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Dr. John A. Hoehn 
February 24, 2014
Time Topics Activities / Participation 
5:30 PM Overview: Dissertation 
Timeline, Phases, 
Deliverables 
Interactive Presentation 
5:40 PM Resources for Each 
Phase 
Interactive Presentation, 
Real Time Quiz 
5:45 PM Future Topics: Web-based 
surveys and 
netnography 
Real Time Evaluation 
Plan Literature Design Analysis References
# Learning Goals & Objectives 
1 Understand the Dissertation Timeline and Process 
2 Learn how to develop a master plan for the dissertation 
based on the Research Questions 
3 Learn how a digital framework accelerates and aligns 
dissertation milestones and deliverables 
4 Learn the Digital Tools, Techniques, Tips, and Resources for 
Each Phase 
Socrative.com Room# 628993 
# Teaching Methods 
1 Audience Response System, Branching Presentation 
Plan Literature Design Analysis References
Linear, document-based, intense manual effort 
Plan Literature Design Analysis References 
1 
2 
3 
4 
5
Iterative, multimedia, repository-based, cloud-based 
Ex: citation mapping 
Plan Literature Design Analysis References
Chapter 1 
Introduction 
Chapter 2 
Literature 
Review 
Chapter 3 
Methodology 
• Document management 
• Interconnected, 
interdependent with own 
special requirements 
• Writing support 
Chapter 4 
Results 
Chapter 5 
Discussion 
Conclusions & 
Recommendations 
Plan Literature Design Analysis References
Phase Major	Activity Key	Decisions 
Milestones/	 
Deliverables 
Remarks 
Tools,	Techniques,	 
Tips 
Select	Topic Topic 
State	Problem	 
Statement,	Rationale	/	 
Academic	Significance 
Select	Committee 
State	Research	 
Questions,	Hypotheses	 
/	Propositions 
Concept	Paper Results	from	the	Plan	 
the	Research	phase		+	 
RQs,	Hypotheses	/	 
Propositions 
Concept	conversation 
Best	approach	for	 
framing	a	topic 
Chapter	1	Introduction Chapter	1	will	be	 
revisited	and	edited	 
after	other	Chapters	 
completed 
Context	diagram 
Draft	Proposal	Outline Begin	overall	outline	 
for	dissertation	early. 
Plan 
Plan	the	Research 
Prepare	Proposal 
Plan Literature Design Analysis References
Mind mapping 
Search 
Reference Manager 
Notes and Highlighting 
Process 
Tools 
Plan Literature Design Analysis References
Phase Major	Activity Key	Decisions 
Milestones/	 
Deliverables 
Remarks 
Tools,	Techniques,	 
Tips 
Identify	and	select	 
appropriate	academic	 
domains,	relevant	 
theories,	and	search	 
databases 
Where,	what	to	search Structured	note-taking 
Decide	how	to	store	 
and	track	potentially	 
useful	content 
References	database References	template;	 
coding	of	the	literature 
Use	Google	Scholar	 
notifications 
Decide	what	literature	 
to	include	/	exclude 
"Pilot"	reference	list;	 
annotated	references	 
database	(template) 
How	to	search	KW	 
search,	advanced	 
Boolean,	natural	 
language 
Skim,	scan,	preview 
Develop	Argument Qualify	and	select	 
claims;	select	 
argument	pattern 
Argument	logic	pattern Selection	and	 
organization	of	claims	 
from	pervious,	related	 
studies 
Survey	/	Validate	the	 
literature;	logic	chain 
Survey	the	Literature	&	 
Form	Argument 
Organize	claims Argumen	supporting	 
RQ,	hypothesis 
Argument	of	discovery;	 
identify	current	 
knowledge	regarding	 
topic 
Concept	mapping,	 
citation	mapping,	 
timeline	mapping 
Critique	the	Literature Argument	of	advocacy:	 
advocate	and	define	 
the	argument 
Argument	of	advocacy 
Write	the	Literature	 
Review 
Chapter	2.	Literature	 
Review 
Literature	 
Review 
Initial	Search 
Plan Literature Design Analysis References
• Skim & scan 
• Import APA references 
• Build annotated bibliography 
• Note-take and highlight (Kindle 
Reader) 
• Import-store-embed article PDFs 
• Collect and analyze content 
Plan Literature Design Analysis References
Logic chaining 
Argument = reason(a) + reason(b) + … +reason(n) <therefore> conclusion 
