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RFB Portfolio

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 2 D R A F T E D P I T C H E S D R A F T E D P R E S S R E L E A S E S
  2. 2. Dunkin’ Donuts Introduces new Wildberry Smoothie Hi XX, Hope all is well! Dunkin’ Donuts today announced their newest Fruit Smoothie flavor, Wildberry just in time for the first day of summer. Guests can enjoy this freshly-prepared smoothie made with creamy low-fat yogurt and real strawberry, raspberry, blueberry and blackberry. Wildberry Smoothies are available all day for a limited time at participating Dunkin’ Donuts restaurants in Massachusetts and New Hampshire and join the other Fruit Smoothie flavors, Strawberry Banana and Tropical Mango. For guests looking for another way to keep refreshed this summer, Dunkin’ Donuts is offering guests in New England for a limited time its new Fruited Iced Teas which feature freshly-brewed Black or Green Tea mixed with real fruit juice and finished with fruit. Fruited Teas are available in two flavors, Mango Pineapple and Blackberry. The Mango Pineapple flavor will include peach and pineapple fruit pieces, while the Blackberry flavor will include strawberries.   Below, please find the full press release. Please let me know if you would like me to send any images or have any questions. Best, Lili Running Wild This Summer: Dunkin’ Donuts Serves New Wildberry Smoothie   New Fruit Smoothie is made with creamy low-fat yogurt and real strawberry, raspberry, blueberry and blackberry   CANTON, MA (June 20, 2016) – This summer, the menu at Dunkin’ Donuts just got both a little cooler and a little wilder. Guests seeking a delicious new choice to keep on running throughout the season can now enjoy Dunkin’ Donuts’ newest Fruit Smoothie flavor, Wildberry. The Wildberry Smoothie is freshly-prepared with creamy low-fat yogurt, blended with real strawberry, raspberry, blueberry and blackberry. Wildberry Smoothies are available all day for a limited time at participating Dunkin’ Donuts restaurants, joining the brand’s other Fruit Smoothie flavors, Strawberry Banana and Tropical Mango.   According to Jeff Miller, Dunkin’ Brands’ Executive Chef and Vice President of Product Innovation, “Our Fruit Smoothies are popular year-round, offering guests delicious beverage options lower in calories that taste great and can be enjoyed anywhere, any time of day. As summer is a perfect time for exciting and bold fruit flavors, our new Wildberry Smoothie is an ideal addition to our frozen beverage lineup, combining real fruit and creamy yogurt with fantastic seasonal tastes of strawberry, raspberry, blackberry and blueberry.”   Today, the new Wildberry Smoothie will be front and center at the 14th Annual Solstice in Times Square event. Thousands of yogis from around the world travel to the event each year to celebrate the Summer Solstice with free “Mind Over Madness” yoga classes from sunrise to just before sunset in the heart 3
  3. 3. of New York City. This year, participants will be greeted after class with this refreshing Fruit Smoothie made with real fruit and low-fat yogurt at the Dunkin’ Donuts tent inside the Yoga Village. As summer heat rises, Dunkin’ Donuts has other cool ways to escape escalating temps, including several seasonal Coolatta frozen beverages. The brand’s frozen fun includes its newest Coolatta flavor, Sour Apple, along with summer favorites Blue Raspberry and Watermelon varieties. In addition, Dunkin’ Donuts’ Coolatta lineup includes Strawberry, Minute Maid® Orange, Frozen Coffee Coolatta and the Vanilla Bean Coolatta.   BOSTON AND ALBANY MARKETS ONLY: For a perfect afternoon pick-me- up that balances refreshment and sweetness, this summer Dunkin’ Donuts has also introduced new Fruited Iced Teas.Tastefully fruity and fully refreshing, Fruited Teas feature freshly-brewed Black or Green Tea mixed with real fruit juice and finished with fruit. Fruited Teas are available in two flavors, Mango Pineapple and Blackberry. The Mango Pineapple flavor will include peach and pineapple fruit pieces, while the Blackberry flavor will include strawberries. Both are available for a limited time at participating Dunkin’ Donuts restaurants throughout the Greater Boston area for a limited time. .  Finally, this summer iced coffee fans can sip the sweet taste of their favorite candy bars, as Dunkin’ Donuts has introduced new Heath and Almond Joy flavors. Dunkin’ Donuts’ Almond Joy iced coffee serves up the famous combo of milk chocolate, almond and coconut flavors, while Heath flavored iced coffee offers a delicious mix of milk chocolate and English toffee flavors. Both flavors are available in hot or iced coffees, lattes or macchiatos for a limited time at participating Dunkin’ Donuts restaurants nationwide.    To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).   #### About Dunkin' Donuts Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 11,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.   Contact: Lili Greenstein (781) 455-8233 Ext. 0440 lili.greenstein.rfb@gmail.com 4
