1.
Applying Leadership
Thinking to UX
User experience design & user research @lily_dart lilydart.com

2.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User Experience Designer

3.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience

4.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions

5.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
A coherent journey

6.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
Invoking an emotion
A coherent journey

7.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A series of interactions
Invoking an emotion
A relationship
A coherent journey
Experience

8.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience

9.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
front-end developers

10.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
front-end developers

11.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
clients
front-end developers

12.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
clients
front-end developers

13.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
strategists
clients
front-end developers

14.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
strategists
clients
copywriters
front-end developers

15.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
strategists
clients
copywriters
front-end developers

16.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
strategists
clients
copywriters
researchers
front-end developers

17.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
front-end developers

18.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
dev-ops
front-end developers

19.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’s
dev-ops
front-end developers

20.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’smarketing designers
dev-ops
front-end developers

21.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’smarketing designers
dev-ops
front-end developers

22.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User experience is a team sport

23.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research

24.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles

25.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”

26.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences

27.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience

28.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience

29.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research

30.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy

31.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration

32.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus

33.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus
Mentoring

34.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer

35.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader

36.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“

37.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader

38.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader

39.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
EmpathyEmpathy
Getting groups of people excited about an idea
requires understanding what motivates them. ”
Bryan Zmijewski
“

40.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader is empathetic

41.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs>
A good leader is empathetic

42.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic

43.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic

44.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no empathy, you get:
Lack of commitment
to decisions

45.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I decided not
to it that way”
When there is no empathy, you get:
Lack of commitment
to decisions

46.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I decided not
to it that way”
“The developer didn’t
follow my design”
When there is no empathy, you get:
Lack of commitment
to decisions

47.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I told the designer we
couldn’t do that”
“I decided not
to it that way”
“The developer didn’t
follow my design”
When there is no empathy, you get:
Lack of commitment
to decisions

48.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I thought someone
else was doing that?”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
“I told the designer we
couldn’t do that”
When there is no empathy, you get:

49.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer is empathetic

50.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes>
A good designer is empathetic

51.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
>
>
A good designer is empathetic

52.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
They can prioritise the needs of others
>
>
>
A good designer is empathetic

53.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Use empathy to connect with colleagues
To avoid lack of commitment

54.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them>
Use empathy to connect with colleagues
To avoid lack of commitment

55.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues
To avoid lack of commitment

56.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleagues
To avoid lack of commitment

57.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleagues
To avoid lack of commitment

58.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Direction and focus
The greatest leaders mobilize others by coalescing
people around a shared vision”
Ken Blanchard
“

59.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader sets direction and focus

60.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details>
A good leader sets direction and focus

61.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus

62.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus

63.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conflict

64.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conflict
“The current
trend is…”

65.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conflict
“The current
trend is…”

66.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
“Because I’ve been doing
this for 10 years”
Conflict
“The current
trend is…”

67.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conflict
“Because I’ve been doing
this for 10 years”
“The current
trend is…”

68.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The current
trend is…”
“Won’t work because
of the flux capacitor”
“This is best practice”
When t
Conflict
“Because I’ve been doing
this for 10 years”

69.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer promotes direction and focus

70.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused>
A good designer promotes direction and focus

71.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
>
>
A good designer promotes direction and focus

72.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
They are keen to measure and improve
>
>
>
A good designer promotes direction and focus

73.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Set goals for your work
To avoid conflict

74.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
> Don’t wait for someone else to define those goals
Set goals for your work
To avoid conflict

75.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict

76.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict

77.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict

78.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“
Collaboration
Individual commitment to a group effort -
that is what makes a team work.”
Vince Lombardi

79.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader facilitates collaboration

80.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered>
A good leader facilitates collaboration

81.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration

82.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration

83.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Blame
When there is no collaboration, you get:

84.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:

85.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
“That wasn’t
the palette
I specified”

86.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
“The developer
implemented my
design badly”
“That wasn’t
the palette
I specified”

87.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The developer
implemented my
design badly”
“The feature
description was unclear”
“That wasn’t
the palette
I specified”
“The QA should
have checked that”
Blame
When there is no collaboration, you get:

88.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer facilitates collaboration

89.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas>
A good designer facilitates collaboration

90.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
>
>
A good designer facilitates collaboration

91.
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
They present information in a way users can understand
>
>
>
A good designer facilitates collaboration

92.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Design for internal collaboration
To avoid blame

93.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Design for internal collaboration
> Consider your team your users when presenting ideas
To avoid blame

94.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
To avoid blame

95.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame

96.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame

97.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empower your colleagues to be design-led

98.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
> Help colleagues to problem solve, don’t solve for them
Empower your colleagues to be design-led

99.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Empower your colleagues to be design-led

100.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led

101.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led

102.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring

103.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring

104.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring

105.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring

106.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring

107.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer

108.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer

109.
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer

110.
Any questions?
Thank you
@lily_dart lilydart.comUser experience design & user research