Plan Literature Design Analysis References
Plan Literature Design Analysis References 
Source: Wikipedia
Plan Literature Design Analysis References
Plan Literature Design Analysis References
The Literature Review: Six Steps to Success by 
Brenda T. McEvoy, Lawrence A. Machi 
You have 184 highlighted passages 
You have 3 notes 
Last annotated on October 19, 2012 
A literature review is a written document that 
presents a logically argued case founded on a 
comprehensive understanding of the current 
state of knowledge about a topic of study. This 
case establishes a convincing thesis to answer 
the study’s question .Location 270 • 
What appears in the text 
file transferred from the 
Kindle to a laptop or 
desktop computer 
Plan Literature Design Analysis References
Assemble Synthesize Analyze 
Plan Literature Design Analysis References
Phase Major	Activity Key	Decisions 
Milestones/	 
Deliverables 
Remarks 
Tools,	Techniques,	 
Tips 
Design	Research	Study Select	methodology	 
appropriate	to	RQs 
Chapter	3.	 
Methodology,	 
Research	Design	&	 
Protocol 
Units	of	analysis;	data	 
collection	protocol	 
(what	data	collected	 
how	by	whom	or	what) 
Reliability,	biases,	 
errors,	interrater	 
reliabillity 
Submit	Final	Proposal When	to	submit	the	 
proposal 
Proposal	Approval Understand	University	 
/	Committee	 
requirements 
Obtain	Human	Subjects	 
Approval 
Validate	feasibility	of	 
data	collection 
IRB	/	HSRB	Approval Proposal	should	be	 
mature	enough	to	 
support	WU	IRB	 
review.	Submit	this	 
request	early. 
HHS	HSRB	certification 
Collect	the	Data Research	database Raw	Data	Set	or	 
Historical	Data	Set 
Process	/	Code	the	(Raw)	 
Data 
Determine	best	means	 
of	coding	/	 
classification	schedule	 
and	tool(s) 
Coded	Data	Set Select	inductive	and	 
deductive	codes	 
applicable	to	 
independent	variables 
Code	Book,	 
anonymization	of	 
sensitive	data,	code	 
mapping 
Analyze	the	Results Decide	best	practice	 
for	analysis	 
(descriptive,	 
inferential,	analysis	by	 
generalization) 
Use	statistical	and	/	 
generalization	tools	 
and	techniques 
Statistical	analysis	and	 
/	or	generalization 
Organize	the	Results Determine	best	 
approach	to	visualie	 
and	present	results 
Chapter	4.	Results 
Research	 
Design 
Final	 
Research	 
Paper 
Write	conclusions	 
limitations,	suggestions	for	 
further	study 
Chapter	5.	Conclusions Analysis	by	 
generalization;	 
consistency	with	 
previous	chapters. 
Generalization	and	 
visualiation	templates 
Research	 
Execution 
Research	 
Analysis 
Plan Literature Design Analysis References
Quantitative 
Qualitative 
Mixed Methods 
Plan Literature Design Analysis References
Codes by Interview 
Anonymized verbatim 
Interview text 
An aggregate codebook 
maintains unduplicated codes 
across entire study 
Plan Literature Design Analysis References
Plan Literature Design Analysis References
• Customize E2E Digital Workflow: It is now 
possible to work almost entirely digitally 
– The only constraint is whether or not the article or 
text has been digitized 
– Workflow supports both analog and digital content 
• Coordinate Online + Offline Work: Students can 
work online (Internet-connected) and offline 
(eReaders, e.g., Kindle) 
• Use Digital Techniques + Tools: Each stage in the 
development of a dissertation has unique 
characteristics and requirements 
• Improve Dissertation Quality: At the same time, 
the entire dissertation must hold together 
Plan Literature Design Analysis References 
6 
7 
8 
9
• Business and teaching experience 
• Global executive, management, and technical roles 
• Technical innovation in media 
• Interactive teaching methods 
• Social media, big data, netnography 
Plan Literature Design Analysis References
Plan Literature Design Analysis References
• Ogden, E. (2007). Complete your dissertation or thesis in 
two semesters or less. New York, NY: Roman & Littlefield. 