  4. 4. Dunkin’ Brands Names Local Canton Franchisee Carlos Andrade 2015 Philanthropist of the Year Hi XX, Hope all is well! I wanted to let you know that Dunkin’ Brands has named local Canton franchisee, Carlos Andrade, the 2015 Dunkin’ Donuts Philanthropist of the Year. Carlos Andrade has been a Dunkin’ Donuts franchisee for more than 30 years and has worked to help fund various non-profits and community groups over the years including the Jimmy Fund, the Greater Boston Food Bank and many more. Carlos not only donates to these organizations, but actively engages in charities and non-profit organizations by contributing to local community events while also encouraging his fellow franchisees to become more involved as well. Below please find the full press release announcing the award and I have also attached an image from the award ceremony. Please let me know if you’re interested in covering this or if you have any questions. Best, Lili Dunkin' Brands Honors Canton, Mass., Franchisee As Dunkin’ Donuts Philanthropist of the Year Carlos Andrade Named 2015 Dunkin’ Donuts Philanthropist of the Year At Annual Franchisee & Enterprise Awards Ceremony CANTON, Mass. -- Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, has named Carlos Andrade of Canton, Mass., as the 2015 Dunkin’ Donuts Philanthropist of the Year -- one of the company’s highest distinctions – at the 10th annual Dunkin’ Brands Franchisee & Enterprise Awards Ceremony held recently in Boston. “Carlos has been a Dunkin’ Donuts franchisee for more than 30 years, and his generosity is legendary,” said Karen Raskopf, Chief Communications Officer, Dunkin’ Brands. “He has worked tirelessly in support of the Jimmy Fund, the Greater Boston Food Bank and numerous other non-profits and community groups over the years. Carlos defines what it means to be a philanthropist and demonstrates that business owners who are active in their communities can truly impact lives.” Mr. Andrade does more than simply write a check. He is actively involved in charities and non-profit organizations, and is often seen driving his car full of Dunkin’ Donuts product donations to local community events. He also gets fellow franchisees on board and encourages them to get more involved with their communities. “I’m honored to receive the Dunkin’ Donuts Philanthropist of the Year award, and couldn’t have done it without the support and hard work of my entire team,” said Mr. Andrade. “Giving back to the communities we 5
  5. 5. serve is at the core of the Dunkin’ Donuts brand, and I’m proud of the impact we’ve been able to have on our communities over the years.” To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts). About Dunkin' Brands Group, Inc. With more than 19,000 points of distribution in more than 60 countries worldwide, Dunkin' Brands Group, Inc. (DNKN) is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the first quarter 2016, Dunkin' Brands' nearly 100 percent franchised business model included more than 11,800 Dunkin' Donuts restaurants and more than 7,600 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass. ### Contact: Lili Greenstein (781) 455-8233 Ext. 0440 lili.greenstein.rfb@gmail.com 6
  6. 6. Baskin-Robbins Ends National Ice Cream Month with the Celebrate 31 Promotion Hi XX, Hope all is well! I wanted to inform you that on Sunday, July 31st Baskin Robbins, the world’s largest chain of ice cream specialty shops, will end National Ice Cream Month by continuing their “Celebrate 31” promotion nationwide, offering guests all regular and kids-sized scoops for just $1.31*. Guests may enjoy this “Celebrate 31” promotions on a variety of specialty flavors including Pralines ‘n Cream, Mint Chocolate Chip and Jamoca® Almond Fudge, as well as seasonal flavors like Summer Breeze Cheesecake, S’more the Merrier, Berry Fruitful Greek Frozen Yogurt and Watermelon Splash. To honor the United Service Organization’s (USO) 75th anniversary, guests can also enjoy USO Patriot Pop, which features cherry, lemon and blue raspberry-flavored ices and is available for a limited time only. Additionally, guests may also enjoy Baskin-Robbins new Polar Pizza, available in four sweet combinations: OREO® Cookies ‘N Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, Jamoca® Almond Fudge and HEATH®, and Chocolate Chip Cookie Dough. Please let me know if you would be interesting in covering this or if you have any questions. *Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Excludes sundaes. Cannot be combined with other offers. Plus applicable tax. I have included the full press release below for your convenience. Please let me know if you’d be interested in covering this or have any questions. Best, Lili Baskin-Robb's Ends National Ice Cream Month on a Sweet Notes with $1.31 Ice Cream Scoops on Sunday, July 31 Guests can enjoy a sweet deal on their favorite ice cream as part of July “Celebrate 31” Promotion   CANTON, Mass. (July 18, 2016) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, will end National Ice Cream Month on a sweet note by offering guests a special deal on their favorite ice cream flavors on the last day of the month. On Sunday, July 31st at participating Baskin-Robbins shops nationwide, guests can enjoy all regular and kids-sized scoops for just $1.31.* Baskin-Robbins’ “Celebrate 31” promotion celebrates the brand’s “31 flavors” heritage of offering a different ice cream flavor for every day of the month.   7
