previous Employer
Sandoz
Period of Employment : 1st
March 2012 – to March 2015
Positions : Sales Consultant from 1st
March 2012 to 1 March
2015
: Marketing Associate and Representative 1 June 2012
to 10 June 2013
: CNS / Pain / GIT Product Manager 11 June 2013 to
current
3. Responsibilities as Marketing Manager
Forecasting
New Launches
Promotional Material – Marketing - Strategies
Preparation of Cycle Meetings
Stock on Hand Reports – Tracking stock
Managing A&P Spend
LF2 – Target Setting
In Field Coaching of Sales Representatives
Main Products responsible for:
Fendermal Patch – New Launch / TramaHexal / Ibupain Forte / Migrex / Pixicam / DicloHexal / Sandoz
Omeprazole / Rabemed / RaniHexal / Tropraflux IV / ZolpiHexal / Sandoz Zopiclone / Sandoz Mirtazapine /
Sandoz Carbamazapine / Sandoz Venlafaxine
Previous Employer
Thebe Medicare (Akacia Healthcare)
Position : Sales Consultant
Period of Employment : 1st
December 2011 –28 February 2012
Responsibilities as Sales Consultant
Calling on A, B and C Pharmacies in the Johannesburg South Area. I was also head hunted by Thebe
(Akacia Healthcare) I was employed to do the South of Johannesburg and Vaal Triangle. I was then
offered the Johannesburg North and West territory and as I live in this area I took the position, and am
currently working in this territory. I have also made commission incentives each and every month
since I started with this territory. (First time this territory has made incentive in 2 years)
Achievements in position
I was up for rep of the year when Sandoz approached me and offered me a position with them.
My Dr Rep got it instead as we worked closely as a team.
Employment History
Previous Employer
Reitzer Pharmaceuticals
4. Position : Sales Consultant
Period of Employment : June 2009 – December 2010
Responsibilities as Sales Consultant
Calling on all pharmacies, as well as Camping Stores, Health Stores and Swimming Pool Stores in Pretoria,
Rayton, Cullinan, Bronkhorstspruit, Groblersdal, Northam, Sun City, Rustenburg, Brits, Marble Hall,
Potgietersrus, Naboomspruit, Nylstroom, Bella Bella, Tzaneen, Louise Trichardt, Pietersburg, Orkney,
Stillfontein, Klerksdorp, Potchefstroom and Carletonville.
Calling on all the key account customers in my territory, such as buying groups like: Waterberg Wholesalers, S
Buys Buying Group, Tzaneen Buying Group, Ring Buying Group, Arrie Nel Buying Group, Topmed. Retail chain
HQ’s and pharmaceutical wholesalers like Alpha Pharm and Transfarm.
I also called on all Dis-Chem stores in these areas as well as Hypermarket Pick n Pay Pharmacies and the Medi-
Rite Pharmacies in Checkers Stores.
Achievements in position
Month Sales Month Sales
Mar-08 333529.21 Mar-09 477309.93
Apr-08 438850.59 Apr-09 329581.06
May-08 176689.37 May-09 337876.43
Jun-08 291605.68 Jun-09 468549.28
Jul-08 250144.00 Jul-09 314800.67
Aug-08 314589.82 Aug-09 337804.27
Sep-08 335792.01 Sep-09 403075.30
Oct-08 293553.59 Oct-09 342372.77
Nov-08 350566.88 Nov-09 367657.37
Dec-08 241662.33 Dec-09 356100.65
Jan-09 203006.45 Jan-10 183889.09
Feb-09 395393.65 Feb-10 362443.91
5. I have grown the sales by 17% in 8 months, from starting date June 2009 up to February 2010
Main Products
Salex Saline Drop Spray, Salex SSR Saline Sinus Rinse Kit, Co-Biotic Capsules, Pure Soap, Pure Cream and
more products on the Pure Range. Tee Tree Lice Kit, Tee Tree Pure Oil, Tee Tree Mouth Wash and many
more Tee Tree Products. Aqueous Cream. Distilled Water. Emulsifying Ointment. Technical Oil, Soluble Bath
Oil’s. Olivea Cream’s, lip-ice, and soap’s. Hydra Face Creams, Cleansing Lotion, Make-up Remover, Creams and
Soap’s. Camping Outdoor Soap, Cream, Stick and Wrist Bands.
Reason for seeking career change
I was head hunted by Thebe Pharmaceuticals (Akacia Medical).The company offered me a better package and
future growth. I also saw this as an opportunity to achieve my goal of wanting to work for a Multi National in
the future. To get experience and the understanding of the ethical and OTC Market.
Previous Employer
Stafford Bros & Draeger (PTY) LTD.
Position : Regional Sales Manager
Period of Employment : 5 years (17/05/2004 – June 2009)
Responsibilities as Regional Sales Manager 2.5 Years
Managing of our sales force in all aspects of their responsibility. Motivating, training and assisting the sales
force to continuously achieve goals and targets individually and collectively as a team. Liaising with and the
training of field merchandisers and area managers within our contracted merchandising agents “G.P Harding”
on a regular and ongoing basis. Decision making, problem solving and troubleshooting with the input of the
sales team.
Achievements in position
Since I have been in the position of Field Sales Manager the company has not missed a single monthly target
and achieved a record month of sales four times in my last year and achieved a 123% of target for the year. I
have also managed to bring together a previously disorganised and unmotivated sales team, through
capitalising on their individual strengths, and by both assisting them where needed and leading by example,
now have a strong, confident and motivated team of individuals of different character and backgrounds
working together as a successful unit. I also strive to ensure customers satisfaction and have regular contact
with important and key customers.