• Miller, A. (2009). Finish your dissertation once and for all. 
Washington, D.C.: American Psychological Association . 
• Foss, S., and Waters, W. (2007). Destination dissertation: A 
traveler’s guide to a done dissertation. New York, NY: 
Roman & Littlefield. 
• Leedy, P., and Ormrod, J. (2005). Practical research: 
Planning and design. (8th ed.). Upper Saddle, NJ: Pearson, 
Merrill, Prentice Hall. 
• Thomas, R., and Brubaker, D. (2008). Theses and 
dissertations: A guide to planning, research, and writing. 
(2nd ed.). Thousand Oaks, CA: Corwin Press. 
Plan Literature Design Analysis References
• Fisher, A. (2011). Critical thinking: An introduction. (2nd ed.). 
Cambridge: Cambridge University Press. 
• Galvan, J. (2006). Writing literature reviews: A guide for 
students of the social and behavioral sciences. (3rd ed.). 
Glendale, CA: Pyrczak Publishing 
• Jesson, J., Matheson, L. and Lacey, F. (2011). Doing your 
literature review: Traditional and systematic techniques. 
London: Sage Publications, Ltd. 
• Machi, L., and McEvoy, B. (2009). The literature review: The 
six steps to success. (2nd ed.). Thousand Oaks, CA: Corwin 
Press. 
• Pan, M. (2008). Preparing the literature reviews. (3rd ed.). 
Glendale, CA: Pyrczak Publishing. 
• Wycoff, J. Mindmapping: Your personal guide to exploring 
creativity and problem-solving. (1991). New York: Berkley 
Books. 
Plan Literature Design Analysis References
• Creswell, J. (2003). Research design: Qualitative, 
quantitative, and mixed methods approaches. (2nd ed.). 
Thousand Oaks, CA: Sage Publications. 
• Creswell, J. (2007). Designing and conducting mixed 
methods research. (2007). Thousand Oaks, CA: Sage 
Publications. 
• Leedy, P., and Ormrod, J. (2005). Practical research: 
Planning and design. (8th ed.). Upper Saddle, NJ: 
Pearson, Merrill, Prentice Hall. 
• Cooper, D., and Schindler, P. (2006). Business research 
methods. (9th ed.). New York, NY: McGraw-Hill. 
Plan Literature Design Analysis References
• Charmaz, K. (2006). Constructing grounded theory: A 
practical guide through qualitative analysis. Thousand 
Oaks, CA: Sage Publications. 
• Hennink, M, Hutter, I., and Bailey, A. (2011). Qualitative 
research methods. Thousand Oaks, CA: Sage Publications. 
• Saldana, J. (2009). The coding manual of qualitative 
researchers. Thousand Oaks, CA: Sage Publications. 
• Seidman, I. (2006). Interviewing as qualitative research: A 
guide for researchers in education and the social sciences. 
(3rd ed.). New York, NY: Teachers College Press. 
• Strauss, A., and Corbin, J. (1998). Basics of qualitative 
research: Techniques and processes for developing 
grounded theory. (2nd ed.). Thousand Oaks, CA: Sage 
Publications. 
Plan Literature Design Analysis References
• Buckingham, A., and Saunders, P. (2009). The survey 
methods workbook. Cambridge, England: Polity Press. 
• Fink, A. (2003). How to design survey studies. (2nd ed.). 
Thousand Oaks, CA: Sage Publications. 
• Fowler, F. (2009). Survey research methods. (4th ed.). 