  7. 7.             Guests can enjoy this special “Celebrate 31” deal on their favorite Baskin-Robbins flavors, including Pralines ‘n Cream, Mint Chocolate Chip and Jamoca® Almond Fudge, as well as seasonal flavors like Summer Breeze Cheesecake, S’more the Merrier, Berry Fruitful Greek Frozen Yogurt and Watermelon Splash. To honor the United Service Organization’s (USO) 75th anniversary, guests can also enjoy USO Patriot Pop, which features cherry, lemon and blue raspberry-flavored ices and is available for a limited time only.               “National Ice Cream Month is all about celebrating the joy that ice cream brings to our guests and people across the country, one scoop at a time. That’s why we’re excited to end our favorite month of the year with a sweet deal for our guests on July 31st as part of our ‘Celebrate 31’ promotion,” said Carol Austin, Vice President of Marketing, Baskin-Robbins. “We hope our guests come in and enjoy a scoop of ice cream with their friends and family as we continue our National Ice Cream Month celebrations.”               In addition, Baskin-Robbins recently announced a new addition to its frozen dessert menu with its Polar Pizza, an ice cream treat guests can eat like a pizza. Polar Pizza is available in four delicious featured combinations: OREO® Cookies ‘N Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, Jamoca® Almond Fudge and HEATH®, and Chocolate Chip Cookie Dough. Guests also have the option to create a customized Polar Pizza by combining a tasty Chocolate Chip Cookie or Double Fudge Brownie crust with their favorite ice cream flavor and any combination of fun toppings.               For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins). * Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Excludes sundaes. Cannot be combined with other offers. Plus applicable tax.    About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com. 8
  8. 8. Baskin-Robbins Announces Launch of New BR Mobile App Available for iPhone and Android Devices Guests may download the BR Mobile App for free, nationwide on all iPhone and Android devices. CANTON, MA (XXXX, 2016) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is excited to announce the launch its new mobile app nationwide. Guests may now enjoy sweet treats more quickly and conveniently than ever before. With the new Baskin-Robbins Mobile App, paying for your ice cream fix is simple and swift as guests can effortlessly scan their smartphone when making an in-store purchase. App users can pay for their orders with Baskin-Robbins Card, receive promotions, coupons, view nutritional information, send BR Cards and much more. The Baskin-Robbins Mobile App, available free for download nationwide on iPhone and Android devices, connects guests to the brand with exciting new features including: • Finding Baskin-Robbins Stores using the store locater feature. A detailed store locator makes it easy to find direction and information about local Baskin-Robbins locations, including store hours, address, and more. • Browse BR’s Menu and view nutritional information on store products. The Baskin- Robbins Mobile App allows its guests to easily look up exciting new favors available in store. Guests may also view nutritional facts on their favorite Baskin-Robbins products. • Purchase a BR Card directly from the app using a major credit card. Guest may purchase BR Cards with the Baskin-Robbins Mobile App by connecting any major credit card to make in- App purchases. • Purchase and send BR Cards to friends and family. The Baskin-Robbins Mobile App not only allows its users to purchase BR Cards, but share them to make someone else’s day even sweeter. • Stay informed of current and upcoming Promotions and Events. Baskin-Robbins provides its guests various Promotions and Event throughout the year. Be the first to know about them simply by clicking on the “Events” page. • Access Deals and Coupons to be redeemed in store. Make your in-store purchase even better with various deals and coupons available only on the Baskin-Robbins Mobile App. To enjoy the new Baskin-Robbins Mobile App, guest may download it free on iPhone and Android devices in the App Store, Google Play Store, or through the Baskin-Robbins website at https:// www.baskinrobbins.com/app. Guests are encouraged to take advantage of the new Baskin-Robbins Mobile App and enjoy featured items and flavors including OREO® MILK ‘N CEREAL, OREO® ICE CREAM COOKIE SANDWICH CAKE, and TRIO DE JANEIRO. • OREO® MILK ‘N CEREAL – Cereal milk-flavored ice cream with OREO® cookie pieces, frosted corn flake cereal pieces, and a frosted corn flake cereal ribbon 9
  9. 9. • OREO® ICE CREAM COOKIE SANDWICH CAKE – Chocolate-flavored forested cake, topped with Baskin Robbins® OREO® Ice Cream Cookie Sandwiches • TRIO DE JANEIRO – Kiwi, Blue Raspberry, and Lemon sherbets. This flavor is in the colors of the Brazilian flag to tie in to the games taking place in Rio de Janeiro in August. “We are so excited to announce the launce of our new Baskin-Robbins Mobile App. Not only will guests be able to purchase items in stores, but also stay in the loop with promotions, coupons, events and deals. We always strive to provide our guests with the best possible experience and we hope that our guests take advantage of this service,” said Carol Austin, Vice President of Marketing, Baskin- Robbins. “In addition to the App, during the month of August, we will offer our guests delicious new flavors including OREO® MILK ‘N CEREAL, OREO® ICE CREAM COOKIE SANDWICH CAKE, and TRIO DE JANEIRO – in honor of the 2016 Olympic Game taking place in Rio de Janeiro.” For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/ BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/ BaskinRobbins). OREO® is a registered trademark of Mondelēz International group, used under license. *Limit one mobile app account per guest. App available only on iPhone and Android devices. Guests must use a unique email address or Facebook account to create a Baskin Robbins account. BR Card balance displays on both the SmartReceipt and app. #### About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin- Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com. Contact: Justin Drake
 Dunkin’ Brands
 781-737-5200
 justin.drake@dunkinbrands.com
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