SlideShare uma empresa Scribd logo
1 de 23
Baixar para ler offline
Fundraise Like a
              GENIUS
     MARCH 2, 2013

     Linda Lysakowski, ACFRE



Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Edison’s
                Definition of
                Genius
One Percent Inspiration
Ninety-nine Percent Perspiration



 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The 1%
            Inspiration Part
Philanthropy, Development, Fundraising
The Role of Fundraising in a Nonprofit
Who Does the Fundraising
Ethics and Legal Issues in Fundraising




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Philanthropy,
            Development,
            Fundraising: What’s
            in a Name?
Does your organization have a strong philanthropic profile?

Take our philanthropic assessment, use it at a staff meeting
and/or a development committee meeting!

Common findings: many organizations don't put a strong
emphasis on creating a philanthropic culture in the
organization.
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Role of
                      Fundraising in a
                      Nonprofit
• What percentage of your nonprofit’s income is from:
  •   Fees for service
  •   Grants                                Total Income
  •   Individual Donations
  •   Corporate Donations                                    Fees
                                                             Grants
  •   Other
                                                             Corporate
                                                             Individual
                                                             Other



 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Who Does the
                 Fundraising?
 Staff
 Board
 Volunteers



Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Ethics and Legal
             Issues
Why are ethics important?
       The Donor Bill of Rights/Codes of Ethics/Standards
What legal issues do fundraisers need to be aware of?
       Government regulations, local regulations




  Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The 99%
                Perspiration Part
Where Do We Find the Money?
Getting Started: The Infrastructure
What Methods are Most Effective?
Measuring and Evaluating




 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Where Do We
                 Find the
                 Money
       The 95/5 Rule and what it means for
       fundraisers




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Getting Started:
                   The Infrastructure
Staffing
Software System
Policies and Procedures
The Development Plan
The Case for Support




  Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Getting Started: The
                      Role of Board and
                      Volunteers
Board Recruitment
Board Training and Education
The Development Committee
Volunteer Committees




 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
What Methods Are Most
                  Effective?
    - Direct Mail Acquisition: 1 to 1 ½ % response rate
    - Direct Mail Renewal: 15-20% response rate
    - Telephone: 30-35% response rate
    - In-person solicitation 60-65% response rate




    It costs six times as much to find a new donor than
    to retain a current donor!


Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
When You’re Ready
       to Take it to the Next
       Level
       Monthly Giving
       Major Gifts
       Capital Campaigns
       Planned Gifts
       Moves Management


Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Measuring and
               Evaluating
               Success!


Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Why is it Important to Evaluate your
             Development Program?

• Funding sources expect more bang for their
  buck!
• Boards have greater expectations!
• Organizations often feel development is
  “dispensable.”




 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Do Your Program Outcomes Fall Within
                   Acceptable Standards?

    • Acquisition Mailings           $1.25-$1.50 per $1 raised

    • Direct Mail Renewal            $.20-.25 per $1 raised

    • Special Events                 $.50 per $1 raised

    • Foundation Proposals           $.20 per $1 raised

    • Personal Solicitations         $.10-.20 per $1 raised

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Development History
 • Use your donor software to track all development events
   and activities:
   •   Direct mail/telephone/Internet responses
   •   Special events
   •   Grant proposals
   •   Major Gifts
   •   Planned gifts
   •   Capital Campaigns
   •   Volunteer Results




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Development History
• Anecdotal tracking
  •   Post mortem after events
  •   Analysis of data
  •   Contact reports
  •   Volunteer debriefing
  •   Staff meetings
  •   Development committee meetings




 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Putting it All Together
• In order to fundraise like a GENIUS you must:
   • Take time for the inspiration part
      • Attend
        workshops, conferences, webinars, read, wr
        ite, speak.
   • Be prepared for the perspiration part
      • Involve your board, recruit
        volunteers, spend your time on the things
        that count, measure and evaluate success.

 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Tools to Help
  • www.cvfundraising.com
     •   Special events evaluation
     •   Board evaluation tools
     •   Case statement checklist
     •   Are You Ready for a Capital Campaign?
     •   The Fundraiser’s Private Vault™
     •   The Fundraiser’s Personal Muse™




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Special Offers
   •   Board Training
   •   Development Audits
   •   Development Plans
   •   10% Discount on Linda’s New Book

   • Email for more information:
     Linda@LindaLysakowski.com




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Contact Linda
  •   www.cvfundraising.com
  •   www.LindaLysakowski.com
  •   Linda@LindaLysakowski.com
  •   Linda@ForTheGENIUS.com
  •   866-539-9990




Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Fundraise Like a Genius
    Linda Lysakowski, ACFRE



                    Thank
                     You!