Thousand Oaks, CA: Sage Publications. 
• Rea, L., and Parker, R. (2005). Designing & conducting 
survey research: A comprehensive guide. (3rd ed.). San 
Francisco, CA: Wiley. 
• Saris, W., and Gallhofer, I. (2007). Design, evaluation, 
and analysis of questionnaires for survey research. San 
Francisco, CA: Wiley. 
Plan Literature Design Analysis References
• Hancock, D., and Algozzine, B. (2006). Doing 
case study research: A practical guide for 
beginning researchers. New York, NY: Teachers 
College Press. 
• Yin, R. (Ed.). (2004). The case study anthology. 
Thousand Oaks, CA: Sage Publications. 
• Yin, R. (2009). Case study research design and 
methods. (4th ed.). Thousand Oaks, CA: Sage 
Publications. 
Plan Literature Design Analysis References
• Greenwood, D., and Levin, M. (1998). 
Introduction to action research: Social 
research for social change. Thousand Oaks, 
CA: Sage Publications. 
• Herr, K., and Anderson, G. (2005). The action 
research dissertation: A guide for students and 
faculty. Thousand Oaks, CA: Sage Publications. 
Plan Literature Design Analysis References
• Anderson, D., Sweeney, D., and Williams, T. 
(2012). Modern business statistics with 
Microsoft Office Excel. (4th ed.). Mason, OH: 
South-Western. 
• Salkind, N. (2008). Statistics for People who 
(think they) hate statistics. (3rd ed.). Thousand 
Oaks, CA: Sage Publications. 
• Gwet, K. (2010). Handbook of inter-rater 
reliability. (2nd ed.). Gaithersburg, MD: 
Advanced Analytics. 
Plan Literature Design Analysis References
• Clines, R., and Cross, E. (2010). Research writing 
simplified: A documentation guide. (6th ed.). New 
York, NY: Pearson Education. 
• Feak, C., and Swales, J. (2009). Telling a research 
story: Writing the literature review. Michigan: 
University of Michigan Press. 
• Graff, G., and Birkenstein, C. (2010). They say I 
say: The moves that matter in academic research. 
(2nd ed.). New York, NY: Norton. 
• Zerubavel, E. (1999). The clockwork muse: A 
practical guide to writing theses, dissertations, 
and books. Cambridge, MA: Harvard University 
Press. 
Plan Literature Design Analysis References
• Few, S. (2004). Show me the numbers: 
Designing tables and graphs to enlighten. 
Oakland, CA: Analytics Press. 
• Krum, R. (2013). Cool infographics: Effective 
communication with data visualization and 
design. 
• Tufte, E. (2001). The visual display of 
quantitative information. (2nd ed.). Cheshire, 
CT: Graphics Press. 
Plan Literature Design Analysis References
• Brown, J., Broderick, A., and Lee, N. (2007). Word 
of Mouth Communication Within Online 
Communities: Conceptualizing the Online Social 
Network. Journal of Interactive Marketing 
• Kozinets, R. (2002). The Field Behind the Screen: 
Using Netnography for Marketing Research in 
Online Communities. Journal of Marketing 
Research 
• Macdonald,E., Wilson, H., and Konus, U. (2012). 
Better Customer Insight - In Real-Time, Harvard 
Business Review. 
Plan Literature Design Analysis References

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Digital Dissertation Overview - Dissertation Top Gun

  • 1.
