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Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world
Brand strategy in a digital world

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Brand strategy in a digital world

18 de May de 2010••
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Short overview about the most important changes that influence how you should lead a brand in 2010 and beyond.

Lighthouse CEE
Lighthouse CEE
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Brand strategy in a digital world

  1. Stefan Erschwendner Managing Partner Lighthouse CEE Strategy in a digital world
  10. This was 1984 http://www.slideshare.net/Klawiklawaklawong/digital-strategy-a-deck-for-the-university-of-applied-sciences-siegen-3216472
  11. This is 2010 http://www.slideshare.net/Klawiklawaklawong/digital-strategy-a-deck-for-the-university-of-applied-sciences-siegen-3216472
  15.  
  17.  
  18.  
  23. Hungarians love to be connected http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3
  28. Social Media usage situations
  39. Optimize media & networks
  59. Strategy today transfer best performing content into other kinds of offline media like TV & print
  60. From big ideas to micro strategies transfer best performing content into other kinds of offline media like TV & print http://www.slideshare.net/Klawiklawaklawong/digital-strategy-a-deck-for-the-university-of-applied-sciences-siegen-3216472
  63. Contact Stefan Erschwendner Managing Partner [email_address] + 43 650 372 6486 Lighthouse CEE Rasumofskygasse 26 1030 Wien Austria Follow us on Twitter: http://www.twitter.com/LH_CEE
  64.  
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