Mais conteúdo relacionado

Mais procurados

Van orden & geizhals fundraising strategies
Van orden & geizhals   fundraising strategiesVan orden & geizhals   fundraising strategies
Van orden & geizhals fundraising strategiesSELPConference
 
What’s a Mission Statement Worth?
What’s a Mission Statement Worth?What’s a Mission Statement Worth?
What’s a Mission Statement Worth?4Good.org
 
Getting Your Board to Love Fundraising
Getting Your Board to Love FundraisingGetting Your Board to Love Fundraising
Getting Your Board to Love FundraisingLinda Lysakowski, LLC
 
GlobalGiving Online Fundraising Workshop Presentation
GlobalGiving Online Fundraising Workshop PresentationGlobalGiving Online Fundraising Workshop Presentation
GlobalGiving Online Fundraising Workshop PresentationAlexisN
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesCanadaHelps / MyCharityConnects
 
Personalization: Your Ticket to Donor Retention
Personalization: Your Ticket to Donor RetentionPersonalization: Your Ticket to Donor Retention
Personalization: Your Ticket to Donor RetentionBloomerang
 
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...Social Media for Nonprofits
 
What Every Ceo Needs To Know 11 08
What Every Ceo Needs To Know 11 08What Every Ceo Needs To Know 11 08
What Every Ceo Needs To Know 11 08Mal Warwick
 
New partner workshop ukraine
New partner workshop ukraineNew partner workshop ukraine
New partner workshop ukraineGlobalGiving
 
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...Social Media for Nonprofits
 
Recruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young LeadershipRecruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young LeadershipDoug Devitre
 
Fund Raising & Friend Raising Clement
Fund Raising & Friend Raising ClementFund Raising & Friend Raising Clement
Fund Raising & Friend Raising Clementanuptiwari
 
Leadership For A New Era
Leadership For A New EraLeadership For A New Era
Leadership For A New Era4Good.org
 
Dsvp.Overview.2009
Dsvp.Overview.2009Dsvp.Overview.2009
Dsvp.Overview.2009DSVP
 

Mais procurados (20)

Van orden & geizhals fundraising strategies
Van orden & geizhals   fundraising strategiesVan orden & geizhals   fundraising strategies
Van orden & geizhals fundraising strategies
 
Designing Your Annual Board Appeal
Designing Your Annual Board AppealDesigning Your Annual Board Appeal
Designing Your Annual Board Appeal
 
100 Women To Watch
100 Women To Watch 100 Women To Watch
100 Women To Watch
 
What’s a Mission Statement Worth?
What’s a Mission Statement Worth?What’s a Mission Statement Worth?
What’s a Mission Statement Worth?
 
Philanthropy's Next Generation Now
Philanthropy's Next Generation NowPhilanthropy's Next Generation Now
Philanthropy's Next Generation Now
 
Getting Your Board to Love Fundraising
Getting Your Board to Love FundraisingGetting Your Board to Love Fundraising
Getting Your Board to Love Fundraising
 
GlobalGiving Online Fundraising Workshop Presentation
GlobalGiving Online Fundraising Workshop PresentationGlobalGiving Online Fundraising Workshop Presentation
GlobalGiving Online Fundraising Workshop Presentation
 
Discover Triangle AMA
Discover Triangle AMADiscover Triangle AMA
Discover Triangle AMA
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue Egles
 
Personalization: Your Ticket to Donor Retention
Personalization: Your Ticket to Donor RetentionPersonalization: Your Ticket to Donor Retention
Personalization: Your Ticket to Donor Retention
 
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...
Kay Sprinkel Grace: Morning Keynote: What I’ve Learned About Donors & Social ...
 
What Every Ceo Needs To Know 11 08
What Every Ceo Needs To Know 11 08What Every Ceo Needs To Know 11 08
What Every Ceo Needs To Know 11 08
 
New partner workshop ukraine
New partner workshop ukraineNew partner workshop ukraine
New partner workshop ukraine
 
To Gift a Goat... The Holiday Dilemma
To Gift a Goat... The Holiday DilemmaTo Gift a Goat... The Holiday Dilemma
To Gift a Goat... The Holiday Dilemma
 
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...
Kay Sprinkel Grace: The AAA Way to Fundraising Success: Maximum Involvement, ...
 
Recruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young LeadershipRecruiting, Retaining, and Reviving Young Leadership
Recruiting, Retaining, and Reviving Young Leadership
 
Fund Raising & Friend Raising Clement
Fund Raising & Friend Raising ClementFund Raising & Friend Raising Clement
Fund Raising & Friend Raising Clement
 
Leadership For A New Era
Leadership For A New EraLeadership For A New Era
Leadership For A New Era
 
Philanthropy 3.0 Beyond Just Cheque Writing - Vehicles for Giving
Philanthropy 3.0 Beyond Just Cheque Writing - Vehicles for GivingPhilanthropy 3.0 Beyond Just Cheque Writing - Vehicles for Giving
Philanthropy 3.0 Beyond Just Cheque Writing - Vehicles for Giving
 
Dsvp.Overview.2009
Dsvp.Overview.2009Dsvp.Overview.2009
Dsvp.Overview.2009
 

Semelhante a Fundraise like a GENIUS

Are You Ready for a Capital Campaign?
Are You Ready for a Capital Campaign?Are You Ready for a Capital Campaign?
Are You Ready for a Capital Campaign?Bloomerang
 
Finding Funding - KINvention - August 2012
Finding Funding - KINvention - August 2012Finding Funding - KINvention - August 2012
Finding Funding - KINvention - August 2012njdrake
 
The Truth About Board Member Fundraising
The Truth About Board Member FundraisingThe Truth About Board Member Fundraising
The Truth About Board Member FundraisingWeDidIt
 
East Africa Workshop Presentation 2015
East Africa Workshop Presentation 2015East Africa Workshop Presentation 2015
East Africa Workshop Presentation 2015GlobalGiving
 
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelWOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelElizabeth (Liz) Ngonzi
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...United Way of the National Capital Area
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentationGlobalGiving
 
Global Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaGlobal Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaSpectra Speaks
 
The Development Committee Workbook: Managing Your Volunteers to Success
The Development Committee Workbook: Managing Your Volunteers to SuccessThe Development Committee Workbook: Managing Your Volunteers to Success
The Development Committee Workbook: Managing Your Volunteers to SuccessMichele R. Berard, MBA, CFRE
 
India Workshop Presentation January 2012
India Workshop Presentation January 2012India Workshop Presentation January 2012
India Workshop Presentation January 2012GlobalGiving
 
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017GlobalGiving
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSpectra Speaks
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgSpectra Speaks
 
GlobalGiving Partner Workshop - Quito 2017
GlobalGiving Partner Workshop - Quito 2017GlobalGiving Partner Workshop - Quito 2017
GlobalGiving Partner Workshop - Quito 2017GlobalGiving
 
Getting Your Board to Fundraise
Getting Your Board to FundraiseGetting Your Board to Fundraise
Getting Your Board to FundraiseBloomerang
 
The Art of Asking for Individual Gifts
The Art of Asking for Individual Gifts The Art of Asking for Individual Gifts
The Art of Asking for Individual Gifts ARK Consulting
 

Semelhante a Fundraise like a GENIUS (20)

Slide share capital campaign
Slide share capital campaignSlide share capital campaign
Slide share capital campaign
 
Are You Ready for a Capital Campaign?
Are You Ready for a Capital Campaign?Are You Ready for a Capital Campaign?
Are You Ready for a Capital Campaign?
 
Finding Funding - KINvention - August 2012
Finding Funding - KINvention - August 2012Finding Funding - KINvention - August 2012
Finding Funding - KINvention - August 2012
 
Jump Start Your Individual Giving
Jump Start Your Individual GivingJump Start Your Individual Giving
Jump Start Your Individual Giving
 
The Truth About Board Member Fundraising
The Truth About Board Member FundraisingThe Truth About Board Member Fundraising
The Truth About Board Member Fundraising
 
East Africa Workshop Presentation 2015
East Africa Workshop Presentation 2015East Africa Workshop Presentation 2015
East Africa Workshop Presentation 2015
 
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelWOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
 
Cambodia siem reap workshop presentation
Cambodia siem reap workshop presentationCambodia siem reap workshop presentation
Cambodia siem reap workshop presentation
 
Global Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaGlobal Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in Namibia
 
The Development Committee Workbook: Managing Your Volunteers to Success
The Development Committee Workbook: Managing Your Volunteers to SuccessThe Development Committee Workbook: Managing Your Volunteers to Success
The Development Committee Workbook: Managing Your Volunteers to Success
 
India Workshop Presentation January 2012
India Workshop Presentation January 2012India Workshop Presentation January 2012
India Workshop Presentation January 2012
 
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
 
Preparing Your Board for a Culture of Philanthropy
Preparing Your Board for a Culture of PhilanthropyPreparing Your Board for a Culture of Philanthropy
Preparing Your Board for a Culture of Philanthropy
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentation
 