  • 2. Dr. John A. Hoehn February 24, 2014
  • 3. Time Topics Activities / Participation 5:30 PM Overview: Dissertation Timeline, Phases, Deliverables Interactive Presentation 5:40 PM Resources for Each Phase Interactive Presentation, Real Time Quiz 5:45 PM Future Topics: Web-based surveys and netnography Real Time Evaluation Plan Literature Design Analysis References
  • 4. # Learning Goals & Objectives 1 Understand the Dissertation Timeline and Process 2 Learn how to develop a master plan for the dissertation based on the Research Questions 3 Learn how a digital framework accelerates and aligns dissertation milestones and deliverables 4 Learn the Digital Tools, Techniques, Tips, and Resources for Each Phase Socrative.com Room# 628993 # Teaching Methods 1 Audience Response System, Branching Presentation Plan Literature Design Analysis References
  • 5. Linear, document-based, intense manual effort Plan Literature Design Analysis References 1 2 3 4 5
  • 6. Iterative, multimedia, repository-based, cloud-based Ex: citation mapping Plan Literature Design Analysis References
  • 7. Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology • Document management • Interconnected, interdependent with own special requirements • Writing support Chapter 4 Results Chapter 5 Discussion Conclusions & Recommendations Plan Literature Design Analysis References
  • 8. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Select Topic Topic State Problem Statement, Rationale / Academic Significance Select Committee State Research Questions, Hypotheses / Propositions Concept Paper Results from the Plan the Research phase + RQs, Hypotheses / Propositions Concept conversation Best approach for framing a topic Chapter 1 Introduction Chapter 1 will be revisited and edited after other Chapters completed Context diagram Draft Proposal Outline Begin overall outline for dissertation early. Plan Plan the Research Prepare Proposal Plan Literature Design Analysis References
  • 9. Mind mapping Search Reference Manager Notes and Highlighting Process Tools Plan Literature Design Analysis References
  • 10. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Identify and select appropriate academic domains, relevant theories, and search databases Where, what to search Structured note-taking Decide how to store and track potentially useful content References database References template; coding of the literature Use Google Scholar notifications Decide what literature to include / exclude "Pilot" reference list; annotated references database (template) How to search KW search, advanced Boolean, natural language Skim, scan, preview Develop Argument Qualify and select claims; select argument pattern Argument logic pattern Selection and organization of claims from pervious, related studies Survey / Validate the literature; logic chain Survey the Literature & Form Argument Organize claims Argumen supporting RQ, hypothesis Argument of discovery; identify current knowledge regarding topic Concept mapping, citation mapping, timeline mapping Critique the Literature Argument of advocacy: advocate and define the argument Argument of advocacy Write the Literature Review Chapter 2. Literature Review Literature Review Initial Search Plan Literature Design Analysis References
  • 11. • Skim & scan • Import APA references • Build annotated bibliography • Note-take and highlight (Kindle Reader) • Import-store-embed article PDFs • Collect and analyze content Plan Literature Design Analysis References
  • 12. Logic chaining Argument = reason(a) + reason(b) + … +reason(n) <therefore> conclusion Plan Literature Design Analysis References
  • 13. Plan Literature Design Analysis References Source: Wikipedia
  • 14. Plan Literature Design Analysis References
  • 15. Plan Literature Design Analysis References
  • 16. The Literature Review: Six Steps to Success by Brenda T. McEvoy, Lawrence A. Machi You have 184 highlighted passages You have 3 notes Last annotated on October 19, 2012 A literature review is a written document that presents a logically argued case founded on a comprehensive understanding of the current state of knowledge about a topic of study. This case establishes a convincing thesis to answer the study’s question .Location 270 • What appears in the text file transferred from the Kindle to a laptop or desktop computer Plan Literature Design Analysis References
  • 17. Assemble Synthesize Analyze Plan Literature Design Analysis References
