Many people have stressed the need for surveys to change, but not enough has been said about how they should change. Most agree that surveys need to be shorter and more engaging but in many cases, surveys are created by corporate clients that lack the skills to fix surveys. We believe that one way to improve surveys is to incorporate voice-to-text technology and voice and video capture. The capture and viewership of video is exploding in social media and in the advertising medium. Video advertising has more than doubled in the past two years and will double again in the next 18 months. Trends in society tend to also impact marketing research and we need to react and adapt. We believe that these technologies can significantly help with respondent engagement and can provide a way to get more learning from a shorter respondent engagement.