Planned Giving Presentation
Planned Giving PresentationPlanned Giving Presentation
Planned Giving Presentation
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in Johannesburg
 
GlobalGiving Partner Workshop - Quito 2017
GlobalGiving Partner Workshop - Quito 2017GlobalGiving Partner Workshop - Quito 2017
GlobalGiving Partner Workshop - Quito 2017
 
Getting Your Board to Fundraise
Getting Your Board to FundraiseGetting Your Board to Fundraise
Getting Your Board to Fundraise
 
The Art of Asking for Individual Gifts
The Art of Asking for Individual Gifts The Art of Asking for Individual Gifts
The Art of Asking for Individual Gifts
 

Último

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Último (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Fundraise like a GENIUS

  • 1. Fundraise Like a GENIUS MARCH 2, 2013 Linda Lysakowski, ACFRE Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 2. Edison’s Definition of Genius One Percent Inspiration Ninety-nine Percent Perspiration Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 3. The 1% Inspiration Part Philanthropy, Development, Fundraising The Role of Fundraising in a Nonprofit Who Does the Fundraising Ethics and Legal Issues in Fundraising Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 4. Philanthropy, Development, Fundraising: What’s in a Name? Does your organization have a strong philanthropic profile? Take our philanthropic assessment, use it at a staff meeting and/or a development committee meeting! Common findings: many organizations don't put a strong emphasis on creating a philanthropic culture in the organization. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 5. The Role of Fundraising in a Nonprofit • What percentage of your nonprofit’s income is from: • Fees for service • Grants Total Income • Individual Donations • Corporate Donations Fees Grants • Other Corporate Individual Other Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 6. Who Does the Fundraising? Staff Board Volunteers Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 7. Ethics and Legal Issues Why are ethics important? The Donor Bill of Rights/Codes of Ethics/Standards What legal issues do fundraisers need to be aware of? Government regulations, local regulations Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 8. The 99% Perspiration Part Where Do We Find the Money? Getting Started: The Infrastructure What Methods are Most Effective? Measuring and Evaluating Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 9. Where Do We Find the Money The 95/5 Rule and what it means for fundraisers Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 10. Getting Started: The Infrastructure Staffing Software System Policies and Procedures The Development Plan The Case for Support Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 11. Getting Started: The Role of Board and Volunteers Board Recruitment Board Training and Education The Development Committee Volunteer Committees Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 12. What Methods Are Most Effective? - Direct Mail Acquisition: 1 to 1 ½ % response rate - Direct Mail Renewal: 15-20% response rate - Telephone: 30-35% response rate - In-person solicitation 60-65% response rate It costs six times as much to find a new donor than to retain a current donor! Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 13. When You’re Ready to Take it to the Next Level Monthly Giving Major Gifts Capital Campaigns Planned Gifts Moves Management Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 14. Measuring and Evaluating Success! Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 15. Why is it Important to Evaluate your Development Program? • Funding sources expect more bang for their buck! • Boards have greater expectations! • Organizations often feel development is “dispensable.” Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 16. Do Your Program Outcomes Fall Within Acceptable Standards? • Acquisition Mailings $1.25-$1.50 per $1 raised • Direct Mail Renewal $.20-.25 per $1 raised • Special Events $.50 per $1 raised • Foundation Proposals $.20 per $1 raised • Personal Solicitations $.10-.20 per $1 raised Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 17. Development History • Use your donor software to track all development events and activities: • Direct mail/telephone/Internet responses • Special events • Grant proposals • Major Gifts • Planned gifts • Capital Campaigns • Volunteer Results Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 18. Development History • Anecdotal tracking • Post mortem after events • Analysis of data • Contact reports • Volunteer debriefing • Staff meetings • Development committee meetings Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 19. Putting it All Together • In order to fundraise like a GENIUS you must: • Take time for the inspiration part • Attend workshops, conferences, webinars, read, wr ite, speak. • Be prepared for the perspiration part • Involve your board, recruit volunteers, spend your time on the things that count, measure and evaluate success. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 20. Tools to Help • www.cvfundraising.com • Special events evaluation • Board evaluation tools • Case statement checklist • Are You Ready for a Capital Campaign? • The Fundraiser’s Private Vault™ • The Fundraiser’s Personal Muse™ Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 21. Special Offers • Board Training • Development Audits • Development Plans • 10% Discount on Linda’s New Book • Email for more information: Linda@LindaLysakowski.com Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 22. Contact Linda • www.cvfundraising.com • www.LindaLysakowski.com • Linda@LindaLysakowski.com • Linda@ForTheGENIUS.com • 866-539-9990 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 23. Fundraise Like a Genius Linda Lysakowski, ACFRE Thank You!