  • 18. Phase Major Activity Key Decisions Milestones/ Deliverables Remarks Tools, Techniques, Tips Design Research Study Select methodology appropriate to RQs Chapter 3. Methodology, Research Design & Protocol Units of analysis; data collection protocol (what data collected how by whom or what) Reliability, biases, errors, interrater reliabillity Submit Final Proposal When to submit the proposal Proposal Approval Understand University / Committee requirements Obtain Human Subjects Approval Validate feasibility of data collection IRB / HSRB Approval Proposal should be mature enough to support WU IRB review. Submit this request early. HHS HSRB certification Collect the Data Research database Raw Data Set or Historical Data Set Process / Code the (Raw) Data Determine best means of coding / classification schedule and tool(s) Coded Data Set Select inductive and deductive codes applicable to independent variables Code Book, anonymization of sensitive data, code mapping Analyze the Results Decide best practice for analysis (descriptive, inferential, analysis by generalization) Use statistical and / generalization tools and techniques Statistical analysis and / or generalization Organize the Results Determine best approach to visualie and present results Chapter 4. Results Research Design Final Research Paper Write conclusions limitations, suggestions for further study Chapter 5. Conclusions Analysis by generalization; consistency with previous chapters. Generalization and visualiation templates Research Execution Research Analysis Plan Literature Design Analysis References
  • 19. Quantitative Qualitative Mixed Methods Plan Literature Design Analysis References
  • 20. Codes by Interview Anonymized verbatim Interview text An aggregate codebook maintains unduplicated codes across entire study Plan Literature Design Analysis References
  • 21. Plan Literature Design Analysis References
  • 22. • Customize E2E Digital Workflow: It is now possible to work almost entirely digitally – The only constraint is whether or not the article or text has been digitized – Workflow supports both analog and digital content • Coordinate Online + Offline Work: Students can work online (Internet-connected) and offline (eReaders, e.g., Kindle) • Use Digital Techniques + Tools: Each stage in the development of a dissertation has unique characteristics and requirements • Improve Dissertation Quality: At the same time, the entire dissertation must hold together Plan Literature Design Analysis References 6 7 8 9
  • 23. • Business and teaching experience • Global executive, management, and technical roles • Technical innovation in media • Interactive teaching methods • Social media, big data, netnography Plan Literature Design Analysis References
  • 24. Plan Literature Design Analysis References
  • 25. • Ogden, E. (2007). Complete your dissertation or thesis in two semesters or less. New York, NY: Roman & Littlefield. • Miller, A. (2009). Finish your dissertation once and for all. Washington, D.C.: American Psychological Association . • Foss, S., and Waters, W. (2007). Destination dissertation: A traveler’s guide to a done dissertation. New York, NY: Roman & Littlefield. • Leedy, P., and Ormrod, J. (2005). Practical research: Planning and design. (8th ed.). Upper Saddle, NJ: Pearson, Merrill, Prentice Hall. • Thomas, R., and Brubaker, D. (2008). Theses and dissertations: A guide to planning, research, and writing. (2nd ed.). Thousand Oaks, CA: Corwin Press. Plan Literature Design Analysis References
  • 26. • Fisher, A. (2011). Critical thinking: An introduction. (2nd ed.). Cambridge: Cambridge University Press. • Galvan, J. (2006). Writing literature reviews: A guide for students of the social and behavioral sciences. (3rd ed.). Glendale, CA: Pyrczak Publishing • Jesson, J., Matheson, L. and Lacey, F. (2011). Doing your literature review: Traditional and systematic techniques. London: Sage Publications, Ltd. • Machi, L., and McEvoy, B. (2009). The literature review: The six steps to success. (2nd ed.). Thousand Oaks, CA: Corwin Press. • Pan, M. (2008). Preparing the literature reviews. (3rd ed.). Glendale, CA: Pyrczak Publishing. • Wycoff, J. Mindmapping: Your personal guide to exploring creativity and problem-solving. (1991). New York: Berkley Books. Plan Literature Design Analysis References
  • 27. • Creswell, J. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. (2nd ed.). Thousand Oaks, CA: Sage Publications. • Creswell, J. (2007). Designing and conducting mixed methods research. (2007). Thousand Oaks, CA: Sage Publications. • Leedy, P., and Ormrod, J. (2005). Practical research: Planning and design. (8th ed.). Upper Saddle, NJ: Pearson, Merrill, Prentice Hall. • Cooper, D., and Schindler, P. (2006). Business research methods. (9th ed.). New York, NY: McGraw-Hill. Plan Literature Design Analysis References