Previous position
Sales Representative
6. Responsibilities as Representative
Calling on retail chain stores, A B and C rated stores Shoprite, Checkers, Checkers Hyper, PnP Mini, PnP
Family, PnP Corporate and PnP Hypermarkets. Negotiating, securing Ends, Fridge space, Deli space and
promotional space. Cross merchandising, managing merchandisers and doing merchandising myself when
necessary, order taking and relationship building.
Achievements as Representative
• More than doubled sales in PTA and South, North and eastern territories in JHB.
• Exceeded budget every month since I took over the territory from previous rep.
• My route list has also been changed to grow business in stores with growing potential.
• I achieved the top sales Representative award at Stafford Brothers after the first year working
for them.
• Promoted to Field Sales Manager
Main Products
Orley Chocolate, Staffords Orange Flower Water, Vanilla Extract, Rosewater, Lemon Curd, Coconut Milk,
Rasaku Coconut Cream Powder, Staffords Mint Sauce, Mint Jelly, Cranberry Sauce, Cranberry Jelly, Redcurrant
Jelly, Apple Jelly, Quince Jelly, Creamed Horseradish, Hot horseradish, Gravy Browning, Anchovy Essence,
Sweet Chilli, VIP Sauce, Thick Soy, Sweet Soy, Dijon Mustard, Old Style Mustard, Beer Mug Mustard, Balsamic
Vinegars, Vesuvio Extra Virgin Olive Oil, Sasso Olive Oil, Portugale Olive Oil, Gallo Olive Oil, Cross & Blackwell
Piccalilli, Branston Pickle, Waistline Vinegar, Sarsons Malt Vinegar, Bandito’s Sauces and Pickles, Wolf
Pretzels / Chio Pretzels, Bakali Rice Cakes, Blue Diamond Nuts, Walkers Biscuits, Melba Toast, Duo Dippi,
Staffords Mango Slices, Leeches. Sauerkraut, Rhubarb in light syrup, Lasagne, Ravioli, Nomu Rub’s, Ovaltine.
Reason for wanting a career change
Whilst I am grateful for the opportunity that Stafford Brothers has given me to grow, I would prefer to work
for a larger more progressive company. The organisation is a family business and I don’t see opportunity for
further growth over the years to come. I also want to earn more money and get back into the pharmaceutical
industry.
Sales and Marketing Solutions (Eco Pharmaceuticals)
Position : Medical Sales Representative
Territory : N.Subs / West Rand, (Previously PTA)
Period of Employment : 4 Years (06/2000 – 05/2004)
First 3 months I was employed as the sales secretary. I then successfully applied for the position of
representative for the Pretoria territory. After servicing the Pretoria territory for 11 months I transferred to
the Northern Suburbs / West Rand territory for the rest of my employment with the company.
Responsibilities
7. Calling on predominantly Retail Pharmacies and General Practitioners promoting the company’s products as
well as products from various multinationals namely
Schering / Solvay / Norvartis (Rolab) / Medi Challenge / Vincher / Energizer South Africa / Shick / Soyalife.
Calling on 7 retail pharmacies and 3 general practitioners per day, promoting the companies range of
products and both merchandising and performing in-store training with the pharmacy assistants. Calling on
the key account customers in my territory such as buying groups, retail chain HQ’s and pharmaceutical
wholesalers.
Achievements in 2002/2003
Achieved my maximum bonus incentive for 2002 by achieving above 110% of my annual budget. (I achieved
117% of my target for 2002)
Have received the “representative of the quarter” award twice in 2002 and twice again in 2003.
Achieved my maximum bonus incentive again in 2003 by achieving above 110% of my annual budget. (I
achieved 119.5% of my target for 2003)
Main Products
Skinoren / Skinoren Gel / Duphalac / Colofac / Pankreoflat / Calmettes / Histamed Lotion / Mycoban / Livadex
/ Utrogen / Femigel / Recharge / Energizer Battery’s / Shick Razor Blades / Soylife.
Reason for wanting a career change
With the new published legislation on medicines, the future of the pharmaceutical industry as a whole has
become very uncertain. The impact in the market has been felt almost immediately. It is expected that two
thirds of retail pharmacies will close before the end of 2004. I wished to secure myself a position in the FMCG
market and achieved this with Stafford Brothers & Draeger.
Lady Hamilton (Cape Town)
Position : Receptionist.
Period of Employment : 1.5 years (1999 – June 2000)
Responsibilities : Reservations, Switchboard, General Admin
Reason for leaving
Relocated to Johannesburg.
References:
Lady Hamilton: Change of ownership, I don’t have any contact details.
8. Sales and Marketing Solutions: Gary Peter 0829251754 – Managing Director
Stafford Brothers: MR Patrick Lewis Enrite 011 6084570 – Managing Director
Reitzer Pharmaceuticals: Karin - 0827750524 – Sales Manager
Robyn – 0825580546 – General Manager
Steven – 0836100320 – Managing Director
Akacia (Thebe) Ask for Mike Murray Nobbs – General Manager
Sandoz (Novartis) Louwrie – 073 504 5769 – Data Analyst
Clint – 082 556 6126 – Head of Sales
Austell Laboratories Rehaz Patel – Product Manager
Mr Ghani – CEO
Garreth – Key Account Manager
Northern Ocean Marine Stefan – 072 632 7635 – Managing Director
United Pharm Candise Ann – 079 496 7172 – Managing Director