  • 28. • Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA: Sage Publications. • Hennink, M, Hutter, I., and Bailey, A. (2011). Qualitative research methods. Thousand Oaks, CA: Sage Publications. • Saldana, J. (2009). The coding manual of qualitative researchers. Thousand Oaks, CA: Sage Publications. • Seidman, I. (2006). Interviewing as qualitative research: A guide for researchers in education and the social sciences. (3rd ed.). New York, NY: Teachers College Press. • Strauss, A., and Corbin, J. (1998). Basics of qualitative research: Techniques and processes for developing grounded theory. (2nd ed.). Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 29. • Buckingham, A., and Saunders, P. (2009). The survey methods workbook. Cambridge, England: Polity Press. • Fink, A. (2003). How to design survey studies. (2nd ed.). Thousand Oaks, CA: Sage Publications. • Fowler, F. (2009). Survey research methods. (4th ed.). Thousand Oaks, CA: Sage Publications. • Rea, L., and Parker, R. (2005). Designing & conducting survey research: A comprehensive guide. (3rd ed.). San Francisco, CA: Wiley. • Saris, W., and Gallhofer, I. (2007). Design, evaluation, and analysis of questionnaires for survey research. San Francisco, CA: Wiley. Plan Literature Design Analysis References
  • 30. • Hancock, D., and Algozzine, B. (2006). Doing case study research: A practical guide for beginning researchers. New York, NY: Teachers College Press. • Yin, R. (Ed.). (2004). The case study anthology. Thousand Oaks, CA: Sage Publications. • Yin, R. (2009). Case study research design and methods. (4th ed.). Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 31. • Greenwood, D., and Levin, M. (1998). Introduction to action research: Social research for social change. Thousand Oaks, CA: Sage Publications. • Herr, K., and Anderson, G. (2005). The action research dissertation: A guide for students and faculty. Thousand Oaks, CA: Sage Publications. Plan Literature Design Analysis References
  • 32. • Anderson, D., Sweeney, D., and Williams, T. (2012). Modern business statistics with Microsoft Office Excel. (4th ed.). Mason, OH: South-Western. • Salkind, N. (2008). Statistics for People who (think they) hate statistics. (3rd ed.). Thousand Oaks, CA: Sage Publications. • Gwet, K. (2010). Handbook of inter-rater reliability. (2nd ed.). Gaithersburg, MD: Advanced Analytics. Plan Literature Design Analysis References
  • 33. • Clines, R., and Cross, E. (2010). Research writing simplified: A documentation guide. (6th ed.). New York, NY: Pearson Education. • Feak, C., and Swales, J. (2009). Telling a research story: Writing the literature review. Michigan: University of Michigan Press. • Graff, G., and Birkenstein, C. (2010). They say I say: The moves that matter in academic research. (2nd ed.). New York, NY: Norton. • Zerubavel, E. (1999). The clockwork muse: A practical guide to writing theses, dissertations, and books. Cambridge, MA: Harvard University Press. Plan Literature Design Analysis References
  • 34. • Few, S. (2004). Show me the numbers: Designing tables and graphs to enlighten. Oakland, CA: Analytics Press. • Krum, R. (2013). Cool infographics: Effective communication with data visualization and design. • Tufte, E. (2001). The visual display of quantitative information. (2nd ed.). Cheshire, CT: Graphics Press. Plan Literature Design Analysis References
  • 35. • Brown, J., Broderick, A., and Lee, N. (2007). Word of Mouth Communication Within Online Communities: Conceptualizing the Online Social Network. Journal of Interactive Marketing • Kozinets, R. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research • Macdonald,E., Wilson, H., and Konus, U. (2012). Better Customer Insight - In Real-Time, Harvard Business Review. Plan Literature Design Analysis References

Notas do Editor

  1. Branching logic, browser-based audience response system
  2. I would like to know more about you and where you are in the dissertation process. So, I have a 5 questions I would like to ask before we go further.
  3. Digital approach – iterative, multimedia, repository-based, cloud-based
  4. Phase and Deliverable
  5. Content is not exclusively text-based. Tools are there to analyze text, video, and audio content. Big data tools are there to analyze trillions of data points.
  6. http://en.wikipedia.org/wiki/Comparison_of_reference_management_software